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146/latin.woff2') format('woff2'); 147 unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; 148} 149/* cyrillic */ 150@font-face { 151 font-family: 'Roboto'; 152 font-style: normal; 153 font-weight: 700; 154 font-display: swap; 155 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/dc9f925f-96f9-45dd-8ee0-5d18b8bff025/cyrillic.woff2') format('woff2'); 156 unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; 157} 158/* latin-ext */ 159@font-face { 160 font-family: 'Roboto'; 161 font-style: normal; 162 font-weight: 700; 163 font-display: swap; 164 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/0bf6b02d-72f7-4a4a-b433-cd007998fec7/latin-ext.woff2') format('woff2'); 165 unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF; 166} 167/* math */ 168@font-face { 169 font-family: 'Roboto'; 170 font-style: normal; 171 font-weight: 700; 172 font-display: swap; 173 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/a3bf04da-357d-4409-b9fd-f0ea12312937/math.woff2') format('woff2'); 174 unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF; 175} 176/* greek */ 177@font-face { 178 font-family: 'Roboto'; 179 font-style: normal; 180 font-weight: 700; 181 font-display: swap; 182 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/173c33cf-d1cb-443b-895a-813cec1f5ecd/greek.woff2') format('woff2'); 183 unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF; 184} 185/* greek-ext */ 186@font-face { 187 font-family: 'Roboto'; 188 font-style: normal; 189 font-weight: 700; 190 font-display: swap; 191 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/598477ce-56af-4bab-bb7e-d9907ec93691/greek-ext.woff2') format('woff2'); 192 unicode-range: U+1F00-1FFF; 193} 194/* symbols */ 195@font-face { 196 font-family: 'Roboto'; 197 font-style: italic; 198 font-weight: 400; 199 font-display: swap; 200 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/eaedd48f-746c-4c2e-b2db-d48b6c870667/symbols.woff2') format('woff2'); 201 unicode-range: U+0001-000C, U+000E-001F, U+007F-009F, U+20DD-20E0, U+20E2-20E4, U+2150-218F, U+2190, U+2192, U+2194-2199, U+21AF, U+21E6-21F0, U+21F3, U+2218-2219, U+2299, U+22C4-22C6, U+2300-243F, U+2440-244A, U+2460-24FF, U+25A0-27BF, U+2800-28FF, U+2921-2922, U+2981, U+29BF, U+29EB, U+2B00-2BFF, U+4DC0-4DFF, U+FFF9-FFFB, U+10140-1018E, U+10190-1019C, U+101A0, U+101D0-101FD, U+102E0-102FB, U+10E60-10E7E, U+1D2C0-1D2D3, U+1D2E0-1D37F, U+1F000-1F0FF, U+1F100-1F1AD, U+1F1E6-1F1FF, U+1F30D-1F30F, U+1F315, U+1F31C, U+1F31E, U+1F320-1F32C, U+1F336, U+1F378, U+1F37D, U+1F382, U+1F393-1F39F, U+1F3A7-1F3A8, U+1F3AC-1F3AF, U+1F3C2, U+1F3C4-1F3C6, U+1F3CA-1F3CE, U+1F3D4-1F3E0, U+1F3ED, U+1F3F1-1F3F3, U+1F3F5-1F3F7, U+1F408, U+1F415, U+1F41F, U+1F426, U+1F43F, U+1F441-1F442, U+1F444, U+1F446-1F449, U+1F44C-1F44E, U+1F453, U+1F46A, U+1F47D, U+1F4A3, U+1F4B0, U+1F4B3, U+1F4B9, U+1F4BB, U+1F4BF, U+1F4C8-1F4CB, U+1F4D6, U+1F4DA, U+1F4DF, U+1F4E3-1F4E6, U+1F4EA-1F4ED, U+1F4F7, U+1F4F9-1F4FB, U+1F4FD-1F4FE, U+1F503, U+1F507-1F50B, U+1F50D, U+1F512-1F513, U+1F53E-1F54A, U+1F54F-1F5FA, U+1F610, U+1F650-1F67F, U+1F687, U+1F68D, U+1F691, U+1F694, U+1F698, U+1F6AD, U+1F6B2, U+1F6B9-1F6BA, U+1F6BC, U+1F6C6-1F6CF, U+1F6D3-1F6D7, U+1F6E0-1F6EA, U+1F6F0-1F6F3, U+1F6F7-1F6FC, U+1F700-1F7FF, U+1F800-1F80B, U+1F810-1F847, U+1F850-1F859, U+1F860-1F887, U+1F890-1F8AD, U+1F8B0-1F8BB, U+1F8C0-1F8C1, U+1F900-1F90B, U+1F93B, U+1F946, U+1F984, U+1F996, U+1F9E9, U+1FA00-1FA6F, U+1FA70-1FA7C, U+1FA80-1FA89, U+1FA8F-1FAC6, U+1FACE-1FADC, U+1FADF-1FAE9, U+1FAF0-1FAF8, U+1FB00-1FBFF; 202} 203/* vietnamese */ 204@font-face { 205 font-family: 'Roboto'; 206 font-style: italic; 207 font-weight: 400; 208 font-display: swap; 209 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/bc3b5741-31aa-4a38-86bb-c92ccd55e4d6/vietnamese.woff2') format('woff2'); 210 unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB; 211} 212/* latin */ 213@font-face { 214 font-family: 'Roboto'; 215 font-style: italic; 216 font-weight: 400; 217 font-display: swap; 218 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/d9f07c49-3a67-44d8-a6b9-96c939bbf95c/latin.woff2') format('woff2'); 219 unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; 220} 221/* latin-ext */ 222@font-face { 223 font-family: 'Roboto'; 224 font-style: italic; 225 font-weight: 400; 226 font-display: swap; 227 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/946703fa-9be2-4b1e-af83-b4884329a920/latin-ext.woff2') format('woff2'); 228 unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1D
228BF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF; 229} 230/* greek-ext */ 231@font-face { 232 font-family: 'Roboto'; 233 font-style: italic; 234 font-weight: 400; 235 font-display: swap; 236 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/c3c3c3f9-2206-4e91-b50a-9cc40ee6254b/greek-ext.woff2') format('woff2'); 237 unicode-range: U+1F00-1FFF; 238} 239/* greek */ 240@font-face { 241 font-family: 'Roboto'; 242 font-style: italic; 243 font-weight: 400; 244 font-display: swap; 245 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/9b6e9e40-9d0c-4530-abe2-1470b4e15e8e/greek.woff2') format('woff2'); 246 unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF; 247} 248/* cyrillic */ 249@font-face { 250 font-family: 'Roboto'; 251 font-style: italic; 252 font-weight: 400; 253 font-display: swap; 254 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/48bc963e-491b-4fe6-8d9b-4df80d499f69/cyrillic.woff2') format('woff2'); 255 unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; 256} 257/* math */ 258@font-face { 259 font-family: 'Roboto'; 260 font-style: italic; 261 font-weight: 400; 262 font-display: swap; 263 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/e7379238-9010-4b86-b5f4-4d9e069f10f6/math.woff2') format('woff2'); 264 unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF; 265} 266/* cyrillic-ext */ 267@font-face { 268 font-family: 'Roboto'; 269 font-style: italic; 270 font-weight: 400; 271 font-display: swap; 272 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/8b697f0b-bab1-4da8-92df-b7b8eb07fc1c/cyrillic-ext.woff2') format('woff2'); 273 unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; 274} 275/* cyrillic */ 276@font-face { 277 font-family: 'Roboto'; 278 font-style: normal; 279 font-weight: 500; 280 font-display: swap; 281 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/fad7ed37-0964-4ee5-b6b7-14b286a3828b/cyrillic.woff2') format('woff2'); 282 unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; 283} 284/* symbols */ 285@font-face { 286 font-family: 'Roboto'; 287 font-style: normal; 288 font-weight: 500; 289 font-display: swap; 290 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/e0092146-fb4f-45e2-a328-fbf71bfc1e8d/symbols.woff2') format('woff2'); 291 unicode-range: U+0001-000C, U+000E-001F, U+007F-009F, U+20DD-20E0, U+20E2-20E4, U+2150-218F, U+2190, U+2192, U+2194-2199, U+21AF, U+21E6-21F0, U+21F3, U+2218-2219, U+2299, U+22C4-22C6, U+2300-243F, U+2440-244A, U+2460-24FF, U+25A0-27BF, U+2800-28FF, U+2921-2922, U+2981, U+29BF, U+29EB, U+2B00-2BFF, U+4DC0-4DFF, U+FFF9-FFFB, U+10140-1018E, U+10190-1019C, U+101A0, U+101D0-101FD, U+102E0-102FB, U+10E60-10E7E, U+1D2C0-1D2D3, U+1D2E0-1D37F, U+1F000-1F0FF, U+1F100-1F1AD, U+1F1E6-1F1FF, U+1F30D-1F30F, U+1F315, U+1F31C, U+1F31E, U+1F320-1F32C, U+1F336, U+1F378, U+1F37D, U+1F382, U+1F393-1F39F, U+1F3A7-1F3A8, U+1F3AC-1F3AF, U+1F3C2, U+1F3C4-1F3C6, U+1F3CA-1F3CE, U+1F3D4-1F3E0, U+1F3ED, U+1F3F1-1F3F3, U+1F3F5-1F3F7, U+1F408, U+1F415, U+1F41F, U+1F426, U+1F43F, U+1F441-1F442, U+1F444, U+1F446-1F449, U+1F44C-1F44E, U+1F453, U+1F46A, U+1F47D, U+1F4A3, U+1F4B0, U+1F4B3, U+1F4B9, U+1F4BB, U+1F4BF, U+1F4C8-1F4CB, U+1F4D6, U+1F4DA, U+1F4DF, U+1F4E3-1F4E6, U+1F4EA-1F4ED, U+1F4F7, U+1F4F9-1F4FB, U+1F4FD-1F4FE, U+1F503, U+1F507-1F50B, U+1F50D, U+1F512-1F513, U+1F53E-1F54A, U+1F54F-1F5FA, U+1F610, U+1F650-1F67F, U+1F687, U+1F68D, U+1F691, U+1F694, U+1F698, U+1F6AD, U+1F6B2, U+1F6B9-1F6BA, U+1F6BC, U+1F6C6-1F6CF, U+1F6D3-1F6D7, U+1F6E0-1F6EA, U+1F6F0-1F6F3, U+1F6F7-1F6FC, U+1F700-1F7FF, U+1F800-1F80B, U+1F810-1F847, U+1F850-1F859, U+1F860-1F887, U+1F890-1F8AD, U+1F8B0-1F8BB, U+1F8C0-1F8C1, U+1F900-1F90B, U+1F93B, U+1F946, U+1F984, U+1F996, U+1F9E9, U+1FA00-1FA6F, U+1FA70-1FA7C, U+1FA80-1FA89, U+1FA8F-1FAC6, U+1FACE-1FADC, U+1FADF-1FAE9, U+1FAF0-1FAF8, U+1FB00-1FBFF; 292} 293/* vietnamese */ 294@font-face { 295 font-family: 'Roboto'; 296 font-style: normal; 297 font-weight: 500; 298 font-display: swap; 299 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/56fce481-1cf3-4a34-b102-0b61183f3b4e/vietnamese.woff2') format('woff2'); 300 unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB; 301} 302/* math */ 303@font-face { 304 font-family: 'Roboto'; 305 font-style: normal; 306 font-weight: 500; 307 font-display: swap; 308 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/fb416ef7-5714-4e63-b91c-d9f6d8f9afa0/math.woff2') format('woff2'); 309 unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2
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324 font-weight: 500; 325 font-display: swap; 326 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/49329ce9-f793-425f-af67-20bbe10ae35e/latin.woff2') format('woff2'); 327 unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; 328} 329/* latin-ext */ 330@font-face { 331 font-family: 'Roboto'; 332 font-style: normal; 333 font-weight: 500; 334 font-display: swap; 335 src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/4aae9f5f-c8d9-4b2e-b72e-7d819d59f66b/latin-ext.woff2') format('woff2'); 336 unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF; 337} 338/* cyrillic-ext */ 339@font-face { 340 font-family: 'Roboto'; 341 font-style: normal; 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818 class="header-dropshadow" 819 data-header-style="solid" 820 data-header-dropshadow="false" 821 data-test="header-dropshadow" 822 style="" 823 ></div> 824 825 826 <div > 827 <div 828 class="header-background-solid" 829 data-header-style="solid" 830 data-test="header-background-solid" 831 832 833 style="opacity: calc(100 * .01)" 834 ></div> 835 </div> 836 837 838 <div class='header-inner container--fluid 839 840 841 842 header-mobile-layout-logo-left-nav-right 843 844 845 846 847 848 849 header-layout-nav-right 850 851 852 853 854 855 856 857 858 ' 859 data-test="header-inner" 860 > 861 <!-- Background --> 862 <div class="header-background theme-bg--primary"></div> 863 864 <div class="header-display-desktop" data-content-field="site-title"> 865 866 867 868 869 870 871 872 873 874 875 876 877 878 <!-- Social --> 879 880 881 882 <!-- Title and nav wrapper --> 883 <div class="header-title-nav-wrapper"> 884 885 886 887 888 889 890 <!-- Title --> 891 892 <div 893 class=" 894 header-title 895 896 " 897 data-animation-role="header-element" 898 > 899 900 <div class="header-title-logo"> 901 <a href="/" data-animation-role="header-element"> 902 903<img elementtiming="nbf-header-logo-desktop" src="//images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/749079ef-7d7b-453e-8b45-ed41f7acabd5/CA+%282%29.png?format=1500w" alt="Charles Alexander" style="display:block" fetchpriority="high" loading="eager" decoding="async" data-loader="raw"> 904 905 </a> 906 </div> 907 908 909 910 </div> 911 912 913 914 <!-- Nav --> 915 <div class="header-nav"> 916 <div class="header-nav-wrapper"> 917 <nav class="header-nav-list"> 918 919 920 921 922 <div class="header-nav-item header-nav-item--collection header-nav-item--homepage"> 923 <a 924 href="/" 925 data-animation-role="header-element" 926 927 > 928 Time Freedom Community 929 </a> 930 </div> 931 932 933 934 935 936 937 <div class="header-nav-item header-nav-item--folder header-nav-item--active"> 938 <button 939 class="header-nav-folder-title" 940 data-href="/explainer-videos" 941 data-animation-role="header-element" 942 aria-expanded="false" 943 aria-controls="explainer-videos" 944 945 946 aria-current="true" 947 948 > 949 <span class="header-nav-folder-title-text"> 950 Explainer Videos 951 </span> 952 </button> 953 <div class="header-nav-folder-content" id="explainer-videos"> 954 955 956 <div class="header-nav-folder-item"> 957 <a 958 href="/videopackages" 959 960 > 961 <span class="header-nav-folder-item-content"> 962 Video Packages 963 </span> 964 </a> 965 </div> 966 967 968 969 970 <div class="header-nav-folder-item"> 971 <a 972 href="/financialadvisor" 973 974 > 975 <span class="header-nav-folder-item-content"> 976 Financial Advisor Plug-n-Play Videos 977 </span> 978 </a> 979 </div> 980 981 982 983 984 <div class="header-nav-folder-item"> 985 <a 986 href="/which-videos-work-better-for-you" 987 988 > 989 <span class="header-nav-folder-item-content"> 990 Which Videos Work Better for You? 991 </span> 992 </a> 993 </div> 994 995 996 997 998 <div class="header-nav-folder-item"> 999 <a 1000 href="/how-much-does-an-explainer-video-cost" 1001 1002 >
1003 <span class="header-nav-folder-item-content"> 1004 How Much Does an Explainer Video Cost? 1005 </span> 1006 </a> 1007 </div> 1008 1009 1010 1011 1012 <div class="header-nav-folder-item"> 1013 <a 1014 href="/videos-you-need" 1015 1016 > 1017 <span class="header-nav-folder-item-content"> 1018 7 Videos You Need 1019 </span> 1020 </a> 1021 </div> 1022 1023 1024 1025 1026 <div class="header-nav-folder-item"> 1027 <a 1028 href="/podcast" 1029 1030 > 1031 <span class="header-nav-folder-item-content"> 1032 Explainer Video podcasts 1033 </span> 1034 </a> 1035 </div> 1036 1037 1038 1039 1040 <div class="header-nav-folder-item header-nav-folder-item--active"> 1041 <a 1042 href="/blog" 1043 1044 aria-current="page" 1045 1046 > 1047 <span class="header-nav-folder-item-content"> 1048 Explainer Video Blog 1049 </span> 1050 </a> 1051 </div> 1052 1053 1054 1055 </div> 1056 </div> 1057 1058 1059 1060 1061 1062 <div class="header-nav-item header-nav-item--collection"> 1063 <a 1064 href="/who" 1065 data-animation-role="header-element" 1066 1067 > 1068 About 1069 </a> 1070 </div> 1071 1072 1073 1074 1075 1076 1077 <div class="header-nav-item header-nav-item--collection"> 1078 <a 1079 href="/speaking" 1080 data-animation-role="header-element" 1081 1082 > 1083 Speaking 1084 </a> 1085 </div> 1086 1087 1088 1089 1090 1091 1092 <div class="header-nav-item header-nav-item--folder"> 1093 <button 1094 class="header-nav-folder-title" 1095 data-href="/resoources" 1096 data-animation-role="header-element" 1097 aria-expanded="false" 1098 aria-controls="resources" 1099 1100 > 1101 <span class="header-nav-folder-title-text"> 1102 Resources 1103 </span> 1104 </button> 1105 <div class="header-nav-folder-content" id="resources"> 1106 1107 1108 1109 <div class="header-nav-folder-item header-nav-folder-item--external"> 1110 <a href="https://podcasts.apple.com/us/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs/id1701642683" target="_blank" >Do More By Doing Less Podcast</a> 1111 </div> 1112 1113 1114 1115 1116 <div class="header-nav-folder-item header-nav-folder-item--external"> 1117 <a href="https://www.amazon.com/Start-Now-Quit-Later-Full-Time/dp/B0C6W3HL23" target="_blank" >Start Now Quit Later Book</a> 1118 </div> 1119 1120 1121 </div> 1122 </div> 1123 1124 1125 1126 1127 1128 </nav> 1129 </div> 1130 </div> 1131 1132 1133 </div> 1134 1135 1136 <!-- Actions --> 1137 <div class="header-actions header-actions--right"> 1138 1139 1140 1141 1142 1143 1144 1145 1146 1147 <div class="showOnMobile"> 1148 1149 </div> 1150 1151 1152 <div class="showOnDesktop"> 1153 1154 </div> 1155 1156 1157 <div class="header-actions-action header-actions-action--cta" data-animation-role="header-element"> 1158 <a 1159 class="btn btn--border theme-btn--primary-inverse sqs-button-element--primary" 1160 href="https://calendly.com/yourcharlesalexander/quick-chat-no-cost-or-sales-pitches-clone" 1161 1162 > 1163 BOOK CALL 1164 </a> 1165 </div> 1166 1167 </div> 1168 1169 1170 1171 1172<style> 1173 .top-bun, 1174 .patty, 1175 .bottom-bun { 1176 height: 1px; 1177 } 1178</style> 1179 1180<!-- Burger --> 1181<div class="header-burger 1182 1183 menu-overlay-has-visible-non-navigation-items 1184 1185 1186 1187" data-animation-role="header-element"> 1188 <button class="header-burger-btn burger" data-test="header-burger"> 1189 <span hidden class="js-header-burger-open-title visually-hidden">Open Menu</span> 1190 <span hidden class="js-header-burger-close-title visually-hidden">Close Menu</span> 1191 <div class="burger-box"> 1192 <div class="burger-inner header-menu-icon-doubleLineHamburger"> 1193 <div class="top-bun"></div> 1194 <div class="patty"></div> 1195 <div class="bottom-bun"></div> 1196 </div> 1197 </div> 1198 </button> 1199</div> 1200 1201 1202 1203 </div> 1204 <div class="header-display-mobile" data-content-field="site-title"> 1205 1206 1207 <!-- Social --> 1208 1209 1210 1211 <!-- Title and nav wrapper --> 1212 <div class="header-title-nav-wrapper"> 1213 1214 1215 1216 1217 1218 1219 <!-- Title --> 1220 1221 <div 1222 class=" 1223 header-title 1224 1225 " 1226 data-animation-role="header-element" 1227 > 1228 1229 <div class="header-title-logo"> 1230 <a href="/" data-animation-role="header-element"> 1231 1232<img elementtiming="nbf-header-logo-desktop" src="//images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/749079ef-7d7b-453e-8b45-ed41f7acabd5/CA+%282%29.png?format=1500w" alt="Charles Alexander" style="display:block" fetchpriority="high" loading="eager" decoding="async" data-loader="raw"> 1233 1234 </a> 1235 </div> 1236 1237 1238 1239 </div> 1240 1241 1242 1243 <!-- Nav --> 1244 <div class="header-nav"> 1245 <div class="header-nav-wrapper"> 1246 <nav class="header-nav-list"> 1247 1248 1249 1250 1251 <div class="header-nav-item header-nav-item--collection header-nav-item--homepage"> 1252 <a 1253 href="/" 1254 data-animation-role="header-element" 1255 1256 > 1257 Time Freedom Community 1258 </a> 1259 </div> 1260 1261 1262 1263 1264 1265 1266 <div class="header-nav-item header-nav-item--folder header-nav-item--active"> 1267 <button 1268 class="header-nav-folder-title" 1269 data-href="/explainer-videos" 1270 data-animation-role="header-element" 1271 aria-expanded="false" 1272 aria-controls="explainer-videos" 1273 1274 1275 aria-current="true" 1276 1277 >
1278 <span class="header-nav-folder-title-text"> 1279 Explainer Videos 1280 </span> 1281 </button> 1282 <div class="header-nav-folder-content" id="explainer-videos"> 1283 1284 1285 <div class="header-nav-folder-item"> 1286 <a 1287 href="/videopackages" 1288 1289 > 1290 <span class="header-nav-folder-item-content"> 1291 Video Packages 1292 </span> 1293 </a> 1294 </div> 1295 1296 1297 1298 1299 <div class="header-nav-folder-item"> 1300 <a 1301 href="/financialadvisor" 1302 1303 > 1304 <span class="header-nav-folder-item-content"> 1305 Financial Advisor Plug-n-Play Videos 1306 </span> 1307 </a> 1308 </div> 1309 1310 1311 1312 1313 <div class="header-nav-folder-item"> 1314 <a 1315 href="/which-videos-work-better-for-you" 1316 1317 > 1318 <span class="header-nav-folder-item-content"> 1319 Which Videos Work Better for You? 1320 </span> 1321 </a> 1322 </div> 1323 1324 1325 1326 1327 <div class="header-nav-folder-item"> 1328 <a 1329 href="/how-much-does-an-explainer-video-cost" 1330 1331 > 1332 <span class="header-nav-folder-item-content"> 1333 How Much Does an Explainer Video Cost? 1334 </span> 1335 </a> 1336 </div> 1337 1338 1339 1340 1341 <div class="header-nav-folder-item"> 1342 <a 1343 href="/videos-you-need" 1344 1345 > 1346 <span class="header-nav-folder-item-content"> 1347 7 Videos You Need 1348 </span> 1349 </a> 1350 </div> 1351 1352 1353 1354 1355 <div class="header-nav-folder-item"> 1356 <a 1357 href="/podcast" 1358 1359 > 1360 <span class="header-nav-folder-item-content"> 1361 Explainer Video podcasts 1362 </span> 1363 </a> 1364 </div> 1365 1366 1367 1368 1369 <div class="header-nav-folder-item header-nav-folder-item--active"> 1370 <a 1371 href="/blog" 1372 1373 aria-current="page" 1374 1375 > 1376 <span class="header-nav-folder-item-content"> 1377 Explainer Video Blog 1378 </span> 1379 </a> 1380 </div> 1381 1382 1383 1384 </div> 1385 </div> 1386 1387 1388 1389 1390 1391 <div class="header-nav-item header-nav-item--collection"> 1392 <a 1393 href="/who" 1394 data-animation-role="header-element" 1395 1396 > 1397 About 1398 </a> 1399 </div> 1400 1401 1402 1403 1404 1405 1406 <div class="header-nav-item header-nav-item--collection"> 1407 <a 1408 href="/speaking" 1409 data-animation-role="header-element" 1410 1411 > 1412 Speaking 1413 </a> 1414 </div> 1415 1416 1417 1418 1419 1420 1421 <div class="header-nav-item header-nav-item--folder"> 1422 <button 1423 class="header-nav-folder-title" 1424 data-href="/resoources" 1425 data-animation-role="header-element" 1426 aria-expanded="false" 1427 aria-controls="resources" 1428 1429 > 1430 <span class="header-nav-folder-title-text"> 1431 Resources 1432 </span> 1433 </button> 1434 <div class="header-nav-folder-content" id="resources"> 1435 1436 1437 1438 <div class="header-nav-folder-item header-nav-folder-item--external"> 1439 <a href="https://podcasts.apple.com/us/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs/id1701642683" target="_blank" >Do More By Doing Less Podcast</a> 1440 </div> 1441 1442 1443 1444 1445 <div class="header-nav-folder-item header-nav-folder-item--external"> 1446 <a href="https://www.amazon.com/Start-Now-Quit-Later-Full-Time/dp/B0C6W3HL23" target="_blank" >Start Now Quit Later Book</a> 1447 </div> 1448 1449 1450 </div> 1451 </div> 1452 1453 1454 1455 1456 1457 </nav> 1458 </div> 1459 </div> 1460 1461 1462 </div> 1463 1464 1465 <!-- Actions --> 1466 <div class="header-actions header-actions--right"> 1467 1468 1469 1470 1471 1472 1473 1474 1475 1476 <div class="showOnMobile"> 1477 1478 </div> 1479 1480 1481 <div class="showOnDesktop"> 1482 1483 </div> 1484 1485 1486 <div class="header-actions-action header-actions-action--cta" data-animation-role="header-element"> 1487 <a 1488 class="btn btn--border theme-btn--primary-inverse sqs-button-element--primary" 1489 href="https://calendly.com/yourcharlesalexander/quick-chat-no-cost-or-sales-pitches-clone" 1490 1491 > 1492 BOOK CALL 1493 </a> 1494 </div> 1495 1496 </div> 1497 1498 1499 1500 1501<style> 1502 .top-bun, 1503 .patty, 1504 .bottom-bun { 1505 height: 1px; 1506 } 1507</style> 1508 1509<!-- Burger --> 1510<div class="header-burger 1511 1512 menu-overlay-has-visible-non-navigation-items 1513 1514 1515 1516" data-animation-role="header-element"> 1517 <button class="header-burger-btn burger" data-test="header-burger"> 1518 <span hidden class="js-header-burger-open-title visually-hidden">Open Menu</span> 1519 <span hidden class="js-header-burger-close-title visually-hidden">Close Menu</span> 1520 <div class="burger-box"> 1521 <div class="burger-inner header-menu-icon-doubleLineHamburger"> 1522 <div class="top-bun"></div> 1523 <div class="patty"></div> 1524 <div class="bottom-bun"></div> 1525 </div> 1526 </div> 1527 </button> 1528</div> 1529 1530 1531 1532 1533 1534 1535 </div> 1536 </div> 1537 </div> 1538 <!-- (Mobile) Menu Navigation --> 1539 <div class="header-menu header-menu--folder-list 1540 1541 1542 1543 1544 1545 " 1546 data-section-theme="" 1547 data-current-styles="{ 1548"layout": "navRight", 1549"action": { 1550"href": "https://calendly.com/yourcharlesalexander/quick-chat-no-cost-or-sales-pitches-clone", 1551"buttonText": "BOOK CALL", 1552"newWindow": false 1553}, 1554"showSocial": false, 1555"socialOptions": { 1556"socialBorderShape": "none", 1557"socialBorderStyle": "outline", 1558"socialBorderThickness": { 1559"unit": "px", 1560"value": 1.0 1561} 1562}, 1563"menuOverlayAnimation": "fade", 1564"cartStyle": "cart", 1565"cartText": "Cart", 1566"showEmptyCartState": true, 1567"cartOptions": { 1568"iconType": "solid-7", 1569"cartBorderShape": "none", 1570"cartBorderStyle": "outline", 1571"cartBorderThickness": { 1572"unit": "px", 1573"value": 1.0 1574} 1575}, 1576"showButton": true, 1577"showCart": false, 1578"showAccountLogin": true, 1579"headerStyle": "solid", 1580"languagePicker": { 1581"enabled": false, 1582"iconEnabled": false, 1583"iconType": "globe", 1584"flagShape": "shiny", 1585"languageFlags": [ ] 1586}, 1587"iconOptions": { 1588"desktopDropdownIconOptions": { 1589"size": { 1590"unit": "em", 1591"value": 1.0 1592}, 1593"iconSpacing": { 1594"unit": "em", 1595"value": 0.35 1596}, 1597"strokeWidth": { 1598"unit": "px", 1599"value": 1.0 1600}, 1601"endcapType": "square", 1602"folderDropdownIcon": "none", 1603"languagePickerIcon": "openArrowHead" 1604}, 1605"mobileDropdownIconOptions": { 1606"size": { 1607"unit": "em", 1608"value": 1.0 1609}, 1610"iconSpacing": { 1611"unit": "em", 1612"value": 0.15 1613}, 1614"strokeWidth": { 1615"unit": "px", 1616"value": 0.5 1617}, 1618"endcapType": "square", 1619"folderDropdownIcon": "openArrowHead", 1620"languagePickerIcon": "openArrowHead" 1621} 1622}, 1623"mobileOptions": { 1624"layout": "logoLeftNavRight", 1625"menuIconOptions": { 1626"style": "doubleLineHamburger", 1627"thickness": { 1628"unit": "px", 1629"value": 1.0 1630} 1631} 1632}, 1633"solidOptions": { 1634"headerOpacity": { 1635"unit": "%", 1636"value": 100.0 1637}, 1638"
1638blurBackground": { 1639"enabled": false, 1640"blurRadius": { 1641"unit": "px", 1642"value": 12.0 1643} 1644}, 1645"backgroundColor": { 1646"type": "SITE_PALETTE_COLOR", 1647"sitePaletteColor": { 1648"colorName": "white", 1649"alphaModifier": 1.0 1650} 1651}, 1652"navigationColor": { 1653"type": "SITE_PALETTE_COLOR", 1654"sitePaletteColor": { 1655"colorName": "darkAccent", 1656"alphaModifier": 1.0 1657} 1658} 1659}, 1660"gradientOptions": { 1661"gradientType": "faded", 1662"headerOpacity": { 1663"unit": "%", 1664"value": 90.0 1665}, 1666"blurBackground": { 1667"enabled": false, 1668"blurRadius": { 1669"unit": "px", 1670"value": 12.0 1671} 1672} 1673}, 1674"dropShadowOptions": { 1675"enabled": false, 1676"blur": { 1677"unit": "px", 1678"value": 12.0 1679}, 1680"spread": { 1681"unit": "px", 1682"value": 0.0 1683}, 1684"distance": { 1685"unit": "px", 1686"value": 12.0 1687} 1688}, 1689"borderOptions": { 1690"enabled": false, 1691"position": "bottom", 1692"thickness": { 1693"unit": "px", 1694"value": 4.0 1695} 1696}, 1697"showPromotedElement": false, 1698"buttonVariant": "primary", 1699"blurBackground": { 1700"enabled": false, 1701"blurRadius": { 1702"unit": "px", 1703"value": 12.0 1704} 1705}, 1706"headerOpacity": { 1707"unit": "%", 1708"value": 100.0 1709} 1710}" 1711 data-section-id="overlay-nav" 1712 data-show-account-login="true" 1713 data-test="header-menu"> 1714 <div class="header-menu-bg theme-bg--primary"></div> 1715 <div class="header-menu-nav"> 1716 <nav class="header-menu-nav-list"> 1717 <div data-folder="root" class="header-menu-nav-folder"> 1718 <div class="header-menu-nav-folder-content"> 1719 <!-- Menu Navigation --> 1720<div class="header-menu-nav-wrapper"> 1721 1722 1723 1724 1725 1726 <div class="container header-menu-nav-item header-menu-nav-item--collection header-menu-nav-item--homepage"> 1727 <a 1728 href="/" 1729 1730 > 1731 <div class="header-menu-nav-item-content"> 1732 Time Freedom Community 1733 </div> 1734 </a> 1735 </div> 1736 1737 1738 1739 1740 1741 1742 <div class="container header-menu-nav-item header-menu-nav-item--active"> 1743 <a 1744 data-folder-id="/explainer-videos" 1745 href="/explainer-videos" 1746 1747 1748 aria-current="true" 1749 1750 > 1751 <div class="header-menu-nav-item-content header-menu-nav-item-content-folder"> 1752 <span class="visually-hidden">Folder:</span> 1753 <span class="header-nav-folder-title-text">Explainer Videos</span> 1754 </div> 1755 </a> 1756 </div> 1757 <div data-folder="/explainer-videos" class="header-menu-nav-folder"> 1758 <div class="header-menu-nav-folder-content"> 1759 <div class="header-menu-controls container header-menu-nav-item"> 1760 <a class="header-menu-controls-control header-menu-controls-control--active" data-action="back" href="/"> 1761 <span>Back</span> 1762 </a> 1763 </div> 1764 1765 1766 <div class="container header-menu-nav-item"> 1767 <a 1768 href="/videopackages" 1769 1770 > 1771 <div class="header-menu-nav-item-content"> 1772 Video Packages 1773 </div> 1774 </a> 1775 </div> 1776 1777 1778 1779 1780 <div class="container header-menu-nav-item"> 1781 <a 1782 href="/financialadvisor" 1783 1784 > 1785 <div class="header-menu-nav-item-content"> 1786 Financial Advisor Plug-n-Play Videos 1787 </div> 1788 </a> 1789 </div> 1790 1791 1792 1793 1794 <div class="container header-menu-nav-item"> 1795 <a
1796 href="/which-videos-work-better-for-you" 1797 1798 > 1799 <div class="header-menu-nav-item-content"> 1800 Which Videos Work Better for You? 1801 </div> 1802 </a> 1803 </div> 1804 1805 1806 1807 1808 <div class="container header-menu-nav-item"> 1809 <a 1810 href="/how-much-does-an-explainer-video-cost" 1811 1812 > 1813 <div class="header-menu-nav-item-content"> 1814 How Much Does an Explainer Video Cost? 1815 </div> 1816 </a> 1817 </div> 1818 1819 1820 1821 1822 <div class="container header-menu-nav-item"> 1823 <a 1824 href="/videos-you-need" 1825 1826 > 1827 <div class="header-menu-nav-item-content"> 1828 7 Videos You Need 1829 </div> 1830 </a> 1831 </div> 1832 1833 1834 1835 1836 <div class="container header-menu-nav-item"> 1837 <a 1838 href="/podcast" 1839 1840 > 1841 <div class="header-menu-nav-item-content"> 1842 Explainer Video podcasts 1843 </div> 1844 </a> 1845 </div> 1846 1847 1848 1849 1850 <div class="container header-menu-nav-item header-menu-nav-item--active"> 1851 <a 1852 href="/blog" 1853 1854 aria-current="page" 1855 1856 > 1857 <div class="header-menu-nav-item-content"> 1858 Explainer Video Blog 1859 </div> 1860 </a> 1861 </div> 1862 1863 1864 1865 </div> 1866 </div> 1867 1868 1869 1870 1871 1872 1873 <div class="container header-menu-nav-item header-menu-nav-item--collection"> 1874 <a 1875 href="/who" 1876 1877 > 1878 <div class="header-menu-nav-item-content"> 1879 About 1880 </div> 1881 </a> 1882 </div> 1883 1884 1885 1886 1887 1888 1889 1890 <div class="container header-menu-nav-item header-menu-nav-item--collection"> 1891 <a 1892 href="/speaking" 1893 1894 > 1895 <div class="header-menu-nav-item-content"> 1896 Speaking 1897 </div> 1898 </a> 1899 </div> 1900 1901 1902 1903 1904 1905 1906 <div class="container header-menu-nav-item"> 1907 <a 1908 data-folder-id="/resoources" 1909 href="/resoources" 1910 1911 > 1912 <div class="header-menu-nav-item-content header-menu-nav-item-content-folder"> 1913 <span class="visually-hidden">Folder:</span> 1914 <span class="header-nav-folder-title-text">Resources</span> 1915 </div> 1916 </a> 1917 </div> 1918 <div data-folder="/resoources" class="header-menu-nav-folder"> 1919 <div class="header-menu-nav-folder-content"> 1920 <div class="header-menu-controls container header-menu-nav-item"> 1921 <a class="header-menu-controls-control header-menu-controls-control--active" data-action="back" href="/"> 1922 <span>Back</span> 1923 </a> 1924 </div> 1925 1926 1927 1928 <div class="container header-menu-nav-item header-menu-nav-item--external"> 1929 <a href="https://podcasts.apple.com/us/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs/id1701642683" target="_blank" >Do More By Doing Less Podcast</a> 1930 </div> 1931 1932 1933 1934 1935 <div class="container header-menu-nav-item header-menu-nav-item--external"> 1936 <a href="https://www.amazon.com/Start-Now-Quit-Later-Full-Time/dp/B0C6W3HL23" target="_blank" >Start Now Quit Later Book</a> 1937 </div> 1938 1939 1940 </div> 1941 </div> 1942 1943 1944 1945 1946</div> 1947 1948 1949 </div> 1950 1951 1952 1953 <div class="header-menu-cta"> 1954 <a 1955 class="theme-btn--primary btn sqs-button-element--primary" 1956 href="https://calendly.com/yourcharlesalexander/quick-chat-no-cost-or-sales-pitches-clone" 1957 1958 > 1959 BOOK CALL 1960 </a> 1961 </div> 1962 1963 </div> 1964 </nav> 1965 </div> 1966 </div> 1967 1968
1968<script> 1969 (function() { 1970 var header = document.getElementById('header'); 1971 if (!header) { 1972 return; 1973 } 1974 function setHeaderHeightVar() { 1975 document.documentElement.style.setProperty( 1976 '--header-height', 1977 header.getBoundingClientRect().height + 'px' 1978 ); 1979 } 1980 setHeaderHeightVar(); 1981 var images = header.getElementsByTagName('img'); 1982 for (var i = 0; i < images.length; i++) { 1983 if (!images[i].complete) { 1984 images[i].addEventListener('load', setHeaderHeightVar); 1985 } 1986 } 1987 })(); 1988 //# sourceURL=reserveSpaceForHeader.js 1989 </script>
1989 1990 </header> 1991 1992 1993 1994 1995 <main id="page" class="container" role="main"> 1996 1997 1998 1999<article class="sections" id="sections" data-page-sections="6679bb912834c35e1f5c6686"> 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019<section 2020 data-test="page-section" 2021 2022 data-section-theme="" 2023 class='page-section 2024 2025 content-collection 2026 full-bleed-section 2027 collection-type-blog-single-column 2028 2029 background-width--full-bleed 2030 2031 section-height--medium 2032 2033 2034 content-width--wide 2035 2036 horizontal-alignment--center 2037 vertical-alignment--middle 2038 2039 2040 2041 2042 ' 2043 2044 data-section-id="6679bb912834c35e1f5c6685" 2045 2046 data-controller="SectionWrapperController" 2047 data-current-styles="{ 2048"imageOverlayOpacity": 0.15, 2049"backgroundWidth": "background-width--full-bleed", 2050"sectionHeight": "section-height--medium", 2051"customSectionHeight": 10, 2052"horizontalAlignment": "horizontal-alignment--center", 2053"verticalAlignment": "vertical-alignment--middle", 2054"contentWidth": "content-width--wide", 2055"customContentWidth": 50, 2056"sectionTheme": "", 2057"sectionAnimation": "none", 2058"backgroundMode": "image" 2059}" 2060 data-current-context="{ 2061"video": null, 2062"backgroundImageId": null, 2063"backgroundMediaEffect": null, 2064"divider": null, 2065"typeName": "blog-single-column" 2066}" 2067 data-animation="none" 2068 2069 2070 2071 2072 2073 2074 2075 2076 2077 2078 2079 2080 data-sqsp-section="blog-list" 2081 2082 2083 2084> 2085 <div 2086 class="section-border" 2087 2088 > 2089 <div class="section-background"> 2090 2091 2092 2093 </div> 2094 </div> 2095 <div 2096 class='content-wrapper' 2097 style=' 2098 2099 2100 ' 2101 > 2102 <div 2103 class="content" 2104 2105 > 2106 2107 2108 2109 2110 2111 2112 2113 2114 2115 2116 <div class="blog-single-column collection-content-wrapper" data-controller="BlogImageLoader"> 2117 <div class="blog-single-column--wrapper"> 2118 2119 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 2120 2121 <div class="blog-single-column--text"> 2122 <div class="blog-meta-section"> 2123 <span class="blog-meta-primary"> 2124 2125 <span class="blog-categories-list"> 2126 2127 <a href="/blog/category/Story" class="blog-categories">Story</a> 2128 </span> 2129 2130 2131 <span class="blog-author">Charles Alexander</span> 2132 2133 <time class="blog-date" pubdate data-animation-role="date">5/17/21</time> 2134 </span> 2135 <span class="blog-meta-delimiter"></span> 2136 2137 <span class="blog-meta-delimiter blog-category-delimiter"></span> 2138 2139 <span class="blog-meta-secondary"> 2140 2141 <span class="blog-categories-list"> 2142 2143 <a href="/blog/category/Story" class="blog-categories">Story</a> 2144 </span> 2145 2146 2147 <span class="blog-author">Charles Alexander</span> 2148 2149 <time class="blog-date" pubdate data-animation-role="date">5/17/21</time> 2150 </span> 2151 2152 2153 2154</div> 2155<h1 class="blog-title"> 2156 2157 <a href="/blog/2021/5/17/gwfu6oyopufg3jenqvqrjhqjrl0ji3" data-no-animation> 2158 2159 This addiction has cost me time and money 2160 </a> 2161</h1> 2162<div class="blog-excerpt"> 2163 <div class="blog-excerpt-wrapper"></div> 2164 2165 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1621262170076" id="item-60a277b74f79bb5005169938"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1621260190996_17592"><div class="sqs-block-content"> 2166 2167 2168 2169 2170 2171 2172 2173 2174 2175 2176 2177 2178 2179 2180 2181 2182 2183 2184 2185 2186 2187 2188 2189 2190 2191 2192 2193 2194 2195 2196 2197 2198 2199 2200 2201 2202 2203 2204 2205 2206 2207 2208 2209 2210 2211 2212 <div 2213 class=" 2214 image-block-outer-wrapper 2215 layout-caption-below 2216 design-layout-inline 2217 combination-animation-none 2218 individual-animation-none 2219 individual-text-animation-none 2220 " 2221 data-test="image-block-inline-outer-wrapper" 2222 data-sqsp-image-classic-block-layout="inline" 2223 > 2224 2225 2226 2227 2228 <figure 2229 class=" 2230 sqs-block-image-figure 2231 intrinsic 2232 " 2233 style="max-width:489px;" 2234 > 2235 2236 2237 2238 2239 2240 2241 2242 <div 2243 2244 2245 class="image-block-wrapper" 2246 data-animation-role="image" 2247 2248 2249 2250 > 2251 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 2252 2253 2254 2255 2256 " style=" 2257 position: relative; 2258 2259 padding-bottom:69.93864440917969%; 2260 2261 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 2262 " 2263 > 2264 2265 2266 2267 2268 2269 2270 2271 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg" data-image-dimensions="489x342" data-image-focal-point="0.5,0.5" alt="UT Sugar Bowl.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg" width="489" height="342" alt="" sizes="(max-width: 640px) 100v
2271w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1621260776580-9EUYVXQ8LCNAPY8DUZBL/UT+Sugar+Bowl.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 2272 2273 </div> 2274 </div> 2275 2276 2277 2278 2279 2280 2281 </figure> 2282 2283 2284 </div> 2285 2286 2287 2288 2289 2290 2291</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="c0138b3ad7b16d6dbc1b" id="block-c0138b3ad7b16d6dbc1b"><div class="sqs-block-content"><div class="sqs-text-block-container"> 2292 2293 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">My earliest sports memory is the 1985 University of Tennessee Volunteers football team, also known that year as the Sugar Vols. </p><p class="" style="white-space:pre-wrap;">That Tennessee Vols football team went to the Sugar Bowl and were #8 in the country. </p><p class="" style="white-space:pre-wrap;">They played the unbeatable #2 Miami Hurricanes, otherwise known as âThe Uâ. </p><p class="" style="white-space:pre-wrap;">UT won that game 35-7 and I was hooked! </p><p class="" style="white-space:pre-wrap;">My dad has always been a huge Vols fan, going as far to make his office walls an orange and white checkerboard with UT pics hanging everywhere and heâs been a season ticket holder for 35+ years.</p><p class="" style="white-space:pre-wrap;">Life was good as a Vols fan, until 2008 when UT fired Phil Fulmer.</p><p class="" style="white-space:pre-wrap;">Since then we (yes, I still say we) have been through four coaches and just started on our fifth. </p><p class="" style="white-space:pre-wrap;">UT hasnât won double digit games in any season, had the worst and the most publicized coaching searches in history, found every conceivable way to lose close games, have only had 2 winning SEC seasons, squandered NFL level talent, and lost to Vandy and Kentucky with some regularity over the last 5 years.</p><p class="" style="white-space:pre-wrap;">But I still love UT football. </p><p class="" style="white-space:pre-wrap;">I read every article, check out possible recruits, and text with other grown men all of the time about how we would fix everything.</p><p class="" style="white-space:pre-wrap;">I might love UT football, but it doesnât love me. <br></p><p class="" style="white-space:pre-wrap;"><strong>At all.</strong></p><p class="" style="white-space:pre-wrap;">All of the time, effort, and energy Iâve poured into each and every agonizing weekend in the fall is usually wasted. </p><p class="" style="white-space:pre-wrap;">Honestly, I just donât have much to show for my investment.</p><p class="" style="white-space:pre-wrap;">We do the same thing in our business all of the time too.</p><p class="" style="white-space:pre-wrap;">For example: </p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">You invest 2 hours a day on email.</p></li><li><p class="" style="white-space:pre-wrap;">You invest 4.5 hours a day on your phone.</p></li><li><p class="" style="white-space:pre-wrap;">You invest 4 hours a day watching tv. Well, you say itâs just on in the background while you are doing something else, but it still fractures your attention.</p></li><li><p class="" style="white-space:pre-wrap;">
2293You invest countless hours reliving that time when an infuriating client was wrong and you were right and what you âshouldâ have told them.</p></li><li><p class="" style="white-space:pre-wrap;">You invest hours stressing out about your future; when can you retire, go to Cancun, get the roof leak fixed, etc. Not careful planning; just run-of-the-mill worrying.</p></li><li><p class="" style="white-space:pre-wrap;">You invest hours worrying about your parents and their health even though you canât control it.</p></li><li><p class="" style="white-space:pre-wrap;">You invest hours worrying about little Johnnyâs place on the soccer team and why he doesnât get to play more.</p></li></ul><p class="" style="white-space:pre-wrap;">You love things that donât love you back.</p><p class="" style="white-space:pre-wrap;">There is no return on investment for any of that.</p><p class="" style="white-space:pre-wrap;">Sure, some of it is unavoidable, but we use that as an excuse to wallow in this âbusyâ mentality that keeps us in the same âbusyâ spot without anything to show for it.</p><p class="" style="white-space:pre-wrap;">At one point you loved the purpose of your business.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">A financial advisor loved helping people plan out their future.</p></li><li><p class="" style="white-space:pre-wrap;">An insurance agent loved helping people sleep better at night knowing the things that they worked hard for were protected.</p></li></ul><p class="" style="white-space:pre-wrap;">But now your day is spent like a human router just moving bits of information around multiple times; constantly checking email, Facebook, your CRM, voicemail, meetings, non-urgent emergencies, etc.</p><p class="" style="white-space:pre-wrap;">And strangely enough, you love it. Or at least you think you do.</p><p class="" style="white-space:pre-wrap;">Itâs time to give all of that busy work up.</p><p class="" style="white-space:pre-wrap;">You love it, but it doesnât love you back.</p><p class="" style="white-space:pre-wrap;">If it did, you would have more to show for it and you would be happier.</p><p class="" style="white-space:pre-wrap;">Choose to love the things you can control, the things you are good at, and the things that make you money.</p><p class="" style="white-space:pre-wrap;">As for me, maybe I wonât pay attention to spring football practice or the fact that we already have players suspended...maybe:). </p><p class="" style="white-space:pre-wrap;"><br><br><br><br></p></div> 2294 2295 2296 2297<style id="container-styles">#block-c0138b3ad7b16d6dbc1b { 2298 2299 2300 2301 } 2302 2303 #block-c0138b3ad7b16d6dbc1b .sqs-html-content { 2304 2305 } 2306 2307 #block-c0138b3ad7b16d6dbc1b { 2308 mix-blend-mode: var(--tweak-text-block-blend 2309 ); 2310 border-radius: var(--tweak-text-block-radius); 2311 } 2312 2313 2314 2315 2316 2317 2318 2319 2320 2321 2322</style> 2323 2324<style id="override-container-styles"> 2325 @media screen and (max-width: 767px) { 2326 2327 2328 2329#block-c0138b3ad7b16d6dbc1b { 2330 2331 } 2332 } 2333 2334 2335 @media screen and (max-width: 767px) { 2336 #block-c0138b3ad7b16d6dbc1b .sqs-html-content { 2337 2338 } 2339 } 2340 2341 @media screen and (max-width: 767px) { 2342 2343 2344 2345 2346 2347 2348 }</style> 2349<style class="transform-overrides-vars"> 2350 2351</style> 2352 2353 2354 2355 2356</div> 2357</div></div></div></div></div></div> 2358 2359</div> 2360 2361<a class="blog-more-link" href="/blog/2021/5/17/gwfu6oyopufg3jenqvqrjhqjrl0ji3" data-animation-role="content">Read More</a> 2362 2363 2364 </div> 2365 </article> 2366 2367 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 2368 2369 <div class="blog-single-column--text"> 2370 <div class="blog-meta-section"> 2371 <span class="blog-meta-primary"> 2372 2373 <span class="blog-categories-list"> 2374 2375 <a href="/blog/category/Story" class="blog-categories">Story</a> 2376 </span> 2377 2378 2379 <span class="blog-author">Charles Alexander</span> 2380 2381 <time class="blog-date" pubdate data-animation-role="date">4/29/21</time> 2382 </span> 2383 <span class="blog-meta-delimiter"></span> 2384 2385 <span class="blog-meta-delimiter blog-category-delimiter"></span> 2386 2387 <span class="blog-meta-secondary"> 2388
2389 <span class="blog-categories-list"> 2390 2391 <a href="/blog/category/Story" class="blog-categories">Story</a> 2392 </span> 2393 2394 2395 <span class="blog-author">Charles Alexander</span> 2396 2397 <time class="blog-date" pubdate data-animation-role="date">4/29/21</time> 2398 </span> 2399 2400 2401 2402</div> 2403<h1 class="blog-title"> 2404 2405 <a href="/blog/2021/4/29/ughthey-want-extra-thousand-island-dressing" data-no-animation> 2406 2407 Ugh...they want 'extra' thousand island dressing 2408 </a> 2409</h1> 2410<div class="blog-excerpt"> 2411 <div class="blog-excerpt-wrapper"></div> 2412 2413 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1619704151240" id="item-608ab54929cbca59d7001c2d"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="f69424b0f705f952e4b6" id="block-f69424b0f705f952e4b6"><div class="sqs-block-content"><div class="sqs-text-block-container"> 2414 2415 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">My wife Sarah, was a server while she was in college. </p><p class="" style="white-space:pre-wrap;">She worked at Cooker, which was this awesome bar and grille that served the best rolls and cornbread in the world.</p></div> 2416 2417 2418 2419<style id="container-styles">#block-f69424b0f705f952e4b6 { 2420 2421 2422 2423 } 2424 2425 #block-f69424b0f705f952e4b6 .sqs-html-content { 2426 2427 } 2428 2429 #block-f69424b0f705f952e4b6 { 2430 mix-blend-mode: var(--tweak-text-block-blend 2431 ); 2432 border-radius: var(--tweak-text-block-radius); 2433 } 2434 2435 2436 2437 2438 2439 2440 2441 2442 2443 2444</style> 2445 2446<style id="override-container-styles"> 2447 @media screen and (max-width: 767px) { 2448 2449 2450 2451#block-f69424b0f705f952e4b6 { 2452 2453 } 2454 } 2455 2456 2457 @media screen and (max-width: 767px) { 2458 #block-f69424b0f705f952e4b6 .sqs-html-content { 2459 2460 } 2461 } 2462 2463 @media screen and (max-width: 767px) { 2464 2465 2466 2467 2468 2469 2470 }</style> 2471<style class="transform-overrides-vars"> 2472 2473</style> 2474 2475 2476 2477 2478</div> 2479</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1619704152736_4321"><div class="sqs-block-content"> 2480 2481 2482 2483 2484 2485 2486 2487 2488 2489 2490 2491 2492 2493 2494 2495 2496 2497 2498 2499 2500 2501 2502 2503 2504 2505 2506 2507 2508 2509 2510 2511 2512 2513 2514 2515 2516 2517 2518 2519 2520 2521 2522 2523 2524 2525 2526 <div 2527 class=" 2528 image-block-outer-wrapper 2529 layout-caption-overlay 2530 design-layout-inline 2531 combination-animation-none 2532 individual-animation-none 2533 individual-text-animation-none 2534 " 2535 data-test="image-block-inline-outer-wrapper" 2536 data-sqsp-image-classic-block-layout="inline" 2537 > 2538 2539 2540 2541 2542 <figure 2543 class=" 2544 sqs-block-image-figure 2545 intrinsic 2546 " 2547 style="max-width:544px;" 2548 > 2549 2550 2551 2552 2553 2554 2555 2556 <div 2557 2558 2559 class="image-block-wrapper" 2560 data-animation-role="image" 2561 2562 2563 2564 > 2565 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 2566 2567 2568 2569 2570 " style=" 2571 position: relative; 2572 2573 padding-bottom:106.25%; 2574 2575 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 2576 " 2577 > 2578 2579 2580 2581 2582 2583 2584 2585 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg" data-image-dimensions="544x578" data-image-focal-point="0.5,0.5" alt="Grannyâ¦not Sarah:)" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg" width="544" height="578" alt="" sizes="(max-width: 640px) 100v
2585w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 2586 2587 </div> 2588 </div> 2589 2590 2591 2592 2593 2594 2595 <figcaption data-sqsp-image-classic-block-caption-container class="image-caption-wrapper"> 2596 <div class="image-caption"><p class="" style="white-space:pre-wrap;">Grannyâ¦not Sarah:)</p></div> 2597 </figcaption> 2598 2599 2600 </figure> 2601 2602 2603 </div> 2604 2605 2606 2607 2608 2609 2610</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1619704152736_4658" id="block-yui_3_17_2_1_1619704152736_4658"><div class="sqs-block-content"><div class="sqs-text-block-container"> 2611 2612 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Her grandmother, Granny, was also a server (waitress back in the day) in her younger years and she was always so proud that Sarah was working her way through college.</p><p class="" style="white-space:pre-wrap;">Granny, a deeply religious woman, would often brag about Sarah to folks at church. </p><p class="" style="white-space:pre-wrap;">Unfortunately, Granny could also get a little confused from time to time and she would tell people, âOh Sarah is just such a pretty girl and a hard worker. You know she makes good tips at Hooters!â </p><p class="" style="white-space:pre-wrap;">Granted, Cooker and Hooters sound a little alike, but man, I wouldâve loved to have seen the looks on the church membersâ faces when Granny would tell them that. </p><p class="" style="white-space:pre-wrap;">Sarah did make good tips.</p><p class="" style="white-space:pre-wrap;">That is unless the customer would order âextraâ thousand island dressing for their side salad. </p><p class="" style="white-space:pre-wrap;">That usually meant about a 5% tip. </p><p class="" style="white-space:pre-wrap;">Thousand island dressing is the awful orangey stuff you find on a Big Mac. </p><p class="" style="white-space:pre-wrap;">And people were putting a double dose of this on their SIDE salad. Twice the dressing, half the salad.𤢠</p><p class="" style="white-space:pre-wrap;">It wasnât that these customers were bad, but that usually indicated that they didnât get out much and werenât used to a customary 20% tip.</p><p class="" style="white-space:pre-wrap;">Sarah couldnât pick her customers at the Cooker. </p><p class="" style="white-space:pre-wrap;">She just had to take whoever walked in the door. She wasnât allowed to prioritize her clientele.</p><p class="" style="white-space:pre-wrap;">However, we can prioritize who our clients are.</p><p class="" style="white-space:pre-wrap;">I preached this forever to my own coaching clients. </p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">You can <strong>never outearn bad clients</strong>.</p></li><li><p class="" style="white-space:pre-wrap;">You can have a<strong> bad situation with a good client and still make things work.</strong></p></li><li><p class="" style="white-space:pre-wrap;">You can have a <strong>good situation with a bad client and things almost never work.</strong></p></li></ul><p class="" style="white-space:pre-wrap;">However, when I started my Explainer Video business, I had a hard t
2612ime taking my own advice. </p><p class="" style="white-space:pre-wrap;">In my first year or two I took on anyone with a pulse and my revenue and stress level showed it.</p><p class="" style="white-space:pre-wrap;">It was only when I decided to work with people that were serious about their marketing and had good attitudes did that change.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">There were certain industries where the clients were always cash-poor and flaky. </p></li><li><p class="" style="white-space:pre-wrap;">There were clients I had currently that gave me a bad gut feeling about them when we first talked, but I ignored it because I wanted to make the sale. You know the clients that are already interrupting you to ask their next skeptical question before you can answer the first one.</p></li><li><p class="" style="white-space:pre-wrap;">There was always the, âGive us a deal on this first video and if it works and maybe we will buy moreâ guy. Iâve got news for you. Nothing ever âworksâ for that guy:).</p></li></ul><p class="" style="white-space:pre-wrap;">Your priorities for your business matter; not what is on fire at the moment.</p><p class="" style="white-space:pre-wrap;">Things will always be on fire and your inbox will always be full.</p><p class="" style="white-space:pre-wrap;"><strong>Make client selection a top priority and make finding those clients a top priority.</strong></p><p class="" style="white-space:pre-wrap;">If you are always too busy to take a look at your existing clients and make a decision once and for all about who you DO want to work with and you DONâT want to work with, then you are too busy.</p><p class="" style="white-space:pre-wrap;"><strong>This is a priority!</strong></p><p class="" style="white-space:pre-wrap;">Once you make that decision, create quality content that attracts the right prospect. </p><p class="" style="white-space:pre-wrap;">Then you can qualify anyone you talk to to make sure they will be the right client.</p><p class="" style="white-space:pre-wrap;">You may have to take a step back to take a step forward.</p><p class="" style="white-space:pre-wrap;">If you donât you will end up with the âextraâ thousand island folks. </p><p class="" style="white-space:pre-wrap;">Again, nice people, but not the right fit for you.</p><p class="" style="white-space:pre-wrap;">Sarah hasnât been a server since college, but she does have her own bookkeeping business and she applies those lessons learned to her own client selection.</p><p class="" style="white-space:pre-wrap;">Cooker has since gone bankrupt.</p><p class="" style="white-space:pre-wrap;">And Granny finally got to meet Jesus in person. </p><p class="" style="white-space:pre-wrap;">I wonder if he told her about Hooters? </p><p class="" style="white-space:pre-wrap;">Probably not:).</p><p class="" style="white-space:pre-wrap;"><br><br></p></div> 2613 2614 2615 2616<style id="container-styles">#block-yui_3_17_2_1_1619704152736_4658 { 2617 2618 2619 2620 } 2621 2622 #block-yui_3_17_2_1_1619704152736_4658 .sqs-html-content { 2623 2624 } 2625 2626 #block-yui_3_17_2_1_1619704152736_4658 { 2627 mix-blend-mode: var(--tweak-text-block-blend 2628 ); 2629 border-radius: var(--tweak-text-block-radius); 2630 } 2631 2632 2633 2634 2635 2636 2637 2638 2639 2640 2641</style> 2642 2643<style id="override-container-styles"> 2644 @media screen and (max-width: 767px) { 2645 2646 2647 2648#block-yui_3_17_2_1_1619704152736_4658 { 2649 2650 } 2651 } 2652 2653 2654 @media screen and (max-width: 767px) { 2655 #block-yui_3_17_2_1_1619704152736_4658 .sqs-html-content { 2656 2657 } 2658 } 2659 2660 @media screen and (max-width: 767px) { 2661 2662 2663 2664 2665 2666 2667 }</style> 2668<style class="transform-overrides-vars"> 2669 2670</style> 2671 2672 2673 2674 2675</div> 2676</div></div></div></div></div></div> 2677 2678</div> 2679 2680<a class="blog-more-link" href="/blog/2021/4/29/ughthey-want-extra-thousand-island-dressing" data-animation-role="content">Read More</a> 2681 2682 2683 </div> 2684 </article> 2685 2686 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 2687 2688 <div class="blog-single-column--text"> 2689 <div class="blog-meta-section"> 2690 <span class="blog-meta-primary"> 2691
2692 <span class="blog-categories-list"> 2693 2694 <a href="/blog/category/Story" class="blog-categories">Story</a> 2695 </span> 2696 2697 2698 <span class="blog-author">Charles Alexander</span> 2699 2700 <time class="blog-date" pubdate data-animation-role="date">4/16/21</time> 2701 </span> 2702 <span class="blog-meta-delimiter"></span> 2703 2704 <span class="blog-meta-delimiter blog-category-delimiter"></span> 2705 2706 <span class="blog-meta-secondary"> 2707 2708 <span class="blog-categories-list"> 2709 2710 <a href="/blog/category/Story" class="blog-categories">Story</a> 2711 </span> 2712 2713 2714 <span class="blog-author">Charles Alexander</span> 2715 2716 <time class="blog-date" pubdate data-animation-role="date">4/16/21</time> 2717 </span> 2718 2719 2720 2721</div> 2722<h1 class="blog-title"> 2723 2724 <a href="/blog/2021/4/16/she-literally-just-did-this-to-me" data-no-animation> 2725 2726 She LITERALLY just did this to me! 2727 </a> 2728</h1> 2729<div class="blog-excerpt"> 2730 <div class="blog-excerpt-wrapper"></div> 2731 2732 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1618580423602" id="item-607988d468c820504c53efbc"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1618577573616_24616"><div class="sqs-block-content"> 2733 2734 2735 2736 2737 2738 2739 2740 2741 2742 2743 2744 2745 2746 2747 2748 2749 2750 2751 2752 2753 2754 2755 2756 2757 2758 2759 2760 2761 2762 2763 2764 2765 2766 2767 2768 2769 2770 2771 2772 2773 2774 2775 2776 2777 2778 2779 <div 2780 class=" 2781 image-block-outer-wrapper 2782 layout-caption-overlay 2783 design-layout-inline 2784 combination-animation-none 2785 individual-animation-none 2786 individual-text-animation-none 2787 " 2788 data-test="image-block-inline-outer-wrapper" 2789 data-sqsp-image-classic-block-layout="inline" 2790 > 2791 2792 2793 2794 2795 <figure 2796 class=" 2797 sqs-block-image-figure 2798 intrinsic 2799 " 2800 style="max-width:1458px;" 2801 > 2802 2803 2804 2805 2806 2807 2808 2809 <div 2810 2811 2812 class="image-block-wrapper" 2813 data-animation-role="image" 2814 2815 2816 2817 > 2818 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 2819 2820 2821 2822 2823 " style=" 2824 position: relative; 2825 2826 padding-bottom:133.33334350585938%; 2827 2828 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 2829 " 2830 > 2831 2832 2833 2834 2835 2836 2837 2838 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg" data-image-dimensions="1458x1944" data-image-focal-point="0.5,0.5" alt="Vacation in 2016. Not sure who âjust did thatâ to Lane, but heâs not happy:)" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg" width="1458" height="1944" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9G
2838S4CPR3F1/IMG_3803.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 2839 2840 </div> 2841 </div> 2842 2843 2844 2845 2846 2847 2848 <figcaption data-sqsp-image-classic-block-caption-container class="image-caption-wrapper"> 2849 <div class="image-caption"><p class="" style="white-space:pre-wrap;"><strong>Vacation in 2016. Not sure who âjust did thatâ to Lane, but heâs not happy:)</strong></p></div> 2850 </figcaption> 2851 2852 2853 </figure> 2854 2855 2856 </div> 2857 2858 2859 2860 2861 2862 2863</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="0849532631bf74949ce7" id="block-0849532631bf74949ce7"><div class="sqs-block-content"><div class="sqs-text-block-container"> 2864 2865 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">âDaddy, daddy, look!â</p><p class="" style="white-space:pre-wrap;">Ugh. I knew this wouldnât be good.</p><p class="" style="white-space:pre-wrap;">Last week, my eight-year old son Lane, was in desperate need to reenact the atrocity that just happened to him.</p></div> 2866 2867 2868 2869<style id="container-styles">#block-0849532631bf74949ce7 { 2870 2871 2872 2873 } 2874 2875 #block-0849532631bf74949ce7 .sqs-html-content { 2876 2877 } 2878 2879 #block-0849532631bf74949ce7 { 2880 mix-blend-mode: var(--tweak-text-block-blend 2881 ); 2882 border-radius: var(--tweak-text-block-radius); 2883 } 2884 2885 2886 2887 2888 2889 2890 2891 2892 2893 2894</style> 2895 2896<style id="override-container-styles"> 2897 @media screen and (max-width: 767px) { 2898 2899 2900 2901#block-0849532631bf74949ce7 { 2902 2903 } 2904 } 2905 2906 2907 @media screen and (max-width: 767px) { 2908 #block-0849532631bf74949ce7 .sqs-html-content { 2909 2910 } 2911 } 2912 2913 @media screen and (max-width: 767px) { 2914 2915 2916 2917 2918 2919 2920 }</style> 2921<style class="transform-overrides-vars"> 2922 2923</style> 2924 2925 2926 2927 2928</div> 2929</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-horizontalrule horizontalrule-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.horizontalrule/b2ae5309-7f25-4be1-8ed6-390543893b1f_324/website.components.horizontalrule.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.horizontalrule/b2ae5309-7f25-4be1-8ed6-390543893b1f_324/website.components.horizontalrule.visitor.js"]" data-block-type="1337" data-definition-name="website.components.horizontalrule" data-sqsp-block="line" data-website-component-id="yui_3_17_2_1_1618577573616_17904" id="block-yui_3_17_2_1_1618577573616_17904"><div class="sqs-block-content"> 2930 2931 2932 2933<div> 2934 <hr /> 2935 2936 <style class="transform-overrides-vars"> 2937 2938</style> 2939 2940 2941 2942 2943 2944 2945</div> 2946</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1618577573616_18037" id="block-yui_3_17_2_1_1618577573616_18037"><div class="sqs-block-content"><div class="sqs-text-block-container"> 2947 2948 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;"><strong>Lane </strong>- âDaddy, Ava LITERALLY just did this.â Lane shoves himself violently to the floor along with the sound effects that only Michael Winslow from Police Academy could pull off.</p><p class="" style="white-space:pre-wrap;"><strong>Me </strong>- âWhy did she do that little buddy?â</p><p class="" style="white-space:pre-wrap;"><strong>Lane </strong>- âBecause I just barely touched her like this!â Lane gently taps his own arm like you would if you were petting a strange dog that may bite your face off.</p></div> 2949 2950 2951 2952<style id="container-styles">#block-yui_3_17_2_1_1618577573616_18037 { 2953 2954 2955 2956 } 2957 2958 #block-yui_3_17_2_1_1618577573616_18037 .sqs-html-content { 2959 2960 } 2961 2962 #block-yui_3_17_2_1_1618577573616_18037 { 2963 mix-blend-mode: var(--tweak-text-block-blend 2964 ); 2965 border-radius: var(--tweak-text-block-radius); 2966 } 2967 2968 2969 2970 2971 2972 2973 2974 2975 2976 2977</style> 2978 2979<style id="override-container-styles"> 2980 @media screen and (max-width: 767px) { 2981 2982 2983 2984#block-yui_3_17_2_1_1618577573616_18037 { 2985 2986 } 2987 } 2988 2989 2990 @media screen and (max-width: 767px) { 2991 #block-yui_3_17_2_1_1618577573616_18037 .sqs-html-content { 2992 2993 } 2994 } 2995 2996 @media screen and (max-width: 767px) { 2997 2998 2999 3000 3001 3002 3003 }</style> 3004<style class="transform-overrides-vars"> 3005 3006</style> 3007 3008 3009 3010 3011</div> 3012</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-horizontalrule horizontalrule-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.horizontalrule/b2ae5309-7f25-4be1-8ed6-390543893b1f_324/website.components.horizontalrule.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.horizontalrule/b2ae5309-7f25-4be1-8ed6-390543893b1f_324/website.components.horizontalrule.visitor.js"]" data-block-type="1337" data-definition-name="website.components.horizontalrule" data-sqsp-block="line" data-website-component-id="yui_3_17_2_1_1618577573616_21794" id="block-yui_3_17_2_1_1618577573616_21794"><div class="sqs-block-content"> 3013 3014 3015 3016<div> 3017 <hr /> 3018 3019 <style class="transform-overrides-vars"> 3020 3021</style> 3022 3023 3024 3025 3026 3027 3028</div> 3029</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1618577573616_21918" id="block-yui_3_17_2_1_1618577573616_21918"><div class="sqs-block-content"><div class="sqs-text-block-container"> 3030 3031 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Now I wasnât there to witness this event, however, the reality of the situation rarely matches the real-life scenario.</p><p class="" style="white-space:pre-wrap;">Likely, Ava and Lane were both in the wrong over a disagreement over the remote control that neither will remember by this time tomorrow.</p><p class="" style="white-space:pre-wrap;">But Lane was having a fit and needed to show me what awful thing happened and relive it again and again.</p><p class="" style="white-space:pre-wrap;">
3031This is kind of his new thing.</p><p class="" style="white-space:pre-wrap;">âDaddy, daddy, lookâ, used to mean that he would show me how high he could jump, but now itâs to reenact the latest drama that happened to him.</p><p class="" style="white-space:pre-wrap;">And the reenactment is always way worse than what really happened.</p><p class="" style="white-space:pre-wrap;"><strong>Itâs frustrating.</strong></p><p class="" style="white-space:pre-wrap;">I always try to listen, empathize and then help him figure out how to handle the situation next time.</p><p class="" style="white-space:pre-wrap;">And by try, I mean I immediately cut him off and tell him to get over it, which Iâm sure will come out to a hefty counseling bill when heâs in his mid-twenties.</p><p class="" style="white-space:pre-wrap;">But he has an excuse. Heâs eight. </p><p class="" style="white-space:pre-wrap;"><strong>We donât have that luxury.</strong></p><p class="" style="white-space:pre-wrap;">Yet, we spend many of our waking ours reliving previous arguments and frustrations.</p><p class="" style="white-space:pre-wrap;">I still mentally argue with a boss from 14 years ago about projects and deadlines for a proprietary software that no longer exists.</p><p class="" style="white-space:pre-wrap;">In my mind, she said this and I said that, but hereâs what I shouldâve said and then she wouldâve realized that I was RIGHT and she was WRONG!</p><p class="" style="white-space:pre-wrap;">In reality, I can barely remember what Iâm mad about and she probably canât even remember my name.</p><p class="" style="white-space:pre-wrap;">Iâd like to say Iâm alone in this type of thinking, but Iâve been coaching small business owners too long to believe that.</p><p class="" style="white-space:pre-wrap;">So many times Iâll have a client that canât move past a previous hurt.</p><p class="" style="white-space:pre-wrap;">Things like:</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">A needy customer, that kept asking for one more thing, but refused to pay any more.</p></li><li><p class="" style="white-space:pre-wrap;">An employee you had to fire because of incompetence, yet they still said everything was your fault..</p></li><li><p class="" style="white-space:pre-wrap;">A partner that wouldnât hold up their end of the bargain and it almost became a legal issue. Almost.</p></li></ul><p class="" style="white-space:pre-wrap;">How many waking hours do you spend reliving the past events that canât be changed?</p><p class="" style="white-space:pre-wrap;"><strong>What return on investment are you getting from that energy spent over old arguments?</strong></p><p class="" style="white-space:pre-wrap;">The answer is nunzo (a clever word I made up that still hasnât caught on.)</p><p class="" style="white-space:pre-wrap;">We learn how to do this early in life and we keep this habit forever.</p><p class="" style="white-space:pre-wrap;">Think about that.</p><p class="" style="white-space:pre-wrap;">When you are Laneâs age, you pick up this awful habit and just keep it forever and nurture it like a freaking pet.</p><p class="" style="white-space:pre-wrap;"><strong>Thatâs nuts!</strong></p><p class="" style="white-space:pre-wrap;">When one of these recurring past events cross your mind, you need to ask yourself, âwhat will the results be if I play mental gymnastics with this thought?â </p><p class="" style="white-space:pre-wrap;">If the answer isnât good, then <strong>immediately replace that past thought with whatever you are currently doing, i.e. driving, showering, typing, working in the yard, etc.</strong></p><p class="" style="white-space:pre-wrap;"><strong>Or replace the thought with strategic ways to grow your business. </strong></p><p class="" style="white-space:pre-wrap;">Not <strong>worry</strong>, but actual <strong>planning</strong>.</p><p class="" style="white-space:pre-wrap;">As for Lane, hopefully, he will live through th....oh wait. Nope, heâs yelling for me right now.</p><p class="" style="white-space:pre-wrap;">I think Lilly just ate the last cookie:).</p><p class="" style="white-space:pre-wrap;"><br><br></p></div> 3032 3033 3034 3035<style id="container-styles">#block-yui_3_17_2_1_1618577573616_21918 { 3036 3037 3038 3039 } 3040 3041 #block-yui_3_17_2_1_1618577573616_21918 .sqs-html-content { 3042 3043 } 3044 3045 #block-yui_3_17_2_1_1618577573616_21918 { 3046 mix-blend-mode: var(--tweak-text-block-blend 3047 ); 3048 border-radius: var(--tweak-text-block-radius); 3049 } 3050 3051 3052 3053 3054 3055 3056 3057 3058 3059 3060</style> 3061 3062<style id="override-container-styles"> 3063 @media screen and (max-width: 767px) { 3064 3065 3066 3067#block-yui_3_17_2_1_1618577573616_21918 { 3068 3069 } 3070 } 3071 3072 3073 @media screen and (max-width: 767px) { 3074 #block-yui_3_17_2_1_1618577573616_21918 .sqs-html-content { 3075 3076 } 3077 } 3078 3079 @media screen and (max-width: 767px) { 3080 3081 3082 3083 3084 3085 3086 }</style> 3087<style class="transform-overrides-vars"> 3088 3089</style> 3090 3091 3092 3093 3094</div> 3095</div></div></div></div></div></div> 3096 3097</div> 3098 3099<a class="blog-more-link" href="/blog/2021/4/16/she-literally-just-did-this-to-me" data-animation-role="content">Read More</a> 3100 3101 3102 </div> 3103 </article> 3104 3105 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 3106 3107 <div class="blog-single-column--text"> 3108 <div class="blog-meta-section"> 3109 <span class="blog-meta-primary"> 3110
3111 <span class="blog-categories-list"> 3112 3113 <a href="/blog/category/Story" class="blog-categories">Story</a> 3114 </span> 3115 3116 3117 <span class="blog-author">Charles Alexander</span> 3118 3119 <time class="blog-date" pubdate data-animation-role="date">4/5/21</time> 3120 </span> 3121 <span class="blog-meta-delimiter"></span> 3122 3123 <span class="blog-meta-delimiter blog-category-delimiter"></span> 3124 3125 <span class="blog-meta-secondary"> 3126 3127 <span class="blog-categories-list"> 3128 3129 <a href="/blog/category/Story" class="blog-categories">Story</a> 3130 </span> 3131 3132 3133 <span class="blog-author">Charles Alexander</span> 3134 3135 <time class="blog-date" pubdate data-animation-role="date">4/5/21</time> 3136 </span> 3137 3138 3139 3140</div> 3141<h1 class="blog-title"> 3142 3143 <a href="/blog/2021/4/5/i-shouldnt-be-telling-you-this" data-no-animation> 3144 3145 I shouldn't be telling you thisð¤ 3146 </a> 3147</h1> 3148<div class="blog-excerpt"> 3149 <div class="blog-excerpt-wrapper"></div> 3150 3151 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1617633187097" id="item-606b1c7d0f29f30bfcc9c623"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1617632331486_21369"><div class="sqs-block-content"> 3152 3153 3154 3155 3156 3157 3158 3159 3160 3161 3162 3163 3164 3165 3166 3167 3168 3169 3170 3171 3172 3173 3174 3175 3176 3177 3178 3179 3180 3181 3182 3183 3184 3185 3186 3187 3188 3189 3190 3191 3192 3193 3194 3195 3196 3197 3198 <div 3199 class=" 3200 image-block-outer-wrapper 3201 layout-caption-below 3202 design-layout-inline 3203 combination-animation-none 3204 individual-animation-none 3205 individual-text-animation-none 3206 " 3207 data-test="image-block-inline-outer-wrapper" 3208 data-sqsp-image-classic-block-layout="inline" 3209 > 3210 3211 3212 3213 3214 <figure 3215 class=" 3216 sqs-block-image-figure 3217 intrinsic 3218 " 3219 style="max-width:1024px;" 3220 > 3221 3222 3223 3224 3225 3226 3227 3228 <div 3229 3230 3231 class="image-block-wrapper" 3232 data-animation-role="image" 3233 3234 3235 3236 > 3237 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 3238 3239 3240 3241 3242 " style=" 3243 position: relative; 3244 3245 padding-bottom:66.50390625%; 3246 3247 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 3248 " 3249 > 3250 3251 3252 3253 3254 3255 3256 3257 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg" data-image-dimensions="1024x681" data-image-focal-point="0.5,0.5" alt="doucebag.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg" width="1024" height="681" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1617632632666-O1XRWNDPFBFVN4A011QH/doucebag.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 3258 3259 </div> 3260 </div> 3261 3262 3263 3264 3265 3266 3267 </figure> 3268 3269 3270 </div> 3271 3272 3273 3274 3275 3276 3277</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="0d5f5245263864431097" id="block-0d5f5245263864431097"><div class="sqs-block-content"><div class="sqs-text-block-container"> 3278 3279 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Oh man, Iâm sure I shouldnât be telling this, but I canât help myself:).</p><p class="" style="white-space:pre-wrap;">This is a recent conversation I had with a small coaching client, Brad (name changed to protect the innocent/guilty.)</p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>So, what have you been up to? Or better yet what are your goals this year?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Oh Charles, Iâm just so busy trying to keep up with everything.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>With what?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>(Looks at me like I have three heads) - You know, all the stuff with Congress, stimulus packages, the virus, and not to mention how crazy the world is in general. Cancel culture and such.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me:</strong> Sure...but what are your goals for this year.</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Just to keep my head above water I guess.</p><p class="" style="white-space:pre-wrap;"><br><strong>Me: </strong>No, I mean how much money do you want to net?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Well, Iâd love to make over $150K!</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Cool. How much did you net last year?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>About $60k.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Oh...um, how are you basically gonna triple your income.</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Not sure. Just too much going on right now.</p><p class="" style="white-space:pre-wrap;"><br></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Yeah, but how does that actually impact you? Youâre an insurance agent. I understand that you need to know whatâs going on in the world, butâ¦</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>(Incredulous now) Iâm just so busy keeping up with it and my clients are too! Everyone is just waiting to see what happens before they make any big moves.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>How much time do you spend keeping up with everything on your phone and the news versus how much time do you spend trying to keep clients and get new clients.</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Oh I donât spend much time on my phone or the news.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>You just said you SOOO busy keeping up with everything!</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>(Sheepishly) Well, yes, I guess I could spend less time on it.</p><p class="" style="white-space:pre-wrap;"><br><strong>Me: </strong>And getting new clients?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Not enough. </p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me</strong>: Letâs just assume you are on your phone for 4 hours a day, which is the average, and you watch and listen to the current events of the day for just 1 hour. Assuming 20% of the time is necessary, then 80% isnât. </p><p class="" style="white-space:pre-wrap;">Oh lord, thatâs about 28 hours a week on this crap! Thatâs like another full-time job!</p><p class="" style="white-space:pre-wrap;"><strong>Brad</strong>: But, I really donât think itâs that much. And I have a responsibility to be an informed citizen or Iâll just be another sheep lost in theâ¦(blah, blah, blah drones on for nine minutes in a zombie-like manner).<
3279/p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Then what actions have that other full-time job led you to take? Did you rally, protest, counter-protest, write your Congressman, create a series of compelling videos or seminars to change other peopleâs minds, etc.?</p><p class="" style="white-space:pre-wrap;"><strong>Brad</strong>: No.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me</strong>: Dude, turn off the tv and quit doom scrolling. Call your existing clients, write a legit newsletter, create content, and call prospects instead. If you do it for 28 hours a week, you will feel much better and destroy your $150k net goal!</p><p class="" style="white-space:pre-wrap;"><strong>Brad</strong>: (sounding defeated) Yeah, I should probably do that.<br><br>This was last month. </p><p class="" style="white-space:pre-wrap;">I checked in on Brad recently. Heâs in the same spot. </p><p class="" style="white-space:pre-wrap;">Heâs not gonna net $150k. I donât think heâs gonna net $60k. </p><p class="" style="white-space:pre-wrap;">But he sure can tell you everything wrong with Congress and the latest thing on Facebook that made him mad.<br></p><p class="" style="white-space:pre-wrap;"><strong>Donât be like Brad.</strong> </p><p class="" style="white-space:pre-wrap;">Unplug yourself from the Matrix. It doesnât care about you,</p><p class="" style="white-space:pre-wrap;">Put down the other full-time job of being an <strong>âinformed citizenâ</strong> and make a real difference in other peopleâs lives. </p><p class="" style="white-space:pre-wrap;"><strong>Oh, and feel free to make a little money and be happy too:).</strong></p><p class="" style="white-space:pre-wrap;"><br><br></p></div> 3280 3281 3282 3283<style id="container-styles">#block-0d5f5245263864431097 { 3284 3285 3286 3287 } 3288 3289 #block-0d5f5245263864431097 .sqs-html-content { 3290 3291 } 3292 3293 #block-0d5f5245263864431097 { 3294 mix-blend-mode: var(--tweak-text-block-blend 3295 ); 3296 border-radius: var(--tweak-text-block-radius); 3297 } 3298 3299 3300 3301 3302 3303 3304 3305 3306 3307 3308</style> 3309 3310<style id="override-container-styles"> 3311 @media screen and (max-width: 767px) { 3312 3313 3314 3315#block-0d5f5245263864431097 { 3316 3317 } 3318 } 3319 3320 3321 @media screen and (max-width: 767px) { 3322 #block-0d5f5245263864431097 .sqs-html-content { 3323 3324 } 3325 } 3326 3327 @media screen and (max-width: 767px) { 3328 3329 3330 3331 3332 3333 3334 }</style> 3335<style class="transform-overrides-vars"> 3336 3337</style> 3338 3339 3340 3341 3342</div> 3343</div></div></div></div></div></div> 3344 3345</div> 3346 3347<a class="blog-more-link" href="/blog/2021/4/5/i-shouldnt-be-telling-you-this" data-animation-role="content">Read More</a> 3348 3349 3350 </div> 3351 </article> 3352 3353 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 3354 3355 <div class="blog-single-column--text"> 3356 <div class="blog-meta-section"> 3357 <span class="blog-meta-primary"> 3358 3359 <span class="blog-categories-list"> 3360 3361 <a href="/blog/category/Story" class="blog-categories">Story</a> 3362 </span> 3363 3364 3365 <span class="blog-author">Charles Alexander</span> 3366 3367 <time class="blog-date" pubdate data-animation-role="date">3/22/21</time> 3368 </span> 3369 <span class="blog-meta-delimiter"></span> 3370 3371 <span class="blog-meta-delimiter blog-category-delimiter"></span> 3372 3373 <span class="blog-meta-secondary"> 3374 3375 <span class="blog-categories-list"> 3376 3377 <a href="/blog/category/Story" class="blog-categories">Story</a> 3378 </span> 3379 3380 3381 <span class="blog-author">Charles Alexander</span> 3382 3383 <time class="blog-date" pubdate data-animation-role="date">3/22/21</time> 3384 </span> 3385 3386 3387 3388</div> 3389<h1 class="blog-title"> 3390 3391 <a href="/blog/2021/3/22/my-sweet-lilly-got-dumped-from-my-morning-routine" data-no-animation> 3392 3393 Why I kicked my daughter out of my morning routine 3394 </a> 3395</h1> 3396<div class="blog-excerpt"> 3397 <div class="blog-excerpt-wrapper"></div> 3398 3399 <div class="blog-body-wrapper">
3399<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1616441021969" id="item-6058e8718f8bef7074dd5e1d"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="4b0e7f47a70a695b5782" id="block-4b0e7f47a70a695b5782"><div class="sqs-block-content"><div class="sqs-text-block-container"> 3400 3401 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">When the pandemic started Lilly, my 9-year-old daughter, and the sweetest child on planet Earth, and I got into this weird morning routine.</p></div> 3402 3403 3404 3405<style id="container-styles">#block-4b0e7f47a70a695b5782 { 3406 3407 3408 3409 } 3410 3411 #block-4b0e7f47a70a695b5782 .sqs-html-content { 3412 3413 } 3414 3415 #block-4b0e7f47a70a695b5782 { 3416 mix-blend-mode: var(--tweak-text-block-blend 3417 ); 3418 border-radius: var(--tweak-text-block-radius); 3419 } 3420 3421 3422 3423 3424 3425 3426 3427 3428 3429 3430</style> 3431 3432<style id="override-container-styles"> 3433 @media screen and (max-width: 767px) { 3434 3435 3436 3437#block-4b0e7f47a70a695b5782 { 3438 3439 } 3440 } 3441 3442 3443 @media screen and (max-width: 767px) { 3444 #block-4b0e7f47a70a695b5782 .sqs-html-content { 3445 3446 } 3447 } 3448 3449 @media screen and (max-width: 767px) { 3450 3451 3452 3453 3454 3455 3456 }</style> 3457<style class="transform-overrides-vars"> 3458 3459</style> 3460 3461 3462 3463 3464</div> 3465</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1616439296426_19137"><div class="sqs-block-content"> 3466 3467 3468 3469 3470 3471 3472 3473 3474 3475 3476 3477 3478 3479 3480 3481 3482 3483 3484 3485 3486 3487 3488 3489 3490 3491 3492 3493 3494 3495 3496 3497 3498 3499 3500 3501 3502 3503 3504 3505 3506 3507 3508 3509 3510 3511 3512 <div 3513 class=" 3514 image-block-outer-wrapper 3515 layout-caption-below 3516 design-layout-inline 3517 combination-animation-none 3518 individual-animation-none 3519 individual-text-animation-none 3520 " 3521 data-test="image-block-inline-outer-wrapper" 3522 data-sqsp-image-classic-block-layout="inline" 3523 > 3524 3525 3526 3527 3528 <figure 3529 class=" 3530 sqs-block-image-figure 3531 intrinsic 3532 " 3533 style="max-width:1440px;" 3534 > 3535 3536 3537 3538 3539 3540 3541 3542 <div 3543 3544 3545 class="image-block-wrapper" 3546 data-animation-role="image" 3547 3548 3549 3550 > 3551 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 3552 3553 3554 3555 3556 " style=" 3557 position: relative; 3558 3559 padding-bottom:100%; 3560 3561 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 3562 " 3563 > 3564 3565 3566 3567 3568 3569 3570 3571 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg" data-image-dimensions="1440x1440" data-image-focal-point="0.5,0.5" alt="Lilly, 2021.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg" width="1440" height="1440" alt="" sizes="(max-width: 640px) 100v
3571w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1616440089123-U7LGQD6DY3SD9J2RH575/Lilly%2C+2021.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 3572 3573 </div> 3574 </div> 3575 3576 3577 3578 3579 3580 3581 </figure> 3582 3583 3584 </div> 3585 3586 3587 3588 3589 3590 3591</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1616439296426_20821" id="block-yui_3_17_2_1_1616439296426_20821"><div class="sqs-block-content"><div class="sqs-text-block-container"> 3592 3593 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Previously she would always give me and Sarah a great big morning hug and ask us how we slept. But now that we were making an effort to quarantine, <strong>our schedule was out of whack.</strong></p><p class="" style="white-space:pre-wrap;">We would sleep in just a little later than we used to and when we would see each other in the morning, Iâd still get my customary hug, but there seemed to be this unwritten agreement that we would put off the morning conversation. </p><p class="" style="white-space:pre-wrap;"><strong>It is almost like we would avoid each other</strong> like you do when you see an old friend at the grocery store, but youâre in a hurry, so you pretend not to notice them.</p><p class="" style="white-space:pre-wrap;">I used to do this with one of the Executives at my old job. He canât give me a random project if he doesnât bump into me in the hallway.</p><p class="" style="white-space:pre-wrap;">Anyway, I never said this aloud, but I wanted to get to my coaching clients right away and not get any further behind their daily crisis of being shut down and creating the next steps. </p><p class="" style="white-space:pre-wrap;">Lilly would also need to get a quick breakfast and log into Google Classroom for her never-ending Zoom calls and videos she was required to watch. </p><p class="" style="white-space:pre-wrap;"><strong>This routine even slipped into the weekend</strong> when I needed to mow the yard and she would want to crawl back into bed and watch âSome Assembly Requiredâ on Netflix. By the way, Netflix has put out some god-awful kidsâ shows. Not inappropriate, just plain ole bad. Like Ishtar and Weekend at Bernieâs II bad.</p><p class="" style="white-space:pre-wrap;">Most days we would get back to our old routine and have an actual conversation by mid-morning and do daddy-n-daughter stuff.</p><p class="" style="white-space:pre-wrap;">I know what youâre thinking...âbut now Iâve realized the error of my ways and make my kids a priority first thing in the morning!â</p><p class="" style="white-space:pre-wrap;"><strong>Nah.</strong></p><p class="" style="white-space:pre-wrap;">This routine has worked during this little period of our lives or as folks in our church say, âthis season of lifeâ which is Christian lingo that is terribly overused.</p><p class="" style="white-space:pre-wrap;">
3593This same kind of routine is also prevalent in following up with leads and referrals.</p><p class="" style="white-space:pre-wrap;"><strong>Recently, I had a financial advisor, Adam, respond to some of my content and say heâs interested in learning more about Explainer Videos.</strong></p><p class="" style="white-space:pre-wrap;">I sent him a templated reply and made a reminder to check back in a week.</p><p class="" style="white-space:pre-wrap;">He replied and said he was still thinking about it a week after that.</p><p class="" style="white-space:pre-wrap;">Then, I sent Adam another follow-up email and then another.</p><p class="" style="white-space:pre-wrap;">Adam apologized a month later and said he was still interested.</p><p class="" style="white-space:pre-wrap;">Adam and I still havenât had our conversation as I do with my Lilly Bug every day. </p><p class="" style="white-space:pre-wrap;">We both just keep putting it off, because itâs easy and we are busy.</p><p class="" style="white-space:pre-wrap;"><strong>But thereâs a real problem here.</strong></p><p class="" style="white-space:pre-wrap;">Adam needs an Explainer Video so he can start closing more leads and getting more clients and I need him to buy one for the same exact reasons.</p><p class="" style="white-space:pre-wrap;">Even though this should be a priority for both of us, we are doing the morning routine that Lilly and I have, but weâre never getting back together for a real conversation.</p><p class="" style="white-space:pre-wrap;">Itâs easier to just get âbusyâ, check emails, endlessly work on projects with no deadlines, etc., than it is to get the priorities done.</p><p class="" style="white-space:pre-wrap;">Itâs okay to knock out some busy work if it is more urgent, but you always have to come back to the most important stuff. </p><p class="" style="white-space:pre-wrap;">You know, the things that HONESTLY make you real freaking money.</p><p class="" style="white-space:pre-wrap;"><strong>Because of this, Iâve made a couple of changes.</strong></p><p class="" style="white-space:pre-wrap;">Now I make a better effort of chatting with Lilly Bug earlier in the morning because I know that my coaching clients will still be there later, but she will grow up soon and start thinking sheâs too cool for me like my 12-year old Ava does (insert sad face emoji). </p><p class="" style="white-space:pre-wrap;"><strong>This has led to more daddy/daughter time and less guilt.</strong></p><p class="" style="white-space:pre-wrap;">And Iâve gotten more aggressive in my follow-up with the Adams of the world by using the telephone app on my magic pocket computer and sending more frequent and direct emails.</p><p class="" style="white-space:pre-wrap;">This has led to more Explainer Videos for more clients and me sharing this with you because Iâm betting you are in the same routine.</p><p class="" style="white-space:pre-wrap;"><strong>Break the routine</strong> of getting too busy with your urgent tasks. </p><p class="" style="white-space:pre-wrap;"><strong>Create more time for the important items </strong>that make you happy and make you real money!</p></div> 3594 3595 3596 3597<style id="container-styles">#block-yui_3_17_2_1_1616439296426_20821 { 3598 3599 3600 3601 } 3602 3603 #block-yui_3_17_2_1_1616439296426_20821 .sqs-html-content { 3604 3605 } 3606 3607 #block-yui_3_17_2_1_1616439296426_20821 { 3608 mix-blend-mode: var(--tweak-text-block-blend 3609 ); 3610 border-radius: var(--tweak-text-block-radius); 3611 } 3612 3613 3614 3615 3616 3617 3618 3619 3620 3621 3622</style> 3623 3624<style id="override-container-styles"> 3625 @media screen and (max-width: 767px) { 3626 3627 3628 3629#block-yui_3_17_2_1_1616439296426_20821 { 3630 3631 } 3632 } 3633 3634 3635 @media screen and (max-width: 767px) { 3636 #block-yui_3_17_2_1_1616439296426_20821 .sqs-html-content { 3637 3638 } 3639 } 3640 3641 @media screen and (max-width: 767px) { 3642 3643 3644 3645 3646 3647 3648 }</style> 3649<style class="transform-overrides-vars"> 3650 3651</style> 3652 3653 3654 3655 3656</div> 3657</div></div></div></div></div></div> 3658 3659</div> 3660 3661<a class="blog-more-link" href="/blog/2021/3/22/my-sweet-lilly-got-dumped-from-my-morning-routine" data-animation-role="content">Read More</a> 3662 3663 3664 </div> 3665 </article> 3666 3667 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 3668 3669 <div class="blog-single-column--text"> 3670 <div class="blog-meta-section"> 3671 <span class="blog-meta-primary"> 3672 3673
3674 <span class="blog-author">Charles Alexander</span> 3675 3676 <time class="blog-date" pubdate data-animation-role="date">11/11/19</time> 3677 </span> 3678 <span class="blog-meta-delimiter"></span> 3679 3680 <span class="blog-meta-secondary"> 3681 3682 3683 <span class="blog-author">Charles Alexander</span> 3684 3685 <time class="blog-date" pubdate data-animation-role="date">11/11/19</time> 3686 </span> 3687 3688 3689 3690</div> 3691<h1 class="blog-title"> 3692 3693 <a href="/blog/2019/11/11/how-to-get-roi-with-your-video-animated-explainer-financial-gravity-interview-podcast" data-no-animation> 3694 3695 How to Get ROI With Your Video - Animated Explainer Financial Gravity Interview Podcast 3696 </a> 3697</h1> 3698<div class="blog-excerpt"> 3699 <div class="blog-excerpt-wrapper"></div> 3700 3701 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1573497346483" id="item-5dc9a9ba038169207275bb59"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="ee26e1654d48e09794c3" id="block-ee26e1654d48e09794c3"><div class="sqs-block-content"><div class="sqs-text-block-container"> 3702 3703 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">I've been playing around with making animated versions of podcast interviews (1-2 minutes.) </p><p class="" style="white-space:pre-wrap;">Since I was just on the Financial Gravity Podcast I thought I should test this on myself first:).</p></div> 3704 3705 3706 3707<style id="container-styles">#block-ee26e1654d48e09794c3 { 3708 3709 3710 3711 } 3712 3713 #block-ee26e1654d48e09794c3 .sqs-html-content { 3714 3715 } 3716 3717 #block-ee26e1654d48e09794c3 { 3718 mix-blend-mode: var(--tweak-text-block-blend 3719 ); 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3851 mix-blend-mode: var(--tweak-video-block-blend); 3852 border-radius: var(--tweak-video-block-radius); 3853 } 3854 3855 3856 3857 3858 3859 3860 3861 3862 3863 3864</style> 3865 3866<style id="override-container-styles"> 3867 @media screen and (max-width: 767px) { 3868 3869 3870 3871#block-yui_3_17_2_1_1573497033253_32426 { 3872 3873 } 3874 } 3875 3876 3877 @media screen and (max-width: 767px) { 3878 #block-yui_3_17_2_1_1573497033253_32426 .intrinsic { 3879 3880 } 3881 } 3882 3883 @media screen and (max-width: 767px) { 3884 3885 3886 3887 3888 3889 3890 }</style> 3891 3892 <style>#block-yui_3_17_2_1_1573497033253_32426 { border-width: 0; height: auto; }</style> 3893 3894 3895 3896 <style> 3897 3898 3899 3900 3901 @media screen and (max-width: 767px) { 3902 #block-yui_3_17_2_1_1573497033253_32426 { background-color: transparent; } 3903 #block-yui_3_17_2_1_1573497033253_32426 .intrinsic { background-color: var(--tweak-video-block-background-color); } 3904 } 3905 3906 3907 </style> 3908 3909 3910</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1573497419104_4671" id="block-yui_3_17_2_1_1573497419104_4671"><div class="sqs-block-content"><div class="sqs-text-block-container"> 3911 3912 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Check out the full podcast here - <a href="https://financialgravity.com/episode-132-charles-alexander-animated-videos-to-stand-out/">https://financialgravity.com/episode-132-charles-alexander-animated-videos-to-stand-out/</a></p></div> 3913 3914 3915 3916<style id="container-styles">#block-yui_3_17_2_1_1573497419104_4671 { 3917 3918 3919 3920 } 3921 3922 #block-yui_3_17_2_1_1573497419104_4671 .sqs-html-content { 3923 3924 } 3925 3926 #block-yui_3_17_2_1_1573497419104_4671 { 3927 mix-blend-mode: var(--tweak-text-block-blend 3928 ); 3929 border-radius: var(--tweak-text-block-radius); 3930 } 3931 3932 3933 3934 3935 3936 3937 3938 3939 3940 3941</style> 3942 3943<style id="override-container-styles"> 3944 @media screen and (max-width: 767px) { 3945 3946 3947 3948#block-yui_3_17_2_1_1573497419104_4671 { 3949 3950 } 3951 } 3952 3953 3954 @media screen and (max-width: 767px) { 3955 #block-yui_3_17_2_1_1573497419104_4671 .sqs-html-content { 3956 3957 } 3958 } 3959 3960 @media screen and (max-width: 767px) { 3961 3962 3963 3964 3965 3966 3967 }</style> 3968<style class="transform-overrides-vars"> 3969 3970</style> 3971 3972 3973 3974 3975</div> 3976</div></div></div></div></div></div> 3977 3978</div> 3979 3980<a class="blog-more-link" href="/blog/2019/11/11/how-to-get-roi-with-your-video-animated-explainer-financial-gravity-interview-podcast" data-animation-role="content">Read More</a> 3981 3982 3983 </div> 3984 </article> 3985 3986 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 3987 3988 <div class="blog-single-column--text"> 3989 <div class="blog-meta-section"> 3990 <span class="blog-meta-primary"> 3991 3992 3993 <span class="blog-author">Charles Alexander</span> 3994 3995 <time class="blog-date" pubdate data-animation-role="date">3/21/19</time> 3996 </span> 3997 <span class="blog-meta-delimiter"></span> 3998 3999 <span class="blog-meta-secondary"> 4000 4001 4002 <span class="blog-author">Charles Alexander</span> 4003 4004 <time class="blog-date" pubdate data-animation-role="date">3/21/19</time> 4005 </span> 4006 4007 4008 4009</div> 4010<h1 class="blog-title"> 4011 4012 <a href="/blog/2019/3/21/no-you-cant-rub-my-head" data-no-animation> 4013 4014 No, You Can't Rub My Head 4015 </a> 4016</h1> 4017<div class="blog-excerpt"> 4018 <div class="blog-excerpt-wrapper"></div> 4019 4020 <div class="blog-body-wrapper">
4020<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1553199845642" id="item-5c93f16053450ad073862d82"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1553199342347_18632"><div class="sqs-block-content"> 4021 4022 4023 4024 4025 4026 4027 4028 4029 4030 4031 4032 4033 4034 4035 4036 4037 4038 4039 4040 4041 4042 4043 4044 4045 4046 4047 4048 4049 4050 4051 4052 4053 4054 4055 4056 4057 4058 4059 4060 4061 4062 4063 4064 4065 4066 4067 <div 4068 class=" 4069 image-block-outer-wrapper 4070 layout-caption-below 4071 design-layout-inline 4072 combination-animation-none 4073 individual-animation-none 4074 individual-text-animation-none 4075 " 4076 data-test="image-block-inline-outer-wrapper" 4077 data-sqsp-image-classic-block-layout="inline" 4078 > 4079 4080 4081 4082 4083 <figure 4084 class=" 4085 sqs-block-image-figure 4086 intrinsic 4087 " 4088 style="max-width:853px;" 4089 > 4090 4091 4092 4093 4094 4095 4096 4097 <div 4098 4099 4100 class="image-block-wrapper" 4101 data-animation-role="image" 4102 4103 4104 4105 > 4106 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 4107 4108 4109 4110 4111 " style=" 4112 position: relative; 4113 4114 padding-bottom:56.27198028564453%; 4115 4116 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 4117 " 4118 > 4119 4120 4121 4122 4123 4124 4125 4126 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif" data-image-dimensions="853x480" data-image-focal-point="0.5,0.5" alt="No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif" width="853" height="480" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199603714-0ND7VE0VCEI1X8S8C7I2/No-480p-c33b9003-2175-4c3c-83fa-b5492b8cc141.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 4127 4128 </div> 4129 </div> 4130 4131 4132 4133 4134 4135 4136 </figure> 4137 4138 4139 </div> 4140 4141 4142 4143 4144 4145 4146</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="cfe2943639896d307c71" id="block-cfe2943639896d307c71"><div class="sqs-block-content"><div class="sqs-text-block-container"> 4147 4148 <div class="sqs-html-content" data-sqsp-text-block-content><p style="white-space:pre-wrap;">Itâs weird.</p><p style="white-space:pre-wrap;">People think itâs okay to rub my head because itâs shaved (well, bald.)</p><p style="white-space:pre-wrap;">I can literally meet someone for the first time, and I can tell when they are coming in for the rub. </p><p style="white-space:pre-wrap;">
4148You know, like Iâm a freaking lamp and a genie will come out and grant them their silly wishes. </p><p style="white-space:pre-wrap;">And if it was, I wouldnât let you wish for more wishes. </p><p style="white-space:pre-wrap;">Thatâs cheating.</p><p style="white-space:pre-wrap;">Anyways I donât like it. </p><p style="white-space:pre-wrap;">AT ALL!</p><p style="white-space:pre-wrap;">I let select friends and family do it. </p><p style="white-space:pre-wrap;">And that one strange aunt that I rarely see. </p><p style="white-space:pre-wrap;">She has good days and bad days they say.</p><p style="white-space:pre-wrap;">You do this too sometimes (well, not rubbing my head). </p><p style="white-space:pre-wrap;">And yeah, I do too. </p><p style="white-space:pre-wrap;">But Iâm picking on you right now.</p><p style="white-space:pre-wrap;">You get too personal too fast. </p><p style="white-space:pre-wrap;">You donât build the âknow, like, and trustâ factor. </p><p style="white-space:pre-wrap;">You go straight for the intimate touch, so to speak.</p><p style="white-space:pre-wrap;">Donât believe me?</p><p style="white-space:pre-wrap;">My inbox has been blown up with people Iâve recently connected with and they say:</p><p style="white-space:pre-wrap;">-âIf you know of anyone that needs a mortgage, I love referrals.â</p><p style="white-space:pre-wrap;">-âWhat are your financial goals?â</p><p style="white-space:pre-wrap;">-âIâd love to sit down with you and review all of your insurance needs.â</p><p style="white-space:pre-wrap;">-âCan we have a virtual coffee and review your financials?â</p><p style="white-space:pre-wrap;">These are really personal things! </p><p style="white-space:pre-wrap;">Yeah, I know that if you donât ask, you donât sell.</p><p style="white-space:pre-wrap;">But you really need to build rapport with the other individual first. </p><p style="white-space:pre-wrap;">You can only really ask for the personal touch, once you have a personal connection. </p><p style="white-space:pre-wrap;">Otherwise, you are just rubbing a bald strangerâs head.ð¤</p><p style="white-space:pre-wrap;">p.s.</p><p style="white-space:pre-wrap;">This is how you speed up the âknow, like, and trustâ with people that you have just met.</p><p style="white-space:pre-wrap;">Farhad Insurance works with high net worth clients, where trust is at a premium. They are using the video below that is very client focused and fast tracks their ability to ask for business!</p></div> 4149 4150 4151 4152<style id="container-styles">#block-cfe2943639896d307c71 { 4153 4154 4155 4156 } 4157 4158 #block-cfe2943639896d307c71 .sqs-html-content { 4159 4160 } 4161 4162 #block-cfe2943639896d307c71 { 4163 mix-blend-mode: var(--tweak-text-block-blend 4164 ); 4165 border-radius: var(--tweak-text-block-radius); 4166 } 4167 4168 4169 4170 4171 4172 4173 4174 4175 4176 4177</style> 4178 4179<style id="override-container-styles"> 4180 @media screen and (max-width: 767px) { 4181 4182 4183 4184#block-cfe2943639896d307c71 { 4185 4186 } 4187 } 4188 4189 4190 @media screen and (max-width: 767px) { 4191 #block-cfe2943639896d307c71 .sqs-html-content { 4192 4193 } 4194 } 4195 4196 @media screen and (max-width: 767px) { 4197 4198 4199 4200 4201 4202 4203 }</style> 4204<style class="transform-overrides-vars"> 4205 4206</style> 4207 4208 4209 4210 4211</div> 4212</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1553199342347_22956" id="block-yui_3_17_2_1_1553199342347_22956"><div class="sqs-block-content"> 4213 4214 4215 4216 4217 4218 4219 4220 4221 4222 4223 4224 4225 4226 4227 4228 4229 4230 4231 4232 4233 4234 4235 4236 4237 4238 4239 4240 4241 4242 4243 4244 4245 4246 4247 4248 4249 <div class="intrinsic" style="max-width:100%"> 4250 4251 4252 4253 <div 4254 class="embed-block-wrapper" 4255 style="padding-bottom:56.20608899297424%;" 4256 > 4257 <div 4258 class="sqs-video-wrapper" 4259 data-provider-name="YouTube" 4260 data-html="<iframe src="//www.youtube.com/embed/hZKKl_TVRF0?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 4261</iframe>" 4262 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 4263 data-config-loading="" 4264 > 4265 4266 </div> 4267 </div> 4268 4269 4270 4271 4272 4273 </div> 4274 4275 4276<style class="transform-overrides-vars"> 4277 4278</style> 4279 4280 4281 4282 4283 4284 4285<style id="container-styles">#block-yui_3_17_2_1_1553199342347_22956 { 4286 4287 4288 4289 } 4290 4291 #block-yui_3_17_2_1_1553199342347_22956 .intrinsic { 4292 4293 } 4294 4295 #block-yui_3_17_2_1_1553199342347_22956 {
4296 mix-blend-mode: var(--tweak-video-block-blend); 4297 border-radius: var(--tweak-video-block-radius); 4298 } 4299 4300 4301 4302 4303 4304 4305 4306 4307 4308 4309</style> 4310 4311<style id="override-container-styles"> 4312 @media screen and (max-width: 767px) { 4313 4314 4315 4316#block-yui_3_17_2_1_1553199342347_22956 { 4317 4318 } 4319 } 4320 4321 4322 @media screen and (max-width: 767px) { 4323 #block-yui_3_17_2_1_1553199342347_22956 .intrinsic { 4324 4325 } 4326 } 4327 4328 @media screen and (max-width: 767px) { 4329 4330 4331 4332 4333 4334 4335 }</style> 4336 4337 <style>#block-yui_3_17_2_1_1553199342347_22956 { border-width: 0; height: auto; }</style> 4338 4339 4340 4341 <style> 4342 4343 4344 4345 4346 @media screen and (max-width: 767px) { 4347 #block-yui_3_17_2_1_1553199342347_22956 { background-color: transparent; } 4348 #block-yui_3_17_2_1_1553199342347_22956 .intrinsic { background-color: var(--tweak-video-block-background-color); } 4349 } 4350 4351 4352 </style> 4353 4354 4355</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1553199342347_23023" id="block-yui_3_17_2_1_1553199342347_23023"><div class="sqs-block-content"><div class="sqs-text-block-container"> 4356 4357 <div class="sqs-html-content" data-sqsp-text-block-content><h1 style="white-space:pre-wrap;"><br>To get your own cool explainer video to build your, âknow, like, trustâ factor check out your options below<a href="https://emojipedia.org/white-down-pointing-backhand-index/">ð</a></h1><h2 style="text-align:center;white-space:pre-wrap;">I make this painless and fun for you! </h2></div> 4358 4359 4360 4361<style id="container-styles">#block-yui_3_17_2_1_1553199342347_23023 { 4362 4363 4364 4365 } 4366 4367 #block-yui_3_17_2_1_1553199342347_23023 .sqs-html-content { 4368 4369 } 4370 4371 #block-yui_3_17_2_1_1553199342347_23023 { 4372 mix-blend-mode: var(--tweak-text-block-blend 4373 ); 4374 border-radius: var(--tweak-text-block-radius); 4375 } 4376 4377 4378 4379 4380 4381 4382 4383 4384 4385 4386</style> 4387 4388<style id="override-container-styles"> 4389 @media screen and (max-width: 767px) { 4390 4391 4392 4393#block-yui_3_17_2_1_1553199342347_23023 { 4394 4395 } 4396 } 4397 4398 4399 @media screen and (max-width: 767px) { 4400 #block-yui_3_17_2_1_1553199342347_23023 .sqs-html-content { 4401 4402 } 4403 } 4404 4405 @media screen and (max-width: 767px) { 4406 4407 4408 4409 4410 4411 4412 }</style> 4413<style class="transform-overrides-vars"> 4414 4415</style> 4416 4417 4418 4419 4420</div> 4421</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1553199342347_25281"><div class="sqs-block-content"> 4422 4423 4424 4425 4426 4427 4428 4429 4430 4431 4432 4433 4434 4435 4436 4437 4438 4439 4440 4441 4442 4443 4444 4445 4446 4447 4448 4449 4450 4451 4452 4453 4454 4455 4456 4457 4458 4459 4460 4461 4462 4463 4464 4465 4466 4467 4468 <div 4469 class=" 4470 image-block-outer-wrapper 4471 layout-caption-below 4472 design-layout-inline 4473 combination-animation-none 4474 individual-animation-none 4475 individual-text-animation-none 4476 " 4477 data-test="image-block-inline-outer-wrapper" 4478 data-sqsp-image-classic-block-layout="inline" 4479 > 4480 4481 4482 4483 4484 <figure 4485 class=" 4486 sqs-block-image-figure 4487 intrinsic 4488 " 4489 style="max-width:750px;" 4490 > 4491 4492 4493 4494 4495 4496 <a 4497 data-sqsp-image-classic-block-image-link 4498 class=" 4499 sqs-block-image-link 4500 4501 4502 4503 "
4504 href="https://yourcharlesalexander.lpages.co/video-packages-and-process-page/" 4505 4506 > 4507 4508 <div 4509 4510 4511 class="image-block-wrapper" 4512 data-animation-role="image" 4513 4514 4515 4516 > 4517 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 4518 4519 4520 4521 4522 " style=" 4523 position: relative; 4524 4525 padding-bottom:27.066665649414062%; 4526 4527 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 4528 " 4529 > 4530 4531 4532 4533 4534 4535 4536 4537 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1553199671714-K5P7V82M04H2JV77LHXS/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 4538 4539 </div> 4540 </div> 4541 4542 </a> 4543 4544 4545 4546 4547 </figure> 4548 4549 4550 </div> 4551 4552 4553 4554 4555 4556 4557</div></div></div></div></div></div> 4558 4559</div> 4560 4561<a class="blog-more-link" href="/blog/2019/3/21/no-you-cant-rub-my-head" data-animation-role="content">Read More</a> 4562 4563 4564 </div> 4565 </article> 4566 4567 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 4568 4569 <div class="blog-single-column--text"> 4570 <div class="blog-meta-section"> 4571 <span class="blog-meta-primary"> 4572 4573 4574 <span class="blog-author">Charles Alexander</span> 4575 4576 <time class="blog-date" pubdate data-animation-role="date">1/2/19</time> 4577 </span> 4578 <span class="blog-meta-delimiter"></span> 4579 4580 <span class="blog-meta-secondary"> 4581 4582 4583 <span class="blog-author">Charles Alexander</span> 4584 4585 <time class="blog-date" pubdate data-animation-role="date">1/2/19</time> 4586 </span> 4587 4588 4589 4590</div> 4591<h1 class="blog-title"> 4592 4593 <a href="/blog/2019/1/2/the-marketing-trend-for-2019-that-you-cant-afford-to-ignore" data-no-animation> 4594 4595 The Marketing Trend for 2019 That You Can't Afford To Ignore 4596 </a> 4597</h1> 4598<div class="blog-excerpt"> 4599 <div class="blog-excerpt-wrapper"></div> 4600 4601 <div class="blog-body-wrapper">
4601<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1546445428338" id="item-5c2cd8961ae6cf9b8869abea"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1546442863006_23850"><div class="sqs-block-content"> 4602 4603 4604 4605 4606 4607 4608 4609 4610 4611 4612 4613 4614 4615 4616 4617 4618 4619 4620 4621 4622 4623 4624 4625 4626 4627 4628 4629 4630 4631 4632 4633 4634 4635 4636 4637 4638 4639 4640 4641 4642 4643 4644 4645 4646 4647 4648 <div 4649 class=" 4650 image-block-outer-wrapper 4651 layout-caption-below 4652 design-layout-inline 4653 combination-animation-none 4654 individual-animation-none 4655 individual-text-animation-none 4656 " 4657 data-test="image-block-inline-outer-wrapper" 4658 data-sqsp-image-classic-block-layout="inline" 4659 > 4660 4661 4662 4663 4664 <figure 4665 class=" 4666 sqs-block-image-figure 4667 intrinsic 4668 " 4669 style="max-width:500px;" 4670 > 4671 4672 4673 4674 4675 4676 4677 4678 <div 4679 4680 4681 class="image-block-wrapper" 4682 data-animation-role="image" 4683 4684 4685 4686 > 4687 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 4688 4689 4690 4691 4692 " style=" 4693 position: relative; 4694 4695 padding-bottom:94.80000305175781%; 4696 4697 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 4698 " 4699 > 4700 4701 4702 4703 4704 4705 4706 4707 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg" data-image-dimensions="500x474" data-image-focal-point="0.5,0.5" alt="wendys-wheres-the-beef.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg" width="500" height="474" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444442475-NM7OFX1XYSZXQCDZTF9P/wendys-wheres-the-beef.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 4708 4709 </div> 4710 </div> 4711 4712 4713 4714 4715 4716 4717 </figure> 4718 4719 4720 </div> 4721 4722 4723 4724 4725 4726 4727</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="d3d9edcfdaa816a78208" id="block-d3d9edcfdaa816a78208"><div class="sqs-block-content"><div class="sqs-text-block-container"> 4728 4729 <div class="sqs-html-content" data-sqsp-text-block-content><p style="white-space: pre-wrap;">I remember it like it was yesterday. </p><p style="white-space: pre-wrap;">
4729I was seven years old and my dad had fallen asleep watching some awful golf tournament on a Saturday afternoon. </p><p style="white-space: pre-wrap;">And not just asleep. <strong>The snoring had reached jet engine levels.</strong></p><p style="white-space: pre-wrap;">And then a commercial asking âWhereâs the Beefâ came on and I thought it would be my chance. </p><p style="white-space: pre-wrap;">As I snuck up to the TV to switch the channel, my dad said, âHey, what are you doing...Iâm watching Tom Watson on the 18th hole!â</p><p style="white-space: pre-wrap;">It was like he had a 6th sense that would have never qualified for an M. Night Shyamalan movie.</p><p style="white-space: pre-wrap;"><strong>That was the 1980âs and commercials dominated the marketing scene.</strong></p><p style="white-space: pre-wrap;">Fast forward 30+ years. </p><p style="white-space: pre-wrap;">My children are obsessed with YouTube Kids.</p><p style="white-space: pre-wrap;">They almost always watch other children opening toys and describing what is inside the package (by the way, Iâm convinced Shopkins are evil).</p><p style="white-space: pre-wrap;">My kids are literally choosing to watch infomercials, because they enjoy the content.</p><p style="white-space: pre-wrap;"><strong>Marketing is much different than it used to be. </strong></p><p style="white-space: pre-wrap;">Being able to rely on interrupting someoneâs day to sell them something is no longer a thing.</p><p style="white-space: pre-wrap;">We now research on our own and gravitate toward authentic content that resonates with us.</p><p style="white-space: pre-wrap;">You will not be able to bombard people with features, advantages, and benefits. </p><h2 style="text-align: center; white-space: pre-wrap;"><strong>You will have to create your own content with your customer in mind and it needs to be helpful.</strong></h2><p style="white-space: pre-wrap;">Why?</p><p style="white-space: pre-wrap;">Your own content can express your real thoughts, brand you as the expert, and resonate with your target customer.</p><p style="white-space: pre-wrap;">Your content can be:</p><ul data-rte-list="default"><li><p style="white-space: pre-wrap;">Checklists</p></li><li><p style="white-space: pre-wrap;">Blog posts</p></li><li><p style="white-space: pre-wrap;">Guides</p></li><li><p style="white-space: pre-wrap;">Photos</p></li></ul><p style="white-space: pre-wrap;">And yes, Iâm very partial to videos, but with good reason.</p><p style="white-space: pre-wrap;">70% of web traffic is video and that is only going to increase.</p><p style="white-space: pre-wrap;">Videos can also be used with the following:</p><ul data-rte-list="default"><li><p style="white-space: pre-wrap;">Website</p></li><li><p style="white-space: pre-wrap;">Social media</p></li><li><p style="white-space: pre-wrap;">Email follow ups</p></li><li><p style="white-space: pre-wrap;">Email marketing</p></li><li><p style="white-space: pre-wrap;">Presentations</p></li><li><p style="white-space: pre-wrap;">Landing pages</p></li><li><p style="white-space: pre-wrap;">Anywhere you are currently marketing</p></li></ul><p style="white-space: pre-wrap;">Check out the following video for a business coach.</p></div> 4730 4731 4732 4733<style id="container-styles">#block-d3d9edcfdaa816a78208 { 4734 4735 4736 4737 } 4738 4739 #block-d3d9edcfdaa816a78208 .sqs-html-content { 4740 4741 } 4742 4743 #block-d3d9edcfdaa816a78208 { 4744 mix-blend-mode: var(--tweak-text-block-blend 4745 ); 4746 border-radius: var(--tweak-text-block-radius); 4747 } 4748 4749 4750 4751 4752 4753 4754 4755 4756 4757 4758</style> 4759 4760<style id="override-container-styles"> 4761 @media screen and (max-width: 767px) { 4762 4763 4764 4765#block-d3d9edcfdaa816a78208 { 4766 4767 } 4768 } 4769 4770 4771 @media screen and (max-width: 767px) { 4772 #block-d3d9edcfdaa816a78208 .sqs-html-content { 4773 4774 } 4775 } 4776 4777 @media screen and (max-width: 767px) { 4778 4779 4780 4781 4782 4783 4784 }</style> 4785<style class="transform-overrides-vars"> 4786 4787</style> 4788 4789 4790 4791 4792</div> 4793</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1546442863006_21516" id="block-yui_3_17_2_1_1546442863006_21516"><div class="sqs-block-content"> 4794 4795 4796 4797 4798 4799 4800 4801 4802 4803 4804 4805 4806 4807 4808 4809 4810 4811 4812 4813 4814 4815 4816 4817 4818 4819 4820 4821 4822 4823 4824 4825 4826 4827 4828 4829 4830 <div class="intrinsic" style="max-width:100%"> 4831 4832 4833 4834 <div 4835 class="embed-block-wrapper" 4836 style="padding-bottom:56.20608899297424%;" 4837 > 4838 <div 4839 class="sqs-video-wrapper" 4840 data-provider-name="YouTube" 4841 data-html="<iframe src="//www.youtube.com/embed/V8QMHBVMdI0?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 4842</iframe>" 4843 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 4844 data-config-loading="" 4845 > 4846 4847 </div> 4848 </div> 4849 4850 4851 4852 4853 4854 </div> 4855 4856 4857<style class="transform-overrides-vars"> 4858 4859</style> 4860 4861 4862 4863 4864 4865 4866<style id="container-styles">#block-yui_3_17_2_1_1546442863006_21516 { 4867 4868 4869 4870 } 4871 4872 #block-yui_3_17_2_1_1546442863006_21516 .intrinsic { 4873 4874 } 4875 4876 #block-yui_3_17_2_1_1546442863006_21516 {
4877 mix-blend-mode: var(--tweak-video-block-blend); 4878 border-radius: var(--tweak-video-block-radius); 4879 } 4880 4881 4882 4883 4884 4885 4886 4887 4888 4889 4890</style> 4891 4892<style id="override-container-styles"> 4893 @media screen and (max-width: 767px) { 4894 4895 4896 4897#block-yui_3_17_2_1_1546442863006_21516 { 4898 4899 } 4900 } 4901 4902 4903 @media screen and (max-width: 767px) { 4904 #block-yui_3_17_2_1_1546442863006_21516 .intrinsic { 4905 4906 } 4907 } 4908 4909 @media screen and (max-width: 767px) { 4910 4911 4912 4913 4914 4915 4916 }</style> 4917 4918 <style>#block-yui_3_17_2_1_1546442863006_21516 { border-width: 0; height: auto; }</style> 4919 4920 4921 4922 <style> 4923 4924 4925 4926 4927 @media screen and (max-width: 767px) { 4928 #block-yui_3_17_2_1_1546442863006_21516 { background-color: transparent; } 4929 #block-yui_3_17_2_1_1546442863006_21516 .intrinsic { background-color: var(--tweak-video-block-background-color); } 4930 } 4931 4932 4933 </style> 4934 4935 4936</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1546442863006_21583" id="block-yui_3_17_2_1_1546442863006_21583"><div class="sqs-block-content"><div class="sqs-text-block-container"> 4937 4938 <div class="sqs-html-content" data-sqsp-text-block-content><p style="white-space: pre-wrap;">You get the idea.</p><p style="white-space: pre-wrap;">I have created very similar videos for:</p><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=SMuP4DJsdT0&list=PLaTa8cOjdC4e27es9vZVRVGxOl6bV2XrN" target="_blank">Financial</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=S0IJHepSTLk&list=PLaTa8cOjdC4fhvnRS60elGzUp-ENQIVMz" target="_blank">Insurance</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=51ZYXTMipEc&list=PLaTa8cOjdC4fYVOkb161MK84FPOGihyPo" target="_blank">Mortgage</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=xzfuFaCZdHU&list=PLaTa8cOjdC4fLVtJWufb3zCNBfRPvsbWe" target="_blank">Real Estate</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=R_2DQB1Z9Vc&list=PLaTa8cOjdC4fLl8rDwpBxUl05L__6nIET" target="_blank">Businesses</a></h3><p style="white-space: pre-wrap;">And this trend isnât going to reverse itself anytime soon either, so now is the time to get on board and create your own content!</p><p style="white-space: pre-wrap;">And if you want your own video content that you donât have to create on your own, check out the button below</p></div> 4939 4940 4941 4942<style id="container-styles">#block-yui_3_17_2_1_1546442863006_21583 { 4943 4944 4945 4946 } 4947 4948 #block-yui_3_17_2_1_1546442863006_21583 .sqs-html-content { 4949 4950 } 4951 4952 #block-yui_3_17_2_1_1546442863006_21583 { 4953 mix-blend-mode: var(--tweak-text-block-blend 4954 ); 4955 border-radius: var(--tweak-text-block-radius); 4956 } 4957 4958 4959 4960 4961 4962 4963 4964 4965 4966 4967</style> 4968 4969<style id="override-container-styles"> 4970 @media screen and (max-width: 767px) { 4971 4972 4973 4974#block-yui_3_17_2_1_1546442863006_21583 { 4975 4976 } 4977 } 4978 4979 4980 @media screen and (max-width: 767px) { 4981 #block-yui_3_17_2_1_1546442863006_21583 .sqs-html-content { 4982 4983 } 4984 } 4985 4986 @media screen and (max-width: 767px) { 4987 4988 4989 4990 4991 4992 4993 }</style> 4994<style class="transform-overrides-vars"> 4995 4996</style> 4997 4998 4999 5000 5001</div> 5002</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1546442863006_29645"><div class="sqs-block-content"> 5003 5004 5005 5006 5007 5008 5009 5010 5011 5012 5013 5014 5015 5016 5017 5018 5019 5020 5021 5022 5023 5024 5025 5026 5027 5028 5029 5030 5031 5032 5033 5034 5035 5036 5037 5038 5039 5040 5041 5042 5043 5044 5045 5046 5047 5048 5049 <div 5050 class=" 5051 image-block-outer-wrapper 5052 layout-caption-below 5053 design-layout-inline 5054 combination-animation-none 5055 individual-animation-none 5056 individual-text-animation-none 5057 " 5058 data-test="image-block-inline-outer-wrapper" 5059 data-sqsp-image-classic-block-layout="inline" 5060 > 5061 5062 5063 5064 5065 <figure 5066 class=" 5067 sqs-block-image-figure 5068 intrinsic 5069 " 5070 style="max-width:750px;" 5071 > 5072 5073 5074 5075 5076 5077 <a 5078 data-sqsp-image-classic-block-image-link 5079 class=" 5080 sqs-block-image-link 5081 5082 5083 5084 "
5085 href="https://yourcharlesalexander.lpages.co/video-packages-and-process-page/" 5086 5087 > 5088 5089 <div 5090 5091 5092 class="image-block-wrapper" 5093 data-animation-role="image" 5094 5095 5096 5097 > 5098 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 5099 5100 5101 5102 5103 " style=" 5104 position: relative; 5105 5106 padding-bottom:27.066665649414062%; 5107 5108 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 5109 " 5110 > 5111 5112 5113 5114 5115 5116 5117 5118 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1546444952768-USVJUKO6Q1EIQY2MOPA8/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 5119 5120 </div> 5121 </div> 5122 5123 </a> 5124 5125 5126 5127 5128 </figure> 5129 5130 5131 </div> 5132 5133 5134 5135 5136 5137 5138</div></div></div></div></div></div> 5139 5140</div> 5141 5142<a class="blog-more-link" href="/blog/2019/1/2/the-marketing-trend-for-2019-that-you-cant-afford-to-ignore" data-animation-role="content">Read More</a> 5143 5144 5145 </div> 5146 </article> 5147 5148 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 5149 5150 <div class="blog-single-column--text"> 5151 <div class="blog-meta-section"> 5152 <span class="blog-meta-primary"> 5153 5154 5155 <span class="blog-author">Charles Alexander</span> 5156 5157 <time class="blog-date" pubdate data-animation-role="date">7/13/18</time> 5158 </span> 5159 <span class="blog-meta-delimiter"></span> 5160 5161 <span class="blog-meta-secondary"> 5162 5163 5164 <span class="blog-author">Charles Alexander</span> 5165 5166 <time class="blog-date" pubdate data-animation-role="date">7/13/18</time> 5167 </span> 5168 5169 5170 5171</div> 5172<h1 class="blog-title"> 5173 5174 <a href="/blog/2018/7/13/true-story-by-charles-alexander-are-you-a-confusing-yellow-light" data-no-animation> 5175 5176 True Story by Charles Alexander - Are you a confusing yellow light? 5177 </a> 5178</h1> 5179<div class="blog-excerpt"> 5180 <div class="blog-excerpt-wrapper"></div> 5181 5182 <div class="blog-body-wrapper">
5182<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1531493794123" id="item-5b48bbc41ae6cf8d84e8e1c7"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1531493122887_20460" id="block-yui_3_17_2_1_1531493122887_20460"><div class="sqs-block-content"> 5183 5184 5185 5186 5187 5188 5189 5190 5191 5192 5193 5194 5195 5196 5197 5198 5199 5200 5201 5202 5203 5204 5205 5206 5207 5208 5209 5210 5211 5212 5213 5214 5215 5216 5217 5218 5219 <div class="intrinsic" style="max-width:100%"> 5220 5221 5222 5223 <div 5224 class="embed-block-wrapper" 5225 style="padding-bottom:56.20608899297424%;" 5226 > 5227 <div 5228 class="sqs-video-wrapper" 5229 data-provider-name="YouTube" 5230 data-html="<iframe src="//www.youtube.com/embed/UnzuDKFIt4E?t&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 5231</iframe>" 5232 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 5233 data-config-loading="" 5234 > 5235 5236 </div> 5237 </div> 5238 5239 5240 5241 5242 5243 </div> 5244 5245 5246<style class="transform-overrides-vars"> 5247 5248</style> 5249 5250 5251 5252 5253 5254 5255<style id="container-styles">#block-yui_3_17_2_1_1531493122887_20460 { 5256 5257 5258 5259 } 5260 5261 #block-yui_3_17_2_1_1531493122887_20460 .intrinsic { 5262 5263 } 5264 5265 #block-yui_3_17_2_1_1531493122887_20460 { 5266 mix-blend-mode: var(--tweak-video-block-blend); 5267 border-radius: var(--tweak-video-block-radius); 5268 } 5269 5270 5271 5272 5273 5274 5275 5276 5277 5278 5279</style> 5280 5281<style id="override-container-styles"> 5282 @media screen and (max-width: 767px) { 5283 5284 5285 5286#block-yui_3_17_2_1_1531493122887_20460 { 5287 5288 } 5289 } 5290 5291 5292 @media screen and (max-width: 767px) { 5293 #block-yui_3_17_2_1_1531493122887_20460 .intrinsic { 5294 5295 } 5296 } 5297 5298 @media screen and (max-width: 767px) { 5299 5300 5301 5302 5303 5304 5305 }</style> 5306 5307 <style>#block-yui_3_17_2_1_1531493122887_20460 { border-width: 0; height: auto; }</style> 5308 5309 5310 5311 <style> 5312 5313 5314 5315 5316 @media screen and (max-width: 767px) { 5317 #block-yui_3_17_2_1_1531493122887_20460 { background-color: transparent; } 5318 #block-yui_3_17_2_1_1531493122887_20460 .intrinsic { background-color: var(--tweak-video-block-background-color); } 5319 } 5320 5321 5322 </style> 5323 5324 5325</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1531494252795_9266"><div class="sqs-block-content"> 5326 5327 5328 5329 5330 5331 5332 5333 5334 5335 5336 5337 5338 5339 5340 5341 5342 5343 5344 5345 5346 5347 5348 5349 5350 5351 5352 5353 5354 5355 5356 5357 5358 5359 5360 5361 5362 5363 5364 5365 5366 5367 5368 5369 5370 5371 5372 <div 5373 class=" 5374 image-block-outer-wrapper 5375 layout-caption-below 5376 design-layout-inline 5377 combination-animation-none 5378 individual-animation-none 5379 individual-text-animation-none 5380 " 5381 data-test="image-block-inline-outer-wrapper" 5382 data-sqsp-image-classic-block-layout="inline" 5383 > 5384 5385 5386 5387 5388 <figure 5389 class=" 5390 sqs-block-image-figure 5391 intrinsic 5392 " 5393 style="max-width:750px;" 5394 > 5395 5396 5397 5398 5399 5400 <a 5401 data-sqsp-image-classic-block-image-link 5402 class=" 5403 sqs-block-image-link 5404 5405 5406 5407 "
5408 href="https://yourcharlesalexander.lpages.co/how-does-this-work-landing-page/" 5409 5410 > 5411 5412 <div 5413 5414 5415 class="image-block-wrapper" 5416 data-animation-role="image" 5417 5418 5419 5420 > 5421 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 5422 5423 5424 5425 5426 " style=" 5427 position: relative; 5428 5429 padding-bottom:27.066665649414062%; 5430 5431 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 5432 " 5433 > 5434 5435 5436 5437 5438 5439 5440 5441 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531504576378-QDGGB38WDBQU6DSUENVL/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 5442 5443 </div> 5444 </div> 5445 5446 </a> 5447 5448 5449 5450 5451 </figure> 5452 5453 5454 </div> 5455 5456 5457 5458 5459 5460 5461</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1531493122887_22455" id="block-yui_3_17_2_1_1531493122887_22455"><div class="sqs-block-content"><div class="sqs-text-block-container"> 5462 5463 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">I was teaching Lane about red lights when he was a little fella.</p><p class="" style="white-space:pre-wrap;">We came to a red light, and I asked him what it meant.</p><p class="" style="white-space:pre-wrap;">âIt means stop daddy!â</p><p class="" style="white-space:pre-wrap;">âThatâs right little buddy. Now itâs green. What does that mean?â</p><p class="" style="white-space:pre-wrap;">âGween means go daddy!â</p><p class="" style="white-space:pre-wrap;">âOh, thatâs 2 for 2 friend.â (Man, I am such a good dad)</p><p class="" style="white-space:pre-wrap;">Then at the next light I slowed to stop for a yellow light.</p><p class="" style="white-space:pre-wrap;">âLane, what does yellow mean?â</p><p class="" style="white-space:pre-wrap;">He sat there with a puzzled look on his face. This was going to be a teaching moment for Dad of the Year here.</p><p class="" style="white-space:pre-wrap;">
5463âIt means slow down, son.â</p><p class="" style="white-space:pre-wrap;">He still looked confused.</p><p class="" style="white-space:pre-wrap;">He then said, âbut not in Mommyâs caw...in Mommyâs caw, yewwow, means go FASTâ</p><p class="" style="white-space:pre-wrap;">Ugh...but you know what. Heâs right. In Mommyâs caw it does mean go fast.</p><p class="" style="white-space:pre-wrap;">The same thing is probably happening to your branding and messaging.</p><p class="" style="white-space:pre-wrap;">You have two different people look at you and your work and they will say two different things.</p><p class="" style="white-space:pre-wrap;">But if you really want to stand out in a crowded market and really touch people, you need to be distinct, different, and consistent.</p><p class="" style="white-space:pre-wrap;">If your marketing is generic or just plain boring, you will have a slow sales cycle and not the income you want.</p><p class="" style="white-space:pre-wrap;">If you are truly the expert display it.</p><p class="" style="white-space:pre-wrap;">If you really serve a special market, make sure everyone knows about it.</p><p class="" style="white-space:pre-wrap;">If you are the most convenient, fastest, or most accurate, hang your hat on it.</p><p class="" style="white-space:pre-wrap;">And find a unique way to deliver that message!</p><p class="" style="white-space:pre-wrap;">Or you will just be a confusing yellow light. And maybe have a boat load of red light tickets.<br> </p><p class="" style="white-space:pre-wrap;"><strong>p.s.</strong></p><p class="" style="white-space:pre-wrap;"><strong>One of the best ways to deliver that message in a different and consistent way is with animated videos. Find the right package for you below!</strong></p></div> 5464 5465 5466 5467<style id="container-styles">#block-yui_3_17_2_1_1531493122887_22455 { 5468 5469 5470 5471 } 5472 5473 #block-yui_3_17_2_1_1531493122887_22455 .sqs-html-content { 5474 5475 } 5476 5477 #block-yui_3_17_2_1_1531493122887_22455 { 5478 mix-blend-mode: var(--tweak-text-block-blend 5479 ); 5480 border-radius: var(--tweak-text-block-radius); 5481 } 5482 5483 5484 5485 5486 5487 5488 5489 5490 5491 5492</style> 5493 5494<style id="override-container-styles"> 5495 @media screen and (max-width: 767px) { 5496 5497 5498 5499#block-yui_3_17_2_1_1531493122887_22455 { 5500 5501 } 5502 } 5503 5504 5505 @media screen and (max-width: 767px) { 5506 #block-yui_3_17_2_1_1531493122887_22455 .sqs-html-content { 5507 5508 } 5509 } 5510 5511 @media screen and (max-width: 767px) { 5512 5513 5514 5515 5516 5517 5518 }</style> 5519<style class="transform-overrides-vars"> 5520 5521</style> 5522 5523 5524 5525 5526</div> 5527</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1531493122887_56843"><div class="sqs-block-content"> 5528 5529 5530 5531 5532 5533 5534 5535 5536 5537 5538 5539 5540 5541 5542 5543 5544 5545 5546 5547 5548 5549 5550 5551 5552 5553 5554 5555 5556 5557 5558 5559 5560 5561 5562 5563 5564 5565 5566 5567 5568 5569 5570 5571 5572 5573 5574 <div 5575 class=" 5576 image-block-outer-wrapper 5577 layout-caption-below 5578 design-layout-inline 5579 combination-animation-none 5580 individual-animation-none 5581 individual-text-animation-none 5582 " 5583 data-test="image-block-inline-outer-wrapper" 5584 data-sqsp-image-classic-block-layout="inline" 5585 > 5586 5587 5588 5589 5590 <figure 5591 class=" 5592 sqs-block-image-figure 5593 intrinsic 5594 " 5595 style="max-width:750px;" 5596 > 5597 5598 5599 5600 5601 5602 <a 5603 data-sqsp-image-classic-block-image-link 5604 class=" 5605 sqs-block-image-link 5606 5607 5608 5609 " 5610 href="https://yourcharlesalexander.lpages.co/how-does-this-work-landing-page/" 5611 5612 > 5613 5614 <div 5615 5616 5617 class="image-block-wrapper" 5618 data-animation-role="image" 5619 5620 5621 5622 > 5623 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 5624 5625 5626 5627 5628 " style=" 5629 position: relative; 5630 5631 padding-bottom:27.066665649414062%; 5632 5633 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 5634 " 5635 > 5636 5637 5638 5639 5640 5641 5642 5643 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100v
5643w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1531494228497-XG1IUCWTZS9EZ7E3UNJ7/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 5644 5645 </div> 5646 </div> 5647 5648 </a> 5649 5650 5651 5652 5653 </figure> 5654 5655 5656 </div> 5657 5658 5659 5660 5661 5662 5663</div></div></div></div></div></div> 5664 5665</div> 5666 5667<a class="blog-more-link" href="/blog/2018/7/13/true-story-by-charles-alexander-are-you-a-confusing-yellow-light" data-animation-role="content">Read More</a> 5668 5669 5670 </div> 5671 </article> 5672 5673 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 5674 5675 <div class="blog-single-column--text"> 5676 <div class="blog-meta-section"> 5677 <span class="blog-meta-primary"> 5678 5679 5680 <span class="blog-author">Charles Alexander</span> 5681 5682 <time class="blog-date" pubdate data-animation-role="date">5/1/18</time> 5683 </span> 5684 <span class="blog-meta-delimiter"></span> 5685 5686 <span class="blog-meta-secondary"> 5687 5688 5689 <span class="blog-author">Charles Alexander</span> 5690 5691 <time class="blog-date" pubdate data-animation-role="date">5/1/18</time> 5692 </span> 5693 5694 5695 5696</div> 5697<h1 class="blog-title"> 5698 5699 <a href="/blog/2018/5/1/video-marketing-secrets-audio" data-no-animation> 5700 5701 Video Marketing Secrets (Audio) 5702 </a> 5703</h1> 5704<div class="blog-excerpt"> 5705 <div class="blog-excerpt-wrapper"></div> 5706 5707 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1525182005400" id="item-5ae86d5403ce643d87632706"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1525182024151_21625" id="block-yui_3_17_2_1_1525182024151_21625"><div class="sqs-block-content"><div class="sqs-text-block-container"> 5708 5709 <div class="sqs-html-content" data-sqsp-text-block-content><p class="text-align-center"><a target="_blank" href="https://soundcloud.com/john-nemo-186362238/video-marketing-secrets-with-charles-alexander"><strong>CLICK BELOW AND CHECK IT OUT!</strong></a></p></div> 5710 5711 5712 5713<style id="container-styles">#block-yui_3_17_2_1_1525182024151_21625 { 5714 5715 5716 5717 } 5718 5719 #block-yui_3_17_2_1_1525182024151_21625 .sqs-html-content { 5720 5721 } 5722 5723 #block-yui_3_17_2_1_1525182024151_21625 { 5724 mix-blend-mode: var(--tweak-text-block-blend 5725 ); 5726 border-radius: var(--tweak-text-block-radius); 5727 } 5728 5729 5730 5731 5732 5733 5734 5735 5736 5737 5738</style> 5739 5740<style id="override-container-styles"> 5741 @media screen and (max-width: 767px) { 5742 5743 5744 5745#block-yui_3_17_2_1_1525182024151_21625 { 5746 5747 } 5748 } 5749 5750 5751 @media screen and (max-width: 767px) { 5752 #block-yui_3_17_2_1_1525182024151_21625 .sqs-html-content { 5753 5754 } 5755 } 5756 5757 @media screen and (max-width: 767px) { 5758 5759 5760 5761 5762 5763 5764 }</style> 5765<style class="transform-overrides-vars"> 5766 5767</style> 5768 5769 5770 5771 5772</div> 5773</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1525181730097_12385"><div class="sqs-block-content"> 5774 5775 5776 5777 5778 5779 5780 5781 5782 5783 5784 5785 5786 5787 5788 5789 5790 5791 5792 5793 5794 5795 5796 5797 5798 5799 5800 5801 5802 5803 5804 5805 5806 5807 5808 5809 5810 5811 5812 5813 5814 5815 5816 5817 5818 5819 5820 <div 5821 class=" 5822 image-block-outer-wrapper 5823 layout-caption-below 5824 design-layout-inline 5825 5826 5827 5828 " 5829 data-test="image-block-inline-outer-wrapper" 5830 data-sqsp-image-classic-block-layout="inline" 5831 > 5832 5833 5834 5835 5836 <figure 5837 class=" 5838 sqs-block-image-figure 5839 intrinsic 5840 " 5841 style="max-width:1251px;" 5842 > 5843 5844 5845 5846 5847 5848 <a 5849 data-sqsp-image-classic-block-image-link 5850 class=" 5851 sqs-block-image-link 5852 5853 5854 5855 " 5856 href="https://soundcloud.com/john-nemo-186362238/video-marketing-secrets-with-charles-alexander" 5857 5858 > 5859 5860 <div 5861 5862 5863 class="image-block-wrapper" 5864 data-animation-role="image" 5865 5866 data-animation-override 5867 5868 > 5869 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 5870 5871 5872 5873 5874 " style=" 5875 position: relative; 5876 5877 padding-bottom:30.535572052001953%; 5878 5879 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 5880 " 5881 > 5882 5883 5884 5885 5886 5887 5888 5889 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG" data-image-dimensions="1251x382" data-image-focal-point="0.5,0.5" alt="John Nemo Podcast.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG" width="1251" height="382" alt="" sizes="(max-width: 640px) 100v
5889w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181833760-TJK6GBAH002P6SHOAEUM/John+Nemo+Podcast.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 5890 5891 </div> 5892 </div> 5893 5894 </a> 5895 5896 5897 5898 5899 </figure> 5900 5901 5902 </div> 5903 5904 5905 5906 5907 5908 5909</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="e5ff63498507d3ca6777" id="block-e5ff63498507d3ca6777"><div class="sqs-block-content"><div class="sqs-text-block-container"> 5910 5911 <div class="sqs-html-content" data-sqsp-text-block-content><p>Recently I was on the Nemo Radio Podcast with <a target="_blank" href="https://johnnemo.samcart.com/referral/LQnYZZUz/iYPMakIDOCfny7qw">LinkedIn Riches</a> founder <a target="_blank" href="https://www.linkedin.com/in/hirejohnnemo/">John Nemo</a>.</p><p>Here's a snippet from John about the interview:</p><p style="margin-left:40px"><em>"If this doesn't give you a major wake up call about your online marketing approach, I don't know what will.</em></p><p style="margin-left:40px"><em>Once I heard that 70 percent of all content consumed online right now is video, I knew I had to get Charles Alexander on Nemo Radio to talk about it.</em></p><p style="margin-left:40px"><em>On this episode of Nemo Radio, Charles shares why you need to utilize online video in your marketing efforts, 6 SPECIFIC QUESTIONS that will instantly improve your marketing and branding, and much more."</em></p><p>To get access to the 6 SPECIFIC QUESTIONS check out <a target="_blank" href="https://yourcharlesalexander.lpages.co/the-easy-why-im-different-fill-in-the-blank-template/">THE EASY "WHY I'M DIFFERENT" FILL IN THE BLANK TEMPLATE</a> below!</p></div> 5912 5913 5914 5915<style id="container-styles">#block-e5ff63498507d3ca6777 { 5916 5917 5918 5919 } 5920 5921 #block-e5ff63498507d3ca6777 .sqs-html-content { 5922 5923 } 5924 5925 #block-e5ff63498507d3ca6777 { 5926 mix-blend-mode: var(--tweak-text-block-blend 5927 ); 5928 border-radius: var(--tweak-text-block-radius); 5929 } 5930 5931 5932 5933 5934 5935 5936 5937 5938 5939 5940</style> 5941 5942<style id="override-container-styles"> 5943 @media screen and (max-width: 767px) { 5944 5945 5946 5947#block-e5ff63498507d3ca6777 { 5948 5949 } 5950 } 5951 5952 5953 @media screen and (max-width: 767px) { 5954 #block-e5ff63498507d3ca6777 .sqs-html-content { 5955 5956 } 5957 } 5958 5959 @media screen and (max-width: 767px) { 5960 5961 5962 5963 5964 5965 5966 }</style> 5967<style class="transform-overrides-vars"> 5968 5969</style> 5970 5971 5972 5973 5974</div> 5975</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1525181730097_18799"><div class="sqs-block-content"> 5976 5977 5978 5979 5980 5981 5982 5983 5984 5985 5986 5987 5988 5989 5990 5991 5992 5993 5994 5995 5996 5997 5998 5999 6000 6001 6002 6003 6004 6005 6006 6007 6008 6009 6010 6011 6012 6013 6014 6015 6016 6017 6018 6019 6020 6021 6022 <div 6023 class=" 6024 image-block-outer-wrapper 6025 layout-caption-below 6026 design-layout-inline 6027 6028 6029 6030 " 6031 data-test="image-block-inline-outer-wrapper" 6032 data-sqsp-image-classic-block-layout="inline" 6033 > 6034 6035 6036 6037 6038 <figure 6039 class=" 6040 sqs-block-image-figure 6041 intrinsic 6042 " 6043 style="max-width:300px;" 6044 > 6045 6046 6047 6048 6049 6050 <a 6051 data-sqsp-image-classic-block-image-link 6052 class=" 6053 sqs-block-image-link 6054 6055 6056 6057 "
6058 href="https://yourcharlesalexander.lpages.co/the-easy-why-im-different-fill-in-the-blank-template/" 6059 6060 > 6061 6062 <div 6063 6064 6065 class="image-block-wrapper" 6066 data-animation-role="image" 6067 6068 data-animation-override 6069 6070 > 6071 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 6072 6073 6074 6075 6076 " style=" 6077 position: relative; 6078 6079 padding-bottom:115%; 6080 6081 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 6082 " 6083 > 6084 6085 6086 6087 6088 6089 6090 6091 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg" data-image-dimensions="300x345" data-image-focal-point="0.5,0.5" alt="The Easy Why Im Different Fill In the Blank Template.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg" width="300" height="345" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 6092 6093 </div> 6094 </div> 6095 6096 </a> 6097 6098 6099 6100 6101 </figure> 6102 6103 6104 </div> 6105 6106 6107 6108 6109 6110 6111</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1525181730097_29100" id="block-yui_3_17_2_1_1525181730097_29100"><div class="sqs-block-content"><div class="sqs-text-block-container"> 6112 6113 <div class="sqs-html-content" data-sqsp-text-block-content><p>CLICK BELOW TO LEARN MORE ABOUT THE DONE-FOR-YOU VERSION OF VIDEO CONTENT.</p></div> 6114 6115 6116 6117<style id="container-styles">#block-yui_3_17_2_1_1525181730097_29100 { 6118 6119 6120 6121 } 6122 6123 #block-yui_3_17_2_1_1525181730097_29100 .sqs-html-content { 6124 6125 } 6126 6127 #block-yui_3_17_2_1_1525181730097_29100 { 6128 mix-blend-mode: var(--tweak-text-block-blend 6129 ); 6130 border-radius: var(--tweak-text-block-radius); 6131 } 6132 6133 6134 6135 6136 6137 6138 6139 6140 6141 6142</style> 6143 6144<style id="override-container-styles"> 6145 @media screen and (max-width: 767px) { 6146 6147 6148 6149#block-yui_3_17_2_1_1525181730097_29100 { 6150 6151 } 6152 } 6153 6154 6155 @media screen and (max-width: 767px) { 6156 #block-yui_3_17_2_1_1525181730097_29100 .sqs-html-content { 6157 6158 } 6159 } 6160 6161 @media screen and (max-width: 767px) { 6162 6163 6164 6165 6166 6167 6168 }</style> 6169<style class="transform-overrides-vars"> 6170 6171</style> 6172 6173 6174 6175 6176</div> 6177</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1525181730097_25255"><div class="sqs-block-content"> 6178 6179 6180 6181 6182 6183 6184 6185 6186 6187 6188 6189 6190 6191 6192 6193 6194 6195 6196 6197 6198 6199 6200 6201 6202 6203 6204 6205 6206 6207 6208 6209 6210 6211 6212 6213 6214 6215 6216 6217 6218 6219 6220 6221 6222 6223 6224 <div 6225 class=" 6226 image-block-outer-wrapper 6227 layout-caption-below 6228 design-layout-inline 6229 6230 6231 6232 " 6233 data-test="image-block-inline-outer-wrapper" 6234 data-sqsp-image-classic-block-layout="inline" 6235 > 6236 6237 6238 6239 6240 <figure 6241 class=" 6242 sqs-block-image-figure 6243 intrinsic 6244 " 6245 style="max-width:750px;" 6246 > 6247 6248 6249 6250 6251 6252 <a 6253 data-sqsp-image-classic-block-image-link 6254 class=" 6255 sqs-block-image-link 6256 6257 6258 6259 "
6260 href="https://yourcharlesalexander.lpages.co/how-does-this-work-video-opt-in/" 6261 6262 > 6263 6264 <div 6265 6266 6267 class="image-block-wrapper" 6268 data-animation-role="image" 6269 6270 data-animation-override 6271 6272 > 6273 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 6274 6275 6276 6277 6278 " style=" 6279 position: relative; 6280 6281 padding-bottom:27.066665649414062%; 6282 6283 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 6284 " 6285 > 6286 6287 6288 6289 6290 6291 6292 6293 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 6294 6295 </div> 6296 </div> 6297 6298 </a> 6299 6300 6301 6302 6303 </figure> 6304 6305 6306 </div> 6307 6308 6309 6310 6311 6312 6313</div></div></div></div></div></div> 6314 6315</div> 6316 6317<a class="blog-more-link" href="/blog/2018/5/1/video-marketing-secrets-audio" data-animation-role="content">Read More</a> 6318 6319 6320 </div> 6321 </article> 6322 6323 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 6324 6325 <div class="blog-single-column--text"> 6326 <div class="blog-meta-section"> 6327 <span class="blog-meta-primary"> 6328 6329 6330 <span class="blog-author">Charles Alexander</span> 6331 6332 <time class="blog-date" pubdate data-animation-role="date">3/12/18</time> 6333 </span> 6334 <span class="blog-meta-delimiter"></span> 6335 6336 <span class="blog-meta-secondary"> 6337 6338 6339 <span class="blog-author">Charles Alexander</span> 6340 6341 <time class="blog-date" pubdate data-animation-role="date">3/12/18</time> 6342 </span> 6343 6344 6345 6346</div> 6347<h1 class="blog-title"> 6348 6349 <a href="/blog/2018/3/12/are-you-a-purple-cow-animated-video-featuring-seth-godins-ted-talk" data-no-animation> 6350 6351 Are You a Purple Cow? - Animated Video Featuring Seth Godin's Ted Talk 6352 </a> 6353</h1> 6354<div class="blog-excerpt"> 6355 <div class="blog-excerpt-wrapper"></div> 6356 6357 <div class="blog-body-wrapper">
6357<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1520883965629" id="item-5aa6d6f753450a246c28f5ff"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="ed12e6492d0524738495" id="block-ed12e6492d0524738495"><div class="sqs-block-content"><div class="sqs-text-block-container"> 6358 6359 <div class="sqs-html-content" data-sqsp-text-block-content><p>Seth Godin is one of my favorite authors of all time.</p><p>Linchpin, Tribes, and The Dip are my favorites, however, Purple Cow hits closest to home.</p><p>So much so, that I borrowed one of Seth's Ted Talks and created a 78-second animated video of it.</p><p>Click below and watch it.</p></div> 6360 6361 6362 6363<style id="container-styles">#block-ed12e6492d0524738495 { 6364 6365 6366 6367 } 6368 6369 #block-ed12e6492d0524738495 .sqs-html-content { 6370 6371 } 6372 6373 #block-ed12e6492d0524738495 { 6374 mix-blend-mode: var(--tweak-text-block-blend 6375 ); 6376 border-radius: var(--tweak-text-block-radius); 6377 } 6378 6379 6380 6381 6382 6383 6384 6385 6386 6387 6388</style> 6389 6390<style id="override-container-styles"> 6391 @media screen and (max-width: 767px) { 6392 6393 6394 6395#block-ed12e6492d0524738495 { 6396 6397 } 6398 } 6399 6400 6401 @media screen and (max-width: 767px) { 6402 #block-ed12e6492d0524738495 .sqs-html-content { 6403 6404 } 6405 } 6406 6407 @media screen and (max-width: 767px) { 6408 6409 6410 6411 6412 6413 6414 }</style> 6415<style class="transform-overrides-vars"> 6416 6417</style> 6418 6419 6420 6421 6422</div> 6423</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1520883327367_30496" id="block-yui_3_17_2_1_1520883327367_30496"><div class="sqs-block-content"> 6424 6425 6426 6427 6428 6429 6430 6431 6432 6433 6434 6435 6436 6437 6438 6439 6440 6441 6442 6443 6444 6445 6446 6447 6448 6449 6450 6451 6452 6453 6454 6455 6456 6457 6458 6459 6460 <div class="intrinsic" style="max-width:100%"> 6461 6462 6463 6464 <div 6465 class="embed-block-wrapper" 6466 style="padding-bottom:56.25%;" 6467 > 6468 <div 6469 class="sqs-video-wrapper" 6470 data-provider-name="" 6471 data-html="<iframe src="//www.youtube.com/embed/b-Qy5siSuhc?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 6472</iframe>" 6473 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 6474 data-config-loading="" 6475 > 6476 6477 </div> 6478 </div> 6479 6480 6481 6482 6483 6484 </div> 6485 6486 6487<style class="transform-overrides-vars"> 6488 6489</style> 6490 6491 6492 6493 6494 6495 6496<style id="container-styles">#block-yui_3_17_2_1_1520883327367_30496 { 6497 6498 6499 6500 } 6501 6502 #block-yui_3_17_2_1_1520883327367_30496 .intrinsic { 6503 6504 } 6505 6506 #block-yui_3_17_2_1_1520883327367_30496 {
6507 mix-blend-mode: var(--tweak-video-block-blend); 6508 border-radius: var(--tweak-video-block-radius); 6509 } 6510 6511 6512 6513 6514 6515 6516 6517 6518 6519 6520</style> 6521 6522<style id="override-container-styles"> 6523 @media screen and (max-width: 767px) { 6524 6525 6526 6527#block-yui_3_17_2_1_1520883327367_30496 { 6528 6529 } 6530 } 6531 6532 6533 @media screen and (max-width: 767px) { 6534 #block-yui_3_17_2_1_1520883327367_30496 .intrinsic { 6535 6536 } 6537 } 6538 6539 @media screen and (max-width: 767px) { 6540 6541 6542 6543 6544 6545 6546 }</style> 6547 6548 <style>#block-yui_3_17_2_1_1520883327367_30496 { border-width: 0; height: auto; }</style> 6549 6550 6551 6552 <style> 6553 6554 6555 6556 6557 @media screen and (max-width: 767px) { 6558 #block-yui_3_17_2_1_1520883327367_30496 { background-color: transparent; } 6559 #block-yui_3_17_2_1_1520883327367_30496 .intrinsic { background-color: var(--tweak-video-block-background-color); } 6560 } 6561 6562 6563 </style> 6564 6565 6566</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1520883968267_11121" id="block-yui_3_17_2_1_1520883968267_11121"><div class="sqs-block-content"><div class="sqs-text-block-container"> 6567 6568 <div class="sqs-html-content" data-sqsp-text-block-content><p>So the question is, are you a normal, boring cow are you a purple cow?</p><p>And yeah, I think animated video is a very cool way to let people know you are a purple cow, but I'm partial to what works:).</p><h1 class="text-align-center"><a href="https://yourcharlesalexander.lpages.co/how-does-this-work-landing-page/">Learn how to get your own animated video here</a></h1></div> 6569 6570 6571 6572<style id="container-styles">#block-yui_3_17_2_1_1520883968267_11121 { 6573 6574 6575 6576 } 6577 6578 #block-yui_3_17_2_1_1520883968267_11121 .sqs-html-content { 6579 6580 } 6581 6582 #block-yui_3_17_2_1_1520883968267_11121 { 6583 mix-blend-mode: var(--tweak-text-block-blend 6584 ); 6585 border-radius: var(--tweak-text-block-radius); 6586 } 6587 6588 6589 6590 6591 6592 6593 6594 6595 6596 6597</style> 6598 6599<style id="override-container-styles"> 6600 @media screen and (max-width: 767px) { 6601 6602 6603 6604#block-yui_3_17_2_1_1520883968267_11121 { 6605 6606 } 6607 } 6608 6609 6610 @media screen and (max-width: 767px) { 6611 #block-yui_3_17_2_1_1520883968267_11121 .sqs-html-content { 6612 6613 } 6614 } 6615 6616 @media screen and (max-width: 767px) { 6617 6618 6619 6620 6621 6622 6623 }</style> 6624<style class="transform-overrides-vars"> 6625 6626</style> 6627 6628 6629 6630 6631</div> 6632</div></div></div></div></div></div> 6633 6634</div> 6635 6636<a class="blog-more-link" href="/blog/2018/3/12/are-you-a-purple-cow-animated-video-featuring-seth-godins-ted-talk" data-animation-role="content">Read More</a> 6637 6638 6639 </div> 6640 </article> 6641 6642 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 6643 6644 <div class="blog-single-column--text"> 6645 <div class="blog-meta-section"> 6646 <span class="blog-meta-primary"> 6647 6648 6649 <span class="blog-author">Charles Alexander</span> 6650 6651 <time class="blog-date" pubdate data-animation-role="date">1/17/18</time> 6652 </span> 6653 <span class="blog-meta-delimiter"></span> 6654 6655 <span class="blog-meta-secondary"> 6656 6657 6658 <span class="blog-author">Charles Alexander</span> 6659 6660 <time class="blog-date" pubdate data-animation-role="date">1/17/18</time> 6661 </span> 6662 6663 6664 6665</div> 6666<h1 class="blog-title"> 6667 6668 <a href="/blog/2018/1/16/video-works-but-can-you-prove-it" data-no-animation> 6669 6670 Video Works, But Can You Prove It? 6671 </a> 6672</h1> 6673<div class="blog-excerpt"> 6674 <div class="blog-excerpt-wrapper"></div> 6675 6676 <div class="blog-body-wrapper">
6676<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1516143994785" id="item-5a5e7f57ec212d675a06797b"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1516212543599_25415"><div class="sqs-block-content"> 6677 6678 6679 6680 6681 6682 6683 6684 6685 6686 6687 6688 6689 6690 6691 6692 6693 6694 6695 6696 6697 6698 6699 6700 6701 6702 6703 6704 6705 6706 6707 6708 6709 6710 6711 6712 6713 6714 6715 6716 6717 6718 6719 6720 6721 6722 6723 <div 6724 class=" 6725 image-block-outer-wrapper 6726 layout-caption-below 6727 design-layout-inline 6728 combination-animation-none 6729 individual-animation-none 6730 individual-text-animation-none 6731 " 6732 data-test="image-block-inline-outer-wrapper" 6733 data-sqsp-image-classic-block-layout="inline" 6734 > 6735 6736 6737 6738 6739 <figure 6740 class=" 6741 sqs-block-image-figure 6742 intrinsic 6743 " 6744 style="max-width:600px;" 6745 > 6746 6747 6748 6749 6750 6751 6752 6753 <div 6754 6755 6756 class="image-block-wrapper" 6757 data-animation-role="image" 6758 6759 6760 6761 > 6762 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 6763 6764 6765 6766 6767 " style=" 6768 position: relative; 6769 6770 padding-bottom:53.66666793823242%; 6771 6772 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 6773 " 6774 > 6775 6776 6777 6778 6779 6780 6781 6782 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png" data-image-dimensions="600x322" data-image-focal-point="0.5,0.5" alt="Untitled design.png" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png" width="600" height="322" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213426867-7H3IUXOFNB01DW130K1H/Untitled+design.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 6783 6784 </div> 6785 </div> 6786 6787 6788 6789 6790 6791 6792 </figure> 6793 6794 6795 </div> 6796 6797 6798 6799 6800 6801 6802</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="7404d657ef983dc84d03" id="block-7404d657ef983dc84d03"><div class="sqs-block-content"><div class="sqs-text-block-container"> 6803 6804 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">This might have been the most absurd conversation Iâve ever had. </p><p class="" style="white-space:pre-wrap;">And if you met some of my friends and family, you would know that is quite the accomplishment.</p><p class="" style="white-space:pre-wrap;">Know matter what statistics I gave or case studies I referred to, he just insisted that I couldnât prove it, and he knew of someone else that it didnât work for.</p><p style="text-align:center;white-space:pre-wrap;" class="">IT. WAS. FRUSTRATING!</p></div> 6805 6806 6807 6808<style id="container-styles">#block-7404d657ef983dc84d03 { 6809 6810 6811 6812 } 6813 6814 #block-7404d657ef983dc84d03 .sqs-html-content { 6815 6816 } 6817 6818 #block-7404d657ef983dc84d03 { 6819 mix-blend-mode: var(--tweak-text-block-blend 6820 ); 6821 border-radius: var(--tweak-text-block-radius); 6822 } 6823 6824 6825 6826 6827 6828 6829 6830 6831 6832 6833</style> 6834 6835<style id="override-container-styles"> 6836 @media screen and (max-width: 767px) { 6837 6838 6839 6840#block-7404d657ef983dc84d03 { 6841 6842 } 6843 } 6844 6845 6846 @media screen and (max-width: 767px) { 6847 #block-7404d657ef983dc84d03 .sqs-html-content { 6848 6849 } 6850 } 6851 6852 @media screen and (max-width: 767px) { 6853 6854 6855 6856 6857 6858 6859 }</style> 6860<style class="transform-overrides-vars"> 6861 6862</style> 6863 6864 6865 6866 6867</div> 6868</div></div><div class="sqs-block image-block sqs-block-image sqs-col-6 span-6 float float-right" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1516212543599_29975"><div class="sqs-block-content"> 6869 6870 6871 6872 6873 6874 6875 6876 6877 6878 6879 6880 6881 6882 6883 6884 6885 6886 6887 6888 6889 6890 6891 6892 6893 6894 6895 6896 6897 6898 6899 6900 6901 6902 6903 6904 6905 6906 6907 6908 6909 6910 6911 6912 6913 6914 6915 <div 6916 class=" 6917 image-block-outer-wrapper 6918 layout-caption-below 6919 design-layout-inline 6920 combination-animation-none 6921 individual-animation-none 6922 individual-text-animation-none 6923 " 6924 data-test="image-block-inline-outer-wrapper" 6925 data-sqsp-image-classic-block-layout="inline" 6926 > 6927 6928 6929 6930 6931 <figure 6932 class=" 6933 sqs-block-image-figure 6934 intrinsic 6935 " 6936 style="max-width:288px;" 6937 > 6938 6939 6940 6941 6942 6943 6944 6945 <div 6946 6947 6948 class="image-block-wrapper" 6949 data-animation-role="image" 6950 6951 6952 6953 > 6954 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 6955 6956 6957 6958 6959 " style=" 6960 position: relative; 6961 6962 padding-bottom:133.68055725097656%; 6963 6964 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 6965 " 6966 > 6967 6968 6969 6970 6971 6972 6973 6974 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg" data-image-dimensions="288x385" data-image-focal-point="0.5,0.5" alt="IMG_8445.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg" width="288" height="385" alt="" sizes="(max-width: 640px) 100v
6974w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567785058650-FPMPD3IFVTOU93NH0ODO/IMG_8445.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 6975 6976 </div> 6977 </div> 6978 6979 6980 6981 6982 6983 6984 </figure> 6985 6986 6987 </div> 6988 6989 6990 6991 6992 6993 6994</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1516212543599_37559" id="block-yui_3_17_2_1_1516212543599_37559"><div class="sqs-block-content"><div class="sqs-text-block-container"> 6995 6996 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">But, Iâm still working on getting my 6-year-old to eat any green vegetable possible.<br>It doesnât matter that they are good for you.</p><p class="" style="white-space:pre-wrap;">Theyâre yucky.</p><p class="" style="white-space:pre-wrap;">And Pawpaw doesnât eat them and heâs just fine.</p><p class="" style="white-space:pre-wrap;">This also happens when I talk to people about video.</p><ul data-rte-list="default" style="margin-left:40px;"><li><p class="" style="white-space:pre-wrap;">âIt seems cool, but how can I tell if it works?â</p></li><li><p class="" style="white-space:pre-wrap;">âI know everybody is saying use video, but will it work for my kind of business?â</p></li></ul><p style="text-align:center;white-space:pre-wrap;" class="" data-rte-preserve-empty="true"></p><p class="" style="white-space:pre-wrap;">At this point, Iâve heard every kind of skeptical question possible about video.</p><p class="" style="white-space:pre-wrap;">Youâve seen all the stats about video and you may have even tried it yourself with mixed results or not even tried it at all.</p><p class="" style="white-space:pre-wrap;">Hereâs what I know.</p><p class="" style="white-space:pre-wrap;">If you eat green vegetables, then your body will be happy.</p><p class="" style="white-space:pre-wrap;">If you use GOOD video (not you talking into your iPhone for 5 minutes) to promote your business, then your checking account will be happy.</p><p class="" style="white-space:pre-wrap;">Can I prove it?</p><p class="" style="white-space:pre-wrap;">Hereâs what Iâve seen.</p><p class="" style="white-space:pre-wrap;"><strong>Social Media</strong><br>Live Well Real Estate promoted one of their videos on <a href="https://www.facebook.com/livewellrepropertymanagement/videos/975961449227096/" target="_blank">Facebook </a>
6996and got over 5,000 views and lots of likes, shares, and comments.</p></div> 6997 6998 6999 7000<style id="container-styles">#block-yui_3_17_2_1_1516212543599_37559 { 7001 7002 7003 7004 } 7005 7006 #block-yui_3_17_2_1_1516212543599_37559 .sqs-html-content { 7007 7008 } 7009 7010 #block-yui_3_17_2_1_1516212543599_37559 { 7011 mix-blend-mode: var(--tweak-text-block-blend 7012 ); 7013 border-radius: var(--tweak-text-block-radius); 7014 } 7015 7016 7017 7018 7019 7020 7021 7022 7023 7024 7025</style> 7026 7027<style id="override-container-styles"> 7028 @media screen and (max-width: 767px) { 7029 7030 7031 7032#block-yui_3_17_2_1_1516212543599_37559 { 7033 7034 } 7035 } 7036 7037 7038 @media screen and (max-width: 767px) { 7039 #block-yui_3_17_2_1_1516212543599_37559 .sqs-html-content { 7040 7041 } 7042 } 7043 7044 @media screen and (max-width: 767px) { 7045 7046 7047 7048 7049 7050 7051 }</style> 7052<style class="transform-overrides-vars"> 7053 7054</style> 7055 7056 7057 7058 7059</div> 7060</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1516142384962_22799" id="block-yui_3_17_2_1_1516142384962_22799"><div class="sqs-block-content"> 7061 7062 7063 7064 7065 7066 7067 7068 7069 7070 7071 7072 7073 7074 7075 7076 7077 7078 7079 7080 7081 7082 7083 7084 7085 7086 7087 7088 7089 7090 7091 7092 7093 7094 7095 7096 7097 <div class="intrinsic" style="max-width:100%"> 7098 7099 7100 7101 <div 7102 class="embed-block-wrapper" 7103 style="padding-bottom:56.20608899297424%;" 7104 > 7105 <div 7106 class="sqs-video-wrapper" 7107 data-provider-name="YouTube" 7108 data-html="<iframe src="//www.youtube.com/embed/OU3HMXsXujg?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 7109</iframe>" 7110 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 7111 data-config-loading="" 7112 > 7113 7114 </div> 7115 </div> 7116 7117 7118 7119 7120 7121 </div> 7122 7123 7124<style class="transform-overrides-vars"> 7125 7126</style> 7127 7128 7129 7130 7131 7132 7133<style id="container-styles">#block-yui_3_17_2_1_1516142384962_22799 { 7134 7135 7136 7137 } 7138 7139 #block-yui_3_17_2_1_1516142384962_22799 .intrinsic { 7140 7141 } 7142 7143 #block-yui_3_17_2_1_1516142384962_22799 { 7144 mix-blend-mode: var(--tweak-video-block-blend); 7145 border-radius: var(--tweak-video-block-radius); 7146 } 7147 7148 7149 7150 7151 7152 7153 7154 7155 7156 7157</style> 7158 7159<style id="override-container-styles"> 7160 @media screen and (max-width: 767px) { 7161 7162 7163 7164#block-yui_3_17_2_1_1516142384962_22799 { 7165 7166 } 7167 } 7168 7169 7170 @media screen and (max-width: 767px) { 7171 #block-yui_3_17_2_1_1516142384962_22799 .intrinsic { 7172 7173 } 7174 } 7175 7176 @media screen and (max-width: 767px) { 7177 7178 7179 7180 7181 7182 7183 }</style> 7184 7185 <style>#block-yui_3_17_2_1_1516142384962_22799 { border-width: 0; height: auto; }</style> 7186 7187 7188 7189 <style> 7190 7191 7192 7193 7194 @media screen and (max-width: 767px) { 7195 #block-yui_3_17_2_1_1516142384962_22799 { background-color: transparent; } 7196 #block-yui_3_17_2_1_1516142384962_22799 .intrinsic { background-color: var(--tweak-video-block-background-color); } 7197 } 7198 7199 7200 </style> 7201 7202 7203</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1516142384962_22864" id="block-yui_3_17_2_1_1516142384962_22864"><div class="sqs-block-content"><div class="sqs-text-block-container"> 7204 7205 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">As for me, I ran some Facebook ads last year. The video ads killed the image-only ads.</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #1 - Image</strong><br>shown to 9,960 People<br>Received 191 Clicks</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #2 - Video</strong><br>
7205shown to 15,763 People<br>Received 403 Clicks</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #3 - Image </strong><br>shown to 3,779 People<br>Received 23 Clicks</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #4 - Video</strong><br>shown to 11,559<br>Received 106 Clicks</p><p class="" style="white-space:pre-wrap;"><strong>Website</strong><br>I have also started using landing pages for people that contact me for video.</p><p class="" style="white-space:pre-wrap;">Again, video is the clear winner.</p><p style="margin-left:40px;white-space:pre-wrap;" class="">Image Landing Page</p></div> 7206 7207 7208 7209<style id="container-styles">#block-yui_3_17_2_1_1516142384962_22864 { 7210 7211 7212 7213 } 7214 7215 #block-yui_3_17_2_1_1516142384962_22864 .sqs-html-content { 7216 7217 } 7218 7219 #block-yui_3_17_2_1_1516142384962_22864 { 7220 mix-blend-mode: var(--tweak-text-block-blend 7221 ); 7222 border-radius: var(--tweak-text-block-radius); 7223 } 7224 7225 7226 7227 7228 7229 7230 7231 7232 7233 7234</style> 7235 7236<style id="override-container-styles"> 7237 @media screen and (max-width: 767px) { 7238 7239 7240 7241#block-yui_3_17_2_1_1516142384962_22864 { 7242 7243 } 7244 } 7245 7246 7247 @media screen and (max-width: 767px) { 7248 #block-yui_3_17_2_1_1516142384962_22864 .sqs-html-content { 7249 7250 } 7251 } 7252 7253 @media screen and (max-width: 767px) { 7254 7255 7256 7257 7258 7259 7260 }</style> 7261<style class="transform-overrides-vars"> 7262 7263</style> 7264 7265 7266 7267 7268</div> 7269</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_2_1516198342732_9223"><div class="sqs-block-content"> 7270 7271 7272 7273 7274 7275 7276 7277 7278 7279 7280 7281 7282 7283 7284 7285 7286 7287 7288 7289 7290 7291 7292 7293 7294 7295 7296 7297 7298 7299 7300 7301 7302 7303 7304 7305 7306 7307 7308 7309 7310 7311 7312 7313 7314 7315 7316 <div 7317 class=" 7318 image-block-outer-wrapper 7319 layout-caption-below 7320 design-layout-inline 7321 combination-animation-none 7322 individual-animation-none 7323 individual-text-animation-none 7324 " 7325 data-test="image-block-inline-outer-wrapper" 7326 data-sqsp-image-classic-block-layout="inline" 7327 > 7328 7329 7330 7331 7332 <figure 7333 class=" 7334 sqs-block-image-figure 7335 intrinsic 7336 " 7337 style="max-width:637px;" 7338 > 7339 7340 7341 7342 7343 7344 7345 7346 <div 7347 7348 7349 class="image-block-wrapper" 7350 data-animation-role="image" 7351 7352 7353 7354 > 7355 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 7356 7357 7358 7359 7360 " style=" 7361 position: relative; 7362 7363 padding-bottom:10.675039291381836%; 7364 7365 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 7366 " 7367 > 7368 7369 7370 7371 7372 7373 7374 7375 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG" data-image-dimensions="637x68" data-image-focal-point="0.5,0.5" alt="video checklist opt in.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG" width="637" height="68" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 7376 7377 </div> 7378 </div> 7379 7380 7381 7382 7383 7384 7385 </figure> 7386 7387 7388 </div> 7389 7390 7391 7392 7393 7394 7395</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_2_1516198342732_7755" id="block-yui_3_17_2_2_1516198342732_7755"><div class="sqs-block-content"><div class="sqs-text-block-container"> 7396 7397 <div class="sqs-html-content" data-sqsp-text-block-content><p style="margin-left:40px;white-space:pre-wrap;" class="">Video Landing Page</p></div> 7398 7399 7400 7401<style id="container-styles">#block-yui_3_17_2_2_1516198342732_7755 { 7402 7403 7404 7405 } 7406 7407 #block-yui_3_17_2_2_1516198342732_7755 .sqs-html-content { 7408 7409 } 7410 7411 #block-yui_3_17_2_2_1516198342732_7755 { 7412 mix-blend-mode: var(--tweak-text-block-blend 7413 ); 7414 border-radius: var(--tweak-text-block-radius); 7415 } 7416 7417 7418 7419 7420 7421 7422 7423 7424 7425 7426</style> 7427 7428<style id="override-container-styles"> 7429 @media screen and (max-width: 767px) { 7430 7431 7432 7433#block-yui_3_17_2_2_1516198342732_7755 { 7434 7435 } 7436 } 7437 7438 7439 @media screen and (max-width: 767px) { 7440 #block-yui_3_17_2_2_1516198342732_7755 .sqs-html-content { 7441 7442 } 7443 } 7444 7445 @media screen and (max-width: 767px) { 7446 7447 7448 7449 7450 7451 7452 }</style> 7453<style class="transform-overrides-vars"> 7454 7455</style> 7456 7457 7458 7459 7460</div> 7461</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_2_1516198342732_13013"><div class="sqs-block-content"> 7462 7463 7464 7465 7466 7467 7468 7469 7470 7471 7472 7473 7474 7475 7476 7477 7478 7479 7480 7481 7482 7483 7484 7485 7486 7487 7488 7489 7490 7491 7492 7493 7494 7495 7496 7497 7498 7499 7500 7501 7502 7503 7504 7505 7506 7507 7508 <div 7509 class=" 7510 image-block-outer-wrapper 7511 layout-caption-below 7512 design-layout-inline 7513 combination-animation-none 7514 individual-animation-none 7515 individual-text-animation-none 7516 " 7517 data-test="image-block-inline-outer-wrapper" 7518 data-sqsp-image-classic-block-layout="inline" 7519 > 7520 7521 7522 7523 7524 <figure 7525 class=" 7526 sqs-block-image-figure 7527 intrinsic 7528 " 7529 style="max-width:632px;" 7530 > 7531 7532 7533 7534 7535 7536 7537 7538 <div 7539 7540 7541 class="image-block-wrapper" 7542 data-animation-role="image" 7543 7544 7545 7546 > 7547 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 7548 7549 7550 7551 7552 " style=" 7553 position: relative; 7554 7555 padding-bottom:9.651898384094238%; 7556 7557 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 7558 " 7559 > 7560 7561 7562 7563 7564 7565 7566 7567 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG" data-image-dimensions="632x61" data-image-focal-point="0.5,0.5" alt="how does this work opt in.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG" width="632" height="61" alt="" sizes="(max-width: 640px) 100v
7567w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 7568 7569 </div> 7570 </div> 7571 7572 7573 7574 7575 7576 7577 </figure> 7578 7579 7580 </div> 7581 7582 7583 7584 7585 7586 7587</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_2_1516198342732_13290" id="block-yui_3_17_2_2_1516198342732_13290"><div class="sqs-block-content"><div class="sqs-text-block-container"> 7588 7589 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;"><strong>Email</strong></p><p class="" style="white-space:pre-wrap;">And check out the graphic below for email marketing results.</p></div> 7590 7591 7592 7593<style id="container-styles">#block-yui_3_17_2_2_1516198342732_13290 { 7594 7595 7596 7597 } 7598 7599 #block-yui_3_17_2_2_1516198342732_13290 .sqs-html-content { 7600 7601 } 7602 7603 #block-yui_3_17_2_2_1516198342732_13290 { 7604 mix-blend-mode: var(--tweak-text-block-blend 7605 ); 7606 border-radius: var(--tweak-text-block-radius); 7607 } 7608 7609 7610 7611 7612 7613 7614 7615 7616 7617 7618</style> 7619 7620<style id="override-container-styles"> 7621 @media screen and (max-width: 767px) { 7622 7623 7624 7625#block-yui_3_17_2_2_1516198342732_13290 { 7626 7627 } 7628 } 7629 7630 7631 @media screen and (max-width: 767px) { 7632 #block-yui_3_17_2_2_1516198342732_13290 .sqs-html-content { 7633 7634 } 7635 } 7636 7637 @media screen and (max-width: 767px) { 7638 7639 7640 7641 7642 7643 7644 }</style> 7645<style class="transform-overrides-vars"> 7646 7647</style> 7648 7649 7650 7651 7652</div> 7653</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_2_1516198342732_14678"><div class="sqs-block-content"> 7654 7655 7656 7657 7658 7659 7660 7661 7662 7663 7664 7665 7666 7667 7668 7669 7670 7671 7672 7673 7674 7675 7676 7677 7678 7679 7680 7681 7682 7683 7684 7685 7686 7687 7688 7689 7690 7691 7692 7693 7694 7695 7696 7697 7698 7699 7700 <div 7701 class=" 7702 image-block-outer-wrapper 7703 layout-caption-below 7704 design-layout-inline 7705 combination-animation-none 7706 individual-animation-none 7707 individual-text-animation-none 7708 " 7709 data-test="image-block-inline-outer-wrapper" 7710 data-sqsp-image-classic-block-layout="inline" 7711 > 7712 7713 7714 7715 7716 <figure 7717 class=" 7718 sqs-block-image-figure 7719 intrinsic 7720 " 7721 style="max-width:304px;" 7722 > 7723 7724 7725 7726 7727 7728 7729 7730 <div 7731 7732 7733 class="image-block-wrapper" 7734 data-animation-role="image" 7735 7736 7737 7738 > 7739 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 7740 7741 7742 7743 7744 " style=" 7745 position: relative; 7746 7747 padding-bottom:41.77631378173828%; 7748 7749 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 7750 " 7751 > 7752 7753 7754 7755 7756 7757 7758 7759 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG" data-image-dimensions="304x127" data-image-focal-point="0.5,0.5" alt="email marketing results.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG" width="304" height="127" alt="" sizes="(max-width: 640px) 100v
7759w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198493894-LZ72W1IEHLE9S7D0MFGZ/email+marketing+results.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 7760 7761 </div> 7762 </div> 7763 7764 7765 7766 7767 7768 7769 </figure> 7770 7771 7772 </div> 7773 7774 7775 7776 7777 7778 7779</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_2_1516198342732_14956" id="block-yui_3_17_2_2_1516198342732_14956"><div class="sqs-block-content"><div class="sqs-text-block-container"> 7780 7781 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Notice that <strong>peak</strong>? </p><p class="" style="white-space:pre-wrap;">Thatâs the video email click thru rate. The other peaks and valleys are non-video emails.</p><p class="" style="white-space:pre-wrap;">And that red line? </p><p class="" style="white-space:pre-wrap;">Thatâs the average for email opens. </p><p class="" style="white-space:pre-wrap;">That means that the <strong>click thru rate</strong> on that <strong>video email </strong>was as high as the average email just getting opened!</p><p class="" style="white-space:pre-wrap;"><strong>Testimonials</strong></p><p class="" style="white-space:pre-wrap;">Here are a couple of real-world examples how videos resulted in sales.</p><blockquote><p class="" style="white-space:pre-wrap;"><em>Michael Sands - Guardian Detective Agency</em><br>I have used Charles to create 3 videos for my company and all 3 individually have <strong>produced referrals that closed within a week of posting</strong>. </p><p class="" style="white-space:pre-wrap;"><em>Julie Yant - P.E.S.T. Inc.</em><br>I posted our latest animated video in our monthly newsletter and we not only booked several appointments but <strong>sold a couple of large jobs as a result</strong>.</p></blockquote><p class="" style="white-space:pre-wrap;">And yes, all of these examples got actual sales. However, people donât buy because of the video. They buy because of YOU. </p><p class="" style="white-space:pre-wrap;">If you have used video in the past and only had mixed results, you may need to take a look at two things:</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>What kind of video did you use? </strong>If it was longer than 90 seconds, was it REALLY good? Was it fast-paced? Did it tell a story?</p></li><li><p class="" style="white-space:pre-wrap;"><strong>How did you use it?</strong> Did you use it in email marketing, social media, email follow up, put it on your website where it could actually be seen, etc.?</p></li></ul><p class="" style="white-space:pre-wrap;">If youâre waiting for everything to be perfect to use video, you will be waiting forever. <br>Your competition is already getting on board and 70%+ of online traffic is video!</p><p class="" style="white-space:pre-wrap;">There are two types of people in this world.</p><ol data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Open-minded people that know the green veggies (yes, I really mean video) are good for you.</p></li><li><p class="" style="white-space:pre-wrap;">And those who act like a 6-year-old:).</p></li></ol><p class="" style="white-space:pre-wrap;">Which are you?</p><p class="" style="white-space:pre-wrap;"><br> </p><p class="" style="white-space:pre-wrap;">To make sure you are consistent with video, download this FREE Video Marketing Made Simple Checklist.</p></div> 7782 7783 7784 7785<style id="container-styles">#block-yui_3_17_2_2_1516198342732_14956 { 7786 7787 7788 7789 } 7790 7791 #block-yui_3_17_2_2_1516198342732_14956 .sqs-html-content { 7792 7793 } 7794 7795 #block-yui_3_17_2_2_1516198342732_14956 { 7796 mix-blend-mode: var(--tweak-text-block-blend 7797 ); 7798 border-radius: var(--tweak-text-block-radius); 7799 } 7800 7801 7802 7803 7804 7805 7806 7807 7808 7809 7810</style> 7811 7812<style id="override-container-styles"> 7813 @media screen and (max-width: 767px) { 7814 7815 7816 7817#block-yui_3_17_2_2_1516198342732_14956 { 7818 7819 } 7820 } 7821 7822 7823 @media screen and (max-width: 767px) { 7824 #block-yui_3_17_2_2_1516198342732_14956 .sqs-html-content { 7825 7826 } 7827 } 7828 7829 @media screen and (max-width: 767px) { 7830 7831 7832 7833 7834 7835 7836 }</style> 7837<style class="transform-overrides-vars"> 7838 7839</style> 7840 7841 7842 7843 7844</div> 7845</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1516212543599_39004"><div class="sqs-block-content"> 7846 7847 7848 7849 7850 7851 7852 7853 7854 7855 7856 7857 7858 7859 7860 7861 7862 7863 7864 7865 7866 7867 7868 7869 7870 7871 7872 7873 7874 7875 7876 7877 7878 7879 7880 7881 7882 7883 7884 7885 7886 7887 7888 7889 7890 7891 7892 <div 7893 class=" 7894 image-block-outer-wrapper 7895 layout-caption-below 7896 design-layout-inline 7897 combination-animation-none 7898 individual-animation-none 7899 individual-text-animation-none 7900 " 7901 data-test="image-block-inline-outer-wrapper" 7902 data-sqsp-image-classic-block-layout="inline" 7903 > 7904 7905 7906 7907 7908 <figure 7909 class=" 7910 sqs-block-image-figure 7911 intrinsic 7912 " 7913 style="max-width:250px;" 7914 > 7915 7916 7917 7918 7919 7920 <a 7921 data-sqsp-image-classic-block-image-link 7922 class=" 7923 sqs-block-image-link 7924 7925 7926 7927 "
7928 href="https://yourcharlesalexander.lpages.co/video-marketing-made-simple-checklist-page/" 7929 7930 > 7931 7932 <div 7933 7934 7935 class="image-block-wrapper" 7936 data-animation-role="image" 7937 7938 7939 7940 > 7941 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 7942 7943 7944 7945 7946 " style=" 7947 position: relative; 7948 7949 padding-bottom:90.4000015258789%; 7950 7951 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 7952 " 7953 > 7954 7955 7956 7957 7958 7959 7960 7961 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg" data-image-dimensions="250x226" data-image-focal-point="0.5,0.5" alt="Video Marketing Checklist paper.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg" width="250" height="226" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516213928695-AO3DVNG1MLJBZFSLT1NJ/Video+Marketing+Checklist+paper.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 7962 7963 </div> 7964 </div> 7965 7966 </a> 7967 7968 7969 7970 7971 </figure> 7972 7973 7974 </div> 7975 7976 7977 7978 7979 7980 7981</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1516212543599_39283" id="block-yui_3_17_2_1_1516212543599_39283"><div class="sqs-block-content"><div class="sqs-text-block-container"> 7982 7983 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">CLICK BELOW TO LEARN MORE ABOUT THE DONE-FOR-YOU VERSION OF VIDEO CONTENT.</p></div> 7984 7985 7986 7987<style id="container-styles">#block-yui_3_17_2_1_1516212543599_39283 { 7988 7989 7990 7991 } 7992 7993 #block-yui_3_17_2_1_1516212543599_39283 .sqs-html-content { 7994 7995 } 7996 7997 #block-yui_3_17_2_1_1516212543599_39283 { 7998 mix-blend-mode: var(--tweak-text-block-blend 7999 ); 8000 border-radius: var(--tweak-text-block-radius); 8001 } 8002 8003 8004 8005 8006 8007 8008 8009 8010 8011 8012</style> 8013 8014<style id="override-container-styles"> 8015 @media screen and (max-width: 767px) { 8016 8017 8018 8019#block-yui_3_17_2_1_1516212543599_39283 { 8020 8021 } 8022 } 8023 8024 8025 @media screen and (max-width: 767px) { 8026 #block-yui_3_17_2_1_1516212543599_39283 .sqs-html-content { 8027 8028 } 8029 } 8030 8031 @media screen and (max-width: 767px) { 8032 8033 8034 8035 8036 8037 8038 }</style> 8039<style class="transform-overrides-vars"> 8040 8041</style> 8042 8043 8044 8045 8046</div> 8047</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1516212543599_45984"><div class="sqs-block-content"> 8048 8049 8050 8051 8052 8053 8054 8055 8056 8057 8058 8059 8060 8061 8062 8063 8064 8065 8066 8067 8068 8069 8070 8071 8072 8073 8074 8075 8076 8077 8078 8079 8080 8081 8082 8083 8084 8085 8086 8087 8088 8089 8090 8091 8092 8093 8094 <div 8095 class=" 8096 image-block-outer-wrapper 8097 layout-caption-below 8098 design-layout-inline 8099 combination-animation-none 8100 individual-animation-none 8101 individual-text-animation-none 8102 " 8103 data-test="image-block-inline-outer-wrapper" 8104 data-sqsp-image-classic-block-layout="inline" 8105 > 8106 8107 8108 8109 8110 <figure 8111 class=" 8112 sqs-block-image-figure 8113 intrinsic 8114 " 8115 style="max-width:750px;" 8116 > 8117 8118 8119 8120 8121 8122 <a 8123 data-sqsp-image-classic-block-image-link 8124 class=" 8125 sqs-block-image-link 8126 8127 8128 8129 "
8130 href="https://yourcharlesalexander.lpages.co/how-does-this-work-video-opt-in/" 8131 8132 > 8133 8134 <div 8135 8136 8137 class="image-block-wrapper" 8138 data-animation-role="image" 8139 8140 8141 8142 > 8143 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 8144 8145 8146 8147 8148 " style=" 8149 position: relative; 8150 8151 padding-bottom:27.066665649414062%; 8152 8153 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 8154 " 8155 > 8156 8157 8158 8159 8160 8161 8162 8163 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1567784602627-U4UTGQBIA0BD4461M1EL/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 8164 8165 </div> 8166 </div> 8167 8168 </a> 8169 8170 8171 8172 8173 </figure> 8174 8175 8176 </div> 8177 8178 8179 8180 8181 8182 8183</div></div></div></div></div></div> 8184 8185</div> 8186 8187<a class="blog-more-link" href="/blog/2018/1/16/video-works-but-can-you-prove-it" data-animation-role="content">Read More</a> 8188 8189 8190 </div> 8191 </article> 8192 8193 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 8194 8195 <div class="blog-single-column--text"> 8196 <div class="blog-meta-section"> 8197 <span class="blog-meta-primary"> 8198 8199 8200 <span class="blog-author">Charles Alexander</span> 8201 8202 <time class="blog-date" pubdate data-animation-role="date">8/28/17</time> 8203 </span> 8204 <span class="blog-meta-delimiter"></span> 8205 8206 <span class="blog-meta-secondary"> 8207 8208 8209 <span class="blog-author">Charles Alexander</span> 8210 8211 <time class="blog-date" pubdate data-animation-role="date">8/28/17</time> 8212 </span> 8213 8214 8215 8216</div> 8217<h1 class="blog-title"> 8218 8219 <a href="/blog/2017/8/28/you-need-to-do-this-to-jumpstart-your-marketing" data-no-animation> 8220 8221 You Need to Do This to Jumpstart Your Marketing 8222 </a> 8223</h1> 8224<div class="blog-excerpt"> 8225 <div class="blog-excerpt-wrapper"></div> 8226 8227 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1503934633638" id="item-59a42c2a579fb3ca82282c0f">
8227<div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1503931376399_14762"><div class="sqs-block-content"> 8228 8229 8230 8231 8232 8233 8234 8235 8236 8237 8238 8239 8240 8241 8242 8243 8244 8245 8246 8247 8248 8249 8250 8251 8252 8253 8254 8255 8256 8257 8258 8259 8260 8261 8262 8263 8264 8265 8266 8267 8268 8269 8270 8271 8272 8273 8274 <div 8275 class=" 8276 image-block-outer-wrapper 8277 layout-caption-below 8278 design-layout-inline 8279 8280 8281 8282 " 8283 data-test="image-block-inline-outer-wrapper" 8284 data-sqsp-image-classic-block-layout="inline" 8285 > 8286 8287 8288 8289 8290 <figure 8291 class=" 8292 sqs-block-image-figure 8293 intrinsic 8294 " 8295 style="max-width:1920px;" 8296 > 8297 8298 8299 8300 8301 8302 8303 8304 <div 8305 8306 8307 class="image-block-wrapper" 8308 data-animation-role="image" 8309 8310 data-animation-override 8311 8312 > 8313 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 8314 8315 8316 8317 8318 " style=" 8319 position: relative; 8320 8321 padding-bottom:66.66667175292969%; 8322 8323 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 8324 " 8325 > 8326 8327 8328 8329 8330 8331 8332 8333 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg" data-image-dimensions="1920x1280" data-image-focal-point="0.5,0.5" alt="campfire-876635_1920.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg" width="1920" height="1280" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933188891-CHD49JO8GGIRXQGHDPS5/campfire-876635_1920.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 8334 8335 </div> 8336 </div> 8337 8338 8339 8340 8341 8342 8343 </figure> 8344 8345 8346 </div> 8347 8348 8349 8350 8351 8352 8353</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="f0403555e4d94bbe89e5" id="block-f0403555e4d94bbe89e5"><div class="sqs-block-content"><div class="sqs-text-block-container"> 8354 8355 <div class="sqs-html-content" data-sqsp-text-block-content><p>I. WAS. STRUGGLING!</p><p>I knew what to do, but I just wasnât doing it.</p><p>And everyone was frustrated!</p><p>It was Monday, June 5th, 2017 and the Nashville Predators were playing in the Stanley Cup Finals.</p><p>I was grilling out next to the pool, we had the TV on the patio table, and I got the bright idea to build a small fire so the kids could make s'mores.</p><p>I really didnât have a plan to build the fire and just tried to wing it.</p><p><strong>BAD IDEA!</strong></p><p>Growing up in rural Tennessee, I have built a fire or two. </p><p>You need some kindling wood (light brush and sticks), build them into a pyramid, and use newspaper as a <strong>catalyst </strong>to get the fire started.</p><p>Once it gets going, you begin adding larger pieces of wood.</p><p>But I was impatient.</p><p>I wanted my big fire right now!</p><p>So, I just slapped together some sticks and a couple of big pieces of wood. </p><p>I didnât put the <strong>catalyst </strong>first. </p><p>So, I didnât get a fire.</p><p>And the kids ate cold sâmores:(</p><p>This brings me to you.</p><p>Do you have a <strong>catalyst </strong>for your business?</p><p>Most of the people I work with get most of their sales from referrals or word of mouth. </p><p>However, they would like to increase their business.</p><h1 class="text-align-center"><strong>They need a catalyst!</strong></h1><p>Check out what David Kottler, insurance agent, is doing for a <strong>catalyst </strong>to gain traction with his referral partners.</p></div> 8356 8357 8358 8359<style id="container-styles">#block-f0403555e4d94bbe89e5 { 8360 8361 8362 8363 } 8364 8365 #block-f0403555e4d94bbe89e5 .sqs-html-content { 8366 8367 } 8368 8369 #block-f0403555e4d94bbe89e5 { 8370 mix-blend-mode: var(--tweak-text-block-blend 8371 ); 8372 border-radius: var(--tweak-text-block-radius); 8373 } 8374 8375 8376 8377 8378 8379 8380 8381 8382 8383 8384</style> 8385 8386<style id="override-container-styles"> 8387 @media screen and (max-width: 767px) { 8388 8389 8390 8391#block-f0403555e4d94bbe89e5 { 8392 8393 } 8394 } 8395 8396 8397 @media screen and (max-width: 767px) { 8398 #block-f0403555e4d94bbe89e5 .sqs-html-content { 8399 8400 } 8401 } 8402 8403 @media screen and (max-width: 767px) { 8404 8405 8406 8407 8408 8409 8410 }</style> 8411<style class="transform-overrides-vars"> 8412 8413</style> 8414 8415 8416 8417 8418</div> 8419</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1503931376399_37023" id="block-yui_3_17_2_1_1503931376399_37023"><div class="sqs-block-content"> 8420 8421 8422 8423 8424 8425 8426 8427 8428 8429 8430 8431 8432 8433 8434 8435 8436 8437 8438 8439 8440 8441 8442 8443 8444 8445 8446 8447 8448 8449 8450 8451 8452 8453 8454 8455 8456 <div class="intrinsic" style="max-width:100%"> 8457 8458 8459 8460 <div 8461 class="embed-block-wrapper" 8462 style="padding-bottom:56.20608899297424%;" 8463 > 8464 <div 8465 class="sqs-video-wrapper" 8466 data-provider-name="YouTube" 8467 data-html="<iframe src="//www.youtube.com/embed/xyrkbunK_6Y?t&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 8468</iframe>" 8469 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 8470 data-config-loading="" 8471 > 8472 8473 </div> 8474 </div> 8475 8476 8477 8478 8479 8480 </div> 8481 8482 8483<style class="transform-overrides-vars"> 8484 8485</style> 8486 8487 8488 8489 8490 8491 8492<style id="container-styles">#block-yui_3_17_2_1_1503931376399_37023 { 8493 8494 8495 8496 } 8497 8498 #block-yui_3_17_2_1_1503931376399_37023 .intrinsic { 8499 8500 } 8501 8502 #block-yui_3_17_2_1_1503931376399_37023 {
8503 mix-blend-mode: var(--tweak-video-block-blend); 8504 border-radius: var(--tweak-video-block-radius); 8505 } 8506 8507 8508 8509 8510 8511 8512 8513 8514 8515 8516</style> 8517 8518<style id="override-container-styles"> 8519 @media screen and (max-width: 767px) { 8520 8521 8522 8523#block-yui_3_17_2_1_1503931376399_37023 { 8524 8525 } 8526 } 8527 8528 8529 @media screen and (max-width: 767px) { 8530 #block-yui_3_17_2_1_1503931376399_37023 .intrinsic { 8531 8532 } 8533 } 8534 8535 @media screen and (max-width: 767px) { 8536 8537 8538 8539 8540 8541 8542 }</style> 8543 8544 <style>#block-yui_3_17_2_1_1503931376399_37023 { border-width: 0; height: auto; }</style> 8545 8546 8547 8548 <style> 8549 8550 8551 8552 8553 @media screen and (max-width: 767px) { 8554 #block-yui_3_17_2_1_1503931376399_37023 { background-color: transparent; } 8555 #block-yui_3_17_2_1_1503931376399_37023 .intrinsic { background-color: var(--tweak-video-block-background-color); } 8556 } 8557 8558 8559 </style> 8560 8561 8562</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1503931376399_37089" id="block-yui_3_17_2_1_1503931376399_37089"><div class="sqs-block-content"><div class="sqs-text-block-container"> 8563 8564 <div class="sqs-html-content" data-sqsp-text-block-content><p>He hosts this video on his website and emails them to his referral partners. Granted, the video doesnât necessarily get a sale on its own (although it has a few times), however, it gets the fire going.</p><p>If you donât believe me, check out his own words.</p><blockquote>âCharles' work was awesome. It captured what I wanted to communicate in a clear, humorous manner, and has resulted in several advisors calling me to have me work with them. Everyone loved it!â</blockquote><p>David used an animated video that told his referral partnerâs story as his <strong>catalyst</strong>. </p><p>Obviously, Iâm partial to animated video, but with good reason.</p><ul><li><p>Americans perform <strong>4x</strong> as many video views as they do Google searches.</p></li><li><p>Video results have a <strong>41% higher click through</strong> than plain text results.</p></li><li><p><strong>80% </strong>of consumers remember a video ad they viewed in the previous 30 days</p></li></ul><p>Whatever the case, you need a <strong>catalyst </strong>of some form or fashion.</p><p><strong>So again...do you have a catalyst for your business?</strong></p><p>If not, you may have a smoldering fire of cold sales...and cold sâmores:(</p><p>To make sure you are consistent with video, download this FREE Video Marketing Made Simple Checklist.</p></div> 8565 8566 8567 8568<style id="container-styles">#block-yui_3_17_2_1_1503931376399_37089 { 8569 8570 8571 8572 } 8573 8574 #block-yui_3_17_2_1_1503931376399_37089 .sqs-html-content { 8575 8576 } 8577 8578 #block-yui_3_17_2_1_1503931376399_37089 { 8579 mix-blend-mode: var(--tweak-text-block-blend 8580 ); 8581 border-radius: var(--tweak-text-block-radius); 8582 } 8583 8584 8585 8586 8587 8588 8589 8590 8591 8592 8593</style> 8594 8595<style id="override-container-styles"> 8596 @media screen and (max-width: 767px) { 8597 8598 8599 8600#block-yui_3_17_2_1_1503931376399_37089 { 8601 8602 } 8603 } 8604 8605 8606 @media screen and (max-width: 767px) { 8607 #block-yui_3_17_2_1_1503931376399_37089 .sqs-html-content { 8608 8609 } 8610 } 8611 8612 @media screen and (max-width: 767px) { 8613 8614 8615 8616 8617 8618 8619 }</style> 8620<style class="transform-overrides-vars"> 8621 8622</style> 8623 8624 8625 8626 8627</div> 8628</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1503931376399_42757"><div class="sqs-block-content"> 8629 8630 8631 8632 8633 8634 8635 8636 8637 8638 8639 8640 8641 8642 8643 8644 8645 8646 8647 8648 8649 8650 8651 8652 8653 8654 8655 8656 8657 8658 8659 8660 8661 8662 8663 8664 8665 8666 8667 8668 8669 8670 8671 8672 8673 8674 8675 <div 8676 class=" 8677 image-block-outer-wrapper 8678 layout-caption-below 8679 design-layout-inline 8680 8681 8682 8683 " 8684 data-test="image-block-inline-outer-wrapper" 8685 data-sqsp-image-classic-block-layout="inline" 8686 > 8687 8688 8689 8690 8691 <figure 8692 class=" 8693 sqs-block-image-figure 8694 intrinsic 8695 " 8696 style="max-width:550px;" 8697 > 8698 8699 8700 8701 8702 8703 <a 8704 data-sqsp-image-classic-block-image-link 8705 class=" 8706 sqs-block-image-link 8707 8708 8709 8710 "
8711 href="https://yourcharlesalexander.lpages.co/video-marketing-made-simple-checklist-page/" 8712 8713 > 8714 8715 <div 8716 8717 8718 class="image-block-wrapper" 8719 data-animation-role="image" 8720 8721 data-animation-override 8722 8723 > 8724 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 8725 8726 8727 8728 8729 " style=" 8730 position: relative; 8731 8732 padding-bottom:90.54544830322266%; 8733 8734 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 8735 " 8736 > 8737 8738 8739 8740 8741 8742 8743 8744 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg" data-image-dimensions="550x498" data-image-focal-point="0.5,0.5" alt="Video Marketing Checklist paper.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg" width="550" height="498" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933558701-UROI2GQ5EAZR144KQBFH/Video+Marketing+Checklist+paper.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 8745 8746 </div> 8747 </div> 8748 8749 </a> 8750 8751 8752 8753 8754 </figure> 8755 8756 8757 </div> 8758 8759 8760 8761 8762 8763 8764</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1503931376399_43034" id="block-yui_3_17_2_1_1503931376399_43034"><div class="sqs-block-content"><div class="sqs-text-block-container"> 8765 8766 <div class="sqs-html-content" data-sqsp-text-block-content><p>Would you rather spend time working on your business and not playing the role of video expert too? Yeah you are!</p><h2 class="text-align-center">CLICK BELOW TO LEARN MORE ABOUT THE DONE-FOR-YOU VERSION OF VIDEO CONTENT.</h2></div> 8767 8768 8769 8770<style id="container-styles">#block-yui_3_17_2_1_1503931376399_43034 { 8771 8772 8773 8774 } 8775 8776 #block-yui_3_17_2_1_1503931376399_43034 .sqs-html-content { 8777 8778 } 8779 8780 #block-yui_3_17_2_1_1503931376399_43034 { 8781 mix-blend-mode: var(--tweak-text-block-blend 8782 ); 8783 border-radius: var(--tweak-text-block-radius); 8784 } 8785 8786 8787 8788 8789 8790 8791 8792 8793 8794 8795</style> 8796 8797<style id="override-container-styles"> 8798 @media screen and (max-width: 767px) { 8799 8800 8801 8802#block-yui_3_17_2_1_1503931376399_43034 { 8803 8804 } 8805 } 8806 8807 8808 @media screen and (max-width: 767px) { 8809 #block-yui_3_17_2_1_1503931376399_43034 .sqs-html-content { 8810 8811 } 8812 } 8813 8814 @media screen and (max-width: 767px) { 8815 8816 8817 8818 8819 8820 8821 }</style> 8822<style class="transform-overrides-vars"> 8823 8824</style> 8825 8826 8827 8828 8829</div> 8830</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1503931376399_47390"><div class="sqs-block-content"> 8831 8832 8833 8834 8835 8836 8837 8838 8839 8840 8841 8842 8843 8844 8845 8846 8847 8848 8849 8850 8851 8852 8853 8854 8855 8856 8857 8858 8859 8860 8861 8862 8863 8864 8865 8866 8867 8868 8869 8870 8871 8872 8873 8874 8875 8876 8877 <div 8878 class=" 8879 image-block-outer-wrapper 8880 layout-caption-below 8881 design-layout-inline 8882 8883 8884 8885 " 8886 data-test="image-block-inline-outer-wrapper" 8887 data-sqsp-image-classic-block-layout="inline" 8888 > 8889 8890 8891 8892 8893 <figure 8894 class=" 8895 sqs-block-image-figure 8896 intrinsic 8897 " 8898 style="max-width:538px;" 8899 > 8900 8901 8902 8903 8904 8905 <a 8906 data-sqsp-image-classic-block-image-link 8907 class=" 8908 sqs-block-image-link 8909 8910 8911 8912 "
8913 href="https://yourcharlesalexander.lpages.co/how-does-this-work-video-opt-in/" 8914 8915 > 8916 8917 <div 8918 8919 8920 class="image-block-wrapper" 8921 data-animation-role="image" 8922 8923 data-animation-override 8924 8925 > 8926 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 8927 8928 8929 8930 8931 " style=" 8932 position: relative; 8933 8934 padding-bottom:27.509292602539062%; 8935 8936 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 8937 " 8938 > 8939 8940 8941 8942 8943 8944 8945 8946 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG" data-image-dimensions="538x148" data-image-focal-point="0.5,0.5" alt="how does this work button FOR ME..PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG" width="538" height="148" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 8947 8948 </div> 8949 </div> 8950 8951 </a> 8952 8953 8954 8955 8956 </figure> 8957 8958 8959 </div> 8960 8961 8962 8963 8964 8965 8966</div></div></div></div></div></div> 8967 8968</div> 8969 8970<a class="blog-more-link" href="/blog/2017/8/28/you-need-to-do-this-to-jumpstart-your-marketing" data-animation-role="content">Read More</a> 8971 8972 8973 </div> 8974 </article> 8975 8976 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 8977 8978 <div class="blog-single-column--text"> 8979 <div class="blog-meta-section"> 8980 <span class="blog-meta-primary"> 8981 8982 8983 <span class="blog-author">Charles Alexander</span> 8984 8985 <time class="blog-date" pubdate data-animation-role="date">8/3/17</time> 8986 </span> 8987 <span class="blog-meta-delimiter"></span> 8988 8989 <span class="blog-meta-secondary"> 8990 8991 8992 <span class="blog-author">Charles Alexander</span> 8993 8994 <time class="blog-date" pubdate data-animation-role="date">8/3/17</time> 8995 </span> 8996 8997 8998 8999</div> 9000<h1 class="blog-title"> 9001 9002 <a href="/blog/2017/8/3/2-simple-and-creative-ways-to-win-clients-in-a-ruthless-market" data-no-animation> 9003 9004 2 Simple and Creative Ways to Win Clients in a Ruthless Market 9005 </a> 9006</h1> 9007<div class="blog-excerpt"> 9008 <div class="blog-excerpt-wrapper"></div> 9009 9010 <div class="blog-body-wrapper">
9010<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1501790723397" id="item-5983770ccd0f68cf96853bf6"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1501787544208_44656"><div class="sqs-block-content"> 9011 9012 9013 9014 9015 9016 9017 9018 9019 9020 9021 9022 9023 9024 9025 9026 9027 9028 9029 9030 9031 9032 9033 9034 9035 9036 9037 9038 9039 9040 9041 9042 9043 9044 9045 9046 9047 9048 9049 9050 9051 9052 9053 9054 9055 9056 9057 <div 9058 class=" 9059 image-block-outer-wrapper 9060 layout-caption-below 9061 design-layout-inline 9062 9063 9064 9065 " 9066 data-test="image-block-inline-outer-wrapper" 9067 data-sqsp-image-classic-block-layout="inline" 9068 > 9069 9070 9071 9072 9073 <figure 9074 class=" 9075 sqs-block-image-figure 9076 intrinsic 9077 " 9078 style="max-width:480px;" 9079 > 9080 9081 9082 9083 9084 9085 9086 9087 <div 9088 9089 9090 class="image-block-wrapper" 9091 data-animation-role="image" 9092 9093 data-animation-override 9094 9095 > 9096 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 9097 9098 9099 9100 9101 " style=" 9102 position: relative; 9103 9104 padding-bottom:105.20833587646484%; 9105 9106 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 9107 " 9108 > 9109 9110 9111 9112 9113 9114 9115 9116 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg" data-image-dimensions="480x505" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg" width="480" height="505" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 9117 9118 </div> 9119 </div> 9120 9121 9122 9123 9124 9125 9126 </figure> 9127 9128 9129 </div> 9130 9131 9132 9133 9134 9135 9136</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="4d32fb317a2f36a00288" id="block-4d32fb317a2f36a00288"><div class="sqs-block-content"><div class="sqs-text-block-container"> 9137 9138 <div class="sqs-html-content" data-sqsp-text-block-content><p>I was stunned to see this.</p><p>He had been trying for a couple of years, with little luck.</p><p>But now he was a pro.</p><p>My four-year old, Lane, has learned to be quite the little swimmer.</p><p>We have a pool and we wanted to make sure that our kids had the best lessons possible.</p><p>We have always sent them to Carolyn Sweetman, aka The Swim Nazi (yes, I know that name is politically incorrect, but thatâs what everyone has called her for 40+ years) at <a target="_blank" href="http://bubblesandroll.com/">Bubbles and Roll</a>.</p><p>Itâs basically survival training that leads into proper swimming technique.</p><p>You know those videos youâve seen on Facebook, where some crazy person is tossing a baby in a pool. Itâs kinda like that. </p><p>
9138My two girls are older and have finished their swim lessons.</p><p>I wasnât quite sure my little buddy would ever finish, though.</p><p>He never cried or seem discouraged. </p><p>He didnât really seem to get it either, but he kept doing what he was told to do. After all, he had seen his sisters have success.</p><p><strong>And this year he finally got it!</strong></p></div> 9139 9140 9141 9142<style id="container-styles">#block-4d32fb317a2f36a00288 { 9143 9144 9145 9146 } 9147 9148 #block-4d32fb317a2f36a00288 .sqs-html-content { 9149 9150 } 9151 9152 #block-4d32fb317a2f36a00288 { 9153 mix-blend-mode: var(--tweak-text-block-blend 9154 ); 9155 border-radius: var(--tweak-text-block-radius); 9156 } 9157 9158 9159 9160 9161 9162 9163 9164 9165 9166 9167</style> 9168 9169<style id="override-container-styles"> 9170 @media screen and (max-width: 767px) { 9171 9172 9173 9174#block-4d32fb317a2f36a00288 { 9175 9176 } 9177 } 9178 9179 9180 @media screen and (max-width: 767px) { 9181 #block-4d32fb317a2f36a00288 .sqs-html-content { 9182 9183 } 9184 } 9185 9186 @media screen and (max-width: 767px) { 9187 9188 9189 9190 9191 9192 9193 }</style> 9194<style class="transform-overrides-vars"> 9195 9196</style> 9197 9198 9199 9200 9201</div> 9202</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1501787544208_33808"><div class="sqs-block-content"> 9203 9204 9205 9206 9207 9208 9209 9210 9211 9212 9213 9214 9215 9216 9217 9218 9219 9220 9221 9222 9223 9224 9225 9226 9227 9228 9229 9230 9231 9232 9233 9234 9235 9236 9237 9238 9239 9240 9241 9242 9243 9244 9245 9246 9247 9248 9249 <div 9250 class=" 9251 image-block-outer-wrapper 9252 layout-caption-below 9253 design-layout-inline 9254 9255 9256 9257 " 9258 data-test="image-block-inline-outer-wrapper" 9259 data-sqsp-image-classic-block-layout="inline" 9260 > 9261 9262 9263 9264 9265 <figure 9266 class=" 9267 sqs-block-image-figure 9268 intrinsic 9269 " 9270 style="max-width:270px;" 9271 > 9272 9273 9274 9275 9276 9277 9278 9279 <div 9280 9281 9282 class="image-block-wrapper" 9283 data-animation-role="image" 9284 9285 data-animation-override 9286 9287 > 9288 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 9289 9290 9291 9292 9293 " style=" 9294 position: relative; 9295 9296 padding-bottom:177.7777862548828%; 9297 9298 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 9299 " 9300 > 9301 9302 9303 9304 9305 9306 9307 9308 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif" data-image-dimensions="270x480" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif" width="270" height="480" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 9309 9310 </div> 9311 </div> 9312 9313 9314 9315 9316 9317 9318 </figure> 9319 9320 9321 </div> 9322 9323 9324 9325 9326 9327 9328</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1501787544208_34086" id="block-yui_3_17_2_1_1501787544208_34086"><div class="sqs-block-content"><div class="sqs-text-block-container"> 9329 9330 <div class="sqs-html-content" data-sqsp-text-block-content><p>
9330He went from bobbing around on the pool steps to jumping off the diving board, floating on his back, then swimming to the ladder.</p><p><strong>His persistence paid off!</strong></p><p>Now to you.</p><p>Do you persist with your marketing efforts, even when you donât get immediate results or do you run back to your comfort zone (aka the swimming pool steps)?</p><p>What I often see happen is, we keep up an old marketing technique that hasnât worked for years, but we are comfortable with it.</p><ul><li>That <strong>social media campaign</strong> we keep recycling</li><li>That <strong>generic e-newsletter</strong> we outsourced</li><li>That <strong>networking group</strong> that feels more like a social club</li></ul><p>And I also see people scared to try something new and essentially sabotage it out of the gate with unrealistic expectations.</p><ul><li><strong>We give up</strong> on a new email marketing campaign because it doesnât generate at least 3 new sales every time.</li><li><strong>We give up</strong> on that Facebook ad campaign because we didnât get 100 new likes</li><li><strong>We give up</strong> on video because I put it one on my website and didnât immediately rise to the first page of Google within a week.</li></ul><p>We simply sit on the pool steps because we jumped from the diving board one time and didnât have immediate success.</p><blockquote>If you want NEW RESULTS you will have to DO SOMETHING NEW and do it CONSISTENTLY!!!</blockquote><p>And this isnât just for independent hipsters.</p><p>Check out Harry Looknanan, Jr. He works for one of the largest banks in the U.S. and he <strong>stepped out of his comfort zone and had a few videos created to set himself apart from his competition.</strong></p></div> 9331 9332 9333 9334<style id="container-styles">#block-yui_3_17_2_1_1501787544208_34086 { 9335 9336 9337 9338 } 9339 9340 #block-yui_3_17_2_1_1501787544208_34086 .sqs-html-content { 9341 9342 } 9343 9344 #block-yui_3_17_2_1_1501787544208_34086 { 9345 mix-blend-mode: var(--tweak-text-block-blend 9346 ); 9347 border-radius: var(--tweak-text-block-radius); 9348 } 9349 9350 9351 9352 9353 9354 9355 9356 9357 9358 9359</style> 9360 9361<style id="override-container-styles"> 9362 @media screen and (max-width: 767px) { 9363 9364 9365 9366#block-yui_3_17_2_1_1501787544208_34086 { 9367 9368 } 9369 } 9370 9371 9372 @media screen and (max-width: 767px) { 9373 #block-yui_3_17_2_1_1501787544208_34086 .sqs-html-content { 9374 9375 } 9376 } 9377 9378 @media screen and (max-width: 767px) { 9379 9380 9381 9382 9383 9384 9385 }</style> 9386<style class="transform-overrides-vars"> 9387 9388</style> 9389 9390 9391 9392 9393</div> 9394</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1501787544208_40121" id="block-yui_3_17_2_1_1501787544208_40121"><div class="sqs-block-content"> 9395 9396 9397 9398 9399 9400 9401 9402 9403 9404 9405 9406 9407 9408 9409 9410 9411 9412 9413 9414 9415 9416 9417 9418 9419 9420 9421 9422 9423 9424 9425 9426 9427 9428 9429 9430 9431 <div class="intrinsic" style="max-width:100%"> 9432 9433 9434 9435 <div 9436 class="embed-block-wrapper" 9437 style="padding-bottom:56.20608899297424%;" 9438 > 9439 <div 9440 class="sqs-video-wrapper" 9441 data-provider-name="YouTube" 9442 data-html="<iframe src="//www.youtube.com/embed/7waP35q7w6E?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 9443</iframe>" 9444 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 9445 data-config-loading="" 9446 > 9447 9448 </div> 9449 </div> 9450 9451 9452 9453 9454 9455 </div> 9456 9457 9458<style class="transform-overrides-vars"> 9459 9460</style> 9461 9462 9463 9464 9465 9466 9467<style id="container-styles">#block-yui_3_17_2_1_1501787544208_40121 { 9468 9469 9470 9471 } 9472 9473 #block-yui_3_17_2_1_1501787544208_40121 .intrinsic { 9474 9475 } 9476 9477 #block-yui_3_17_2_1_1501787544208_40121 {
9478 mix-blend-mode: var(--tweak-video-block-blend); 9479 border-radius: var(--tweak-video-block-radius); 9480 } 9481 9482 9483 9484 9485 9486 9487 9488 9489 9490 9491</style> 9492 9493<style id="override-container-styles"> 9494 @media screen and (max-width: 767px) { 9495 9496 9497 9498#block-yui_3_17_2_1_1501787544208_40121 { 9499 9500 } 9501 } 9502 9503 9504 @media screen and (max-width: 767px) { 9505 #block-yui_3_17_2_1_1501787544208_40121 .intrinsic { 9506 9507 } 9508 } 9509 9510 @media screen and (max-width: 767px) { 9511 9512 9513 9514 9515 9516 9517 }</style> 9518 9519 <style>#block-yui_3_17_2_1_1501787544208_40121 { border-width: 0; height: auto; }</style> 9520 9521 9522 9523 <style> 9524 9525 9526 9527 9528 @media screen and (max-width: 767px) { 9529 #block-yui_3_17_2_1_1501787544208_40121 { background-color: transparent; } 9530 #block-yui_3_17_2_1_1501787544208_40121 .intrinsic { background-color: var(--tweak-video-block-background-color); } 9531 } 9532 9533 9534 </style> 9535 9536 9537</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1501787544208_40186" id="block-yui_3_17_2_1_1501787544208_40186"><div class="sqs-block-content"><div class="sqs-text-block-container"> 9538 9539 <div class="sqs-html-content" data-sqsp-text-block-content><p>Also, Jeannie Gregory has one of the top insurance agencies for one of the largest insurance carriers in the U.S. and she doesnât settle for <em>âthe way she has always done it.â </em> </p><p><strong>She is creating content and regularly sharing it with customers and potential customers.</strong></p></div> 9540 9541 9542 9543<style id="container-styles">#block-yui_3_17_2_1_1501787544208_40186 { 9544 9545 9546 9547 } 9548 9549 #block-yui_3_17_2_1_1501787544208_40186 .sqs-html-content { 9550 9551 } 9552 9553 #block-yui_3_17_2_1_1501787544208_40186 { 9554 mix-blend-mode: var(--tweak-text-block-blend 9555 ); 9556 border-radius: var(--tweak-text-block-radius); 9557 } 9558 9559 9560 9561 9562 9563 9564 9565 9566 9567 9568</style> 9569 9570<style id="override-container-styles"> 9571 @media screen and (max-width: 767px) { 9572 9573 9574 9575#block-yui_3_17_2_1_1501787544208_40186 { 9576 9577 } 9578 } 9579 9580 9581 @media screen and (max-width: 767px) { 9582 #block-yui_3_17_2_1_1501787544208_40186 .sqs-html-content { 9583 9584 } 9585 } 9586 9587 @media screen and (max-width: 767px) { 9588 9589 9590 9591 9592 9593 9594 }</style> 9595<style class="transform-overrides-vars"> 9596 9597</style> 9598 9599 9600 9601 9602</div> 9603</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1501787544208_42241" id="block-yui_3_17_2_1_1501787544208_42241"><div class="sqs-block-content"> 9604 9605 9606 9607 9608 9609 9610 9611 9612 9613 9614 9615 9616 9617 9618 9619 9620 9621 9622 9623 9624 9625 9626 9627 9628 9629 9630 9631 9632 9633 9634 9635 9636 9637 9638 9639 9640 <div class="intrinsic" style="max-width:100%"> 9641 9642 9643 9644 <div 9645 class="embed-block-wrapper" 9646 style="padding-bottom:56.20608899297424%;" 9647 > 9648 <div 9649 class="sqs-video-wrapper" 9650 data-provider-name="YouTube" 9651 data-html="<iframe src="//www.youtube.com/embed/vFvnPfzHypI?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 9652</iframe>" 9653 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 9654 data-config-loading="" 9655 > 9656 9657 </div> 9658 </div> 9659 9660 9661 9662 9663 9664 </div> 9665 9666 9667<style class="transform-overrides-vars"> 9668 9669</style> 9670 9671 9672 9673 9674 9675 9676<style id="container-styles">#block-yui_3_17_2_1_1501787544208_42241 { 9677 9678 9679 9680 } 9681 9682 #block-yui_3_17_2_1_1501787544208_42241 .intrinsic { 9683 9684 } 9685 9686 #block-yui_3_17_2_1_1501787544208_42241 {
9687 mix-blend-mode: var(--tweak-video-block-blend); 9688 border-radius: var(--tweak-video-block-radius); 9689 } 9690 9691 9692 9693 9694 9695 9696 9697 9698 9699 9700</style> 9701 9702<style id="override-container-styles"> 9703 @media screen and (max-width: 767px) { 9704 9705 9706 9707#block-yui_3_17_2_1_1501787544208_42241 { 9708 9709 } 9710 } 9711 9712 9713 @media screen and (max-width: 767px) { 9714 #block-yui_3_17_2_1_1501787544208_42241 .intrinsic { 9715 9716 } 9717 } 9718 9719 @media screen and (max-width: 767px) { 9720 9721 9722 9723 9724 9725 9726 }</style> 9727 9728 <style>#block-yui_3_17_2_1_1501787544208_42241 { border-width: 0; height: auto; }</style> 9729 9730 9731 9732 <style> 9733 9734 9735 9736 9737 @media screen and (max-width: 767px) { 9738 #block-yui_3_17_2_1_1501787544208_42241 { background-color: transparent; } 9739 #block-yui_3_17_2_1_1501787544208_42241 .intrinsic { background-color: var(--tweak-video-block-background-color); } 9740 } 9741 9742 9743 </style> 9744 9745 9746</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1501787544208_42306" id="block-yui_3_17_2_1_1501787544208_42306"><div class="sqs-block-content"><div class="sqs-text-block-container"> 9747 9748 <div class="sqs-html-content" data-sqsp-text-block-content><p>You are tired of being on the pool steps, especially since you know you are a better âswimmerâ than your competition.</p><p><strong>Donât let them swim laps around you!</strong></p><blockquote>If you want NEW RESULTS you will have to DO SOMETHING NEW and do it CONSISTENTLY!!!<br />Â </blockquote><p>To make sure you are consistent with video, download this FREE Video Marketing Made Simple Checklist.</p></div> 9749 9750 9751 9752<style id="container-styles">#block-yui_3_17_2_1_1501787544208_42306 { 9753 9754 9755 9756 } 9757 9758 #block-yui_3_17_2_1_1501787544208_42306 .sqs-html-content { 9759 9760 } 9761 9762 #block-yui_3_17_2_1_1501787544208_42306 { 9763 mix-blend-mode: var(--tweak-text-block-blend 9764 ); 9765 border-radius: var(--tweak-text-block-radius); 9766 } 9767 9768 9769 9770 9771 9772 9773 9774 9775 9776 9777</style> 9778 9779<style id="override-container-styles"> 9780 @media screen and (max-width: 767px) { 9781 9782 9783 9784#block-yui_3_17_2_1_1501787544208_42306 { 9785 9786 } 9787 } 9788 9789 9790 @media screen and (max-width: 767px) { 9791 #block-yui_3_17_2_1_1501787544208_42306 .sqs-html-content { 9792 9793 } 9794 } 9795 9796 @media screen and (max-width: 767px) { 9797 9798 9799 9800 9801 9802 9803 }</style> 9804<style class="transform-overrides-vars"> 9805 9806</style> 9807 9808 9809 9810 9811</div> 9812</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1501787544208_49649"><div class="sqs-block-content"> 9813 9814 9815 9816 9817 9818 9819 9820 9821 9822 9823 9824 9825 9826 9827 9828 9829 9830 9831 9832 9833 9834 9835 9836 9837 9838 9839 9840 9841 9842 9843 9844 9845 9846 9847 9848 9849 9850 9851 9852 9853 9854 9855 9856 9857 9858 9859 <div 9860 class=" 9861 image-block-outer-wrapper 9862 layout-caption-below 9863 design-layout-inline 9864 9865 9866 9867 " 9868 data-test="image-block-inline-outer-wrapper" 9869 data-sqsp-image-classic-block-layout="inline" 9870 > 9871 9872 9873 9874 9875 <figure 9876 class=" 9877 sqs-block-image-figure 9878 intrinsic 9879 " 9880 style="max-width:550px;" 9881 > 9882 9883 9884 9885 9886 9887 <a 9888 data-sqsp-image-classic-block-image-link 9889 class=" 9890 sqs-block-image-link 9891 9892 9893 9894 "
9895 href="https://yourcharlesalexander.lpages.co/video-marketing-made-simple-checklist-page/" 9896 9897 > 9898 9899 <div 9900 9901 9902 class="image-block-wrapper" 9903 data-animation-role="image" 9904 9905 data-animation-override 9906 9907 > 9908 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 9909 9910 9911 9912 9913 " style=" 9914 position: relative; 9915 9916 padding-bottom:90.54544830322266%; 9917 9918 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 9919 " 9920 > 9921 9922 9923 9924 9925 9926 9927 9928 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg" data-image-dimensions="550x498" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg" width="550" height="498" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790564986-4C4ZVBOLFEGY0DNF2S3K/image-asset.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 9929 9930 </div> 9931 </div> 9932 9933 </a> 9934 9935 9936 9937 9938 </figure> 9939 9940 9941 </div> 9942 9943 9944 9945 9946 9947 9948</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1501787544208_53731" id="block-yui_3_17_2_1_1501787544208_53731"><div class="sqs-block-content"><div class="sqs-text-block-container"> 9949 9950 <div class="sqs-html-content" data-sqsp-text-block-content><p>Would you rather spend time working on your business and not playing the role of video expert too? Yeah you are!</p><h2 class="text-align-center">CLICK BELOW TO LEARN MORE ABOUT THE</h2><h2 class="text-align-center">DONE-FOR-YOU VERSION OF VIDEO CONTENT.</h2></div> 9951 9952 9953 9954<style id="container-styles">#block-yui_3_17_2_1_1501787544208_53731 { 9955 9956 9957 9958 } 9959 9960 #block-yui_3_17_2_1_1501787544208_53731 .sqs-html-content { 9961 9962 } 9963 9964 #block-yui_3_17_2_1_1501787544208_53731 { 9965 mix-blend-mode: var(--tweak-text-block-blend 9966 ); 9967 border-radius: var(--tweak-text-block-radius); 9968 } 9969 9970 9971 9972 9973 9974 9975 9976 9977 9978 9979</style> 9980 9981<style id="override-container-styles"> 9982 @media screen and (max-width: 767px) { 9983 9984 9985 9986#block-yui_3_17_2_1_1501787544208_53731 { 9987 9988 } 9989 } 9990 9991 9992 @media screen and (max-width: 767px) { 9993 #block-yui_3_17_2_1_1501787544208_53731 .sqs-html-content { 9994 9995 } 9996 } 9997 9998 @media screen and (max-width: 767px) { 9999 10000 10001 10002 10003 10004 10005 }</style> 10006<style class="transform-overrides-vars"> 10007 10008</style> 10009 10010 10011 10012 10013</div> 10014</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1501787544208_54272"><div class="sqs-block-content"> 10015 10016 10017 10018 10019 10020 10021 10022 10023 10024 10025 10026 10027 10028 10029 10030 10031 10032 10033 10034 10035 10036 10037 10038 10039 10040 10041 10042 10043 10044 10045 10046 10047 10048 10049 10050 10051 10052 10053 10054 10055 10056 10057 10058 10059 10060 10061 <div 10062 class=" 10063 image-block-outer-wrapper 10064 layout-caption-below 10065 design-layout-inline 10066 10067 10068 10069 " 10070 data-test="image-block-inline-outer-wrapper" 10071 data-sqsp-image-classic-block-layout="inline" 10072 > 10073 10074 10075 10076 10077 <figure 10078 class=" 10079 sqs-block-image-figure 10080 intrinsic 10081 " 10082 style="max-width:538px;" 10083 > 10084 10085 10086 10087 10088 10089 <a 10090 data-sqsp-image-classic-block-image-link 10091 class=" 10092 sqs-block-image-link 10093 10094 10095 10096 "
10097 href="https://yourcharlesalexander.lpages.co/how-does-this-work-video-opt-in/" 10098 10099 > 10100 10101 <div 10102 10103 10104 class="image-block-wrapper" 10105 data-animation-role="image" 10106 10107 data-animation-override 10108 10109 > 10110 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 10111 10112 10113 10114 10115 " style=" 10116 position: relative; 10117 10118 padding-bottom:27.509292602539062%; 10119 10120 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 10121 " 10122 > 10123 10124 10125 10126 10127 10128 10129 10130 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png" data-image-dimensions="538x148" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png" width="538" height="148" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790690873-Y4ZAFN4SFGDYBUAC0C3F/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 10131 10132 </div> 10133 </div> 10134 10135 </a> 10136 10137 10138 10139 10140 </figure> 10141 10142 10143 </div> 10144 10145 10146 10147 10148 10149 10150</div></div></div></div></div></div> 10151 10152</div> 10153 10154<a class="blog-more-link" href="/blog/2017/8/3/2-simple-and-creative-ways-to-win-clients-in-a-ruthless-market" data-animation-role="content">Read More</a> 10155 10156 10157 </div> 10158 </article> 10159 10160 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 10161 10162 <div class="blog-single-column--text"> 10163 <div class="blog-meta-section"> 10164 <span class="blog-meta-primary"> 10165 10166 10167 <span class="blog-author">Charles Alexander</span> 10168 10169 <time class="blog-date" pubdate data-animation-role="date">7/18/17</time> 10170 </span> 10171 <span class="blog-meta-delimiter"></span> 10172 10173 <span class="blog-meta-secondary"> 10174 10175 10176 <span class="blog-author">Charles Alexander</span> 10177 10178 <time class="blog-date" pubdate data-animation-role="date">7/18/17</time> 10179 </span> 10180 10181 10182 10183</div> 10184<h1 class="blog-title"> 10185 10186 <a href="/blog/2017/7/18/i-learned-about-the-best-niche-from-this-stupid-mistake" data-no-animation> 10187 10188 I Learned About The Best Niche From This Stupid Mistake 10189 </a> 10190</h1> 10191<div class="blog-excerpt"> 10192 <div class="blog-excerpt-wrapper"></div> 10193 10194 <div class="blog-body-wrapper">
10194<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1500407866474" id="item-596e5d53d2b857e433835e62"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1500405040916_68347"><div class="sqs-block-content"> 10195 10196 10197 10198 10199 10200 10201 10202 10203 10204 10205 10206 10207 10208 10209 10210 10211 10212 10213 10214 10215 10216 10217 10218 10219 10220 10221 10222 10223 10224 10225 10226 10227 10228 10229 10230 10231 10232 10233 10234 10235 10236 10237 10238 10239 10240 10241 <div 10242 class=" 10243 image-block-outer-wrapper 10244 layout-caption-below 10245 design-layout-inline 10246 10247 10248 10249 " 10250 data-test="image-block-inline-outer-wrapper" 10251 data-sqsp-image-classic-block-layout="inline" 10252 > 10253 10254 10255 10256 10257 <figure 10258 class=" 10259 sqs-block-image-figure 10260 intrinsic 10261 " 10262 style="max-width:893px;" 10263 > 10264 10265 10266 10267 10268 10269 10270 10271 <div 10272 10273 10274 class="image-block-wrapper" 10275 data-animation-role="image" 10276 10277 data-animation-override 10278 10279 > 10280 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 10281 10282 10283 10284 10285 " style=" 10286 position: relative; 10287 10288 padding-bottom:86.78611755371094%; 10289 10290 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 10291 " 10292 > 10293 10294 10295 10296 10297 10298 10299 10300 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg" data-image-dimensions="893x775" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg" width="893" height="775" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500408153403-2O9OF7M85VYYPHQ64XV4/image-asset.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 10301 10302 </div> 10303 </div> 10304 10305 10306 10307 10308 10309 10310 </figure> 10311 10312 10313 </div> 10314 10315 10316 10317 10318 10319 10320</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="f218a640ca9cf3395f68" id="block-f218a640ca9cf3395f68"><div class="sqs-block-content"><div class="sqs-text-block-container"> 10321 10322 <div class="sqs-html-content" data-sqsp-text-block-content><p>I was stumbling around confused and too afraid to go home.</p><p>I knew if I didnât get this right, there would be <strong>hell to pay</strong>!</p><p>I was in Publix with a scribbled list of ingredients for a mango salsa recipe.</p><p>I had everything I needed. Everything that is, but one last item. </p><p>
10322I scribbled it in a hurry and I couldnât figure out what it was. </p><p>Oh, and the wife said, <strong>"Make sure you get it!!!"</strong></p><p>Cucumbers? Carrots? Cotton balls?</p><p><strong>None of those made sense!</strong></p><p>Finally, a very helpful produce guy, Joe, saw I was in distress and came to my rescue.</p><p>I showed him my list and he agreed. Cotton balls would taste terrible.</p><p>He then whipped open his flip phone (this was a few years ago) and made a call.</p><p>I sat there patiently. Well, I was patiently eavesdropping. </p><p>He was asking his wife what they put in their mango salsa.</p><p>He smiled and turned to me and said, âCilantro. Itâs cilantro!â</p><p>Joe and I exchanged an awkward high five, I grabbed my cilantro, and I was on my way.</p><p>If you are not familiar with Publix, then you are deprived.</p><p>It is a grocery store that is well lit, stocked perfectly, and has lots of helpful employees.</p><p>Their prices are a little higher than average, but they are well worth it!</p><p><strong>Their niche is the overall experience.</strong></p><p>Conversely, there is another grocery store around the corner. </p><p>Itâs Aldi.</p><p>And Aldi is no Publix. </p><p>At Aldi, you have to put a quarter into your cart and return it to get your quarter back, the shelves are not quite as perfectly stocked, but all three employees are helpful:). </p><p>Aldi has decent groceries with fewer frills and their prices are lower.</p><p><strong>Their niche is simplicity.</strong></p><p>Both are good grocery stores with two very different niches.</p><p>So which are you, Publix or Aldi?</p><p>There is no right or wrong answer.</p><p>Unless you say that you are a mixture of both.</p><p>That is the wrong answer.</p><p>Thatâs not a niche.</p><p>Thatâs the same thing everyone says, especially your competitor.</p><h1 class="text-align-center">Itâs time to take a <strong>stand</strong>.</h1><h1 class="text-align-center">And taking a <strong>stand </strong>will let you <strong>STAND OUT</strong>!</h1><ul><li>If you are truly the <strong>expert </strong>display it.</li><li>If you really serve a <strong>special market</strong>, make sure everyone knows about it.</li><li>If you are the most <strong>convenient</strong>, <strong>fastest</strong>, or <strong>most accurate</strong>, hang your hat on it.</li></ul><p>Check out how Mark Jost from Fairway Mortgage is telling customers about his niche and standing out from the crowd. </p></div> 10323 10324 10325 10326<style id="container-styles">#block-f218a640ca9cf3395f68 { 10327 10328 10329 10330 } 10331 10332 #block-f218a640ca9cf3395f68 .sqs-html-content { 10333 10334 } 10335 10336 #block-f218a640ca9cf3395f68 { 10337 mix-blend-mode: var(--tweak-text-block-blend 10338 ); 10339 border-radius: var(--tweak-text-block-radius); 10340 } 10341 10342 10343 10344 10345 10346 10347 10348 10349 10350 10351</style> 10352 10353<style id="override-container-styles"> 10354 @media screen and (max-width: 767px) { 10355 10356 10357 10358#block-f218a640ca9cf3395f68 { 10359 10360 } 10361 } 10362 10363 10364 @media screen and (max-width: 767px) { 10365 #block-f218a640ca9cf3395f68 .sqs-html-content { 10366 10367 } 10368 } 10369 10370 @media screen and (max-width: 767px) { 10371 10372 10373 10374 10375 10376 10377 }</style> 10378<style class="transform-overrides-vars"> 10379 10380</style> 10381 10382 10383 10384 10385</div> 10386</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1500405040916_22975" id="block-yui_3_17_2_1_1500405040916_22975"><div class="sqs-block-content"> 10387 10388 10389 10390 10391 10392 10393 10394 10395 10396 10397 10398 10399 10400 10401 10402 10403 10404 10405 10406 10407 10408 10409 10410 10411 10412 10413 10414 10415 10416 10417 10418 10419 10420 10421 10422 10423 <div class="intrinsic" style="max-width:100%"> 10424 10425 10426 10427 <div 10428 class="embed-block-wrapper" 10429 style="padding-bottom:56.20608899297424%;" 10430 > 10431 <div 10432 class="sqs-video-wrapper" 10433 data-provider-name="YouTube" 10434 data-html="<iframe src="//www.youtube.com/embed/4LP1Y0IuEdw?index=2&amp;list=PLaTa8cOjdC4fYVOkb161MK84FPOGihyPo&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 10435</iframe>" 10436 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 10437 data-config-loading="" 10438 > 10439 10440 </div> 10441 </div> 10442 10443 10444 10445 10446 10447 </div> 10448 10449 10450<style class="transform-overrides-vars"> 10451 10452</style> 10453 10454 10455 10456 10457 10458 10459<style id="container-styles">#block-yui_3_17_2_1_1500405040916_22975 { 10460 10461 10462 10463 } 10464 10465 #block-yui_3_17_2_1_1500405040916_22975 .intrinsic { 10466 10467 } 10468 10469 #block-yui_3_17_2_1_1500405040916_22975 {
10470 mix-blend-mode: var(--tweak-video-block-blend); 10471 border-radius: var(--tweak-video-block-radius); 10472 } 10473 10474 10475 10476 10477 10478 10479 10480 10481 10482 10483</style> 10484 10485<style id="override-container-styles"> 10486 @media screen and (max-width: 767px) { 10487 10488 10489 10490#block-yui_3_17_2_1_1500405040916_22975 { 10491 10492 } 10493 } 10494 10495 10496 @media screen and (max-width: 767px) { 10497 #block-yui_3_17_2_1_1500405040916_22975 .intrinsic { 10498 10499 } 10500 } 10501 10502 @media screen and (max-width: 767px) { 10503 10504 10505 10506 10507 10508 10509 }</style> 10510 10511 <style>#block-yui_3_17_2_1_1500405040916_22975 { border-width: 0; height: auto; }</style> 10512 10513 10514 10515 <style> 10516 10517 10518 10519 10520 @media screen and (max-width: 767px) { 10521 #block-yui_3_17_2_1_1500405040916_22975 { background-color: transparent; } 10522 #block-yui_3_17_2_1_1500405040916_22975 .intrinsic { background-color: var(--tweak-video-block-background-color); } 10523 } 10524 10525 10526 </style> 10527 10528 10529</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1500405040916_23040" id="block-yui_3_17_2_1_1500405040916_23040"><div class="sqs-block-content"><div class="sqs-text-block-container"> 10530 10531 <div class="sqs-html-content" data-sqsp-text-block-content><ol><li><strong>Email follow up</strong> - Heâs sharing it with his referral partners</li><li><strong>Email marketing</strong> - Heâs using it in his email follow up to potential clients and this always separates him from the other possible mortgage folks.</li></ol><p>In a recent survey 80% of consumers replied they remembered a video ad they viewed in the previous 30 days (Delivra)</p><p><strong>Mark Jost - Fairway Independent Mortgage Corporation</strong> - <em>âThe video creations have been a great tool for me to use to reach out to potential clients. I will use these services again and again.â</em></p><p>Another example is Sandi Sagaser from Inspired Homes. She discusses her niche with smart storytelling to educate her potential clients about the home buying and selling process. <br /> <br />By the way, she LEGITIMATELY excels in educating and communicating with her clients.</p></div> 10532 10533 10534 10535<style id="container-styles">#block-yui_3_17_2_1_1500405040916_23040 { 10536 10537 10538 10539 } 10540 10541 #block-yui_3_17_2_1_1500405040916_23040 .sqs-html-content { 10542 10543 } 10544 10545 #block-yui_3_17_2_1_1500405040916_23040 { 10546 mix-blend-mode: var(--tweak-text-block-blend 10547 ); 10548 border-radius: var(--tweak-text-block-radius); 10549 } 10550 10551 10552 10553 10554 10555 10556 10557 10558 10559 10560</style> 10561 10562<style id="override-container-styles"> 10563 @media screen and (max-width: 767px) { 10564 10565 10566 10567#block-yui_3_17_2_1_1500405040916_23040 { 10568 10569 } 10570 } 10571 10572 10573 @media screen and (max-width: 767px) { 10574 #block-yui_3_17_2_1_1500405040916_23040 .sqs-html-content { 10575 10576 } 10577 } 10578 10579 @media screen and (max-width: 767px) { 10580 10581 10582 10583 10584 10585 10586 }</style> 10587<style class="transform-overrides-vars"> 10588 10589</style> 10590 10591 10592 10593 10594</div> 10595</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1500405040916_33805" id="block-yui_3_17_2_1_1500405040916_33805"><div class="sqs-block-content"> 10596 10597 10598 10599 10600 10601 10602 10603 10604 10605 10606 10607 10608 10609 10610 10611 10612 10613 10614 10615 10616 10617 10618 10619 10620 10621 10622 10623 10624 10625 10626 10627 10628 10629 10630 10631 10632 <div class="intrinsic" style="max-width:100%"> 10633 10634 10635 10636 <div 10637 class="embed-block-wrapper" 10638 style="padding-bottom:56.20608899297424%;" 10639 > 10640 <div 10641 class="sqs-video-wrapper" 10642 data-provider-name="YouTube" 10643 data-html="<iframe src="//www.youtube.com/embed/1xG6GopZZLw?list=PLaTa8cOjdC4fLVtJWufb3zCNBfRPvsbWe&amp;index=4&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 10644</iframe>" 10645 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 10646 data-config-loading="" 10647 > 10648 10649 </div> 10650 </div> 10651 10652 10653 10654 10655 10656 </div> 10657 10658 10659<style class="transform-overrides-vars"> 10660 10661</style> 10662 10663 10664 10665 10666 10667 10668<style id="container-styles">#block-yui_3_17_2_1_1500405040916_33805 { 10669 10670 10671 10672 } 10673 10674 #block-yui_3_17_2_1_1500405040916_33805 .intrinsic { 10675 10676 } 10677 10678 #block-yui_3_17_2_1_1500405040916_33805 {
10679 mix-blend-mode: var(--tweak-video-block-blend); 10680 border-radius: var(--tweak-video-block-radius); 10681 } 10682 10683 10684 10685 10686 10687 10688 10689 10690 10691 10692</style> 10693 10694<style id="override-container-styles"> 10695 @media screen and (max-width: 767px) { 10696 10697 10698 10699#block-yui_3_17_2_1_1500405040916_33805 { 10700 10701 } 10702 } 10703 10704 10705 @media screen and (max-width: 767px) { 10706 #block-yui_3_17_2_1_1500405040916_33805 .intrinsic { 10707 10708 } 10709 } 10710 10711 @media screen and (max-width: 767px) { 10712 10713 10714 10715 10716 10717 10718 }</style> 10719 10720 <style>#block-yui_3_17_2_1_1500405040916_33805 { border-width: 0; height: auto; }</style> 10721 10722 10723 10724 <style> 10725 10726 10727 10728 10729 @media screen and (max-width: 767px) { 10730 #block-yui_3_17_2_1_1500405040916_33805 { background-color: transparent; } 10731 #block-yui_3_17_2_1_1500405040916_33805 .intrinsic { background-color: var(--tweak-video-block-background-color); } 10732 } 10733 10734 10735 </style> 10736 10737 10738</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1500405040916_33871" id="block-yui_3_17_2_1_1500405040916_33871"><div class="sqs-block-content"><div class="sqs-text-block-container"> 10739 10740 <div class="sqs-html-content" data-sqsp-text-block-content><ol><li><p><strong>Website â</strong> Youâll find video on every page of Inspired Homeâs website. It keeps the lead on the page longer and is more engaging.</p></li><li><p><strong>Email follow up </strong>â Most agents follow up once if they are lucky. Inspired Homes uses an automated email follow up with video. This sets them apart from every other real estate agency in their area.</p></li><li><p><strong>Presentations </strong>â Each time an agent from Inspired has an appointment, they show one of their videos that are appropriate for that particular lead, i.e. if the lead is fickle on pricing, they show their "Pricing Your House to Sellâ video.</p></li><li><p><strong>Social media </strong>â Sandi shares her videos frequently. Also, 80% of internet users will click on video or images in their search results before clicking on anything else</p></li></ol><p><strong>Sandi Sagaser - Inspired Homes</strong> - <em>âThe animated videos Charles has produced for me have been a huge win for our team and for our clients. They love the videos and I love working with Charles!â</em></p><h1 class="text-align-center">Itâs time to take a <strong>stand</strong>.</h1><h1 class="text-align-center">And taking a <strong>stand </strong>will let you <strong>STAND OUT</strong>!</h1><p>Otherwise, you will fade into obscurityâ¦</p><p>Also, I will admit that video is not the only way to stand out and show your niche. </p><p>However, video does makeup 70% of online traffic and that number is GROWING, not decreasing.</p><p>You better jump on this, before your competition does.</p><p>Download this <strong>Video Marketing Made Simple Checklist</strong>, to make sure you have everything you need!</p></div> 10741 10742 10743 10744<style id="container-styles">#block-yui_3_17_2_1_1500405040916_33871 { 10745 10746 10747 10748 } 10749 10750 #block-yui_3_17_2_1_1500405040916_33871 .sqs-html-content { 10751 10752 } 10753 10754 #block-yui_3_17_2_1_1500405040916_33871 { 10755 mix-blend-mode: var(--tweak-text-block-blend 10756 ); 10757 border-radius: var(--tweak-text-block-radius); 10758 } 10759 10760 10761 10762 10763 10764 10765 10766 10767 10768 10769</style> 10770 10771<style id="override-container-styles"> 10772 @media screen and (max-width: 767px) { 10773 10774 10775 10776#block-yui_3_17_2_1_1500405040916_33871 { 10777 10778 } 10779 } 10780 10781 10782 @media screen and (max-width: 767px) { 10783 #block-yui_3_17_2_1_1500405040916_33871 .sqs-html-content { 10784 10785 } 10786 } 10787 10788 @media screen and (max-width: 767px) { 10789 10790 10791 10792 10793 10794 10795 }</style> 10796<style class="transform-overrides-vars"> 10797 10798</style> 10799 10800 10801 10802 10803</div> 10804</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1500405040916_39924"><div class="sqs-block-content"> 10805 10806 10807 10808 10809 10810 10811 10812 10813 10814 10815 10816 10817 10818 10819 10820 10821 10822 10823 10824 10825 10826 10827 10828 10829 10830 10831 10832 10833 10834 10835 10836 10837 10838 10839 10840 10841 10842 10843 10844 10845 10846 10847 10848 10849 10850 10851 <div 10852 class=" 10853 image-block-outer-wrapper 10854 layout-caption-below 10855 design-layout-inline 10856 10857 10858 10859 " 10860 data-test="image-block-inline-outer-wrapper" 10861 data-sqsp-image-classic-block-layout="inline" 10862 > 10863 10864 10865 10866 10867 <figure 10868 class=" 10869 sqs-block-image-figure 10870 intrinsic 10871 " 10872 style="max-width:550px;" 10873 > 10874 10875 10876 10877 10878 10879 <a 10880 data-sqsp-image-classic-block-image-link 10881 class=" 10882 sqs-block-image-link 10883 10884 10885 10886 "
10887 href="https://yourcharlesalexander.lpages.co/leadbox/144b8e873f72a2%3A178b6f40c946dc/5742796208078848/" 10888 10889 > 10890 10891 <div 10892 10893 10894 class="image-block-wrapper" 10895 data-animation-role="image" 10896 10897 data-animation-override 10898 10899 > 10900 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 10901 10902 10903 10904 10905 " style=" 10906 position: relative; 10907 10908 padding-bottom:90.54544830322266%; 10909 10910 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 10911 " 10912 > 10913 10914 10915 10916 10917 10918 10919 10920 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg" data-image-dimensions="550x498" data-image-focal-point="0.5,0.5" alt="Video Marketing Checklist paper.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg" width="550" height="498" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407673448-BPM6PXMQEZ019MWTBMK6/Video+Marketing+Checklist+paper.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 10921 10922 </div> 10923 </div> 10924 10925 </a> 10926 10927 10928 10929 10930 </figure> 10931 10932 10933 </div> 10934 10935 10936 10937 10938 10939 10940</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1500405040916_40202" id="block-yui_3_17_2_1_1500405040916_40202"><div class="sqs-block-content"><div class="sqs-text-block-container"> 10941 10942 <div class="sqs-html-content" data-sqsp-text-block-content><p><strong>You </strong>want to <strong>connect </strong>with your <strong>customer </strong>and tell them why you are <strong>different</strong>.</p><p><strong>Videos </strong>let you cut through the clutter and <strong>increase </strong>your <strong>sales</strong>.</p><p>
10942Let's work together <strong>today.</strong></p><p>p.s. It's <strong>easy </strong>too!</p></div> 10943 10944 10945 10946<style id="container-styles">#block-yui_3_17_2_1_1500405040916_40202 { 10947 10948 10949 10950 } 10951 10952 #block-yui_3_17_2_1_1500405040916_40202 .sqs-html-content { 10953 10954 } 10955 10956 #block-yui_3_17_2_1_1500405040916_40202 { 10957 mix-blend-mode: var(--tweak-text-block-blend 10958 ); 10959 border-radius: var(--tweak-text-block-radius); 10960 } 10961 10962 10963 10964 10965 10966 10967 10968 10969 10970 10971</style> 10972 10973<style id="override-container-styles"> 10974 @media screen and (max-width: 767px) { 10975 10976 10977 10978#block-yui_3_17_2_1_1500405040916_40202 { 10979 10980 } 10981 } 10982 10983 10984 @media screen and (max-width: 767px) { 10985 #block-yui_3_17_2_1_1500405040916_40202 .sqs-html-content { 10986 10987 } 10988 } 10989 10990 @media screen and (max-width: 767px) { 10991 10992 10993 10994 10995 10996 10997 }</style> 10998<style class="transform-overrides-vars"> 10999 11000</style> 11001 11002 11003 11004 11005</div> 11006</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1500405040916_44628"><div class="sqs-block-content"> 11007 11008 11009 11010 11011 11012 11013 11014 11015 11016 11017 11018 11019 11020 11021 11022 11023 11024 11025 11026 11027 11028 11029 11030 11031 11032 11033 11034 11035 11036 11037 11038 11039 11040 11041 11042 11043 11044 11045 11046 11047 11048 11049 11050 11051 11052 11053 <div 11054 class=" 11055 image-block-outer-wrapper 11056 layout-caption-below 11057 design-layout-inline 11058 11059 11060 11061 " 11062 data-test="image-block-inline-outer-wrapper" 11063 data-sqsp-image-classic-block-layout="inline" 11064 > 11065 11066 11067 11068 11069 <figure 11070 class=" 11071 sqs-block-image-figure 11072 intrinsic 11073 " 11074 style="max-width:538px;" 11075 > 11076 11077 11078 11079 11080 11081 <a 11082 data-sqsp-image-classic-block-image-link 11083 class=" 11084 sqs-block-image-link 11085 11086 11087 11088 " 11089 href="https://yourcharlesalexander.lpages.co/leadbox/14585ac73f72a2%3A178b6f40c946dc/5762637883244544/" 11090 11091 > 11092 11093 <div 11094 11095 11096 class="image-block-wrapper" 11097 data-animation-role="image" 11098 11099 data-animation-override 11100 11101 > 11102 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 11103 11104 11105 11106 11107 " style=" 11108 position: relative; 11109 11110 padding-bottom:27.509292602539062%; 11111 11112 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 11113 " 11114 > 11115 11116 11117 11118 11119 11120 11121 11122 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png" data-image-dimensions="538x148" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png" width="538" height="148" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 11123 11124 </div> 11125 </div> 11126 11127 </a> 11128 11129 11130 11131 11132 </figure> 11133 11134 11135 </div> 11136 11137 11138 11139 11140 11141 11142</div></div></div></div></div></div> 11143 11144</div> 11145 11146<a class="blog-more-link" href="/blog/2017/7/18/i-learned-about-the-best-niche-from-this-stupid-mistake" data-animation-role="content">Read More</a> 11147 11148 11149 </div> 11150 </article> 11151 11152 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 11153 11154 <div class="blog-single-column--text"> 11155 <div class="blog-meta-section"> 11156 <span class="blog-meta-primary"> 11157 11158
11159 <span class="blog-author">Charles Alexander</span> 11160 11161 <time class="blog-date" pubdate data-animation-role="date">6/6/17</time> 11162 </span> 11163 <span class="blog-meta-delimiter"></span> 11164 11165 <span class="blog-meta-secondary"> 11166 11167 11168 <span class="blog-author">Charles Alexander</span> 11169 11170 <time class="blog-date" pubdate data-animation-role="date">6/6/17</time> 11171 </span> 11172 11173 11174 11175</div> 11176<h1 class="blog-title"> 11177 11178 <a href="/blog/2017/6/6/how-to-almost-guarantee-an-roi-with-your-video" data-no-animation> 11179 11180 How to Almost GUARANTEE an ROI With Your VIDEO 11181 </a> 11182</h1> 11183<div class="blog-excerpt"> 11184 <div class="blog-excerpt-wrapper"></div> 11185 11186 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1496759383058" id="item-5936b570414fb54e88cb73af"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1496757197919_23812"><div class="sqs-block-content"> 11187 11188 11189 11190 11191 11192 11193 11194 11195 11196 11197 11198 11199 11200 11201 11202 11203 11204 11205 11206 11207 11208 11209 11210 11211 11212 11213 11214 11215 11216 11217 11218 11219 11220 11221 11222 11223 11224 11225 11226 11227 11228 11229 11230 11231 11232 11233 <div 11234 class=" 11235 image-block-outer-wrapper 11236 layout-caption-below 11237 design-layout-inline 11238 combination-animation-none 11239 individual-animation-none 11240 individual-text-animation-none 11241 " 11242 data-test="image-block-inline-outer-wrapper" 11243 data-sqsp-image-classic-block-layout="inline" 11244 > 11245 11246 11247 11248 11249 <figure 11250 class=" 11251 sqs-block-image-figure 11252 intrinsic 11253 " 11254 style="max-width:1530px;" 11255 > 11256 11257 11258 11259 11260 11261 11262 11263 <div 11264 11265 11266 class="image-block-wrapper" 11267 data-animation-role="image" 11268 11269 11270 11271 > 11272 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 11273 11274 11275 11276 11277 " style=" 11278 position: relative; 11279 11280 padding-bottom:87.3856201171875%; 11281 11282 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 11283 " 11284 > 11285 11286 11287 11288 11289 11290 11291 11292 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg" data-image-dimensions="1530x1337" data-image-focal-point="0.5,0.5" alt="File_000 (3).jpeg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg" width="1530" height="1337" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8
11292CTMR/File_000+%283%29.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758823873-D17LIIBNFGE7IZO8CTMR/File_000+%283%29.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 11293 11294 </div> 11295 </div> 11296 11297 11298 11299 11300 11301 11302 </figure> 11303 11304 11305 </div> 11306 11307 11308 11309 11310 11311 11312</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="820c0e5dbe067979b72f" id="block-820c0e5dbe067979b72f"><div class="sqs-block-content"><div class="sqs-text-block-container"> 11313 11314 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Recently, I had a financial advisor tell me he didnât believe in marketing. <br> <br>Really, he did.<br> <br>Like it was <strong>freaking make-believe!</strong><br> <br>You know, Bigfoot, leprechauns, and marketing. <br> <br>In that order.<br> <br>Ironically, thatâs like people who <strong>donât believe in the stock market</strong>.<br> <br>Really, there are people like that too.<br> <br>They say, âBut you could lose everything. What if the market goes down?!â<br> <br>They even have a story of a friend that lost everything in the Dotcom/9/11/Housing bubble crisis. <br> <br>What they mean to say is that friend didnât have much to begin with and then sold once the market went down.<br> <br><strong>Bad investors</strong> pull money out of the market every time there is a downturn and buy every time the market goes up. <br> <br>This means they are buying high and selling low. <br> <br>It is an <strong>emotional </strong>decision. <br> <br>It is also a <strong>bad </strong>decision.<br> <br>However, good investors leave their money in the market for long periods of time, knowing that the market fluctuates. <br> <br>They still diversify and rebalance, but they stick with their investments.<br> <br><strong>Many busy professionals are quick to be like an emotional investor. </strong><br> <br>Every time a marketing campaign hits a small obstacle they quit. </p><p class="" style="white-space:pre-wrap;">For example, open rates didnât beat last monthâs email marketing or we didnât get as many likes as last time, so this whole marketing thing must not be working. <br> <br>Then they quit. <br> <br>This also leads to poor sales results. <br> <br><strong>Buying high and selling low.</strong><br> <br>The goal is to create a marketing strategy that is built for the long haul.<br> <br>Your marketing efforts need to realize their <strong>compound interest.</strong><br> <br>Take this example from Darren Hardyâs book, <a href="https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X" target="_blank">The Compound Effect</a>.<br> <br>If you could have $.01 that doubled every day for a month or $3,000,000 which would take?<br> <br>Naturally, our lizard brain wants to guaranteed cash right away.<br> <br>But check out the results of the compounding penny. </p></div> 11315 11316 11317 11318<style id="container-styles">#block-820c0e5dbe067979b72f { 11319 11320 11321 11322 } 11323 11324 #block-820c0e5dbe067979b72f .sqs-html-content { 11325 11326 } 11327 11328 #block-820c0e5dbe067979b72f { 11329 mix-blend-mode: var(--tweak-text-block-blend 11330 ); 11331 border-radius: var(--tweak-text-block-radius); 11332 } 11333 11334 11335 11336 11337 11338 11339 11340 11341 11342 11343</style> 11344 11345<style id="override-container-styles"> 11346 @media screen and (max-width: 767px) { 11347 11348 11349 11350#block-820c0e5dbe067979b72f { 11351 11352 } 11353 } 11354 11355 11356 @media screen and (max-width: 767px) { 11357 #block-820c0e5dbe067979b72f .sqs-html-content { 11358 11359 } 11360 } 11361 11362 @media screen and (max-width: 767px) { 11363 11364 11365 11366 11367 11368 11369 }</style> 11370<style class="transform-overrides-vars"> 11371 11372</style> 11373 11374 11375 11376 11377</div> 11378</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1496757197919_33733"><div class="sqs-block-content"> 11379 11380 11381 11382 11383 11384 11385 11386 11387 11388 11389 11390 11391 11392 11393 11394 11395 11396 11397 11398 11399 11400 11401 11402 11403 11404 11405 11406 11407 11408 11409 11410 11411 11412 11413 11414 11415 11416 11417 11418 11419 11420 11421 11422 11423 11424 11425 <div 11426 class=" 11427 image-block-outer-wrapper 11428 layout-caption-below 11429 design-layout-inline 11430 combination-animation-none 11431 individual-animation-none 11432 individual-text-animation-none 11433 " 11434 data-test="image-block-inline-outer-wrapper" 11435 data-sqsp-image-classic-block-layout="inline" 11436 > 11437 11438 11439 11440 11441 <figure 11442 class=" 11443 sqs-block-image-figure 11444 intrinsic 11445 " 11446 style="max-width:511px;" 11447 > 11448 11449 11450 11451 11452 11453 11454 11455 <div 11456 11457 11458 class="image-block-wrapper" 11459 data-animation-role="image" 11460 11461 11462 11463 > 11464 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 11465 11466 11467 11468 11469 " style=" 11470 position: relative; 11471 11472 padding-bottom:101.95695495605469%; 11473 11474 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 11475 " 11476 > 11477 11478 11479 11480 11481 11482 11483 11484 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg" data-image-dimensions="511x521" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg" width="511" height="521" alt="" sizes="(max-width: 640px) 100v
11484w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1496758995133-0JOD6SV33A66JOD35FDX/image-asset.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 11485 11486 </div> 11487 </div> 11488 11489 11490 11491 11492 11493 11494 </figure> 11495 11496 11497 </div> 11498 11499 11500 11501 11502 11503 11504</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1496757197919_34011" id="block-yui_3_17_2_1_1496757197919_34011"><div class="sqs-block-content"><div class="sqs-text-block-container"> 11505 11506 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Trust me. You want the penny. <br> <br><strong>Now look are your marketing.</strong><br> <br>Are you letting it <strong>compound</strong>?<br> </p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">A single video only resting on your site <strong>will not</strong> compound. Thatâs just a savings account.</p></li><li><p class="" style="white-space:pre-wrap;">A couple of <strong>videos</strong>, regularly <strong>posted to social media</strong>, added to <strong>email marketing </strong>and <strong>email follow ups</strong> will compound. Thatâs more like a mutual fund.</p></li><li><p class="" style="white-space:pre-wrap;">Oh, and try a little <strong>SEO </strong>and show the video during <strong>presentations</strong>. You are getting into strong diversification and rebalancing territory there.:)</p></li><li><p class="" style="white-space:pre-wrap;">You <strong>WILL GET A SOLID ROI</strong> if you actually use your video regularly.</p></li></ul><p class="" style="white-space:pre-wrap;"> Check out Lifelong Wealth Advisors (great name, by the way) marketing investment.</p></div> 11507 11508 11509 11510<style id="container-styles">#block-yui_3_17_2_1_1496757197919_34011 { 11511 11512 11513 11514 } 11515 11516 #block-yui_3_17_2_1_1496757197919_34011 .sqs-html-content { 11517 11518 } 11519 11520 #block-yui_3_17_2_1_1496757197919_34011 { 11521 mix-blend-mode: var(--tweak-text-block-blend 11522 ); 11523 border-radius: var(--tweak-text-block-radius); 11524 } 11525 11526 11527 11528 11529 11530 11531 11532 11533 11534 11535</style> 11536 11537<style id="override-container-styles"> 11538 @media screen and (max-width: 767px) { 11539 11540 11541 11542#block-yui_3_17_2_1_1496757197919_34011 { 11543 11544 } 11545 } 11546 11547 11548 @media screen and (max-width: 767px) { 11549 #block-yui_3_17_2_1_1496757197919_34011 .sqs-html-content { 11550 11551 } 11552 } 11553 11554 @media screen and (max-width: 767px) { 11555 11556 11557 11558 11559 11560 11561 }</style> 11562<style class="transform-overrides-vars"> 11563 11564</style> 11565 11566 11567 11568 11569</div> 11570</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1496757197919_38171" id="block-yui_3_17_2_1_1496757197919_38171"><div class="sqs-block-content"> 11571 11572 11573 11574 11575 11576 11577 11578 11579 11580 11581 11582 11583 11584 11585 11586 11587 11588 11589 11590 11591 11592 11593 11594 11595 11596 11597 11598 11599 11600 11601 11602 11603 11604 11605 11606 11607 <div class="intrinsic" style="max-width:100%"> 11608 11609 11610 11611 <div 11612 class="embed-block-wrapper" 11613 style="padding-bottom:56.20608899297424%;" 11614 > 11615 <div 11616 class="sqs-video-wrapper" 11617 data-provider-name="YouTube" 11618 data-html="<iframe src="//www.youtube.com/embed/ysNeakO54m0?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 11619</iframe>" 11620 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 11621 data-config-loading="" 11622 > 11623 11624 </div> 11625 </div> 11626 11627 11628 11629 11630 11631 </div> 11632 11633 11634<style class="transform-overrides-vars"> 11635 11636</style> 11637 11638 11639 11640 11641 11642 11643<style id="container-styles">#block-yui_3_17_2_1_1496757197919_38171 { 11644 11645 11646 11647 } 11648 11649 #block-yui_3_17_2_1_1496757197919_38171 .intrinsic { 11650 11651 } 11652 11653 #block-yui_3_17_2_1_1496757197919_38171 {
11654 mix-blend-mode: var(--tweak-video-block-blend); 11655 border-radius: var(--tweak-video-block-radius); 11656 } 11657 11658 11659 11660 11661 11662 11663 11664 11665 11666 11667</style> 11668 11669<style id="override-container-styles"> 11670 @media screen and (max-width: 767px) { 11671 11672 11673 11674#block-yui_3_17_2_1_1496757197919_38171 { 11675 11676 } 11677 } 11678 11679 11680 @media screen and (max-width: 767px) { 11681 #block-yui_3_17_2_1_1496757197919_38171 .intrinsic { 11682 11683 } 11684 } 11685 11686 @media screen and (max-width: 767px) { 11687 11688 11689 11690 11691 11692 11693 }</style> 11694 11695 <style>#block-yui_3_17_2_1_1496757197919_38171 { border-width: 0; height: auto; }</style> 11696 11697 11698 11699 <style> 11700 11701 11702 11703 11704 @media screen and (max-width: 767px) { 11705 #block-yui_3_17_2_1_1496757197919_38171 { background-color: transparent; } 11706 #block-yui_3_17_2_1_1496757197919_38171 .intrinsic { background-color: var(--tweak-video-block-background-color); } 11707 } 11708 11709 11710 </style> 11711 11712 11713</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1496757197919_38237" id="block-yui_3_17_2_1_1496757197919_38237"><div class="sqs-block-content"><div class="sqs-text-block-container"> 11714 11715 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;"><br>So the big questions are: </p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Are you <strong>investing </strong>in your marketing?</p></li><li><p class="" style="white-space:pre-wrap;">Are you letting it <strong>compound</strong>?</p></li><li><p class="" style="white-space:pre-wrap;">Have you even made the <strong>initial </strong>investment?</p></li></ul><p class="" style="white-space:pre-wrap;">By the way, that financial advisor is at the same place in revenue as he has been for the last 10 years. <br> </p><p class="" style="white-space:pre-wrap;">Thatâs not a very good investment.</p><p class="" style="white-space:pre-wrap;">p.s.</p><p class="" style="white-space:pre-wrap;">Already have video, but not using it? Get the handy-dandy <a href="https://docs.google.com/document/d/14NMv6cAVkrC_mhIPs-2nVKHKy19u6xZimGg_6uUcnp8/edit">Video Marketing Made Simple Checklist</a></p></div> 11716 11717 11718 11719<style id="container-styles">#block-yui_3_17_2_1_1496757197919_38237 { 11720 11721 11722 11723 } 11724 11725 #block-yui_3_17_2_1_1496757197919_38237 .sqs-html-content { 11726 11727 } 11728 11729 #block-yui_3_17_2_1_1496757197919_38237 { 11730 mix-blend-mode: var(--tweak-text-block-blend 11731 ); 11732 border-radius: var(--tweak-text-block-radius); 11733 } 11734 11735 11736 11737 11738 11739 11740 11741 11742 11743 11744</style> 11745 11746<style id="override-container-styles"> 11747 @media screen and (max-width: 767px) { 11748 11749 11750 11751#block-yui_3_17_2_1_1496757197919_38237 { 11752 11753 } 11754 } 11755 11756 11757 @media screen and (max-width: 767px) { 11758 #block-yui_3_17_2_1_1496757197919_38237 .sqs-html-content { 11759 11760 } 11761 } 11762 11763 @media screen and (max-width: 767px) { 11764 11765 11766 11767 11768 11769 11770 }</style> 11771<style class="transform-overrides-vars"> 11772 11773</style> 11774 11775 11776 11777 11778</div> 11779</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1582905173557_7744"><div class="sqs-block-content"> 11780 11781 11782 11783 11784 11785 11786 11787 11788 11789 11790 11791 11792 11793 11794 11795 11796 11797 11798 11799 11800 11801 11802 11803 11804 11805 11806 11807 11808 11809 11810 11811 11812 11813 11814 11815 11816 11817 11818 11819 11820 11821 11822 11823 11824 11825 11826 <div 11827 class=" 11828 image-block-outer-wrapper 11829 layout-caption-below 11830 design-layout-inline 11831 combination-animation-none 11832 individual-animation-none 11833 individual-text-animation-none 11834 " 11835 data-test="image-block-inline-outer-wrapper" 11836 data-sqsp-image-classic-block-layout="inline" 11837 > 11838 11839 11840 11841 11842 <figure 11843 class=" 11844 sqs-block-image-figure 11845 intrinsic 11846 " 11847 style="max-width:550px;" 11848 > 11849 11850 11851 11852 11853 11854 <a 11855 data-sqsp-image-classic-block-image-link 11856 class=" 11857 sqs-block-image-link 11858 11859 11860 11861 " 11862 href="https://docs.google.com/document/d/14NMv6cAVkrC_mhIPs-2nVKHKy19u6xZimGg_6uUcnp8/edit" 11863 11864 > 11865 11866 <div 11867 11868 11869 class="image-block-wrapper" 11870 data-animation-role="image" 11871 11872 11873 11874 > 11875 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 11876 11877 11878 11879 11880 " style=" 11881 position: relative; 11882 11883 padding-bottom:90.54544830322266%; 11884 11885 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 11886 " 11887 > 11888 11889 11890 11891 11892 11893 11894 11895 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg" data-image-dimensions="550x498" data-image-focal-point="0.5,0.5" alt="Video Marketing Checklist paper.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg" width="550" height="498" alt="" sizes="(max-width: 640px) 100v
11895w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 11896 11897 </div> 11898 </div> 11899 11900 </a> 11901 11902 11903 11904 11905 </figure> 11906 11907 11908 </div> 11909 11910 11911 11912 11913 11914 11915</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1582905173557_8028" id="block-yui_3_17_2_1_1582905173557_8028"><div class="sqs-block-content"><div class="sqs-text-block-container"> 11916 11917 <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">p.p.s.</p><p class="" style="white-space:pre-wrap;">No video yet? </p><p class="" style="white-space:pre-wrap;">Would you rather spend time working on your business and not playing the role of video expert too? </p><h2 style="text-align:center;white-space:pre-wrap;">CLICK BELOW TO LEARN MORE ABOUT THE</h2><h2 style="text-align:center;white-space:pre-wrap;">DONE-FOR-YOU VERSION OF VIDEO CONTENT.</h2></div> 11918 11919 11920 11921<style id="container-styles">#block-yui_3_17_2_1_1582905173557_8028 { 11922 11923 11924 11925 } 11926 11927 #block-yui_3_17_2_1_1582905173557_8028 .sqs-html-content { 11928 11929 } 11930 11931 #block-yui_3_17_2_1_1582905173557_8028 { 11932 mix-blend-mode: var(--tweak-text-block-blend 11933 ); 11934 border-radius: var(--tweak-text-block-radius); 11935 } 11936 11937 11938 11939 11940 11941 11942 11943 11944 11945 11946</style> 11947 11948<style id="override-container-styles"> 11949 @media screen and (max-width: 767px) { 11950 11951 11952 11953#block-yui_3_17_2_1_1582905173557_8028 { 11954 11955 } 11956 } 11957 11958 11959 @media screen and (max-width: 767px) { 11960 #block-yui_3_17_2_1_1582905173557_8028 .sqs-html-content { 11961 11962 } 11963 } 11964 11965 @media screen and (max-width: 767px) { 11966 11967 11968 11969 11970 11971 11972 }</style> 11973<style class="transform-overrides-vars"> 11974 11975</style> 11976 11977 11978 11979 11980</div> 11981</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1496757197919_49281"><div class="sqs-block-content"> 11982 11983 11984 11985 11986 11987 11988 11989 11990 11991 11992 11993 11994 11995 11996 11997 11998 11999 12000 12001 12002 12003 12004 12005 12006 12007 12008 12009 12010 12011 12012 12013 12014 12015 12016 12017 12018 12019 12020 12021 12022 12023 12024 12025 12026 12027 12028 <div 12029 class=" 12030 image-block-outer-wrapper 12031 layout-caption-below 12032 design-layout-inline 12033 combination-animation-none 12034 individual-animation-none 12035 individual-text-animation-none 12036 " 12037 data-test="image-block-inline-outer-wrapper" 12038 data-sqsp-image-classic-block-layout="inline" 12039 > 12040 12041 12042 12043 12044 <figure 12045 class=" 12046 sqs-block-image-figure 12047 intrinsic 12048 " 12049 style="max-width:750px;" 12050 > 12051 12052 12053 12054 12055 12056 <a 12057 data-sqsp-image-classic-block-image-link 12058 class=" 12059 sqs-block-image-link 12060 12061 12062 12063 "
12064 href="https://yourcharlesalexander.lpages.co/how-does-this-work-landing-page/" 12065 12066 > 12067 12068 <div 12069 12070 12071 class="image-block-wrapper" 12072 data-animation-role="image" 12073 12074 12075 12076 > 12077 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 12078 12079 12080 12081 12082 " style=" 12083 position: relative; 12084 12085 padding-bottom:27.066665649414062%; 12086 12087 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 12088 " 12089 > 12090 12091 12092 12093 12094 12095 12096 12097 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 12098 12099 </div> 12100 </div> 12101 12102 </a> 12103 12104 12105 12106 12107 </figure> 12108 12109 12110 </div> 12111 12112 12113 12114 12115 12116 12117</div></div></div></div></div></div> 12118 12119</div> 12120 12121<a class="blog-more-link" href="/blog/2017/6/6/how-to-almost-guarantee-an-roi-with-your-video" data-animation-role="content">Read More</a> 12122 12123 12124 </div> 12125 </article> 12126 12127 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 12128 12129 <div class="blog-single-column--text"> 12130 <div class="blog-meta-section"> 12131 <span class="blog-meta-primary"> 12132 12133 12134 <span class="blog-author">Charles Alexander</span> 12135 12136 <time class="blog-date" pubdate data-animation-role="date">5/12/17</time> 12137 </span> 12138 <span class="blog-meta-delimiter"></span> 12139 12140 <span class="blog-meta-secondary"> 12141 12142 12143 <span class="blog-author">Charles Alexander</span> 12144 12145 <time class="blog-date" pubdate data-animation-role="date">5/12/17</time> 12146 </span> 12147 12148 12149 12150</div> 12151<h1 class="blog-title"> 12152 12153 <a href="/blog/2017/5/12/one-simple-way-your-it-business-can-look-innovative-in-a-competitive-market" data-no-animation> 12154 12155 One SIMPLE WAY Your I.T. BUSINESS Can Get the EDGE In a COMPETITIVE MARKET 12156 </a> 12157</h1> 12158<div class="blog-excerpt"> 12159 <div class="blog-excerpt-wrapper"></div> 12160 12161 <div class="blog-body-wrapper">
12161<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1494602825087" id="item-5915cfaa3e00be13dc71073c"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494601620482_18892"><div class="sqs-block-content"> 12162 12163 12164 12165 12166 12167 12168 12169 12170 12171 12172 12173 12174 12175 12176 12177 12178 12179 12180 12181 12182 12183 12184 12185 12186 12187 12188 12189 12190 12191 12192 12193 12194 12195 12196 12197 12198 12199 12200 12201 12202 12203 12204 12205 12206 12207 12208 <div 12209 class=" 12210 image-block-outer-wrapper 12211 layout-caption-below 12212 design-layout-inline 12213 12214 12215 12216 " 12217 data-test="image-block-inline-outer-wrapper" 12218 data-sqsp-image-classic-block-layout="inline" 12219 > 12220 12221 12222 12223 12224 <figure 12225 class=" 12226 sqs-block-image-figure 12227 intrinsic 12228 " 12229 style="max-width:853px;" 12230 > 12231 12232 12233 12234 12235 12236 12237 12238 <div 12239 12240 12241 class="image-block-wrapper" 12242 data-animation-role="image" 12243 12244 data-animation-override 12245 12246 > 12247 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 12248 12249 12250 12251 12252 " style=" 12253 position: relative; 12254 12255 padding-bottom:56.27198028564453%; 12256 12257 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 12258 " 12259 > 12260 12261 12262 12263 12264 12265 12266 12267 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png" data-image-dimensions="853x480" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png" width="853" height="480" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494601852981-PGT4DCY7SVVP6F3JXNMS/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 12268 12269 </div> 12270 </div> 12271 12272 12273 12274 12275 12276 12277 </figure> 12278 12279 12280 </div> 12281 12282 12283 12284 12285 12286 12287</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="733adf0f7a89ae7865b
12287c" id="block-733adf0f7a89ae7865bc"><div class="sqs-block-content"><div class="sqs-text-block-container"> 12288 12289 <div class="sqs-html-content" data-sqsp-text-block-content><p>Not that long ago, I had a conversation with a business owner that <strong>needed some serious I.T. Services.</strong> </p><p>They were growing quite a bit and had a patchwork system. </p><p>She asked me if I could recommend any I.T. Businesses.</p><p>I recommended two. </p><p>Weâll call them <strong>ABC I.T.</strong> and <strong>XYZ I.T.</strong></p><p>She went with<strong> XYZ I.T.</strong></p><p>Why?</p><p><strong>ABC I.T. </strong>told her, âWe provide on-site and remote desktop and mobile support. We also offer cloud services, firewall, content filtering, and network support. Lastly our managed I.T. services are 24/7. Once you combine that with our 20 years of experience, we are the best choice.â</p><p> <strong>XYZ I.T. </strong>told her, âWe recently worked with a business that was very <strong>similar to yours</strong>. They were growing and needed someone else to take care of their I.T. stuff, so they didnât have to. Within a week, we had them right where they wanted to be, so now they donât have to worry at all!â</p><p><strong>ABC I.T.</strong> presented with a <strong>confusing jargon</strong>. Not confusing to them, but confusing to the customer. </p><p>XYZ I.T. shared a <strong>story </strong>with a happy ending.</p><p>So often we hear about the importance of selling with a story. </p><p><a target="_blank" href="http://blog.smallbusinesscopywriter.com/fact-selling-vs-story-selling-carnegie-mellon-research-results/">Stories sell 118% better than facts! </a></p><p>The I.T. industry is more <strong>crowded </strong>than ever.</p><p>To <strong>stand out in a crowd, </strong>you donât need to tell your potential customers the same exact thing your competition is telling them. </p><p>You need to be relatable, personable, and tell them a <strong>story</strong>.</p><p>By the way, that is their story, not yours. To them, your story is boring. But not their story. Itâs fascinating.</p><p>Check out these stories that PCS Inc. created using animated video.</p><p>Here is their Explainer Video, making Jake, the owner of a local business the hero:</p></div> 12290 12291 12292 12293<style id="container-styles">#block-733adf0f7a89ae7865bc { 12294 12295 12296 12297 } 12298 12299 #block-733adf0f7a89ae7865bc .sqs-html-content { 12300 12301 } 12302 12303 #block-733adf0f7a89ae7865bc { 12304 mix-blend-mode: var(--tweak-text-block-blend 12305 ); 12306 border-radius: var(--tweak-text-block-radius); 12307 } 12308 12309 12310 12311 12312 12313 12314 12315 12316 12317 12318</style> 12319 12320<style id="override-container-styles"> 12321 @media screen and (max-width: 767px) { 12322 12323 12324 12325#block-733adf0f7a89ae7865bc { 12326 12327 } 12328 } 12329 12330 12331 @media screen and (max-width: 767px) { 12332 #block-733adf0f7a89ae7865bc .sqs-html-content { 12333 12334 } 12335 } 12336 12337 @media screen and (max-width: 767px) { 12338 12339 12340 12341 12342 12343 12344 }</style> 12345<style class="transform-overrides-vars"> 12346 12347</style> 12348 12349 12350 12351 12352</div> 12353</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1494601620482_26702" id="block-yui_3_17_2_1_1494601620482_26702"><div class="sqs-block-content"> 12354 12355 12356 12357 12358 12359 12360 12361 12362 12363 12364 12365 12366 12367 12368 12369 12370 12371 12372 12373 12374 12375 12376 12377 12378 12379 12380 12381 12382 12383 12384 12385 12386 12387 12388 12389 12390 <div class="intrinsic" style="max-width:100%"> 12391 12392 12393 12394 <div 12395 class="embed-block-wrapper" 12396 style="padding-bottom:56.20608899297424%;" 12397 > 12398 <div 12399 class="sqs-video-wrapper" 12400 data-provider-name="YouTube" 12401 data-html="<iframe src="//www.youtube.com/embed/HeFb6EFfaeA?list=PLaTa8cOjdC4d5CvLjYjTAevH9txiObObv&amp;index=4&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 12402</iframe>" 12403 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 12404 data-config-loading="" 12405 > 12406 12407 </div> 12408 </div> 12409 12410 12411 12412 12413 12414 </div> 12415 12416 12417<style class="transform-overrides-vars"> 12418 12419</style> 12420 12421 12422 12423 12424 12425 12426<style id="container-styles">#block-yui_3_17_2_1_1494601620482_26702 { 12427 12428 12429 12430 } 12431 12432 #block-yui_3_17_2_1_1494601620482_26702 .intrinsic { 12433 12434 } 12435 12436 #block-yui_3_17_2_1_1494601620482_26702 {
12437 mix-blend-mode: var(--tweak-video-block-blend); 12438 border-radius: var(--tweak-video-block-radius); 12439 } 12440 12441 12442 12443 12444 12445 12446 12447 12448 12449 12450</style> 12451 12452<style id="override-container-styles"> 12453 @media screen and (max-width: 767px) { 12454 12455 12456 12457#block-yui_3_17_2_1_1494601620482_26702 { 12458 12459 } 12460 } 12461 12462 12463 @media screen and (max-width: 767px) { 12464 #block-yui_3_17_2_1_1494601620482_26702 .intrinsic { 12465 12466 } 12467 } 12468 12469 @media screen and (max-width: 767px) { 12470 12471 12472 12473 12474 12475 12476 }</style> 12477 12478 <style>#block-yui_3_17_2_1_1494601620482_26702 { border-width: 0; height: auto; }</style> 12479 12480 12481 12482 <style> 12483 12484 12485 12486 12487 @media screen and (max-width: 767px) { 12488 #block-yui_3_17_2_1_1494601620482_26702 { background-color: transparent; } 12489 #block-yui_3_17_2_1_1494601620482_26702 .intrinsic { background-color: var(--tweak-video-block-background-color); } 12490 } 12491 12492 12493 </style> 12494 12495 12496</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_26768" id="block-yui_3_17_2_1_1494601620482_26768"><div class="sqs-block-content"><div class="sqs-text-block-container"> 12497 12498 <div class="sqs-html-content" data-sqsp-text-block-content><p>They let Audrey focus on her business and not I.T.:</p></div> 12499 12500 12501 12502<style id="container-styles">#block-yui_3_17_2_1_1494601620482_26768 { 12503 12504 12505 12506 } 12507
12508 #block-yui_3_17_2_1_1494601620482_26768 .sqs-html-content { 12509 12510 } 12511 12512 #block-yui_3_17_2_1_1494601620482_26768 { 12513 mix-blend-mode: var(--tweak-text-block-blend 12514 ); 12515 border-radius: var(--tweak-text-block-radius); 12516 } 12517 12518 12519 12520 12521 12522 12523 12524 12525 12526 12527</style> 12528 12529<style id="override-container-styles"> 12530 @media screen and (max-width: 767px) { 12531 12532 12533 12534#block-yui_3_17_2_1_1494601620482_26768 { 12535 12536 } 12537 } 12538 12539 12540 @media screen and (max-width: 767px) { 12541 #block-yui_3_17_2_1_1494601620482_26768 .sqs-html-content { 12542 12543 } 12544 } 12545 12546 @media screen and (max-width: 767px) { 12547 12548 12549 12550 12551 12552 12553 }</style> 12554<style class="transform-overrides-vars"> 12555 12556</style> 12557 12558 12559 12560 12561</div> 12562</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1494601620482_29065" id="block-yui_3_17_2_1_1494601620482_29065"><div class="sqs-block-content"> 12563 12564 12565 12566 12567 12568 12569 12570 12571 12572 12573 12574 12575 12576 12577 12578 12579 12580 12581 12582 12583 12584 12585 12586 12587 12588 12589 12590 12591 12592 12593 12594 12595 12596 12597 12598 12599 <div class="intrinsic" style="max-width:100%"> 12600 12601 12602 12603 <div 12604 class="embed-block-wrapper" 12605 style="padding-bottom:56.20608899297424%;" 12606 > 12607 <div 12608 class="sqs-video-wrapper" 12609 data-provider-name="YouTube" 12610 data-html="<iframe src="//www.youtube.com/embed/HxzEJM0oBEo?list=PLaTa8cOjdC4d5CvLjYjTAevH9txiObObv&amp;index=2&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 12611</iframe>" 12612 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 12613 data-config-loading="" 12614 > 12615 12616 </div> 12617 </div> 12618 12619 12620 12621 12622 12623 </div> 12624 12625 12626<style class="transform-overrides-vars"> 12627 12628</style> 12629 12630 12631 12632 12633 12634 12635<style id="container-styles">#block-yui_3_17_2_1_1494601620482_29065 { 12636 12637 12638 12639 } 12640 12641 #block-yui_3_17_2_1_1494601620482_29065 .intrinsic { 12642 12643 } 12644 12645 #block-yui_3_17_2_1_1494601620482_29065 { 12646 mix-blend-mode: var(--tweak-video-block-blend); 12647 border-radius: var(--tweak-video-block-radius); 12648 } 12649 12650 12651 12652 12653 12654 12655 12656 12657 12658 12659</style> 12660 12661<style id="override-container-styles"> 12662 @media screen and (max-width: 767px) { 12663 12664 12665 12666#block-yui_3_17_2_1_1494601620482_29065 { 12667 12668 } 12669 } 12670 12671 12672 @media screen and (max-width: 767px) { 12673 #block-yui_3_17_2_1_1494601620482_29065 .intrinsic { 12674 12675 } 12676 } 12677 12678 @media screen and (max-width: 767px) { 12679 12680 12681 12682 12683 12684 12685 }</style> 12686 12687 <style>#block-yui_3_17_2_1_1494601620482_29065 { border-width: 0; height: auto; }</style> 12688 12689 12690 12691 <style> 12692 12693 12694 12695 12696 @media screen and (max-width: 767px) { 12697 #block-yui_3_17_2_1_1494601620482_29065 { background-color: transparent; } 12698 #block-yui_3_17_2_1_1494601620482_29065 .intrinsic { background-color: var(--tweak-video-block-background-color); } 12699 } 12700 12701 12702 </style> 12703 12704 12705</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_29131" id="block-yui_3_17_2_1_1494601620482_29131"><div class="sqs-block-content"><div class="sqs-text-block-container"> 12706 12707 <div class="sqs-html-content" data-sqsp-text-block-content><p>And now Joe, the âI.T. Guyâ at his business has less worry: </p></div> 12708 12709 12710 12711<style id="container-styles">#block-yui_3_17_2_1_1494601620482_29131 { 12712 12713 12714 12715 } 12716 12717 #block-yui_3_17_2_1_1494601620482_29131 .sqs-html-content { 12718 12719 } 12720 12721 #block-yui_3_17_2_1_1494601620482_29131 { 12722 mix-blend-mode: var(--tweak-text-block-blend 12723 ); 12724 border-radius: var(--tweak-text-block-radius); 12725 } 12726 12727 12728 12729 12730 12731 12732 12733 12734 12735 12736</style> 12737 12738<style id="override-container-styles"> 12739 @media screen and (max-width: 767px) { 12740 12741 12742 12743#block-yui_3_17_2_1_1494601620482_29131 { 12744 12745 } 12746 } 12747 12748 12749 @media screen and (max-width: 767px) { 12750 #block-yui_3_17_2_1_1494601620482_29131 .sqs-html-content { 12751 12752 } 12753 } 12754 12755 @media screen and (max-width: 767px) { 12756 12757 12758 12759 12760 12761 12762 }</style> 12763<style class="transform-overrides-vars"> 12764 12765</style> 12766 12767 12768 12769 12770</div> 12771</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1494601620482_31301" id="block-yui_3_17_2_1_1494601620482_31301"><div class="sqs-block-content"> 12772 12773 12774 12775 12776 12777 12778 12779 12780 12781 12782 12783 12784 12785 12786 12787 12788 12789 12790 12791 12792 12793 12794 12795 12796 12797 12798 12799 12800 12801 12802 12803 12804 12805 12806 12807 12808 <div class="intrinsic" style="max-width:100%"> 12809 12810 12811 12812 <div 12813 class="embed-block-wrapper" 12814 style="padding-bottom:56.20608899297424%;" 12815 > 12816 <div 12817 class="sqs-video-wrapper" 12818 data-provider-name="YouTube" 12819 data-html="<iframe src="//www.youtube.com/embed/wL19EKw-ocY?list=PLaTa8cOjdC4d5CvLjYjTAevH9txiObObv&amp;index=3&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 12820</iframe>" 12821 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 12822 data-config-loading="" 12823 > 12824 12825 </div> 12826 </div> 12827 12828 12829 12830 12831 12832 </div> 12833 12834 12835<style class="transform-overrides-vars"> 12836 12837</style> 12838 12839 12840 12841 12842 12843 12844<style id="container-styles">#block-yui_3_17_2_1_1494601620482_31301 { 12845 12846 12847 12848 } 12849 12850 #block-yui_3_17_2_1_1494601620482_31301 .intrinsic { 12851 12852 } 12853 12854 #block-yui_3_17_2_1_1494601620482_31301 {
12855 mix-blend-mode: var(--tweak-video-block-blend); 12856 border-radius: var(--tweak-video-block-radius); 12857 } 12858 12859 12860 12861 12862 12863 12864 12865 12866 12867 12868</style> 12869 12870<style id="override-container-styles"> 12871 @media screen and (max-width: 767px) { 12872 12873 12874 12875#block-yui_3_17_2_1_1494601620482_31301 { 12876 12877 } 12878 } 12879 12880 12881 @media screen and (max-width: 767px) { 12882 #block-yui_3_17_2_1_1494601620482_31301 .intrinsic { 12883 12884 } 12885 } 12886 12887 @media screen and (max-width: 767px) { 12888 12889 12890 12891 12892 12893 12894 }</style> 12895 12896 <style>#block-yui_3_17_2_1_1494601620482_31301 { border-width: 0; height: auto; }</style> 12897 12898 12899 12900 <style> 12901 12902 12903 12904 12905 @media screen and (max-width: 767px) { 12906 #block-yui_3_17_2_1_1494601620482_31301 { background-color: transparent; } 12907 #block-yui_3_17_2_1_1494601620482_31301 .intrinsic { background-color: var(--tweak-video-block-background-color); } 12908 } 12909 12910 12911 </style> 12912 12913 12914</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_31367" id="block-yui_3_17_2_1_1494601620482_31367"><div class="sqs-block-content"><div class="sqs-text-block-container"> 12915 12916 <div class="sqs-html-content" data-sqsp-text-block-content><p> And yes, Iâm partial to animated videos:) But, animated videos work well because:</p><ul><li>They can tell a <strong>compelling story</strong> in 90 seconds or less</li><li>They <strong>take very little time </strong>on your behalf</li><li>They are <strong>cost-effective</strong></li><li>They are <strong>different </strong>and <strong>memorable</strong></li></ul><p>Now is the perfect time to <strong>stand out in a crowd</strong>, by making some <strong>animated videos</strong> that will let you stand out from a crowd, engage your soon-to-be client, and tell a <strong>story</strong>.</p><h2 class="text-align-center"><a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></h2></div> 12917 12918 12919 12920<style id="container-styles">#block-yui_3_17_2_1_1494601620482_31367 { 12921 12922 12923 12924 } 12925 12926 #block-yui_3_17_2_1_1494601620482_31367 .sqs-html-content { 12927 12928 } 12929 12930 #block-yui_3_17_2_1_1494601620482_31367 { 12931 mix-blend-mode: var(--tweak-text-block-blend 12932 ); 12933 border-radius: var(--tweak-text-block-radius); 12934 } 12935 12936 12937 12938 12939 12940 12941 12942 12943 12944 12945</style> 12946 12947<style id="override-container-styles"> 12948 @media screen and (max-width: 767px) { 12949 12950 12951 12952#block-yui_3_17_2_1_1494601620482_31367 { 12953 12954 } 12955 } 12956 12957 12958 @media screen and (max-width: 767px) { 12959 #block-yui_3_17_2_1_1494601620482_31367 .sqs-html-content { 12960 12961 } 12962 } 12963 12964 @media screen and (max-width: 767px) { 12965 12966 12967 12968 12969 12970 12971 }</style> 12972<style class="transform-overrides-vars"> 12973 12974</style> 12975 12976 12977 12978 12979</div> 12980</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494601620482_36656"><div class="sqs-block-content"> 12981 12982 12983 12984 12985 12986 12987 12988 12989 12990 12991 12992 12993 12994 12995 12996 12997 12998 12999 13000 13001 13002 13003 13004 13005 13006 13007 13008 13009 13010 13011 13012 13013 13014 13015 13016 13017 13018 13019 13020 13021 13022 13023 13024 13025 13026 13027 <div 13028 class=" 13029 image-block-outer-wrapper 13030 layout-caption-below 13031 design-layout-inline 13032 13033 13034 13035 " 13036 data-test="image-block-inline-outer-wrapper" 13037 data-sqsp-image-classic-block-layout="inline" 13038 > 13039 13040 13041 13042 13043 <figure 13044 class=" 13045 sqs-block-image-figure 13046 intrinsic 13047 " 13048 style="max-width:408px;" 13049 > 13050 13051 13052 13053 13054 13055 <a 13056 data-sqsp-image-classic-block-image-link 13057 class=" 13058 sqs-block-image-link 13059 13060 13061 13062 " 13063 href="https://yourcharlesalexander.activehosted.com/f/3" 13064 13065 > 13066 13067 <div 13068 13069 13070 class="image-block-wrapper" 13071 data-animation-role="image" 13072 13073 data-animation-override 13074 13075 > 13076 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 13077 13078 13079 13080 13081 " style=" 13082 position: relative; 13083 13084 padding-bottom:102.45098114013672%; 13085 13086 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 13087 " 13088 > 13089 13090 13091 13092 13093 13094 13095 13096 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG" data-image-dimensions="408x4
1309618" data-image-focal-point="0.5,0.5" alt="how to create video.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG" width="408" height="418" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 13097 13098 </div> 13099 </div> 13100 13101 </a> 13102 13103 13104 13105 13106 </figure> 13107 13108 13109 </div> 13110 13111 13112 13113 13114 13115 13116</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_36935" id="block-yui_3_17_2_1_1494601620482_36935"><div class="sqs-block-content"><div class="sqs-text-block-container"> 13117 13118 <div class="sqs-html-content" data-sqsp-text-block-content><h2 class="text-align-center">Click below for the done-for-you version of video content.</h2></div> 13119 13120 13121 13122<style id="container-styles">#block-yui_3_17_2_1_1494601620482_36935 { 13123 13124 13125 13126 } 13127 13128 #block-yui_3_17_2_1_1494601620482_36935 .sqs-html-content { 13129 13130 } 13131 13132 #block-yui_3_17_2_1_1494601620482_36935 { 13133 mix-blend-mode: var(--tweak-text-block-blend 13134 ); 13135 border-radius: var(--tweak-text-block-radius); 13136 } 13137 13138 13139 13140 13141 13142 13143 13144 13145 13146 13147</style> 13148 13149<style id="override-container-styles"> 13150 @media screen and (max-width: 767px) { 13151 13152 13153 13154#block-yui_3_17_2_1_1494601620482_36935 { 13155 13156 } 13157 } 13158 13159 13160 @media screen and (max-width: 767px) { 13161 #block-yui_3_17_2_1_1494601620482_36935 .sqs-html-content { 13162 13163 } 13164 } 13165 13166 @media screen and (max-width: 767px) { 13167 13168 13169 13170 13171 13172 13173 }</style> 13174<style class="transform-overrides-vars"> 13175 13176</style> 13177 13178 13179 13180 13181</div> 13182</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494601620482_43874"><div class="sqs-block-content"> 13183 13184 13185 13186 13187 13188 13189 13190 13191 13192 13193 13194 13195 13196 13197 13198 13199 13200 13201 13202 13203 13204 13205 13206 13207 13208 13209 13210 13211 13212 13213 13214 13215 13216 13217 13218 13219 13220 13221 13222 13223 13224 13225 13226 13227 13228 13229 <div 13230 class=" 13231 image-block-outer-wrapper 13232 layout-caption-below 13233 design-layout-inline 13234 13235 13236 13237 " 13238 data-test="image-block-inline-outer-wrapper" 13239 data-sqsp-image-classic-block-layout="inline" 13240 > 13241 13242 13243 13244 13245 <figure 13246 class=" 13247 sqs-block-image-figure 13248 intrinsic 13249 " 13250 style="max-width:930px;" 13251 > 13252 13253 13254 13255 13256 13257 <a 13258 data-sqsp-image-classic-block-image-link 13259 class=" 13260 sqs-block-image-link 13261 13262 13263 13264 " 13265 href="https://yourcharlesalexander.activehosted.com/f/7" 13266 13267 > 13268 13269 <div 13270 13271 13272 class="image-block-wrapper" 13273 data-animation-role="image" 13274 13275 data-animation-override 13276 13277 > 13278 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 13279 13280 13281 13282 13283 " style=" 13284 position: relative; 13285 13286 padding-bottom:19.56989288330078%; 13287 13288 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 13289 " 13290 > 13291 13292 13293 13294 13295 13296 13297 13298 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/h
13298ow+does+this+work+button.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png" data-image-dimensions="930x182" data-image-focal-point="0.5,0.5" alt="how does this work button.png" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png" width="930" height="182" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 13299 13300 </div> 13301 </div> 13302 13303 </a> 13304 13305 13306 13307 13308 </figure> 13309 13310 13311 </div> 13312 13313 13314 13315 13316 13317 13318</div></div></div></div></div></div> 13319 13320</div> 13321 13322<a class="blog-more-link" href="/blog/2017/5/12/one-simple-way-your-it-business-can-look-innovative-in-a-competitive-market" data-animation-role="content">Read More</a> 13323 13324 13325 </div> 13326 </article> 13327 13328 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 13329 13330 <div class="blog-single-column--text"> 13331 <div class="blog-meta-section"> 13332 <span class="blog-meta-primary"> 13333 13334 13335 <span class="blog-author">Charles Alexander</span> 13336 13337 <time class="blog-date" pubdate data-animation-role="date">5/8/17</time> 13338 </span> 13339 <span class="blog-meta-delimiter"></span> 13340 13341 <span class="blog-meta-secondary"> 13342 13343 13344 <span class="blog-author">Charles Alexander</span> 13345 13346 <time class="blog-date" pubdate data-animation-role="date">5/8/17</time> 13347 </span> 13348 13349 13350 13351</div> 13352<h1 class="blog-title"> 13353 13354 <a href="/blog/2017/5/8/3-ways-you-are-destroying-your-marketing" data-no-animation> 13355 13356 3 Ways You are Destroying Your Marketing 13357 </a> 13358</h1> 13359<div class="blog-excerpt"> 13360 <div class="blog-excerpt-wrapper"></div> 13361 13362 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1494296926055" id="item-59112168f5e2315080014f0f"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494294841695_19109"><div class="sqs-block-content"> 13363 13364 13365 13366 13367 13368 13369 13370 13371 13372 13373 13374 13375 13376 13377 13378 13379 13380 13381 13382 13383 13384 13385 13386 13387 13388 13389 13390 13391 13392 13393 13394 13395 13396 13397 13398 13399 13400 13401 13402 13403 13404 13405 13406 13407 13408 13409 <div 13410 class=" 13411 image-block-outer-wrapper 13412 layout-caption-below 13413 design-layout-inline 13414 13415 13416 13417 " 13418 data-test="image-block-inline-outer-wrapper" 13419 data-sqsp-image-classic-block-layout="inline" 13420 > 13421 13422 13423 13424 13425 <figure 13426 class=" 13427 sqs-block-image-figure 13428 intrinsic 13429 " 13430 style="max-width:1920px;" 13431 > 13432 13433 13434 13435 13436 13437 13438 13439 <div 13440 13441 13442 class="image-block-wrapper" 13443 data-animation-role="image" 13444 13445 data-animation-override 13446 13447 > 13448 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 13449 13450 13451 13452 13453 " style=" 13454 position: relative; 13455 13456 padding-bottom:65.98958587646484%; 13457 13458 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 13459 " 13460 > 13461 13462 13463 13464 13465 13466 13467 13468 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg" data-image-dimensions="1920x1267" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg" width="1920" height="1267" alt="" sizes="(max-width: 640px) 100v
13468w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494295419464-O9VUBS8KFVQXBOMD3C15/image-asset.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 13469 13470 </div> 13471 </div> 13472 13473 13474 13475 13476 13477 13478 </figure> 13479 13480 13481 </div> 13482 13483 13484 13485 13486 13487 13488</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="0cec9cfbdd1dbb4af5bd" id="block-0cec9cfbdd1dbb4af5bd"><div class="sqs-block-content"><div class="sqs-text-block-container"> 13489 13490 <div class="sqs-html-content" data-sqsp-text-block-content><p>In 2000, I heard about this cool new diet called the Atkins Diet. </p><p>Supposedly you could eat all the meat and green stuff you wanted and lose weight.</p><p>You had me at meat!</p><p>I didnât really need to shed a lot of pounds, but I was always looking to get in good shape and stay there.</p><p>In one week I had lost 8 lbs! Unfortunately, the following week I gained 10 lbs:(</p><p>Quite honestly,<strong> I didnât really understand how this diet worked.</strong></p><p>Over the years I tried a few other fads, but <strong>I always had unrealistic expectations</strong> and <strong>never quite stuck with them long enough.</strong></p><p>A few years ago my wife and I watched âFat, Sick, and Nearly Deadâ. This is a documentary about all the bad stuff we put in our bodies and how one gentleman got better by juicing.</p><p>And then an idea went off like a light bulb overhead. Or in my case a dimly lit fluorescent bulb, but a bulb nonetheless. </p><p>Eat healthy food and exercise consistently! Why didnât someone just say that before?:)</p><p>My wife got even better results by going to Boot Camp workouts. Boot Camp is like CrossFitâs little brother. After having three kids, she decided she didnât like what she saw in the mirror, so she did something about it.</p><p>Now sheâs ripped!</p><p>This all reminds me of your marketing.</p><p>Youâve probably tiptoed around different marketing efforts.</p><p>Youâre not necessarily âout of shapeâ in the marketing department, but want to get in great shape and stay there.</p><p>Unfortunately, you are destroying your marketing efforts like I was my health, for the same reasons.</p><p><strong>1. You jump into a marketing campaign without understanding it</strong></p><p>(Related: <a target="_blank" href="https://www.linkedin.com/post/edit/6235146037183422465">The Silly Mistake That FINANCIAL ADVISORS Make With VIDEO</a>)</p><p>Someone promised you unlimited leads, as long as you followed their simple 128 step program. </p><p>Sounded good in the webinar. Now you have this massive new task list that youâre sure a NASA scientist couldnât understand.</p><p><strong>You need to</strong> at least have a basic level understanding of the marketing you are using or you will not stick with it.</p><p><strong>2. You have unrealistic expectations</strong></p><p>(Related: <a target="_blank" href="https://www.linkedin.com/pulse/insurance-agents-can-easily-do-increase-renewals-leads-alexander">INSURANCE AGENTS can easily do this to increase RENEWALS and LEADS</a>)</p><p>For example, if you are a financial advisor and you go in with the expectation that a single piece of marketing, used once or twice, will result in 2-3 new sales, you will almost always be disappointed. </p><p>Letâs say a new client is valued at $3K/year and you want 3 new customers from doing a $799 video you are really looking for a 1,000% return on investment!!! </p><p>That may be a little unrealistic, especially when your goal is to get an 8-12% ROI for your own clients in the stock market:)</p><p><strong>You need to</strong> expect that your ROI may take longer than you want, but if you stick with it, you can get steady stock market-like results.</p><p><strong>3. You donât stick with the program</strong></p><p>(Related: <a target="_blank" href="https://www.linkedin.com/pulse/mortgage-brokers-u
13490sing-animated-video-stand-out-charles-alexander">MORTGAGE BROKERS are using ANIMATED VIDEO to STAND OUT</a>)</p><p>If you are easily discouraged at the first bump in the road, i.e. âthat last LinkedIn article didnât get as many likes, so LinkedIn must not be working anymoreâ you can derail all the good work you have been doing.</p><p><strong>You need to</strong> know that one bad outing shouldnât make you quit.</p><p><strong>Bonus</strong> - If you want to get great results with your marketing like my wife did with Boot Camp, video is your tool.</p></div> 13491 13492 13493 13494<style id="container-styles">#block-0cec9cfbdd1dbb4af5bd { 13495 13496 13497 13498 } 13499 13500 #block-0cec9cfbdd1dbb4af5bd .sqs-html-content { 13501 13502 } 13503 13504 #block-0cec9cfbdd1dbb4af5bd { 13505 mix-blend-mode: var(--tweak-text-block-blend 13506 ); 13507 border-radius: var(--tweak-text-block-radius); 13508 } 13509 13510 13511 13512 13513 13514 13515 13516 13517 13518 13519</style> 13520 13521<style id="override-container-styles"> 13522 @media screen and (max-width: 767px) { 13523 13524 13525 13526#block-0cec9cfbdd1dbb4af5bd { 13527 13528 } 13529 } 13530 13531 13532 @media screen and (max-width: 767px) { 13533 #block-0cec9cfbdd1dbb4af5bd .sqs-html-content { 13534 13535 } 13536 } 13537 13538 @media screen and (max-width: 767px) { 13539 13540 13541 13542 13543 13544 13545 }</style> 13546<style class="transform-overrides-vars"> 13547 13548</style> 13549 13550 13551 13552 13553</div> 13554</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_4_1494294841695_12703" id="block-yui_3_17_2_4_1494294841695_12703"><div class="sqs-block-content"> 13555 13556 13557 13558 13559 13560 13561 13562 13563 13564 13565 13566 13567 13568 13569 13570 13571 13572 13573 13574 13575 13576 13577 13578 13579 13580 13581 13582 13583 13584 13585 13586 13587 13588 13589 13590 13591 <div class="intrinsic" style="max-width:100%"> 13592 13593 13594 13595 <div 13596 class="embed-block-wrapper" 13597 style="padding-bottom:56.20608899297424%;" 13598 > 13599 <div 13600 class="sqs-video-wrapper" 13601 data-provider-name="YouTube" 13602 data-html="<iframe src="//www.youtube.com/embed/WBrMEN01YGE?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 13603</iframe>" 13604 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 13605 data-config-loading="" 13606 > 13607 13608 </div> 13609 </div> 13610 13611 13612 13613 13614 13615 </div> 13616 13617 13618<style class="transform-overrides-vars"> 13619 13620</style> 13621 13622 13623 13624 13625 13626 13627<style id="container-styles">#block-yui_3_17_2_4_1494294841695_12703 { 13628 13629 13630 13631 } 13632 13633 #block-yui_3_17_2_4_1494294841695_12703 .intrinsic { 13634 13635 } 13636 13637 #block-yui_3_17_2_4_1494294841695_12703 { 13638 mix-blend-mode: var(--tweak-video-block-blend); 13639 border-radius: var(--tweak-video-block-radius); 13640 } 13641 13642 13643 13644 13645 13646 13647 13648 13649 13650 13651</style> 13652 13653<style id="override-container-styles"> 13654 @media screen and (max-width: 767px) { 13655 13656 13657 13658#block-yui_3_17_2_4_1494294841695_12703 { 13659 13660 } 13661 } 13662 13663 13664 @media screen and (max-width: 767px) { 13665 #block-yui_3_17_2_4_1494294841695_12703 .intrinsic { 13666 13667 } 13668 } 13669 13670 @media screen and (max-width: 767px) { 13671 13672 13673 13674 13675 13676 13677 }</style> 13678 13679 <style>#block-yui_3_17_2_4_1494294841695_12703 { border-width: 0; height: auto; }</style> 13680 13681 13682 13683 <style> 13684 13685 13686 13687 13688 @media screen and (max-width: 767px) { 13689 #block-yui_3_17_2_4_1494294841695_12703 { background-color: transparent; } 13690 #block-yui_3_17_2_4_1494294841695_12703 .intrinsic { background-color: var(--tweak-vi
13690deo-block-background-color); } 13691 } 13692 13693 13694 </style> 13695 13696 13697</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_4_1494294841695_12770" id="block-yui_3_17_2_4_1494294841695_12770"><div class="sqs-block-content"><div class="sqs-text-block-container"> 13698 13699 <div class="sqs-html-content" data-sqsp-text-block-content><p>Now like Boot Camp, you do it just once and expect to be ripped. </p><p>You will need a couple of videos and use them regularly.</p><p>Your videos can be used with:</p><ul><li>Social Media</li><li>Email Marketing</li><li>Presentations</li><li>Email Follow-up</li><li>Websites</li></ul><p>If you decide to not to get with the program of developing good marketing habits and sticking with them, your business could soon be âFat, Sick, and Nearly Deadâ!</p><p> <a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></p></div> 13700 13701 13702 13703<style id="container-styles">#block-yui_3_17_2_4_1494294841695_12770 { 13704 13705 13706 13707 } 13708 13709 #block-yui_3_17_2_4_1494294841695_12770 .sqs-html-content { 13710 13711 } 13712 13713 #block-yui_3_17_2_4_1494294841695_12770 { 13714 mix-blend-mode: var(--tweak-text-block-blend 13715 ); 13716 border-radius: var(--tweak-text-block-radius); 13717 } 13718 13719 13720 13721 13722 13723 13724 13725 13726 13727 13728</style> 13729 13730<style id="override-container-styles"> 13731 @media screen and (max-width: 767px) { 13732 13733 13734 13735#block-yui_3_17_2_4_1494294841695_12770 { 13736 13737 } 13738 } 13739 13740 13741 @media screen and (max-width: 767px) { 13742 #block-yui_3_17_2_4_1494294841695_12770 .sqs-html-content { 13743 13744 } 13745 } 13746 13747 @media screen and (max-width: 767px) { 13748 13749 13750 13751 13752 13753 13754 }</style> 13755<style class="transform-overrides-vars"> 13756 13757</style> 13758 13759 13760 13761 13762</div> 13763</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494294841695_27932"><div class="sqs-block-content"> 13764 13765 13766 13767 13768 13769 13770 13771 13772 13773 13774 13775 13776 13777 13778 13779 13780 13781 13782 13783 13784 13785 13786 13787 13788 13789 13790 13791 13792 13793 13794 13795 13796 13797 13798 13799 13800 13801 13802 13803 13804 13805 13806 13807 13808 13809 13810 <div 13811 class=" 13812 image-block-outer-wrapper 13813 layout-caption-below 13814 design-layout-inline 13815 13816 13817 13818 " 13819 data-test="image-block-inline-outer-wrapper" 13820 data-sqsp-image-classic-block-layout="inline" 13821 > 13822 13823 13824 13825 13826 <figure 13827 class=" 13828 sqs-block-image-figure 13829 intrinsic 13830 " 13831 style="max-width:418px;" 13832 > 13833 13834 13835 13836 13837 13838 <a 13839 data-sqsp-image-classic-block-image-link 13840 class=" 13841 sqs-block-image-link 13842 13843 13844 13845 " 13846 href="https://yourcharlesalexander.activehosted.com/f/3" 13847 13848 > 13849 13850 <div 13851 13852 13853 class="image-block-wrapper" 13854 data-animation-role="image" 13855 13856 data-animation-override 13857 13858 > 13859 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 13860 13861 13862 13863 13864 " style=" 13865 position: relative; 13866 13867 padding-bottom:101.67463684082031%; 13868 13869 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 13870 " 13871 > 13872 13873 13874 13875 13876 13877 13878 13879 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG" data-image-dimensions="418x425" data-image-focal-point="0.5,0.5" alt="how to create your own video guide.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG" width="418" height="425" alt="" sizes="(max-width: 640px) 100v
13879w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296844963-NM1AF36X145E7UPFINXK/how+to+create+your+own+video+guide.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 13880 13881 </div> 13882 </div> 13883 13884 </a> 13885 13886 13887 13888 13889 </figure> 13890 13891 13892 </div> 13893 13894 13895 13896 13897 13898 13899</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494294841695_28210" id="block-yui_3_17_2_1_1494294841695_28210"><div class="sqs-block-content"><div class="sqs-text-block-container"> 13900 13901 <div class="sqs-html-content" data-sqsp-text-block-content><p>Or have someone <strong>do it for you</strong>, so you can spend more time running your business:)</p></div> 13902 13903 13904 13905<style id="container-styles">#block-yui_3_17_2_1_1494294841695_28210 { 13906 13907 13908 13909 } 13910 13911 #block-yui_3_17_2_1_1494294841695_28210 .sqs-html-content { 13912 13913 } 13914 13915 #block-yui_3_17_2_1_1494294841695_28210 { 13916 mix-blend-mode: var(--tweak-text-block-blend 13917 ); 13918 border-radius: var(--tweak-text-block-radius); 13919 } 13920 13921 13922 13923 13924 13925 13926 13927 13928 13929 13930</style> 13931 13932<style id="override-container-styles"> 13933 @media screen and (max-width: 767px) { 13934 13935 13936 13937#block-yui_3_17_2_1_1494294841695_28210 { 13938 13939 } 13940 } 13941 13942 13943 @media screen and (max-width: 767px) { 13944 #block-yui_3_17_2_1_1494294841695_28210 .sqs-html-content { 13945 13946 } 13947 } 13948 13949 @media screen and (max-width: 767px) { 13950 13951 13952 13953 13954 13955 13956 }</style> 13957<style class="transform-overrides-vars"> 13958 13959</style> 13960 13961 13962 13963 13964</div> 13965</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494294841695_34417"><div class="sqs-block-content"> 13966 13967 13968 13969 13970 13971 13972 13973 13974 13975 13976 13977 13978 13979 13980 13981 13982 13983 13984 13985 13986 13987 13988 13989 13990 13991 13992 13993 13994 13995 13996 13997 13998 13999 14000 14001 14002 14003 14004 14005 14006 14007 14008 14009 14010 14011 14012 <div 14013 class=" 14014 image-block-outer-wrapper 14015 layout-caption-below 14016 design-layout-inline 14017 14018 14019 14020 " 14021 data-test="image-block-inline-outer-wrapper" 14022 data-sqsp-image-classic-block-layout="inline" 14023 > 14024 14025 14026 14027 14028 <figure 14029 class=" 14030 sqs-block-image-figure 14031 intrinsic 14032 " 14033 style="max-width:686px;" 14034 > 14035 14036 14037 14038 14039 14040 <a 14041 data-sqsp-image-classic-block-image-link 14042 class=" 14043 sqs-block-image-link 14044 14045 14046 14047 " 14048 href="https://yourcharlesalexander.activehosted.com/f/7" 14049 14050 > 14051 14052 <div 14053 14054 14055 class="image-block-wrapper" 14056 data-animation-role="image" 14057 14058 data-animation-override 14059 14060 > 14061 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 14062 14063 14064 14065 14066 " style=" 14067 position: relative; 14068 14069 padding-bottom:19.24198341369629%; 14070 14071 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 14072 " 14073 > 14074 14075 14076 14077 14078 14079 14080 14081 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png" data-image-dimensions="686x132" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png" width="686" height="132" alt="" sizes="(max-width: 640px) 100v
14081w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494296898899-0XZE6IGHMJHSGD8CR0IK/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 14082 14083 </div> 14084 </div> 14085 14086 </a> 14087 14088 14089 14090 14091 </figure> 14092 14093 14094 </div> 14095 14096 14097 14098 14099 14100 14101</div></div></div></div></div></div> 14102 14103</div> 14104 14105<a class="blog-more-link" href="/blog/2017/5/8/3-ways-you-are-destroying-your-marketing" data-animation-role="content">Read More</a> 14106 14107 14108 </div> 14109 </article> 14110 14111 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 14112 14113 <div class="blog-single-column--text"> 14114 <div class="blog-meta-section"> 14115 <span class="blog-meta-primary"> 14116 14117 14118 <span class="blog-author">Charles Alexander</span> 14119 14120 <time class="blog-date" pubdate data-animation-role="date">5/5/17</time> 14121 </span> 14122 <span class="blog-meta-delimiter"></span> 14123 14124 <span class="blog-meta-secondary"> 14125 14126 14127 <span class="blog-author">Charles Alexander</span> 14128 14129 <time class="blog-date" pubdate data-animation-role="date">5/5/17</time> 14130 </span> 14131 14132 14133 14134</div> 14135<h1 class="blog-title"> 14136 14137 <a href="/blog/2017/5/5/the-simple-secret-that-helps-attorneys-increase-revenue" data-no-animation> 14138 14139 The SIMPLE SECRET that helps ATTORNEYS increase REVENUE 14140 </a> 14141</h1> 14142<div class="blog-excerpt"> 14143 <div class="blog-excerpt-wrapper"></div> 14144 14145 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1494003202715" id="item-590ca90a893fc0ef1a3cbcda"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494000377666_36480"><div class="sqs-block-content"> 14146 14147 14148 14149 14150 14151 14152 14153 14154 14155 14156 14157 14158 14159 14160 14161 14162 14163 14164 14165 14166 14167 14168 14169 14170 14171 14172 14173 14174 14175 14176 14177 14178 14179 14180 14181 14182 14183 14184 14185 14186 14187 14188 14189 14190 14191 14192 <div 14193 class=" 14194 image-block-outer-wrapper 14195 layout-caption-below 14196 design-layout-inline 14197 14198 14199 14200 " 14201 data-test="image-block-inline-outer-wrapper" 14202 data-sqsp-image-classic-block-layout="inline" 14203 > 14204 14205 14206 14207 14208 <figure 14209 class=" 14210 sqs-block-image-figure 14211 intrinsic 14212 " 14213 style="max-width:960px;" 14214 > 14215 14216 14217 14218 14219 14220 14221 14222 <div 14223 14224 14225 class="image-block-wrapper" 14226 data-animation-role="image" 14227 14228 data-animation-override 14229 14230 > 14231 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 14232 14233 14234 14235 14236 " style=" 14237 position: relative; 14238 14239 padding-bottom:66.66667175292969%; 14240 14241 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 14242 " 14243 > 14244 14245 14246 14247 14248 14249 14250 14251 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y
142516D/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg" data-image-dimensions="960x640" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg" width="960" height="640" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002498173-QD4QMSSDUS87IJI99Y6D/image-asset.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 14252 14253 </div> 14254 </div> 14255 14256 14257 14258 14259 14260 14261 </figure> 14262 14263 14264 </div> 14265 14266 14267 14268 14269 14270 14271</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="48b89a482ce732ed770a" id="block-48b89a482ce732ed770a"><div class="sqs-block-content"><div class="sqs-text-block-container"> 14272 14273 <div class="sqs-html-content" data-sqsp-text-block-content><p>Running a law firm has become more <strong>competitive </strong>than ever.</p><p>TV, billboards, and the radio are full of law firms that âfightâ for you. </p><p>It seems to be <strong>harder </strong>than ever to stand out in a noisy crowd.</p><p>The days of simply having a yellow page ad are over.</p><p>You canât really <strong>outspend </strong>the big firms and you canât spend all of your time playing â<strong>marketer</strong>â.</p><p>However, there is <strong>one surefire way</strong> to show potential clients you are different.</p><p>STORYTELLING!</p><p>Take Pixar movies for example. </p><p>I have noticed a very familiar theme throughout all of them. </p><p>The main character always has a <strong>problem</strong>, they are helped by an advisor with a <strong>solution</strong>, and there is a <strong>happy ending</strong>. </p><p>The roles are interchangeable with talking cars, toy cowboys, or a clown fish.</p><p>Speaking of clown fish, take Finding Nemo for example:</p><ul><li><strong>The Main Character</strong> - Marlin (Nemoâs dad)</li><li><strong>The Problem</strong> - Nemo was captured by scuba divers, so Marlin has to find Nemo</li><li><strong>The Advisor</strong> - Dory, the helpful new friend</li><li><strong>The Solution</strong> - Dory helps Marlin swim to Australia through the East Australian Current to find Nemo</li><li><strong>The Results</strong> - Marlin and Nemo are reunited with the help of Dory and they all live happily ever after. Or at least until the sequel.</li></ul><p>This <strong>story </strong>is very similar to the way you help your client. They have a problem, you help them with a solution, and there is a happy ending. </p><p>Stories connect and sell. </p><p>By the way, stories sell 118% better than facts! </p><p>Iâve noticed several highly skilled law offices have videos that talk all about themselves.</p><p>They have:</p><ul><li>Years of experience</li><li>A dedicated team</li><li>Good track record</li><li>To âfightâ for you!</li></ul><p>All good things by the way.</p><p>The issue? </p><p>Most of those things are <strong>not client centered</strong>. The client wants an awesome attorney in their corner, however, they are focused on their problems, and want to know that you understand them.</p><p>Stating facts, especially facts about yourself, doesnât assure them of much.</p><p>Telling them a story where they are the hero, reassures them that you understand what they are going through and makes them comfortable with you!</p><p>Check out how The Collier Firm is using a video to tell their customerâs story.</p></div> 14274 14275 14276 14277<style id="container-styles">#block-48b89a482ce732ed770a { 14278 14279 14280 14281 } 14282 14283 #block-48b89a482ce732ed770a .sqs-html-content { 14284 14285 } 14286 14287 #block-48b89a482ce732ed770a { 14288 mix-blend-mode: var(--tweak-text-block-blend 14289 ); 14290 border-radius: var(--tweak-text-block-radius); 14291 } 14292 14293 14294 14295 14296 14297 14298 14299 14300 14301 14302</style> 14303 14304<style id="override-container-styles"> 14305 @media screen and (max-width: 767px) { 14306 14307 14308 14309#block-48b89a482ce732ed770a { 14310 14311 } 14312 } 14313 14314 14315 @media screen and (max-width: 767px) { 14316 #block-48b89a482ce732ed770a .sqs-html-content { 14317 14318 } 14319 } 14320 14321 @media screen and (max-width: 767px) { 14322 14323 14324 14325 14326 14327 14328 }</style> 14329<style class="transform-overrides-vars"> 14330 14331</style> 14332 14333 14334 14335 14336</div> 14337</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1494000377666_42315" id="block-yui_3_17_2_1_1494000377666_42315"><div class="sqs-block-content"> 14338 14339 14340 14341 14342 14343 14344 14345 14346 14347 14348 14349 14350 14351 14352 14353 14354 14355 14356 14357 14358 14359 14360 14361 14362 14363 14364 14365 14366 14367 14368 14369 14370 14371 14372 14373 14374 <div class="intrinsic" style="max-width:100%"> 14375 14376 14377 14378 <div 14379 class="embed-block-wrapper" 14380 style="padding-bottom:56.20608899297424%;" 14381 > 14382 <div 14383 class="sqs-video-wrapper" 14384 data-provider-name="YouTube" 14385 data-html="<iframe src="//www.youtube.com/embed/HC_xpwyrE80?t&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 14386</iframe>" 14387 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 14388 data-config-loading="" 14389 > 14390 14391 </div> 14392 </div> 14393 14394 14395 14396 14397 14398 </div> 14399 14400 14401<style class="transform-overrides-vars"> 14402 14403</style> 14404 14405 14406 14407 14408 14409 14410<style id="container-styles">#block-yui_3_17_2_1_1494000377666_42315 { 14411 14412 14413 14414 } 14415 14416 #block-yui_3_17_2_1_1494000377666_42315 .intrinsic { 14417 14418 } 14419 14420 #block-yui_3_17_2_1_1494000377666_42315 {
14421 mix-blend-mode: var(--tweak-video-block-blend); 14422 border-radius: var(--tweak-video-block-radius); 14423 } 14424 14425 14426 14427 14428 14429 14430 14431 14432 14433 14434</style> 14435 14436<style id="override-container-styles"> 14437 @media screen and (max-width: 767px) { 14438 14439 14440 14441#block-yui_3_17_2_1_1494000377666_42315 { 14442 14443 } 14444 } 14445 14446 14447 @media screen and (max-width: 767px) { 14448 #block-yui_3_17_2_1_1494000377666_42315 .intrinsic { 14449 14450 } 14451 } 14452 14453 @media screen and (max-width: 767px) { 14454 14455 14456 14457 14458 14459 14460 }</style> 14461 14462 <style>#block-yui_3_17_2_1_1494000377666_42315 { border-width: 0; height: auto; }</style> 14463 14464 14465 14466 <style> 14467 14468 14469 14470 14471 @media screen and (max-width: 767px) { 14472 #block-yui_3_17_2_1_1494000377666_42315 { background-color: transparent; } 14473 #block-yui_3_17_2_1_1494000377666_42315 .intrinsic { background-color: var(--tweak-video-block-background-color); } 14474 } 14475 14476 14477 </style> 14478 14479 14480</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494000377666_42381" id="block-yui_3_17_2_1_1494000377666_42381"><div class="sqs-block-content"><div class="sqs-text-block-container"> 14481 14482 <div class="sqs-html-content" data-sqsp-text-block-content><ul><li><strong>The Main Character</strong> - Jason and Amy</li><li><strong>The Problem </strong>- They were in an accident, Jason was seriously injured, and Amy was overwhelmed</li><li><strong>The Advisor </strong>- The Collier Firm</li><li><strong>The Solution</strong> - Winston Collier listened to Jason and Amy, cared about their needs, and kept them informed throughout the process</li><li><strong>The Results</strong> - They got them the money they needed to get through this difficult time and Jason is on the road to recovery</li></ul><p>Check out what Winston Collier has to say about it too.<br /><em>(This is not for self-promotion, but to drive the point about storytelling. Well, that and maybe a little self-promotion:)</em></p></div> 14483 14484 14485 14486<style id="container-styles">#block-yui_3_17_2_1_1494000377666_42381 { 14487 14488 14489 14490 } 14491 14492 #block-yui_3_17_2_1_1494000377666_42381 .sqs-html-content { 14493 14494 } 14495 14496 #block-yui_3_17_2_1_1494000377666_42381 { 14497 mix-blend-mode: var(--tweak-text-block-blend 14498 ); 14499 border-radius: var(--tweak-text-block-radius); 14500 } 14501 14502 14503 14504 14505 14506 14507 14508 14509 14510 14511</style> 14512 14513<style id="override-container-styles"> 14514 @media screen and (max-width: 767px) { 14515 14516 14517 14518#block-yui_3_17_2_1_1494000377666_42381 { 14519 14520 } 14521 } 14522 14523 14524 @media screen and (max-width: 767px) { 14525 #block-yui_3_17_2_1_1494000377666_42381 .sqs-html-content { 14526 14527 } 14528 } 14529 14530 @media screen and (max-width: 767px) { 14531 14532 14533 14534 14535 14536 14537 }</style> 14538<style class="transform-overrides-vars"> 14539 14540</style> 14541 14542 14543 14544 14545</div> 14546</div></div><div class="sqs-block image-block sqs-block-image sqs-col-6 span-6 float float-left" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494000377666_25946"><div class="sqs-block-content"> 14547 14548 14549 14550 14551 14552 14553 14554 14555 14556 14557 14558 14559 14560 14561 14562 14563 14564 14565 14566 14567 14568 14569 14570 14571 14572 14573 14574 14575 14576 14577 14578 14579 14580 14581 14582 14583 14584 14585 14586 14587 14588 14589 14590 14591 14592 14593 <div 14594 class=" 14595 image-block-outer-wrapper 14596 layout-caption-below 14597 design-layout-inline 14598 14599 14600 14601 " 14602 data-test="image-block-inline-outer-wrapper" 14603 data-sqsp-image-classic-block-layout="inline" 14604 > 14605 14606 14607 14608 14609 <figure 14610 class=" 14611 sqs-block-image-figure 14612 intrinsic 14613 "
14614 style="max-width:200px;" 14615 > 14616 14617 14618 14619 14620 14621 14622 14623 <div 14624 14625 14626 class="image-block-wrapper" 14627 data-animation-role="image" 14628 14629 data-animation-override 14630 14631 > 14632 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 14633 14634 14635 14636 14637 " style=" 14638 position: relative; 14639 14640 padding-bottom:100%; 14641 14642 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 14643 " 14644 > 14645 14646 14647 14648 14649 14650 14651 14652 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg" data-image-dimensions="200x200" data-image-focal-point="0.5,0.5" alt="Winston Collier.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg" width="200" height="200" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 14653 14654 </div> 14655 </div> 14656 14657 14658 14659 14660 14661 14662 </figure> 14663 14664 14665 </div> 14666 14667 14668 14669 14670 14671 14672</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494000377666_30823" id="block-yui_3_17_2_1_1494000377666_30823"><div class="sqs-block-content"><div class="sqs-text-block-container"> 14673 14674 <div class="sqs-html-content" data-sqsp-text-block-content><p>"Charles created a video for my firm that very powerfully tells a <strong>story </strong>surrounding the services that my firm offers to possible clients. I was able to <strong>run it on a loop inside waiting areas of local businesses</strong>. I have had a <strong>wonderful response</strong> to these videos and would recommend Charles to anyone that needs help telling their business' <strong>story </strong>to prospective <strong>clients and customers</strong>."</p><p>Â </p><p>He has a strategy for using this <strong>
14674video </strong>and is getting business as a result.</p><p>So think about your firm.</p><ul><li>Does your <strong>website </strong>tell a story?</li><li>Does your <strong>marketing </strong>tell a story?</li><li>Does the <strong>video </strong>you use tell a story? If it does, whose story is it; yours or your customerâs story? <strong>And by the way, 70% of online traffic is video!</strong></li></ul><p>If the answer is no, then it is time to tell a story that connects with your customer and gives them a happy ending.</p><p class="text-align-center"><a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></p></div> 14675 14676 14677 14678<style id="container-styles">#block-yui_3_17_2_1_1494000377666_30823 { 14679 14680 14681 14682 } 14683 14684 #block-yui_3_17_2_1_1494000377666_30823 .sqs-html-content { 14685 14686 } 14687 14688 #block-yui_3_17_2_1_1494000377666_30823 { 14689 mix-blend-mode: var(--tweak-text-block-blend 14690 ); 14691 border-radius: var(--tweak-text-block-radius); 14692 } 14693 14694 14695 14696 14697 14698 14699 14700 14701 14702 14703</style> 14704 14705<style id="override-container-styles"> 14706 @media screen and (max-width: 767px) { 14707 14708 14709 14710#block-yui_3_17_2_1_1494000377666_30823 { 14711 14712 } 14713 } 14714 14715 14716 @media screen and (max-width: 767px) { 14717 #block-yui_3_17_2_1_1494000377666_30823 .sqs-html-content { 14718 14719 } 14720 } 14721 14722 @media screen and (max-width: 767px) { 14723 14724 14725 14726 14727 14728 14729 }</style> 14730<style class="transform-overrides-vars"> 14731 14732</style> 14733 14734 14735 14736 14737</div> 14738</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494000377666_45486"><div class="sqs-block-content"> 14739 14740 14741 14742 14743 14744 14745 14746 14747 14748 14749 14750 14751 14752 14753 14754 14755 14756 14757 14758 14759 14760 14761 14762 14763 14764 14765 14766 14767 14768 14769 14770 14771 14772 14773 14774 14775 14776 14777 14778 14779 14780 14781 14782 14783 14784 14785 <div 14786 class=" 14787 image-block-outer-wrapper 14788 layout-caption-below 14789 design-layout-inline 14790 14791 14792 14793 " 14794 data-test="image-block-inline-outer-wrapper" 14795 data-sqsp-image-classic-block-layout="inline" 14796 > 14797 14798 14799 14800 14801 <figure 14802 class=" 14803 sqs-block-image-figure 14804 intrinsic 14805 " 14806 style="max-width:408px;" 14807 > 14808 14809 14810 14811 14812 14813 <a 14814 data-sqsp-image-classic-block-image-link 14815 class=" 14816 sqs-block-image-link 14817 14818 14819 14820 " 14821 href="https://yourcharlesalexander.activehosted.com/f/3" 14822 14823 > 14824 14825 <div 14826 14827 14828 class="image-block-wrapper" 14829 data-animation-role="image" 14830 14831 data-animation-override 14832 14833 > 14834 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 14835 14836 14837 14838 14839 " style=" 14840 position: relative; 14841 14842 padding-bottom:102.45098114013672%; 14843 14844 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 14845 " 14846 > 14847 14848 14849 14850 14851 14852 14853 14854 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG" data-image-dimensions="408x418" data-image-focal-point="0.5,0.5" alt="how to create video.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG" width="408" height="418" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100v
14854w, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 14855 14856 </div> 14857 </div> 14858 14859 </a> 14860 14861 14862 14863 14864 </figure> 14865 14866 14867 </div> 14868 14869 14870 14871 14872 14873 14874</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494000377666_45765" id="block-yui_3_17_2_1_1494000377666_45765"><div class="sqs-block-content"><div class="sqs-text-block-container"> 14875 14876 <div class="sqs-html-content" data-sqsp-text-block-content><p>Or have someone <strong>do it for you</strong>, so you can spend more time running your business:)</p></div> 14877 14878 14879 14880<style id="container-styles">#block-yui_3_17_2_1_1494000377666_45765 { 14881 14882 14883 14884 } 14885 14886 #block-yui_3_17_2_1_1494000377666_45765 .sqs-html-content { 14887 14888 } 14889 14890 #block-yui_3_17_2_1_1494000377666_45765 { 14891 mix-blend-mode: var(--tweak-text-block-blend 14892 ); 14893 border-radius: var(--tweak-text-block-radius); 14894 } 14895 14896 14897 14898 14899 14900 14901 14902 14903 14904 14905</style> 14906 14907<style id="override-container-styles"> 14908 @media screen and (max-width: 767px) { 14909 14910 14911 14912#block-yui_3_17_2_1_1494000377666_45765 { 14913 14914 } 14915 } 14916 14917 14918 @media screen and (max-width: 767px) { 14919 #block-yui_3_17_2_1_1494000377666_45765 .sqs-html-content { 14920 14921 } 14922 } 14923 14924 @media screen and (max-width: 767px) { 14925 14926 14927 14928 14929 14930 14931 }</style> 14932<style class="transform-overrides-vars"> 14933 14934</style> 14935 14936 14937 14938 14939</div> 14940</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494000377666_55252"><div class="sqs-block-content"> 14941 14942 14943 14944 14945 14946 14947 14948 14949 14950 14951 14952 14953 14954 14955 14956 14957 14958 14959 14960 14961 14962 14963 14964 14965 14966 14967 14968 14969 14970 14971 14972 14973 14974 14975 14976 14977 14978 14979 14980 14981 14982 14983 14984 14985 14986 14987 <div 14988 class=" 14989 image-block-outer-wrapper 14990 layout-caption-below 14991 design-layout-inline 14992 14993 14994 14995 " 14996 data-test="image-block-inline-outer-wrapper" 14997 data-sqsp-image-classic-block-layout="inline" 14998 > 14999 15000 15001 15002 15003 <figure 15004 class=" 15005 sqs-block-image-figure 15006 intrinsic 15007 " 15008 style="max-width:930px;" 15009 > 15010 15011 15012 15013 15014 15015 <a 15016 data-sqsp-image-classic-block-image-link 15017 class=" 15018 sqs-block-image-link 15019 15020 15021 15022 " 15023 href="https://yourcharlesalexander.activehosted.com/f/7" 15024 15025 > 15026 15027 <div 15028 15029 15030 class="image-block-wrapper" 15031 data-animation-role="image" 15032 15033 data-animation-override 15034 15035 > 15036 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 15037 15038 15039 15040 15041 " style=" 15042 position: relative; 15043 15044 padding-bottom:19.56989288330078%; 15045 15046 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 15047 " 15048 > 15049 15050 15051 15052 15053 15054 15055 15056 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png" data-image-dimensions="930x182" data-image-focal-point="0.5,0.5" alt="how does this work button.png" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png" width="930" height="182" alt="" sizes="(max-width: 640px) 100v
15056w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 15057 15058 </div> 15059 </div> 15060 15061 </a> 15062 15063 15064 15065 15066 </figure> 15067 15068 15069 </div> 15070 15071 15072 15073 15074 15075 15076</div></div></div></div></div></div> 15077 15078</div> 15079 15080<a class="blog-more-link" href="/blog/2017/5/5/the-simple-secret-that-helps-attorneys-increase-revenue" data-animation-role="content">Read More</a> 15081 15082 15083 </div> 15084 </article> 15085 15086 <article class="blog-single-column--container entry blog-item no-image-fade-in"> 15087 15088 <div class="blog-single-column--text"> 15089 <div class="blog-meta-section"> 15090 <span class="blog-meta-primary"> 15091 15092 15093 <span class="blog-author">Charles Alexander</span> 15094 15095 <time class="blog-date" pubdate data-animation-role="date">4/18/17</time> 15096 </span> 15097 <span class="blog-meta-delimiter"></span> 15098 15099 <span class="blog-meta-secondary"> 15100 15101 15102 <span class="blog-author">Charles Alexander</span> 15103 15104 <time class="blog-date" pubdate data-animation-role="date">4/18/17</time> 15105 </span> 15106 15107 15108 15109</div> 15110<h1 class="blog-title"> 15111 15112 <a href="/blog/2017/4/18/mortgage-brokers-are-using-animated-video-to-stand-out" data-no-animation> 15113 15114 MORTGAGE BROKERS are using ANIMATED VIDEO to STAND OUT 15115 </a> 15116</h1> 15117<div class="blog-excerpt"> 15118 <div class="blog-excerpt-wrapper"></div> 15119 15120 <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1492542729687" id="item-58f656d637c58165beae579b"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1492538962556_54119"><div class="sqs-block-content"> 15121 15122 15123 15124 15125 15126 15127 15128 15129 15130 15131 15132 15133 15134 15135 15136 15137 15138 15139 15140 15141 15142 15143 15144 15145 15146 15147 15148 15149 15150 15151 15152 15153 15154 15155 15156 15157 15158 15159 15160 15161 15162 15163 15164 15165 15166 15167 <div 15168 class=" 15169 image-block-outer-wrapper 15170 layout-caption-below 15171 design-layout-inline 15172 15173 15174 15175 " 15176 data-test="image-block-inline-outer-wrapper" 15177 data-sqsp-image-classic-block-layout="inline" 15178 > 15179 15180 15181 15182 15183 <figure 15184 class=" 15185 sqs-block-image-figure 15186 intrinsic 15187 " 15188 style="max-width:845px;" 15189 > 15190 15191 15192 15193 15194 15195 15196 15197 <div 15198 15199 15200 class="image-block-wrapper" 15201 data-animation-role="image" 15202 15203 data-animation-override 15204 15205 > 15206 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 15207 15208 15209 15210 15211 " style=" 15212 position: relative; 15213 15214 padding-bottom:56.80473327636719%; 15215 15216 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 15217 " 15218 > 15219 15220 15221 15222 15223 15224 15225 15226 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png" data-image-dimensions="845x480" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png" width="845" height="480" alt="" sizes="(max-width: 640px) 100v
15226w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492543020409-X28HR2OCMR4QQT6NOTVH/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 15227 15228 </div> 15229 </div> 15230 15231 15232 15233 15234 15235 15236 </figure> 15237 15238 15239 </div> 15240 15241 15242 15243 15244 15245 15246</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="4c1578309abb4438fb3b" id="block-4c1578309abb4438fb3b"><div class="sqs-block-content"><div class="sqs-text-block-container"> 15247 15248 <div class="sqs-html-content" data-sqsp-text-block-content><p>I started making videos for busy professionals a couple of years ago. </p><p>I had a lot of experience in writing articles for the local newspapers and for my blog.</p><p>My initial hope was to just write website content and do some email marketing. <br /> <br />After an experiment or two, I quickly realized that <strong>turning the blogs into videos </strong>was the way to go. <br /> <br />Why?<br /> <br />Well, it works! </p><p>Videos do the following:</p><ul><li><strong>Pre-sell customers</strong> and provide warm leads</li><li>Build <strong>authority</strong></li><li>Are very <strong>versatile</strong></li><li>Are fun and <strong>engaging</strong></li><li><strong>Stand out</strong> from your competition</li></ul><p><a target="_blank" href="http://yourcharlesalexander.com">(Related: How to Create Videos That Increase "Hot" Leads Guide)</a><br /> <br />For example, check out the video Mark Jost created to <strong>stand out in a very crowded market</strong>.</p></div> 15249 15250 15251 15252<style id="container-styles">#block-4c1578309abb4438fb3b { 15253 15254 15255 15256 } 15257 15258 #block-4c1578309abb4438fb3b .sqs-html-content { 15259 15260 } 15261 15262 #block-4c1578309abb4438fb3b { 15263 mix-blend-mode: var(--tweak-text-block-blend 15264 ); 15265 border-radius: var(--tweak-text-block-radius); 15266 } 15267 15268 15269 15270 15271 15272 15273 15274 15275 15276 15277</style> 15278 15279<style id="override-container-styles"> 15280 @media screen and (max-width: 767px) { 15281 15282 15283 15284#block-4c1578309abb4438fb3b { 15285 15286 } 15287 } 15288 15289 15290 @media screen and (max-width: 767px) { 15291 #block-4c1578309abb4438fb3b .sqs-html-content { 15292 15293 } 15294 } 15295 15296 @media screen and (max-width: 767px) { 15297 15298 15299 15300 15301 15302 15303 }</style> 15304<style class="transform-overrides-vars"> 15305 15306</style> 15307 15308 15309 15310 15311</div> 15312</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1492538962556_19848" id="block-yui_3_17_2_1_1492538962556_19848"><div class="sqs-block-content"> 15313 15314 15315 15316 15317 15318 15319 15320 15321 15322 15323 15324 15325 15326 15327 15328 15329 15330 15331 15332 15333 15334 15335 15336 15337 15338 15339 15340 15341 15342 15343 15344 15345 15346 15347 15348 15349 <div class="intrinsic" style="max-width:100%"> 15350 15351 15352 15353 <div 15354 class="embed-block-wrapper" 15355 style="padding-bottom:56.20608899297424%;" 15356 > 15357 <div 15358 class="sqs-video-wrapper" 15359 data-provider-name="YouTube" 15360 data-html="<iframe src="//www.youtube.com/embed/4LP1Y0IuEdw?t&amp;wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 15361</iframe>" 15362 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 15363 data-config-loading="" 15364 > 15365 15366 </div> 15367 </div> 15368 15369 15370 15371 15372 15373 </div> 15374 15375 15376<style class="transform-overrides-vars"> 15377 15378</style> 15379 15380 15381 15382 15383 15384 15385<style id="container-styles">#block-yui_3_17_2_1_1492538962556_19848 { 15386 15387 15388 15389 } 15390 15391 #block-yui_3_17_2_1_1492538962556_19848 .intrinsic { 15392 15393 } 15394 15395 #block-yui_3_17_2_1_1492538962556_19848 {
15396 mix-blend-mode: var(--tweak-video-block-blend); 15397 border-radius: var(--tweak-video-block-radius); 15398 } 15399 15400 15401 15402 15403 15404 15405 15406 15407 15408 15409</style> 15410 15411<style id="override-container-styles"> 15412 @media screen and (max-width: 767px) { 15413 15414 15415 15416#block-yui_3_17_2_1_1492538962556_19848 { 15417 15418 } 15419 } 15420 15421 15422 @media screen and (max-width: 767px) { 15423 #block-yui_3_17_2_1_1492538962556_19848 .intrinsic { 15424 15425 } 15426 } 15427 15428 @media screen and (max-width: 767px) { 15429 15430 15431 15432 15433 15434 15435 }</style> 15436 15437 <style>#block-yui_3_17_2_1_1492538962556_19848 { border-width: 0; height: auto; }</style> 15438 15439 15440 15441 <style> 15442 15443 15444 15445 15446 @media screen and (max-width: 767px) { 15447 #block-yui_3_17_2_1_1492538962556_19848 { background-color: transparent; } 15448 #block-yui_3_17_2_1_1492538962556_19848 .intrinsic { background-color: var(--tweak-video-block-background-color); } 15449 } 15450 15451 15452 </style> 15453 15454 15455</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_19916" id="block-yui_3_17_2_1_1492538962556_19916"><div class="sqs-block-content"><div class="sqs-text-block-container"> 15456 15457 <div class="sqs-html-content" data-sqsp-text-block-content><p>You will notice that he didnât tell you about every type of loan he has ever done and he didnât try to target everyone possible.</p><p>He picked a <strong>specific product</strong> and<strong> targeted a referral source</strong>.</p><p>And the videos can be used with:</p><ul><li>Social Media</li><li>Email Marketing</li><li>Presentations</li><li>Email Follow-up</li><li>Websites</li></ul><p>Here is another great example.</p><p>Jeff Stine from Acopia has also picked a specific loan and <strong>told a story</strong>.</p></div> 15458 15459 15460 15461<style id="container-styles">#block-yui_3_17_2_1_1492538962556_19916 { 15462 15463 15464 15465 } 15466 15467 #block-yui_3_17_2_1_1492538962556_19916 .sqs-html-content { 15468 15469 } 15470 15471 #block-yui_3_17_2_1_1492538962556_19916 { 15472 mix-blend-mode: var(--tweak-text-block-blend 15473 ); 15474 border-radius: var(--tweak-text-block-radius); 15475 } 15476 15477 15478 15479 15480 15481 15482 15483 15484 15485 15486</style> 15487 15488<style id="override-container-styles"> 15489 @media screen and (max-width: 767px) { 15490 15491 15492 15493#block-yui_3_17_2_1_1492538962556_19916 { 15494 15495 } 15496 } 15497 15498 15499 @media screen and (max-width: 767px) { 15500 #block-yui_3_17_2_1_1492538962556_19916 .sqs-html-content { 15501 15502 } 15503 } 15504 15505 @media screen and (max-width: 767px) { 15506 15507 15508 15509 15510 15511 15512 }</style> 15513<style class="transform-overrides-vars"> 15514 15515</style> 15516 15517 15518 15519 15520</div> 15521</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1492538962556_22576" id="block-yui_3_17_2_1_1492538962556_22576"><div class="sqs-block-content"> 15522 15523 15524 15525 15526 15527 15528 15529 15530 15531 15532 15533 15534 15535 15536 15537 15538 15539 15540 15541 15542 15543 15544 15545 15546 15547 15548 15549 15550 15551 15552 15553 15554 15555 15556 15557 15558 <div class="intrinsic" style="max-width:100%"> 15559 15560 15561 15562 <div 15563 class="embed-block-wrapper" 15564 style="padding-bottom:56.20608899297424%;" 15565 > 15566 <div 15567 class="sqs-video-wrapper" 15568 data-provider-name="YouTube" 15569 data-html="<iframe src="//www.youtube.com/embed/eiJdJCbaZac?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 15570</iframe>" 15571 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 15572 data-config-loading="" 15573 > 15574 15575 </div> 15576 </div> 15577 15578 15579 15580 15581 15582 </div> 15583 15584 15585<style class="transform-overrides-vars"> 15586 15587</style> 15588 15589 15590 15591 15592 15593 15594<style id="container-styles">#block-yui_3_17_2_1_1492538962556_22576 { 15595 15596 15597 15598 } 15599 15600 #block-yui_3_17_2_1_1492538962556_22576 .intrinsic { 15601 15602 } 15603 15604 #block-yui_3_17_2_1_1492538962556_22576 {
15605 mix-blend-mode: var(--tweak-video-block-blend); 15606 border-radius: var(--tweak-video-block-radius); 15607 } 15608 15609 15610 15611 15612 15613 15614 15615 15616 15617 15618</style> 15619 15620<style id="override-container-styles"> 15621 @media screen and (max-width: 767px) { 15622 15623 15624 15625#block-yui_3_17_2_1_1492538962556_22576 { 15626 15627 } 15628 } 15629 15630 15631 @media screen and (max-width: 767px) { 15632 #block-yui_3_17_2_1_1492538962556_22576 .intrinsic { 15633 15634 } 15635 } 15636 15637 @media screen and (max-width: 767px) { 15638 15639 15640 15641 15642 15643 15644 }</style> 15645 15646 <style>#block-yui_3_17_2_1_1492538962556_22576 { border-width: 0; height: auto; }</style> 15647 15648 15649 15650 <style> 15651 15652 15653 15654 15655 @media screen and (max-width: 767px) { 15656 #block-yui_3_17_2_1_1492538962556_22576 { background-color: transparent; } 15657 #block-yui_3_17_2_1_1492538962556_22576 .intrinsic { background-color: var(--tweak-video-block-background-color); } 15658 } 15659 15660 15661 </style> 15662 15663 15664</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_22641" id="block-yui_3_17_2_1_1492538962556_22641"><div class="sqs-block-content"><div class="sqs-text-block-container"> 15665 15666 <div class="sqs-html-content" data-sqsp-text-block-content><p>Sure, he offers other loans that really anyone can use, however, Jeff knows that you canât tell everyone that you are all things, to all people. Thatâs what the competition does:)</p><p>Lastly, Accurate Mortgage has a new app and they are using <strong>video to promote it.</strong></p></div> 15667 15668 15669 15670<style id="container-styles">#block-yui_3_17_2_1_1492538962556_22641 { 15671 15672 15673 15674 } 15675 15676 #block-yui_3_17_2_1_1492538962556_22641 .sqs-html-content { 15677 15678 } 15679 15680 #block-yui_3_17_2_1_1492538962556_22641 { 15681 mix-blend-mode: var(--tweak-text-block-blend 15682 ); 15683 border-radius: var(--tweak-text-block-radius); 15684 } 15685 15686 15687 15688 15689 15690 15691 15692 15693 15694 15695</style> 15696 15697<style id="override-container-styles"> 15698 @media screen and (max-width: 767px) { 15699 15700 15701 15702#block-yui_3_17_2_1_1492538962556_22641 { 15703 15704 } 15705 } 15706 15707 15708 @media screen and (max-width: 767px) { 15709 #block-yui_3_17_2_1_1492538962556_22641 .sqs-html-content { 15710 15711 } 15712 } 15713 15714 @media screen and (max-width: 767px) { 15715 15716 15717 15718 15719 15720 15721 }</style> 15722<style class="transform-overrides-vars"> 15723 15724</style> 15725 15726 15727 15728 15729</div> 15730</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js","https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js"]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1492538962556_24677" id="block-yui_3_17_2_1_1492538962556_24677"><div class="sqs-block-content"> 15731 15732 15733 15734 15735 15736 15737 15738 15739 15740 15741 15742 15743 15744 15745 15746 15747 15748 15749 15750 15751 15752 15753 15754 15755 15756 15757 15758 15759 15760 15761 15762 15763 15764 15765 15766 15767 <div class="intrinsic" style="max-width:100%"> 15768 15769 15770 15771 <div 15772 class="embed-block-wrapper" 15773 style="padding-bottom:56.20608899297424%;" 15774 > 15775 <div 15776 class="sqs-video-wrapper" 15777 data-provider-name="YouTube" 15778 data-html="<iframe src="//www.youtube.com/embed/Cvlqo4v8IyE?wmode=opaque&amp;enablejsapi=1" height="480" width="854" scrolling="no" frameborder="0" allowfullscreen=""> 15779</iframe>" 15780 data-localized="{"invalidVideo":"Invalid video embed.","playButton":"Play"}" 15781 data-config-loading="" 15782 > 15783 15784 </div> 15785 </div> 15786 15787 15788 15789 15790 15791 </div> 15792 15793 15794<style class="transform-overrides-vars"> 15795 15796</style> 15797 15798 15799 15800 15801 15802 15803<style id="container-styles">#block-yui_3_17_2_1_1492538962556_24677 { 15804 15805 15806 15807 } 15808 15809 #block-yui_3_17_2_1_1492538962556_24677 .intrinsic { 15810 15811 } 15812 15813 #block-yui_3_17_2_1_1492538962556_24677 {
15814 mix-blend-mode: var(--tweak-video-block-blend); 15815 border-radius: var(--tweak-video-block-radius); 15816 } 15817 15818 15819 15820 15821 15822 15823 15824 15825 15826 15827</style> 15828 15829<style id="override-container-styles"> 15830 @media screen and (max-width: 767px) { 15831 15832 15833 15834#block-yui_3_17_2_1_1492538962556_24677 { 15835 15836 } 15837 } 15838 15839 15840 @media screen and (max-width: 767px) { 15841 #block-yui_3_17_2_1_1492538962556_24677 .intrinsic { 15842 15843 } 15844 } 15845 15846 @media screen and (max-width: 767px) { 15847 15848 15849 15850 15851 15852 15853 }</style> 15854 15855 <style>#block-yui_3_17_2_1_1492538962556_24677 { border-width: 0; height: auto; }</style> 15856 15857 15858 15859 <style> 15860 15861 15862 15863 15864 @media screen and (max-width: 767px) { 15865 #block-yui_3_17_2_1_1492538962556_24677 { background-color: transparent; } 15866 #block-yui_3_17_2_1_1492538962556_24677 .intrinsic { background-color: var(--tweak-video-block-background-color); } 15867 } 15868 15869 15870 </style> 15871 15872 15873</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_24742" id="block-yui_3_17_2_1_1492538962556_24742"><div class="sqs-block-content"><div class="sqs-text-block-container"> 15874 15875 <div class="sqs-html-content" data-sqsp-text-block-content><p>Why?</p><p>They want to connect with their customer and tell them why <strong>they are different.</strong></p><p>Videos let you cut through the clutter and <strong>increase your sales</strong>.</p><p>You need to <strong>create your own content</strong>, in your own voice, and it needs to be about the customer!</p><h2 class="text-align-center">Curious how they did it? CLICK THE BUTTON BELOW!</h2></div> 15876 15877 15878 15879<style id="container-styles">#block-yui_3_17_2_1_1492538962556_24742 { 15880 15881 15882 15883 } 15884 15885 #block-yui_3_17_2_1_1492538962556_24742 .sqs-html-content { 15886 15887 } 15888 15889 #block-yui_3_17_2_1_1492538962556_24742 { 15890 mix-blend-mode: var(--tweak-text-block-blend 15891 ); 15892 border-radius: var(--tweak-text-block-radius); 15893 } 15894 15895 15896 15897 15898 15899 15900 15901 15902 15903 15904</style> 15905 15906<style id="override-container-styles"> 15907 @media screen and (max-width: 767px) { 15908 15909 15910 15911#block-yui_3_17_2_1_1492538962556_24742 { 15912 15913 } 15914 } 15915 15916 15917 @media screen and (max-width: 767px) { 15918 #block-yui_3_17_2_1_1492538962556_24742 .sqs-html-content { 15919 15920 } 15921 } 15922 15923 @media screen and (max-width: 767px) { 15924 15925 15926 15927 15928 15929 15930 }</style> 15931<style class="transform-overrides-vars"> 15932 15933</style> 15934 15935 15936 15937 15938</div> 15939</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1492538962556_27847"><div class="sqs-block-content"> 15940 15941 15942 15943 15944 15945 15946 15947 15948 15949 15950 15951 15952 15953 15954 15955 15956 15957 15958 15959 15960 15961 15962 15963 15964 15965 15966 15967 15968 15969 15970 15971 15972 15973 15974 15975 15976 15977 15978 15979 15980 15981 15982 15983 15984 15985 15986 <div 15987 class=" 15988 image-block-outer-wrapper 15989 layout-caption-below 15990 design-layout-inline 15991 15992 15993 15994 " 15995 data-test="image-block-inline-outer-wrapper" 15996 data-sqsp-image-classic-block-layout="inline" 15997 > 15998 15999 16000 16001 16002 <figure 16003 class=" 16004 sqs-block-image-figure 16005 intrinsic 16006 " 16007 style="max-width:930px;" 16008 > 16009 16010 16011 16012 16013 16014 <a 16015 data-sqsp-image-classic-block-image-link 16016 class=" 16017 sqs-block-image-link 16018 16019 16020 16021 " 16022 href="https://yourcharlesalexander.activehosted.com/f/7" 16023 16024 > 16025 16026 <div 16027 16028 16029 class="image-block-wrapper" 16030 data-animation-role="image" 16031 16032 data-animation-override 16033 16034 > 16035 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 16036 16037 16038 16039 16040 " style=" 16041 position: relative; 16042 16043 padding-bottom:19.56989288330078%; 16044 16045 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 16046 " 16047 > 16048 16049 16050 16051 16052 16053 16054 16055 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png" data-image-dimensions="930x182" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png" width="930" height="182" alt="" sizes="(max-width: 640px) 100v
16055w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 16056 16057 </div> 16058 </div> 16059 16060 </a> 16061 16062 16063 16064 16065 </figure> 16066 16067 16068 </div> 16069 16070 16071 16072 16073 16074 16075</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_28126" id="block-yui_3_17_2_1_1492538962556_28126"><div class="sqs-block-content"><div class="sqs-text-block-container"> 16076 16077 <div class="sqs-html-content" data-sqsp-text-block-content><h3>Or you can take a swing at it yourself.</h3><p><a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></p></div> 16078 16079 16080 16081<style id="container-styles">#block-yui_3_17_2_1_1492538962556_28126 { 16082 16083 16084 16085 } 16086 16087 #block-yui_3_17_2_1_1492538962556_28126 .sqs-html-content { 16088 16089 } 16090 16091 #block-yui_3_17_2_1_1492538962556_28126 { 16092 mix-blend-mode: var(--tweak-text-block-blend 16093 ); 16094 border-radius: var(--tweak-text-block-radius); 16095 } 16096 16097 16098 16099 16100 16101 16102 16103 16104 16105 16106</style> 16107 16108<style id="override-container-styles"> 16109 @media screen and (max-width: 767px) { 16110 16111 16112 16113#block-yui_3_17_2_1_1492538962556_28126 { 16114 16115 } 16116 } 16117 16118 16119 @media screen and (max-width: 767px) { 16120 #block-yui_3_17_2_1_1492538962556_28126 .sqs-html-content { 16121 16122 } 16123 } 16124 16125 @media screen and (max-width: 767px) { 16126 16127 16128 16129 16130 16131 16132 }</style> 16133<style class="transform-overrides-vars"> 16134 16135</style> 16136 16137 16138 16139 16140</div> 16141</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1492538962556_32491"><div class="sqs-block-content"> 16142 16143 16144 16145 16146 16147 16148 16149 16150 16151 16152 16153 16154 16155 16156 16157 16158 16159 16160 16161 16162 16163 16164 16165 16166 16167 16168 16169 16170 16171 16172 16173 16174 16175 16176 16177 16178 16179 16180 16181 16182 16183 16184 16185 16186 16187 16188 <div 16189 class=" 16190 image-block-outer-wrapper 16191 layout-caption-below 16192 design-layout-inline 16193 16194 16195 16196 " 16197 data-test="image-block-inline-outer-wrapper" 16198 data-sqsp-image-classic-block-layout="inline" 16199 > 16200 16201 16202 16203 16204 <figure 16205 class=" 16206 sqs-block-image-figure 16207 intrinsic 16208 " 16209 style="max-width:408px;" 16210 > 16211 16212 16213 16214 16215 16216 <a 16217 data-sqsp-image-classic-block-image-link 16218 class=" 16219 sqs-block-image-link 16220 16221 16222 16223 " 16224 href="https://yourcharlesalexander.activehosted.com/f/3" 16225 16226 > 16227 16228 <div 16229 16230 16231 class="image-block-wrapper" 16232 data-animation-role="image" 16233 16234 data-animation-override 16235 16236 > 16237 <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element 16238 16239 16240 16241 16242 " style=" 16243 position: relative; 16244 16245 padding-bottom:102.45098114013672%; 16246 16247 overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); 16248 " 16249 > 16250 16251 16252 16253 16254 16255 16256 16257 <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png" data-image-dimensions="408x4
1625718" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png" width="408" height="418" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> 16258 16259 </div> 16260 </div> 16261 16262 </a> 16263 16264 16265 16266 16267 </figure> 16268 16269 16270 </div> 16271 16272 16273 16274 16275 16276 16277</div></div></div></div></div></div> 16278 16279</div> 16280 16281<a class="blog-more-link" href="/blog/2017/4/18/mortgage-brokers-are-using-animated-video-to-stand-out" data-animation-role="content">Read More</a> 16282 16283 16284 </div> 16285 </article> 16286 16287 </div> 16288 16289 16290 <nav class="blog-list-pagination"> 16291 <div class="newer"> 16292 16293 </div> 16294 <div class="older"> 16295 16296 <a href="/blog?offset=1492543074391" rel="next"> 16297 <span class="next-label">Older Posts</span> 16298 <div class="blog-list-pagination-icon icon icon--stroke"> 16299 <svg class="caret-right-icon--small" viewBox="0 0 9 16"> 16300 <polyline fill="none" stroke-miterlimit="10" points="1.6,1.2 6.5,7.9 1.6,14.7 "/> 16301 </svg> 16302 </div> 16303 </a> 16304 16305 </div> 16306 </nav> 16307 16308</div> 16309 16310 </div> 16311 16312 </div> 16313 16314</section> 16315 16316 16317</article> 16318 16319 16320 16321 16322 16323 16324 16325 16326 <section 16327 id="itemPagination" 16328 class="item-pagination item-pagination--prev-next" 16329 data-collection-type="blog-single-column" 16330> 16331 16332 16333 16334 16335</section> 16336 16337 16338 16339 16340 16341 </main> 16342 16343 <footer class="sections" id="footer-sections" data-footer-sections> 16344 16345 16346 16347 16348 16349 16350 16351 16352 16353 16354 16355 16356 16357 16358 16359 16360 16361 16362 16363 16364 16365 16366 16367<section 16368 data-test="page-section" 16369 16370 data-section-theme="bright" 16371 class='page-section 16372 16373 full-bleed-section 16374 layout-engine-section 16375 16376 background-width--full-bleed 16377 16378 section-height--small 16379 16380 16381 content-width--wide 16382 16383 horizontal-alignment--center 16384 vertical-alignment--middle 16385 16386 16387 16388 16389 bright' 16390 16391 data-section-id="66b3df122e6b3f8fb8bab49d" 16392 16393 data-controller="SectionWrapperController" 16394 data-current-styles="{ 16395"imageOverlayOpacity": 0.15, 16396"backgroundWidth": "background-width--full-bleed", 16397"sectionHeight": "section-height--small", 16398"customSectionHeight": 10, 16399"horizontalAlignment": "horizontal-alignment--center", 16400"verticalAlignment": "vertical-alignment--middle", 16401"contentWidth": "content-width--wide", 16402"customContentWidth": 50, 16403"sectionTheme": "bright", 16404"sectionAnimation": "none", 16405"backgroundMode": "image" 16406}" 16407 data-current-context="{ 16408"video": { 16409"playbackSpeed": 0.5, 16410"filter": 1, 16411"filterStrength": 0, 16412"zoom": 0, 16413"videoSourceProvider": "none" 16414}, 16415"backgroundImageId": null, 16416"backgroundMediaEffect": { 16417"type": "none" 16418}, 16419"divider": { 16420"enabled": false 16421}, 16422"typeName": "blog-single-column" 16423}" 16424 data-animation="none" 16425 data-fluid-engine-section 16426 16427 16428 16429 16430 16431 16432 16433 16434 16435 16436 data-sqsp-section="fluid-engine" 16437 16438 16439> 16440 <div 16441 class="section-border" 16442 16443 > 16444 <div class="section-background"> 16445 16446 16447 16448 </div> 16449 </div> 16450 <div 16451 class='content-wrapper' 16452 style=' 16453 16454 16455 16456 ' 16457 > 16458 <div 16459 class="content" 16460 16461 > 16462 16463 16464 16465 16466 16467 16468 16469 16470 16471 16472 <div data-fluid-engine="true"><style> 16473 16474.fe-66b3df12f406f7c680e206c3 { 16475 --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); 16476 --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); 16477 16478 display: grid; 16479 position: relative; 16480 grid-area: 1/1/-1/-1; 16481 grid-template-rows: repeat(10,minmax(24px, auto)); 16482 grid-template-columns: 16483 minmax(var(--grid-gutter), 1fr) 16484 repeat(8, minmax(0, var(--cell-max-width))) 16485 minmax(var(--grid-gutter), 1fr); 16486 row-gap: 11.0px; 16487 column-gap: 11.0px; 16488 overflow-x: hidden; 16489 overflow-x: clip; 16490} 16491 16492@media (min-width: 768px) { 16493 .background-width--inset .fe-66b3df12f406f7c680e206c3 { 16494 --inset-padding: calc(var(--sqs-site-gutter) * 2); 16495 } 16496 16497 .fe-66b3df12f406f7c680e206c3 { 16498 --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); 16499 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16573 } 16574 16575 @media (min-width: 768px) { 16576 .fe-block-66b3df1250175a4a2642297a { 16577 grid-area: 8/2/10/5; 16578 z-index: 1; 16579 16580 16581 16582 16583 16584 16585 } 16586 16587 .fe-block-66b3df1250175a4a2642297a .sqs-block { 16588 justify-content: flex-start; 16589 } 16590 16591 .fe-block-66b3df1250175a4a2642297a .sqs-block-alignment-wrapper { 16592 align-items: flex-start; 16593 } 16594 } 16595 16596 .fe-block-yui_3_17_2_1_1723582410024_8562 { 16597 grid-area: 5/2/11/10; 16598 z-index: 4; 16599 16600 @media (max-width: 767px) { 16601 16602 16603 16604 16605 } 16606 } 16607 16608 .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block { 16609 justify-content: flex-start; 16610 } 16611 16612 .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block-alignment-wrapper { 16613 align-items: flex-start; 16614 } 16615 16616 @media (min-width: 768px) { 16617 .fe-block-yui_3_17_2_1_1723582410024_8562 { 16618 grid-area: 1/6/7/22; 16619 z-index: 4; 16620 16621 16622 16623 16624 16625 16626 } 16627 16628 .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block { 16629 justify-content: flex-start; 16630 } 16631 16632 .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block-alignment-wrapper { 16633 align-items: flex-start; 16634 } 16635 } 16636 16637</style><div class="fluid-engine fe-66b3df12f406f7c680e206c3"><div class="fe-block fe-block-66b3df125e9b0bb963dfed03"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="66b3df125e9b0bb963dfed03" id="block-66b3df125e9b0bb963dfed03"><div class="sqs-block-content"><div class="sqs-text-block-container"> 16638 16639 <div class="sqs-html-content" data-sqsp-text-block-content><p class="sqsrte-small" style="white-space:pre-wrap;">© 2024 All Rights Reserved Charles Alexander</p></div> 16640 16641 16642 16643<style id="container-styles">#block-66b3df125e9b0bb963dfed03 { 16644 16645 --stroke-style: none;--stroke-thickness: 6px; 16646 16647 16648 16649 16650 16651 16652 16653 16654 } 16655 16656 #block-66b3df125e9b0bb963dfed03 .sqs-html-content { 16657 16658 --tweak-text-block-padding: 6% 6% 6% 6%; 16659 --tweak-text-block-padding: initial; 16660} 16661 16662 .fe-block-66b3df125e9b0bb963dfed03 { 16663 mix-blend-mode: var(--tweak-text-block-blend 16664 ); 16665 border-radius: var(--tweak-text-block-radius); 16666 } 16667 16668 16669 16670.fe-block-66b3df125e9b0bb963dfed03 { 16671 --tweak-text-block-radius: 0px 0px 0px 0px; 16672 } 16673 16674 16675 16676 .fe-block-66b3df125e9b0bb963dfed03 { 16677 --tweak-text-block-blend 16678 : normal; 16679 } 16680 16681 16682 .fe-block-66b3df125e9b0bb963dfed03 { 16683 --blur-value: blur(15px);} 16684 16685</style> 16686 16687<style id="override-container-styles"> 16688 @media screen and (max-width: 767px) { 16689 16690 16691 16692#block-66b3df125e9b0bb963dfed03 { 16693 16694 } 16695 } 16696 16697 16698 @media screen and (max-width: 767px) { 16699 #block-66b3df125e9b0bb963dfed03 .sqs-html-content { 16700 16701 } 16702 } 16703 16704 @media screen and (max-width: 767px) { 16705 16706 16707 16708 16709 16710 16711 }</style> 16712<style class="transform-overrides-vars"> 16713 16714</style> 16715 16716 16717 16718 16719</div> 16720</div></div></div><div class="fe-block fe-block-66b3df1250175a4a2642297a"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-socialaccountlinks social-account-links-block social-account-links-v2-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.socialLinks/288be173-4dab-4b40-8542-b87304698883_735/website.components.socialLinks.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.socialLinks/288be173-4dab-4b40-8542-b87304698883_735/website.components.socialLinks.visitor.js"]" data-block-type="1337" data-definition-name="website.components.socialLinks" data-sqsp-block="social-links" data-website-component-id="66b3df1250175a4a2642297a" id="block-66b3df1250175a4a2642297a"><div class="sqs-block-content"> 16721 16722 16723 16724 16725 16726 16727 16728 16729 16730 16731 16732 16733 16734 16735 16736 16737 16738 16739 16740 16741 16742 16743 16744 16745<div class="sqs-block-socialaccountlinks-content"> 16746 <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-standard social-icons-size-small social-icons-shape-rounded social-icons-style-solid"> 16747 <style> 16748 16749 #block-66b3df1250175a4a2642297a { 16750 --social-icons-justify-content: flex-start; 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16941 16942 16943 16944 16945 16946 16947</div> 16948 16949<style class="transform-overrides-vars"> 16950 16951</style> 16952 16953</div></div></div></div></div> 16954 </div> 16955 16956 </div> 16957 16958</section> 16959 16960 16961</footer> 16962 16963 16964 </div> 16965 16966
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.