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190  font-display: swap;
191  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/598477ce-56af-4bab-bb7e-d9907ec93691/greek-ext.woff2') format('woff2');
192  unicode-range: U+1F00-1FFF;
193}
194/* symbols */
195@font-face {
196  font-family: 'Roboto';
197  font-style: italic;
198  font-weight: 400;
199  font-display: swap;
200  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/eaedd48f-746c-4c2e-b2db-d48b6c870667/symbols.woff2') format('woff2');
201  unicode-range: U+0001-000C, U+000E-001F, U+007F-009F, U+20DD-20E0, U+20E2-20E4, U+2150-218F, U+2190, U+2192, U+2194-2199, U+21AF, U+21E6-21F0, U+21F3, U+2218-2219, U+2299, U+22C4-22C6, U+2300-243F, U+2440-244A, U+2460-24FF, U+25A0-27BF, U+2800-28FF, U+2921-2922, U+2981, U+29BF, U+29EB, U+2B00-2BFF, U+4DC0-4DFF, U+FFF9-FFFB, U+10140-1018E, U+10190-1019C, U+101A0, U+101D0-101FD, U+102E0-102FB, U+10E60-10E7E, U+1D2C0-1D2D3, U+1D2E0-1D37F, U+1F000-1F0FF, U+1F100-1F1AD, U+1F1E6-1F1FF, U+1F30D-1F30F, U+1F315, U+1F31C, U+1F31E, U+1F320-1F32C, U+1F336, U+1F378, U+1F37D, U+1F382, U+1F393-1F39F, U+1F3A7-1F3A8, U+1F3AC-1F3AF, U+1F3C2, U+1F3C4-1F3C6, U+1F3CA-1F3CE, U+1F3D4-1F3E0, U+1F3ED, U+1F3F1-1F3F3, U+1F3F5-1F3F7, U+1F408, U+1F415, U+1F41F, U+1F426, U+1F43F, U+1F441-1F442, U+1F444, U+1F446-1F449, U+1F44C-1F44E, U+1F453, U+1F46A, U+1F47D, U+1F4A3, U+1F4B0, U+1F4B3, U+1F4B9, U+1F4BB, U+1F4BF, U+1F4C8-1F4CB, U+1F4D6, U+1F4DA, U+1F4DF, U+1F4E3-1F4E6, U+1F4EA-1F4ED, U+1F4F7, U+1F4F9-1F4FB, U+1F4FD-1F4FE, U+1F503, U+1F507-1F50B, U+1F50D, U+1F512-1F513, U+1F53E-1F54A, U+1F54F-1F5FA, U+1F610, U+1F650-1F67F, U+1F687, U+1F68D, U+1F691, U+1F694, U+1F698, U+1F6AD, U+1F6B2, U+1F6B9-1F6BA, U+1F6BC, U+1F6C6-1F6CF, U+1F6D3-1F6D7, U+1F6E0-1F6EA, U+1F6F0-1F6F3, U+1F6F7-1F6FC, U+1F700-1F7FF, U+1F800-1F80B, U+1F810-1F847, U+1F850-1F859, U+1F860-1F887, U+1F890-1F8AD, U+1F8B0-1F8BB, U+1F8C0-1F8C1, U+1F900-1F90B, U+1F93B, U+1F946, U+1F984, U+1F996, U+1F9E9, U+1FA00-1FA6F, U+1FA70-1FA7C, U+1FA80-1FA89, U+1FA8F-1FAC6, U+1FACE-1FADC, U+1FADF-1FAE9, U+1FAF0-1FAF8, U+1FB00-1FBFF;
202}
203/* vietnamese */
204@font-face {
205  font-family: 'Roboto';
206  font-style: italic;
207  font-weight: 400;
208  font-display: swap;
209  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/bc3b5741-31aa-4a38-86bb-c92ccd55e4d6/vietnamese.woff2') format('woff2');
210  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
211}
212/* latin */
213@font-face {
214  font-family: 'Roboto';
215  font-style: italic;
216  font-weight: 400;
217  font-display: swap;
218  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/d9f07c49-3a67-44d8-a6b9-96c939bbf95c/latin.woff2') format('woff2');
219  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
220}
221/* latin-ext */
222@font-face {
223  font-family: 'Roboto';
224  font-style: italic;
225  font-weight: 400;
226  font-display: swap;
227  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/946703fa-9be2-4b1e-af83-b4884329a920/latin-ext.woff2') format('woff2');
228  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1D
228BF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
229}
230/* greek-ext */
231@font-face {
232  font-family: 'Roboto';
233  font-style: italic;
234  font-weight: 400;
235  font-display: swap;
236  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/c3c3c3f9-2206-4e91-b50a-9cc40ee6254b/greek-ext.woff2') format('woff2');
237  unicode-range: U+1F00-1FFF;
238}
239/* greek */
240@font-face {
241  font-family: 'Roboto';
242  font-style: italic;
243  font-weight: 400;
244  font-display: swap;
245  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/9b6e9e40-9d0c-4530-abe2-1470b4e15e8e/greek.woff2') format('woff2');
246  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
247}
248/* cyrillic */
249@font-face {
250  font-family: 'Roboto';
251  font-style: italic;
252  font-weight: 400;
253  font-display: swap;
254  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/48bc963e-491b-4fe6-8d9b-4df80d499f69/cyrillic.woff2') format('woff2');
255  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
256}
257/* math */
258@font-face {
259  font-family: 'Roboto';
260  font-style: italic;
261  font-weight: 400;
262  font-display: swap;
263  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/e7379238-9010-4b86-b5f4-4d9e069f10f6/math.woff2') format('woff2');
264  unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF;
265}
266/* cyrillic-ext */
267@font-face {
268  font-family: 'Roboto';
269  font-style: italic;
270  font-weight: 400;
271  font-display: swap;
272  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/8b697f0b-bab1-4da8-92df-b7b8eb07fc1c/cyrillic-ext.woff2') format('woff2');
273  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
274}
275/* cyrillic */
276@font-face {
277  font-family: 'Roboto';
278  font-style: normal;
279  font-weight: 500;
280  font-display: swap;
281  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/fad7ed37-0964-4ee5-b6b7-14b286a3828b/cyrillic.woff2') format('woff2');
282  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
283}
284/* symbols */
285@font-face {
286  font-family: 'Roboto';
287  font-style: normal;
288  font-weight: 500;
289  font-display: swap;
290  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/e0092146-fb4f-45e2-a328-fbf71bfc1e8d/symbols.woff2') format('woff2');
291  unicode-range: U+0001-000C, U+000E-001F, U+007F-009F, U+20DD-20E0, U+20E2-20E4, U+2150-218F, U+2190, U+2192, U+2194-2199, U+21AF, U+21E6-21F0, U+21F3, U+2218-2219, U+2299, U+22C4-22C6, U+2300-243F, U+2440-244A, U+2460-24FF, U+25A0-27BF, U+2800-28FF, U+2921-2922, U+2981, U+29BF, U+29EB, U+2B00-2BFF, U+4DC0-4DFF, U+FFF9-FFFB, U+10140-1018E, U+10190-1019C, U+101A0, U+101D0-101FD, U+102E0-102FB, U+10E60-10E7E, U+1D2C0-1D2D3, U+1D2E0-1D37F, U+1F000-1F0FF, U+1F100-1F1AD, U+1F1E6-1F1FF, U+1F30D-1F30F, U+1F315, U+1F31C, U+1F31E, U+1F320-1F32C, U+1F336, U+1F378, U+1F37D, U+1F382, U+1F393-1F39F, U+1F3A7-1F3A8, U+1F3AC-1F3AF, U+1F3C2, U+1F3C4-1F3C6, U+1F3CA-1F3CE, U+1F3D4-1F3E0, U+1F3ED, U+1F3F1-1F3F3, U+1F3F5-1F3F7, U+1F408, U+1F415, U+1F41F, U+1F426, U+1F43F, U+1F441-1F442, U+1F444, U+1F446-1F449, U+1F44C-1F44E, U+1F453, U+1F46A, U+1F47D, U+1F4A3, U+1F4B0, U+1F4B3, U+1F4B9, U+1F4BB, U+1F4BF, U+1F4C8-1F4CB, U+1F4D6, U+1F4DA, U+1F4DF, U+1F4E3-1F4E6, U+1F4EA-1F4ED, U+1F4F7, U+1F4F9-1F4FB, U+1F4FD-1F4FE, U+1F503, U+1F507-1F50B, U+1F50D, U+1F512-1F513, U+1F53E-1F54A, U+1F54F-1F5FA, U+1F610, U+1F650-1F67F, U+1F687, U+1F68D, U+1F691, U+1F694, U+1F698, U+1F6AD, U+1F6B2, U+1F6B9-1F6BA, U+1F6BC, U+1F6C6-1F6CF, U+1F6D3-1F6D7, U+1F6E0-1F6EA, U+1F6F0-1F6F3, U+1F6F7-1F6FC, U+1F700-1F7FF, U+1F800-1F80B, U+1F810-1F847, U+1F850-1F859, U+1F860-1F887, U+1F890-1F8AD, U+1F8B0-1F8BB, U+1F8C0-1F8C1, U+1F900-1F90B, U+1F93B, U+1F946, U+1F984, U+1F996, U+1F9E9, U+1FA00-1FA6F, U+1FA70-1FA7C, U+1FA80-1FA89, U+1FA8F-1FAC6, U+1FACE-1FADC, U+1FADF-1FAE9, U+1FAF0-1FAF8, U+1FB00-1FBFF;
292}
293/* vietnamese */
294@font-face {
295  font-family: 'Roboto';
296  font-style: normal;
297  font-weight: 500;
298  font-display: swap;
299  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/56fce481-1cf3-4a34-b102-0b61183f3b4e/vietnamese.woff2') format('woff2');
300  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
301}
302/* math */
303@font-face {
304  font-family: 'Roboto';
305  font-style: normal;
306  font-weight: 500;
307  font-display: swap;
308  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/fb416ef7-5714-4e63-b91c-d9f6d8f9afa0/math.woff2') format('woff2');
309  unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2
309038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF;
310}
311/* greek-ext */
312@font-face {
313  font-family: 'Roboto';
314  font-style: normal;
315  font-weight: 500;
316  font-display: swap;
317  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/72a07353-5b69-441d-af71-e3effebb7f1b/greek-ext.woff2') format('woff2');
318  unicode-range: U+1F00-1FFF;
319}
320/* latin */
321@font-face {
322  font-family: 'Roboto';
323  font-style: normal;
324  font-weight: 500;
325  font-display: swap;
326  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/49329ce9-f793-425f-af67-20bbe10ae35e/latin.woff2') format('woff2');
327  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
328}
329/* latin-ext */
330@font-face {
331  font-family: 'Roboto';
332  font-style: normal;
333  font-weight: 500;
334  font-display: swap;
335  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/4aae9f5f-c8d9-4b2e-b72e-7d819d59f66b/latin-ext.woff2') format('woff2');
336  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
337}
338/* cyrillic-ext */
339@font-face {
340  font-family: 'Roboto';
341  font-style: normal;
342  font-weight: 500;
343  font-display: swap;
344  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/0e7ed652-a5f2-40d2-a066-7cb9a2b10e8b/cyrillic-ext.woff2') format('woff2');
345  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
346}
347/* greek */
348@font-face {
349  font-family: 'Roboto';
350  font-style: normal;
351  font-weight: 500;
352  font-display: swap;
353  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/11e271d1-ca90-414b-a4cb-990271d6237c/greek.woff2') format('woff2');
354  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
355}
356/* math */
357@font-face {
358  font-family: 'Roboto';
359  font-style: normal;
360  font-weight: 400;
361  font-display: swap;
362  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/8a9618fb-2f5c-401e-903f-4f3e76d46ee3/math.woff2') format('woff2');
363  unicode-range: U+0302-0303, U+0305, U+0307-0308, U+0310, U+0312, U+0315, U+031A, U+0326-0327, U+032C, U+032F-0330, U+0332-0333, U+0338, U+033A, U+0346, U+034D, U+0391-03A1, U+03A3-03A9, U+03B1-03C9, U+03D1, U+03D5-03D6, U+03F0-03F1, U+03F4-03F5, U+2016-2017, U+2034-2038, U+203C, U+2040, U+2043, U+2047, U+2050, U+2057, U+205F, U+2070-2071, U+2074-208E, U+2090-209C, U+20D0-20DC, U+20E1, U+20E5-20EF, U+2100-2112, U+2114-2115, U+2117-2121, U+2123-214F, U+2190, U+2192, U+2194-21AE, U+21B0-21E5, U+21F1-21F2, U+21F4-2211, U+2213-2214, U+2216-22FF, U+2308-230B, U+2310, U+2319, U+231C-2321, U+2336-237A, U+237C, U+2395, U+239B-23B7, U+23D0, U+23DC-23E1, U+2474-2475, U+25AF, U+25B3, U+25B7, U+25BD, U+25C1, U+25CA, U+25CC, U+25FB, U+266D-266F, U+27C0-27FF, U+2900-2AFF, U+2B0E-2B11, U+2B30-2B4C, U+2BFE, U+3030, U+FF5B, U+FF5D, U+1D400-1D7FF, U+1EE00-1EEFF;
364}
365/* greek-ext */
366@font-face {
367  font-family: 'Roboto';
368  font-style: normal;
369  font-weight: 400;
370  font-display: swap;
371  src: url('https://file.squarespace-cdn.com/content/v2/namespaces/fonts/libraries/sqsp/assets/e7721029-9c93-41a2-9c65-a50bc7ee984c/greek-ext.woff2') format('woff2');
372  unicode-range: U+1F00-1FFF;
373}
374/* latin */
375@font-face {
376  font-family: 'Roboto';
377  font-style: normal;
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904
905                        </a>
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908                    
909                    
910                  </div>
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919
920
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922    <div class="header-nav-item header-nav-item--collection header-nav-item--homepage">
923      <a
924        href="/"
925        data-animation-role="header-element"
926        
927      >
928        Time Freedom Community
929      </a>
930    </div>
931  
932  
933  
934
935
936  
937    <div class="header-nav-item header-nav-item--folder header-nav-item--active">
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939        class="header-nav-folder-title"
940        data-href="/explainer-videos"
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945          
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949      <span class="header-nav-folder-title-text">
950        Explainer Videos
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952      </button>
953      <div class="header-nav-folder-content" id="explainer-videos">
954        
955          
956            <div class="header-nav-folder-item">
957              <a
958                href="/videopackages"
959                
960              >
961                <span class="header-nav-folder-item-content">
962                  Video Packages
963                </span>
964              </a>
965            </div>
966          
967          
968        
969          
970            <div class="header-nav-folder-item">
971              <a
972                href="/financialadvisor"
973                
974              >
975                <span class="header-nav-folder-item-content">
976                  Financial Advisor Plug-n-Play Videos
977                </span>
978              </a>
979            </div>
980          
981          
982        
983          
984            <div class="header-nav-folder-item">
985              <a
986                href="/which-videos-work-better-for-you"
987                
988              >
989                <span class="header-nav-folder-item-content">
990                  Which Videos Work Better for You?
991                </span>
992              </a>
993            </div>
994          
995          
996        
997          
998            <div class="header-nav-folder-item">
999              <a
1000                href="/how-much-does-an-explainer-video-cost"
1001                
1002              >
1003                <span class="header-nav-folder-item-content">
1004                  How Much Does an Explainer Video Cost?
1005                </span>
1006              </a>
1007            </div>
1008          
1009          
1010        
1011          
1012            <div class="header-nav-folder-item">
1013              <a
1014                href="/videos-you-need"
1015                
1016              >
1017                <span class="header-nav-folder-item-content">
1018                  7  Videos You Need
1019                </span>
1020              </a>
1021            </div>
1022          
1023          
1024        
1025          
1026            <div class="header-nav-folder-item">
1027              <a
1028                href="/podcast"
1029                
1030              >
1031                <span class="header-nav-folder-item-content">
1032                  Explainer Video podcasts
1033                </span>
1034              </a>
1035            </div>
1036          
1037          
1038        
1039          
1040            <div class="header-nav-folder-item header-nav-folder-item--active">
1041              <a
1042                href="/blog"
1043                
1044                  aria-current="page"
1045                
1046              >
1047                <span class="header-nav-folder-item-content">
1048                  Explainer Video Blog
1049                </span>
1050              </a>
1051            </div>
1052          
1053          
1054        
1055      </div>
1056    </div>
1057  
1058  
1059
1060
1061  
1062    <div class="header-nav-item header-nav-item--collection">
1063      <a
1064        href="/who"
1065        data-animation-role="header-element"
1066        
1067      >
1068        About
1069      </a>
1070    </div>
1071  
1072  
1073  
1074
1075
1076  
1077    <div class="header-nav-item header-nav-item--collection">
1078      <a
1079        href="/speaking"
1080        data-animation-role="header-element"
1081        
1082      >
1083        Speaking
1084      </a>
1085    </div>
1086  
1087  
1088  
1089
1090
1091  
1092    <div class="header-nav-item header-nav-item--folder">
1093      <button
1094        class="header-nav-folder-title"
1095        data-href="/resoources"
1096        data-animation-role="header-element"
1097        aria-expanded="false"
1098        aria-controls="resources"
1099        
1100      >
1101      <span class="header-nav-folder-title-text">
1102        Resources
1103      </span>
1104      </button>
1105      <div class="header-nav-folder-content" id="resources">
1106        
1107          
1108          
1109            <div class="header-nav-folder-item header-nav-folder-item--external">
1110              <a href="https://podcasts.apple.com/us/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs/id1701642683"  target="_blank" >Do More By Doing Less Podcast</a>
1111            </div>
1112          
1113        
1114          
1115          
1116            <div class="header-nav-folder-item header-nav-folder-item--external">
1117              <a href="https://www.amazon.com/Start-Now-Quit-Later-Full-Time/dp/B0C6W3HL23"  target="_blank" >Start Now Quit Later Book</a>
1118            </div>
1119          
1120        
1121      </div>
1122    </div>
1123  
1124  
1125
1126
1127
1128                    </nav>
1129                  </div>
1130                </div>
1131              
1132              
1133            </div>
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1135            
1136            <!-- Actions -->
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1139              
1140
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1142
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1150
1151              
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1155
1156              
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1159                    class="btn btn--border theme-btn--primary-inverse sqs-button-element--primary"
1160                    href="https://calendly.com/yourcharlesalexander/quick-chat-no-cost-or-sales-pitches-clone"
1161                    
1162                  >
1163                    BOOK CALL
1164                  </a>
1165                </div>
1166              
1167            </div>
1168          
1169            
1170
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1199</div>
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1203        </div>
1204        <div class="header-display-mobile" data-content-field="site-title">
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1211            <!-- Title and nav wrapper -->
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1214
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1216
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1232<img elementtiming="nbf-header-logo-desktop" src="//images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/749079ef-7d7b-453e-8b45-ed41f7acabd5/CA+%282%29.png?format=1500w" alt="Charles Alexander" style="display:block" fetchpriority="high" loading="eager" decoding="async" data-loader="raw">
1233
1234                        </a>
1235                      </div>
1236
1237                    
1238                    
1239                  </div>
1240                
1241              
1242                
1243                <!-- Nav -->
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1245                  <div class="header-nav-wrapper">
1246                    <nav class="header-nav-list">
1247                      
1248
1249
1250  
1251    <div class="header-nav-item header-nav-item--collection header-nav-item--homepage">
1252      <a
1253        href="/"
1254        data-animation-role="header-element"
1255        
1256      >
1257        Time Freedom Community
1258      </a>
1259    </div>
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1261  
1262  
1263
1264
1265  
1266    <div class="header-nav-item header-nav-item--folder header-nav-item--active">
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1269        data-href="/explainer-videos"
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1271        aria-expanded="false"
1272        aria-controls="explainer-videos"
1273        
1274          
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1277      >
1278      <span class="header-nav-folder-title-text">
1279        Explainer Videos
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1282      <div class="header-nav-folder-content" id="explainer-videos">
1283        
1284          
1285            <div class="header-nav-folder-item">
1286              <a
1287                href="/videopackages"
1288                
1289              >
1290                <span class="header-nav-folder-item-content">
1291                  Video Packages
1292                </span>
1293              </a>
1294            </div>
1295          
1296          
1297        
1298          
1299            <div class="header-nav-folder-item">
1300              <a
1301                href="/financialadvisor"
1302                
1303              >
1304                <span class="header-nav-folder-item-content">
1305                  Financial Advisor Plug-n-Play Videos
1306                </span>
1307              </a>
1308            </div>
1309          
1310          
1311        
1312          
1313            <div class="header-nav-folder-item">
1314              <a
1315                href="/which-videos-work-better-for-you"
1316                
1317              >
1318                <span class="header-nav-folder-item-content">
1319                  Which Videos Work Better for You?
1320                </span>
1321              </a>
1322            </div>
1323          
1324          
1325        
1326          
1327            <div class="header-nav-folder-item">
1328              <a
1329                href="/how-much-does-an-explainer-video-cost"
1330                
1331              >
1332                <span class="header-nav-folder-item-content">
1333                  How Much Does an Explainer Video Cost?
1334                </span>
1335              </a>
1336            </div>
1337          
1338          
1339        
1340          
1341            <div class="header-nav-folder-item">
1342              <a
1343                href="/videos-you-need"
1344                
1345              >
1346                <span class="header-nav-folder-item-content">
1347                  7  Videos You Need
1348                </span>
1349              </a>
1350            </div>
1351          
1352          
1353        
1354          
1355            <div class="header-nav-folder-item">
1356              <a
1357                href="/podcast"
1358                
1359              >
1360                <span class="header-nav-folder-item-content">
1361                  Explainer Video podcasts
1362                </span>
1363              </a>
1364            </div>
1365          
1366          
1367        
1368          
1369            <div class="header-nav-folder-item header-nav-folder-item--active">
1370              <a
1371                href="/blog"
1372                
1373                  aria-current="page"
1374                
1375              >
1376                <span class="header-nav-folder-item-content">
1377                  Explainer Video Blog
1378                </span>
1379              </a>
1380            </div>
1381          
1382          
1383        
1384      </div>
1385    </div>
1386  
1387  
1388
1389
1390  
1391    <div class="header-nav-item header-nav-item--collection">
1392      <a
1393        href="/who"
1394        data-animation-role="header-element"
1395        
1396      >
1397        About
1398      </a>
1399    </div>
1400  
1401  
1402  
1403
1404
1405  
1406    <div class="header-nav-item header-nav-item--collection">
1407      <a
1408        href="/speaking"
1409        data-animation-role="header-element"
1410        
1411      >
1412        Speaking
1413      </a>
1414    </div>
1415  
1416  
1417  
1418
1419
1420  
1421    <div class="header-nav-item header-nav-item--folder">
1422      <button
1423        class="header-nav-folder-title"
1424        data-href="/resoources"
1425        data-animation-role="header-element"
1426        aria-expanded="false"
1427        aria-controls="resources"
1428        
1429      >
1430      <span class="header-nav-folder-title-text">
1431        Resources
1432      </span>
1433      </button>
1434      <div class="header-nav-folder-content" id="resources">
1435        
1436          
1437          
1438            <div class="header-nav-folder-item header-nav-folder-item--external">
1439              <a href="https://podcasts.apple.com/us/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs/id1701642683"  target="_blank" >Do More By Doing Less Podcast</a>
1440            </div>
1441          
1442        
1443          
1444          
1445            <div class="header-nav-folder-item header-nav-folder-item--external">
1446              <a href="https://www.amazon.com/Start-Now-Quit-Later-Full-Time/dp/B0C6W3HL23"  target="_blank" >Start Now Quit Later Book</a>
1447            </div>
1448          
1449        
1450      </div>
1451    </div>
1452  
1453  
1454
1455
1456
1457                    </nav>
1458                  </div>
1459                </div>
1460              
1461              
1462            </div>
1463          
1464            
1465            <!-- Actions -->
1466            <div class="header-actions header-actions--right">
1467              
1468              
1469
1470              
1471
1472            
1473            
1474
1475              
1476              <div class="showOnMobile">
1477                
1478              </div>
1479
1480              
1481              <div class="showOnDesktop">
1482                
1483              </div>
1484
1485              
1486                <div class="header-actions-action header-actions-action--cta" data-animation-role="header-element">
1487                  <a
1488                    class="btn btn--border theme-btn--primary-inverse sqs-button-element--primary"
1489                    href="https://calendly.com/yourcharlesalexander/quick-chat-no-cost-or-sales-pitches-clone"
1490                    
1491                  >
1492                    BOOK CALL
1493                  </a>
1494                </div>
1495              
1496            </div>
1497          
1498            
1499
1500
1501<style>
1502  .top-bun, 
1503  .patty, 
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1508
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1510<div class="header-burger
1511
1512  menu-overlay-has-visible-non-navigation-items
1513
1514
1515  
1516" data-animation-role="header-element">
1517  <button class="header-burger-btn burger" data-test="header-burger">
1518    <span hidden class="js-header-burger-open-title visually-hidden">Open Menu</span>
1519    <span hidden class="js-header-burger-close-title visually-hidden">Close Menu</span>
1520    <div class="burger-box">
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1530          
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1539    <div class="header-menu header-menu--folder-list
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1541      
1542      
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1723      
1724        
1725          
1726            <div class="container header-menu-nav-item header-menu-nav-item--collection header-menu-nav-item--homepage">
1727              <a
1728                href="/"
1729                
1730              >
1731                <div class="header-menu-nav-item-content">
1732                  Time Freedom Community
1733                </div>
1734              </a>
1735            </div>
1736          
1737        
1738      
1739    
1740      
1741        
1742          <div class="container header-menu-nav-item header-menu-nav-item--active">
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1745              href="/explainer-videos"
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1747                
1748                aria-current="true"
1749              
1750            >
1751              <div class="header-menu-nav-item-content header-menu-nav-item-content-folder">
1752                <span class="visually-hidden">Folder:</span>
1753                <span class="header-nav-folder-title-text">Explainer Videos</span>
1754              </div>
1755            </a>
1756          </div>
1757          <div data-folder="/explainer-videos" class="header-menu-nav-folder">
1758            <div class="header-menu-nav-folder-content">
1759              <div class="header-menu-controls container header-menu-nav-item">
1760                <a class="header-menu-controls-control header-menu-controls-control--active" data-action="back" href="/">
1761                  <span>Back</span>
1762                </a>
1763              </div>
1764              
1765                
1766                  <div class="container header-menu-nav-item">
1767                    <a
1768                      href="/videopackages"
1769                      
1770                    >
1771                      <div class="header-menu-nav-item-content">
1772                        Video Packages
1773                      </div>
1774                    </a>
1775                  </div>
1776                
1777                
1778              
1779                
1780                  <div class="container header-menu-nav-item">
1781                    <a
1782                      href="/financialadvisor"
1783                      
1784                    >
1785                      <div class="header-menu-nav-item-content">
1786                        Financial Advisor Plug-n-Play Videos
1787                      </div>
1788                    </a>
1789                  </div>
1790                
1791                
1792              
1793                
1794                  <div class="container header-menu-nav-item">
1795                    <a
1796                      href="/which-videos-work-better-for-you"
1797                      
1798                    >
1799                      <div class="header-menu-nav-item-content">
1800                        Which Videos Work Better for You?
1801                      </div>
1802                    </a>
1803                  </div>
1804                
1805                
1806              
1807                
1808                  <div class="container header-menu-nav-item">
1809                    <a
1810                      href="/how-much-does-an-explainer-video-cost"
1811                      
1812                    >
1813                      <div class="header-menu-nav-item-content">
1814                        How Much Does an Explainer Video Cost?
1815                      </div>
1816                    </a>
1817                  </div>
1818                
1819                
1820              
1821                
1822                  <div class="container header-menu-nav-item">
1823                    <a
1824                      href="/videos-you-need"
1825                      
1826                    >
1827                      <div class="header-menu-nav-item-content">
1828                        7  Videos You Need
1829                      </div>
1830                    </a>
1831                  </div>
1832                
1833                
1834              
1835                
1836                  <div class="container header-menu-nav-item">
1837                    <a
1838                      href="/podcast"
1839                      
1840                    >
1841                      <div class="header-menu-nav-item-content">
1842                        Explainer Video podcasts
1843                      </div>
1844                    </a>
1845                  </div>
1846                
1847                
1848              
1849                
1850                  <div class="container header-menu-nav-item header-menu-nav-item--active">
1851                    <a
1852                      href="/blog"
1853                      
1854                        aria-current="page"
1855                      
1856                    >
1857                      <div class="header-menu-nav-item-content">
1858                        Explainer Video Blog
1859                      </div>
1860                    </a>
1861                  </div>
1862                
1863                
1864              
1865            </div>
1866          </div>
1867        
1868      
1869    
1870      
1871        
1872          
1873            <div class="container header-menu-nav-item header-menu-nav-item--collection">
1874              <a
1875                href="/who"
1876                
1877              >
1878                <div class="header-menu-nav-item-content">
1879                  About
1880                </div>
1881              </a>
1882            </div>
1883          
1884        
1885      
1886    
1887      
1888        
1889          
1890            <div class="container header-menu-nav-item header-menu-nav-item--collection">
1891              <a
1892                href="/speaking"
1893                
1894              >
1895                <div class="header-menu-nav-item-content">
1896                  Speaking
1897                </div>
1898              </a>
1899            </div>
1900          
1901        
1902      
1903    
1904      
1905        
1906          <div class="container header-menu-nav-item">
1907            <a
1908              data-folder-id="/resoources"
1909              href="/resoources"
1910              
1911            >
1912              <div class="header-menu-nav-item-content header-menu-nav-item-content-folder">
1913                <span class="visually-hidden">Folder:</span>
1914                <span class="header-nav-folder-title-text">Resources</span>
1915              </div>
1916            </a>
1917          </div>
1918          <div data-folder="/resoources" class="header-menu-nav-folder">
1919            <div class="header-menu-nav-folder-content">
1920              <div class="header-menu-controls container header-menu-nav-item">
1921                <a class="header-menu-controls-control header-menu-controls-control--active" data-action="back" href="/">
1922                  <span>Back</span>
1923                </a>
1924              </div>
1925              
1926                
1927                
1928                  <div class="container header-menu-nav-item header-menu-nav-item--external">
1929                    <a href="https://podcasts.apple.com/us/podcast/do-more-by-doing-less-time-freedom-for-entrepreneurs/id1701642683"  target="_blank" >Do More By Doing Less Podcast</a>
1930                  </div>
1931                
1932              
1933                
1934                
1935                  <div class="container header-menu-nav-item header-menu-nav-item--external">
1936                    <a href="https://www.amazon.com/Start-Now-Quit-Later-Full-Time/dp/B0C6W3HL23"  target="_blank" >Start Now Quit Later Book</a>
1937                  </div>
1938                
1939              
1940            </div>
1941          </div>
1942        
1943      
1944    
1945  
1946</div>
1947
1948              
1949            </div>
1950            
1951            
1952            
1953            <div class="header-menu-cta">
1954              <a
1955                class="theme-btn--primary btn sqs-button-element--primary"
1956                href="https://calendly.com/yourcharlesalexander/quick-chat-no-cost-or-sales-pitches-clone"
1957                
1958              >
1959                BOOK CALL
1960              </a>
1961            </div>
1962            
1963          </div>
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1966    </div>
1967    
1968    
1968<script>
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1992
1993
1994
1995      <main id="page" class="container" role="main">
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1997          
1998            
1999<article class="sections" id="sections" data-page-sections="6679bb912834c35e1f5c6686">
2000  
2001  
2002    
2003    
2004
2005
2006  
2007  
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019<section
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2071    
2072  
2073  
2074  
2075  
2076  
2077
2078
2079  
2080    data-sqsp-section="blog-list"
2081  
2082
2083
2084>
2085  <div
2086    class="section-border"
2087    
2088  >
2089    <div class="section-background">
2090    
2091      
2092    
2093    </div>
2094  </div>
2095  <div
2096    class='content-wrapper'
2097    style='
2098      
2099      
2100    '
2101  >
2102    <div
2103      class="content"
2104      
2105    >
2106      
2107      
2108      
2109      
2110      
2111      
2112      
2113      
2114      
2115      
2116      <div class="blog-single-column collection-content-wrapper" data-controller="BlogImageLoader">
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2121        <div class="blog-single-column--text">
2122          <div class="blog-meta-section">
2123  <span class="blog-meta-primary">
2124    
2125      <span class="blog-categories-list">
2126        
2127          <a href="/blog/category/Story" class="blog-categories">Story</a>
2128      </span>
2129    
2130    
2131      <span class="blog-author">Charles Alexander</span>
2132    
2133    <time class="blog-date" pubdate data-animation-role="date">5/17/21</time>
2134  </span>
2135  <span class="blog-meta-delimiter"></span>
2136  
2137    <span class="blog-meta-delimiter blog-category-delimiter"></span>
2138  
2139  <span class="blog-meta-secondary">
2140    
2141      <span class="blog-categories-list">
2142        
2143          <a href="/blog/category/Story" class="blog-categories">Story</a>
2144      </span>
2145    
2146    
2147      <span class="blog-author">Charles Alexander</span>
2148    
2149    <time class="blog-date" pubdate data-animation-role="date">5/17/21</time>
2150  </span>
2151  
2152  
2153  
2154</div>
2155<h1 class="blog-title">
2156  
2157    <a href="/blog/2021/5/17/gwfu6oyopufg3jenqvqrjhqjrl0ji3" data-no-animation>
2158  
2159    This addiction has cost me time and money
2160  </a>
2161</h1>
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2163  <div class="blog-excerpt-wrapper"></div>
2164  
2165    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1621262170076" id="item-60a277b74f79bb5005169938"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1621260190996_17592"><div class="sqs-block-content">
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2168
2169
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2171
2172
2173
2174
2175
2176
2177
2178
2179
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2181
2182
2183
2184
2185
2186
2187
2188
2189
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2191
2192
2193
2194
2195
2196
2197
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2202
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2205
2206
2207
2208  
2209
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2240          
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2291</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="c0138b3ad7b16d6dbc1b" id="block-c0138b3ad7b16d6dbc1b"><div class="sqs-block-content"><div class="sqs-text-block-container">
2292  
2293  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">My earliest sports memory is the 1985 University of Tennessee Volunteers football team, also known that year as the Sugar Vols.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">That Tennessee Vols football team went to the Sugar Bowl and were #8 in the country.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">They played the unbeatable #2 Miami Hurricanes, otherwise known as “The U”.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">UT won that game 35-7 and I was hooked!&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">My dad has always been a huge Vols fan, going as far to make his office walls an orange and white checkerboard with UT pics hanging everywhere and he’s been a season ticket holder for 35+ years.</p><p class="" style="white-space:pre-wrap;">Life was good as a Vols fan, until 2008 when UT fired Phil Fulmer.</p><p class="" style="white-space:pre-wrap;">Since then we (yes, I still say we) have been through four coaches and just started on our fifth.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">UT hasn’t won double digit games in any season, had the worst and the most publicized coaching searches in history, found every conceivable way to lose close games, have only had 2 winning SEC seasons, squandered NFL level talent, and lost to Vandy and Kentucky with some regularity over the last 5 years.</p><p class="" style="white-space:pre-wrap;">But I still love UT football.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">I read every article, check out possible recruits, and text with other grown men all of the time about how we would fix everything.</p><p class="" style="white-space:pre-wrap;">I might love UT football, but it doesn’t love me.&nbsp;&nbsp;<br></p><p class="" style="white-space:pre-wrap;"><strong>At all.</strong></p><p class="" style="white-space:pre-wrap;">All of the time, effort, and energy I’ve poured into each and every agonizing weekend in the fall is usually wasted.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">Honestly, I just don’t have much to show for my investment.</p><p class="" style="white-space:pre-wrap;">We do the same thing in our business all of the time too.</p><p class="" style="white-space:pre-wrap;">For example:&nbsp;</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">You invest 2 hours a day on email.</p></li><li><p class="" style="white-space:pre-wrap;">You invest 4.5 hours a day on your phone.</p></li><li><p class="" style="white-space:pre-wrap;">You invest 4 hours a day watching tv. &nbsp; Well, you say it’s just on in the background while you are doing something else, but it still fractures your attention.</p></li><li><p class="" style="white-space:pre-wrap;">
2293You invest countless hours reliving that time when an infuriating client was wrong and you were right and what you “should” have told them.</p></li><li><p class="" style="white-space:pre-wrap;">You invest hours stressing out about your future; when can you retire, go to Cancun, get the roof leak fixed, etc.&nbsp; Not careful planning; just run-of-the-mill worrying.</p></li><li><p class="" style="white-space:pre-wrap;">You invest hours worrying about your parents and their health even though you can’t control it.</p></li><li><p class="" style="white-space:pre-wrap;">You invest hours worrying about little Johnny’s place on the soccer team and why he doesn’t get to play more.</p></li></ul><p class="" style="white-space:pre-wrap;">You love things that don’t love you back.</p><p class="" style="white-space:pre-wrap;">There is no return on investment for any of that.</p><p class="" style="white-space:pre-wrap;">Sure, some of it is unavoidable, but we use that as an excuse to wallow in this “busy” mentality that keeps us in the same “busy” spot without anything to show for it.</p><p class="" style="white-space:pre-wrap;">At one point you loved the purpose of your business.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">A financial advisor loved helping people plan out their future.</p></li><li><p class="" style="white-space:pre-wrap;">An insurance agent loved helping people sleep better at night knowing the things that they worked hard for were protected.</p></li></ul><p class="" style="white-space:pre-wrap;">But now your day is spent like a human router just moving bits of information around multiple times; constantly checking email, Facebook, your CRM, voicemail, meetings, non-urgent emergencies, etc.</p><p class="" style="white-space:pre-wrap;">And strangely enough, you love it.&nbsp; Or at least you think you do.</p><p class="" style="white-space:pre-wrap;">It’s time to give all of that busy work up.</p><p class="" style="white-space:pre-wrap;">You love it, but it doesn’t love you back.</p><p class="" style="white-space:pre-wrap;">If it did, you would have more to show for it and you would be happier.</p><p class="" style="white-space:pre-wrap;">Choose to love the things you can control, the things you are good at, and the things that make you money.</p><p class="" style="white-space:pre-wrap;">As for me, maybe I won’t&nbsp; pay attention to spring football practice or the fact that we already have players suspended...maybe:).&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;"><br><br><br><br></p></div>
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2360
2361<a class="blog-more-link" href="/blog/2021/5/17/gwfu6oyopufg3jenqvqrjhqjrl0ji3" data-animation-role="content">Read More</a>
2362
2363
2364        </div>
2365      </article>
2366    
2367      <article class="blog-single-column--container entry blog-item no-image-fade-in">
2368        
2369        <div class="blog-single-column--text">
2370          <div class="blog-meta-section">
2371  <span class="blog-meta-primary">
2372    
2373      <span class="blog-categories-list">
2374        
2375          <a href="/blog/category/Story" class="blog-categories">Story</a>
2376      </span>
2377    
2378    
2379      <span class="blog-author">Charles Alexander</span>
2380    
2381    <time class="blog-date" pubdate data-animation-role="date">4/29/21</time>
2382  </span>
2383  <span class="blog-meta-delimiter"></span>
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2385    <span class="blog-meta-delimiter blog-category-delimiter"></span>
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2390        
2391          <a href="/blog/category/Story" class="blog-categories">Story</a>
2392      </span>
2393    
2394    
2395      <span class="blog-author">Charles Alexander</span>
2396    
2397    <time class="blog-date" pubdate data-animation-role="date">4/29/21</time>
2398  </span>
2399  
2400  
2401  
2402</div>
2403<h1 class="blog-title">
2404  
2405    <a href="/blog/2021/4/29/ughthey-want-extra-thousand-island-dressing" data-no-animation>
2406  
2407    Ugh...they want 'extra' thousand island dressing
2408  </a>
2409</h1>
2410<div class="blog-excerpt">
2411  <div class="blog-excerpt-wrapper"></div>
2412  
2413    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1619704151240" id="item-608ab54929cbca59d7001c2d"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="f69424b0f705f952e4b6" id="block-f69424b0f705f952e4b6"><div class="sqs-block-content"><div class="sqs-text-block-container">
2414  
2415  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">My wife Sarah, was a server while she was in college.&nbsp; </p><p class="" style="white-space:pre-wrap;">She worked at Cooker, which was this awesome bar and grille that served the best rolls and cornbread in the world.</p></div>
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2585                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg" data-image-dimensions="544x578" data-image-focal-point="0.5,0.5" alt="Granny…not Sarah:)" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1619704721527-C9889KX0BKNCWQETZQF3/Granny%2C+2.jpg" width="544" height="578" alt="" sizes="(max-width: 640px) 100v
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2596            <div class="image-caption"><p class="" style="white-space:pre-wrap;">Granny…not Sarah:)</p></div>
2597          </figcaption>
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2611  
2612  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Her grandmother, Granny, was also a server (waitress back in the day) in her younger years and she was always so proud that Sarah was working her way through college.</p><p class="" style="white-space:pre-wrap;">Granny, a deeply religious woman, would often brag about Sarah to folks at church.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">Unfortunately, Granny could also get a little confused from time to time and she would tell people, “Oh Sarah is just such a pretty girl and a hard worker.&nbsp; You know she makes good tips at Hooters!”&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">Granted, Cooker and Hooters sound a little alike, but man, I would’ve loved to have seen the looks on the church members’ faces when Granny would tell them that.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">Sarah did make good tips.</p><p class="" style="white-space:pre-wrap;">That is unless the customer would order ‘extra’ thousand island dressing for their side salad.&nbsp; </p><p class="" style="white-space:pre-wrap;">That usually meant about a 5% tip.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">Thousand island dressing is the awful orangey stuff you find on a Big Mac.&nbsp; </p><p class="" style="white-space:pre-wrap;">And people were putting a double dose of this on their SIDE salad.&nbsp; Twice the dressing, half the salad.🤢&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">It wasn’t that these customers were bad, but that usually indicated that they didn’t get out much and weren’t used to a customary 20% tip.</p><p class="" style="white-space:pre-wrap;">Sarah couldn’t pick her customers at the Cooker.&nbsp; </p><p class="" style="white-space:pre-wrap;">She just had to take whoever walked in the door.&nbsp; She wasn’t allowed to prioritize her clientele.</p><p class="" style="white-space:pre-wrap;">However, we can prioritize who our clients are.</p><p class="" style="white-space:pre-wrap;">I preached this forever to my own coaching clients.&nbsp;&nbsp;</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">You can <strong>never outearn bad clients</strong>.</p></li><li><p class="" style="white-space:pre-wrap;">You can have a<strong> bad situation with a good client and still make things work.</strong></p></li><li><p class="" style="white-space:pre-wrap;">You can have a <strong>good situation with a bad client and things almost never work.</strong></p></li></ul><p class="" style="white-space:pre-wrap;">However, when I started my Explainer Video business, I had a hard t
2612ime taking my own advice.&nbsp; </p><p class="" style="white-space:pre-wrap;">In my first year or two I took on anyone with a pulse and my revenue and stress level showed it.</p><p class="" style="white-space:pre-wrap;">It was only when I decided to work with people that were serious about their marketing and had good attitudes did that change.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">There were certain industries where the clients were always cash-poor and flaky.&nbsp;&nbsp;</p></li><li><p class="" style="white-space:pre-wrap;">There were clients I had currently that gave me a bad gut feeling about them when we first talked, but I ignored it because I wanted to make the sale.&nbsp; You know the clients that are already interrupting you to ask their next skeptical question before you can answer the first one.</p></li><li><p class="" style="white-space:pre-wrap;">There was always the, “Give us a deal on this first video and if it works and maybe we will buy more” guy.&nbsp; I’ve got news for you.&nbsp; Nothing ever “works” for that guy:).</p></li></ul><p class="" style="white-space:pre-wrap;">Your priorities for your business matter; not what is on fire at the moment.</p><p class="" style="white-space:pre-wrap;">Things will always be on fire and your inbox will always be full.</p><p class="" style="white-space:pre-wrap;"><strong>Make client selection a top priority and make finding those clients a top priority.</strong></p><p class="" style="white-space:pre-wrap;">If you are always too busy to take a look at your existing clients and make a decision once and for all about who you DO want to work with and you DON’T want to work with, then you are too busy.</p><p class="" style="white-space:pre-wrap;"><strong>This is a priority!</strong></p><p class="" style="white-space:pre-wrap;">Once you make that decision, create quality content that attracts the right prospect.  </p><p class="" style="white-space:pre-wrap;">Then you can qualify anyone you talk to to make sure they will be the right client.</p><p class="" style="white-space:pre-wrap;">You may have to take a step back to take a step forward.</p><p class="" style="white-space:pre-wrap;">If you don’t you will end up with the ‘extra’ thousand island folks.&nbsp; </p><p class="" style="white-space:pre-wrap;">Again, nice people, but not the right fit for you.</p><p class="" style="white-space:pre-wrap;">Sarah hasn’t been a server since college, but she does have her own bookkeeping business and she applies those lessons learned to her own client selection.</p><p class="" style="white-space:pre-wrap;">Cooker has since gone bankrupt.</p><p class="" style="white-space:pre-wrap;">And Granny finally got to meet Jesus in person.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">I wonder if he told her about Hooters?&nbsp;</p><p class="" style="white-space:pre-wrap;">Probably not:).</p><p class="" style="white-space:pre-wrap;"><br><br></p></div>
2613
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2678</div>
2679
2680<a class="blog-more-link" href="/blog/2021/4/29/ughthey-want-extra-thousand-island-dressing" data-animation-role="content">Read More</a>
2681
2682
2683        </div>
2684      </article>
2685    
2686      <article class="blog-single-column--container entry blog-item no-image-fade-in">
2687        
2688        <div class="blog-single-column--text">
2689          <div class="blog-meta-section">
2690  <span class="blog-meta-primary">
2691    
2692      <span class="blog-categories-list">
2693        
2694          <a href="/blog/category/Story" class="blog-categories">Story</a>
2695      </span>
2696    
2697    
2698      <span class="blog-author">Charles Alexander</span>
2699    
2700    <time class="blog-date" pubdate data-animation-role="date">4/16/21</time>
2701  </span>
2702  <span class="blog-meta-delimiter"></span>
2703  
2704    <span class="blog-meta-delimiter blog-category-delimiter"></span>
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2709        
2710          <a href="/blog/category/Story" class="blog-categories">Story</a>
2711      </span>
2712    
2713    
2714      <span class="blog-author">Charles Alexander</span>
2715    
2716    <time class="blog-date" pubdate data-animation-role="date">4/16/21</time>
2717  </span>
2718  
2719  
2720  
2721</div>
2722<h1 class="blog-title">
2723  
2724    <a href="/blog/2021/4/16/she-literally-just-did-this-to-me" data-no-animation>
2725  
2726    She LITERALLY just did this to me!
2727  </a>
2728</h1>
2729<div class="blog-excerpt">
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2731  
2732    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1618580423602" id="item-607988d468c820504c53efbc"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1618577573616_24616"><div class="sqs-block-content">
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2838                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg" data-image-dimensions="1458x1944" data-image-focal-point="0.5,0.5" alt="Vacation in 2016.  Not sure who “just did that” to Lane, but he’s not happy:)" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg" width="1458" height="1944" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9GS4CPR3F1/IMG_3803.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1618580311183-6NAFLPCDZG9G
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2847          
2848          <figcaption data-sqsp-image-classic-block-caption-container class="image-caption-wrapper">
2849            <div class="image-caption"><p class="" style="white-space:pre-wrap;"><strong>Vacation in 2016.  Not sure who “just did that” to Lane, but he’s not happy:)</strong></p></div>
2850          </figcaption>
2851        
2852      
2853        </figure>
2854      
2855
2856    </div>
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2863</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="0849532631bf74949ce7" id="block-0849532631bf74949ce7"><div class="sqs-block-content"><div class="sqs-text-block-container">
2864  
2865  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">“Daddy, daddy, look!”</p><p class="" style="white-space:pre-wrap;">Ugh.&nbsp; I knew this wouldn’t be good.</p><p class="" style="white-space:pre-wrap;">Last week, my eight-year old son Lane, was in desperate need to reenact the atrocity that just happened to him.</p></div>
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2947  
2948  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;"><strong>Lane </strong>- “Daddy, Ava LITERALLY just did this.”&nbsp; Lane shoves himself violently to the floor along with the sound effects that only Michael Winslow from Police Academy could pull off.</p><p class="" style="white-space:pre-wrap;"><strong>Me </strong>- “Why did she do that little buddy?”</p><p class="" style="white-space:pre-wrap;"><strong>Lane </strong>- “Because I just barely touched her like this!”&nbsp; Lane gently taps his own arm like you would if you were petting a strange dog that may bite your face off.</p></div>
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3030  
3031  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Now I wasn’t there to witness this event, however, the reality of the situation rarely matches the real-life scenario.</p><p class="" style="white-space:pre-wrap;">Likely, Ava and Lane were both in the wrong over a disagreement over the remote control that neither will remember by this time tomorrow.</p><p class="" style="white-space:pre-wrap;">But Lane was having a fit and needed to show me what awful thing happened and relive it again and again.</p><p class="" style="white-space:pre-wrap;">
3031This is kind of his new thing.</p><p class="" style="white-space:pre-wrap;">“Daddy, daddy, look”, used to mean that he would show me how high he could jump, but now it’s to reenact the latest drama that happened to him.</p><p class="" style="white-space:pre-wrap;">And the reenactment is always way worse than what really happened.</p><p class="" style="white-space:pre-wrap;"><strong>It’s frustrating.</strong></p><p class="" style="white-space:pre-wrap;">I always try to listen, empathize and then help him figure out how to handle the situation next time.</p><p class="" style="white-space:pre-wrap;">And by try, I mean I immediately cut him off and tell him to get over it, which I’m sure will come out to a hefty counseling bill when he’s in his mid-twenties.</p><p class="" style="white-space:pre-wrap;">But he has an excuse.&nbsp; He’s eight.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;"><strong>We don’t have that luxury.</strong></p><p class="" style="white-space:pre-wrap;">Yet, we spend many of our waking ours reliving previous arguments and frustrations.</p><p class="" style="white-space:pre-wrap;">I still mentally argue with a boss from 14 years ago about projects and deadlines for a proprietary software that no longer exists.</p><p class="" style="white-space:pre-wrap;">In my mind, she said this and I said that, but here’s what I should’ve said and then she would’ve realized that I was RIGHT and she was WRONG!</p><p class="" style="white-space:pre-wrap;">In reality, I can barely remember what I’m mad about and she probably can’t even remember my name.</p><p class="" style="white-space:pre-wrap;">I’d like to say I’m alone in this type of thinking, but I’ve been coaching small business owners too long to believe that.</p><p class="" style="white-space:pre-wrap;">So many times I’ll have a client that can’t move past a previous hurt.</p><p class="" style="white-space:pre-wrap;">Things like:</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">A needy customer, that kept asking for one more thing, but refused to pay any more.</p></li><li><p class="" style="white-space:pre-wrap;">An employee you had to fire because of incompetence, yet they still said everything was your fault..</p></li><li><p class="" style="white-space:pre-wrap;">A partner that wouldn’t hold up their end of the bargain and it almost became a legal issue.&nbsp; Almost.</p></li></ul><p class="" style="white-space:pre-wrap;">How many waking hours do you spend reliving the past events that can’t be changed?</p><p class="" style="white-space:pre-wrap;"><strong>What return on investment are you getting from that energy spent over old arguments?</strong></p><p class="" style="white-space:pre-wrap;">The answer is nunzo (a clever word I made up that still hasn’t caught on.)</p><p class="" style="white-space:pre-wrap;">We learn how to do this early in life and we keep this habit forever.</p><p class="" style="white-space:pre-wrap;">Think about that.</p><p class="" style="white-space:pre-wrap;">When you are Lane’s age, you pick up this awful habit and just keep it forever and nurture it like a freaking pet.</p><p class="" style="white-space:pre-wrap;"><strong>That’s nuts!</strong></p><p class="" style="white-space:pre-wrap;">When one of these recurring past events cross your mind, you need to ask yourself, “what will the results be if I play mental gymnastics with this thought?”&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">If the answer isn’t good, then <strong>immediately replace that past thought with whatever you are currently doing, i.e. driving, showering, typing, working in the yard, etc.</strong></p><p class="" style="white-space:pre-wrap;"><strong>Or replace the thought with strategic ways to grow your business.&nbsp;&nbsp;</strong></p><p class="" style="white-space:pre-wrap;">Not <strong>worry</strong>, but actual <strong>planning</strong>.</p><p class="" style="white-space:pre-wrap;">As for Lane, hopefully, he will live through th....oh wait.&nbsp; Nope, he’s yelling for me right now.</p><p class="" style="white-space:pre-wrap;">I think Lilly just ate the last cookie:).</p><p class="" style="white-space:pre-wrap;"><br><br></p></div>
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3099<a class="blog-more-link" href="/blog/2021/4/16/she-literally-just-did-this-to-me" data-animation-role="content">Read More</a>
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3119    <time class="blog-date" pubdate data-animation-role="date">4/5/21</time>
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3278  
3279  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Oh man, I’m sure I shouldn’t be telling this, but I can’t help myself:).</p><p class="" style="white-space:pre-wrap;">This is a recent conversation I had with a small coaching client, Brad (name changed to protect the innocent/guilty.)</p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>So, what have you been up to?&nbsp; Or better yet what are your goals this year?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Oh Charles, I’m just so busy trying to keep up with everything.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>With what?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>(Looks at me like I have three heads) - You know, all the stuff with Congress, stimulus packages, the virus, and not to mention how crazy the world is in general.&nbsp; Cancel culture and such.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me:</strong>&nbsp; Sure...but what are your goals for this year.</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Just to keep my head above water I guess.</p><p class="" style="white-space:pre-wrap;"><br><strong>Me: </strong>No, I mean how much money do you want to net?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Well, I’d love to make over $150K!</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Cool.&nbsp; How much did you net last year?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>About $60k.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Oh...um, how are you basically gonna triple your income.</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Not sure.&nbsp; Just too much going on right now.</p><p class="" style="white-space:pre-wrap;"><br></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Yeah, but how does that actually impact you?&nbsp; You’re an insurance agent.&nbsp; I understand that you need to know what’s going on in the world, but…</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>(Incredulous now) I’m just so busy keeping up with it and my clients are too!&nbsp; Everyone is just waiting to see what happens before they make any big moves.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>How much time do you spend keeping up with everything on your phone and the news versus how much time do you spend trying to keep clients and get new clients.</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Oh I don’t spend much time on my phone or the news.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>You just said you SOOO busy keeping up with everything!</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>(Sheepishly) Well, yes, I guess I could spend less time on it.</p><p class="" style="white-space:pre-wrap;"><br><strong>Me: </strong>And getting new clients?</p><p class="" style="white-space:pre-wrap;"><strong>Brad: </strong>Not enough.&nbsp;&nbsp;</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me</strong>: Let’s just assume you are on your phone for 4 hours a day, which is the average, and you watch and listen to the current events of the day for just 1 hour.&nbsp; Assuming 20% of the time is necessary, then 80% isn’t.&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;">Oh lord, that’s about 28 hours a week on this crap!&nbsp; That’s like another full-time job!</p><p class="" style="white-space:pre-wrap;"><strong>Brad</strong>: But, I really don’t think it’s that much.&nbsp; And I have a responsibility to be an informed citizen or I’ll just be another sheep lost in the…(blah, blah, blah drones on for nine minutes in a zombie-like manner).<
3279/p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me: </strong>Then what actions have that other full-time job led you to take?&nbsp; Did you rally, protest, counter-protest, write your Congressman, create a series of compelling videos or seminars to change other people’s minds, etc.?</p><p class="" style="white-space:pre-wrap;"><strong>Brad</strong>: No.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;"><strong>Me</strong>:&nbsp; Dude, turn off the tv and quit doom scrolling.&nbsp; Call your existing clients, write a legit newsletter, create content, and call prospects instead.&nbsp; If you do it for 28 hours a week, you will feel much better and destroy your $150k net goal!</p><p class="" style="white-space:pre-wrap;"><strong>Brad</strong>: (sounding defeated) Yeah, I should probably do that.<br><br>This was last month.&nbsp; </p><p class="" style="white-space:pre-wrap;">I checked in on Brad recently.&nbsp; He’s in the same spot.&nbsp; </p><p class="" style="white-space:pre-wrap;">He’s not gonna net $150k.&nbsp; I don’t think he’s gonna net $60k.&nbsp; </p><p class="" style="white-space:pre-wrap;">But he sure can tell you everything wrong with Congress and the latest thing on Facebook that made him mad.<br></p><p class="" style="white-space:pre-wrap;"><strong>Don’t be like Brad.</strong>&nbsp; </p><p class="" style="white-space:pre-wrap;">Unplug yourself from the Matrix.&nbsp; It doesn’t care about you,</p><p class="" style="white-space:pre-wrap;">Put down the other full-time job of being an <strong>“informed citizen”</strong> and make a real difference in other people’s lives.&nbsp;&nbsp;&nbsp;</p><p class="" style="white-space:pre-wrap;"><strong>Oh, and feel free to make a little money and be happy too:).</strong></p><p class="" style="white-space:pre-wrap;"><br><br></p></div>
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3367    <time class="blog-date" pubdate data-animation-role="date">3/22/21</time>
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3383    <time class="blog-date" pubdate data-animation-role="date">3/22/21</time>
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3393    Why I kicked my daughter out of my morning routine
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3401  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">When the pandemic started Lilly, my 9-year-old daughter, and the sweetest child on planet Earth, and I got into this weird morning routine.</p></div>
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3591</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1616439296426_20821" id="block-yui_3_17_2_1_1616439296426_20821"><div class="sqs-block-content"><div class="sqs-text-block-container">
3592  
3593  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Previously she would always give me and Sarah a great big morning hug and ask us how we slept.  But now that we were making an effort to quarantine, <strong>our schedule was out of whack.</strong></p><p class="" style="white-space:pre-wrap;">We would sleep in just a little later than we used to and when we would see each other in the morning, I’d still get my customary hug, but there seemed to be this unwritten agreement that we would put off the morning conversation.  </p><p class="" style="white-space:pre-wrap;"><strong>It is almost like we would avoid each other</strong> like you do when you see an old friend at the grocery store, but you’re in a hurry, so you pretend not to notice them.</p><p class="" style="white-space:pre-wrap;">I used to do this with one of the Executives at my old job.  He can’t give me a random project if he doesn’t bump into me in the hallway.</p><p class="" style="white-space:pre-wrap;">Anyway, I never said this aloud, but I wanted to get to my coaching clients right away and not get any further behind their daily crisis of being shut down and creating the next steps.  </p><p class="" style="white-space:pre-wrap;">Lilly would also need to get a quick breakfast and log into Google Classroom for her never-ending Zoom calls and videos she was required to watch.  </p><p class="" style="white-space:pre-wrap;"><strong>This routine even slipped into the weekend</strong> when I needed to mow the yard and she would want to crawl back into bed and watch “Some Assembly Required” on Netflix.  By the way, Netflix has put out some god-awful kids’ shows.  Not inappropriate, just plain ole bad.  Like Ishtar and Weekend at Bernie’s II bad.</p><p class="" style="white-space:pre-wrap;">Most days we would get back to our old routine and have an actual conversation by mid-morning and do daddy-n-daughter stuff.</p><p class="" style="white-space:pre-wrap;">I know what you’re thinking...“but now I’ve realized the error of my ways and make my kids a priority first thing in the morning!”</p><p class="" style="white-space:pre-wrap;"><strong>Nah.</strong></p><p class="" style="white-space:pre-wrap;">This routine has worked during this little period of our lives or as folks in our church say, “this season of life” which is Christian lingo that is terribly overused.</p><p class="" style="white-space:pre-wrap;">
3593This same kind of routine is also prevalent in following up with leads and referrals.</p><p class="" style="white-space:pre-wrap;"><strong>Recently, I had a financial advisor, Adam, respond to some of my content and say he’s interested in learning more about Explainer Videos.</strong></p><p class="" style="white-space:pre-wrap;">I sent him a templated reply and made a reminder to check back in a week.</p><p class="" style="white-space:pre-wrap;">He replied and said he was still thinking about it a week after that.</p><p class="" style="white-space:pre-wrap;">Then, I sent Adam another follow-up email and then another.</p><p class="" style="white-space:pre-wrap;">Adam apologized a month later and said he was still interested.</p><p class="" style="white-space:pre-wrap;">Adam and I still haven’t had our conversation as I do with my Lilly Bug every day.  </p><p class="" style="white-space:pre-wrap;">We both just keep putting it off, because it’s easy and we are busy.</p><p class="" style="white-space:pre-wrap;"><strong>But there’s a real problem here.</strong></p><p class="" style="white-space:pre-wrap;">Adam needs an Explainer Video so he can start closing more leads and getting more clients and I need him to buy one for the same exact reasons.</p><p class="" style="white-space:pre-wrap;">Even though this should be a priority for both of us, we are doing the morning routine that Lilly and I have, but we’re never getting back together for a real conversation.</p><p class="" style="white-space:pre-wrap;">It’s easier to just get “busy”, check emails, endlessly work on projects with no deadlines, etc., than it is to get the priorities done.</p><p class="" style="white-space:pre-wrap;">It’s okay to knock out some busy work if it is more urgent, but you always have to come back to the most important stuff.  </p><p class="" style="white-space:pre-wrap;">You know, the things that HONESTLY make you real freaking money.</p><p class="" style="white-space:pre-wrap;"><strong>Because of this, I’ve made a couple of changes.</strong></p><p class="" style="white-space:pre-wrap;">Now I make a better effort of chatting with Lilly Bug earlier in the morning because I know that my coaching clients will still be there later, but she will grow up soon and start thinking she’s too cool for me like my 12-year old Ava does (insert sad face emoji).  </p><p class="" style="white-space:pre-wrap;"><strong>This has led to more daddy/daughter time and less guilt.</strong></p><p class="" style="white-space:pre-wrap;">And I’ve gotten more aggressive in my follow-up with the Adams of the world by using the telephone app on my magic pocket computer and sending more frequent and direct emails.</p><p class="" style="white-space:pre-wrap;">This has led to more Explainer Videos for more clients and me sharing this with you because I’m betting you are in the same routine.</p><p class="" style="white-space:pre-wrap;"><strong>Break the routine</strong> of getting too busy with your urgent tasks.  </p><p class="" style="white-space:pre-wrap;"><strong>Create more time for the important items </strong>that make you happy and make you real money!</p></div>
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3595
3596  
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3657</div></div></div></div></div></div>
3658  
3659</div>
3660
3661<a class="blog-more-link" href="/blog/2021/3/22/my-sweet-lilly-got-dumped-from-my-morning-routine" data-animation-role="content">Read More</a>
3662
3663
3664        </div>
3665      </article>
3666    
3667      <article class="blog-single-column--container entry blog-item no-image-fade-in">
3668        
3669        <div class="blog-single-column--text">
3670          <div class="blog-meta-section">
3671  <span class="blog-meta-primary">
3672    
3673    
3674      <span class="blog-author">Charles Alexander</span>
3675    
3676    <time class="blog-date" pubdate data-animation-role="date">11/11/19</time>
3677  </span>
3678  <span class="blog-meta-delimiter"></span>
3679  
3680  <span class="blog-meta-secondary">
3681    
3682    
3683      <span class="blog-author">Charles Alexander</span>
3684    
3685    <time class="blog-date" pubdate data-animation-role="date">11/11/19</time>
3686  </span>
3687  
3688  
3689  
3690</div>
3691<h1 class="blog-title">
3692  
3693    <a href="/blog/2019/11/11/how-to-get-roi-with-your-video-animated-explainer-financial-gravity-interview-podcast" data-no-animation>
3694  
3695    How to Get ROI With Your Video - Animated Explainer Financial Gravity Interview Podcast 
3696  </a>
3697</h1>
3698<div class="blog-excerpt">
3699  <div class="blog-excerpt-wrapper"></div>
3700  
3701    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1573497346483" id="item-5dc9a9ba038169207275bb59"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="ee26e1654d48e09794c3" id="block-ee26e1654d48e09794c3"><div class="sqs-block-content"><div class="sqs-text-block-container">
3702  
3703  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">I've been playing around with making animated versions of podcast interviews (1-2 minutes.) </p><p class="" style="white-space:pre-wrap;">Since I was just on the Financial Gravity Podcast I thought I should test this on myself first:).</p></div>
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3909
3910</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1573497419104_4671" id="block-yui_3_17_2_1_1573497419104_4671"><div class="sqs-block-content"><div class="sqs-text-block-container">
3911  
3912  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Check out the full podcast here - <a href="https://financialgravity.com/episode-132-charles-alexander-animated-videos-to-stand-out/">https://financialgravity.com/episode-132-charles-alexander-animated-videos-to-stand-out/</a></p></div>
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3975</div>
3976</div></div></div></div></div></div>
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3978</div>
3979
3980<a class="blog-more-link" href="/blog/2019/11/11/how-to-get-roi-with-your-video-animated-explainer-financial-gravity-interview-podcast" data-animation-role="content">Read More</a>
3981
3982
3983        </div>
3984      </article>
3985    
3986      <article class="blog-single-column--container entry blog-item no-image-fade-in">
3987        
3988        <div class="blog-single-column--text">
3989          <div class="blog-meta-section">
3990  <span class="blog-meta-primary">
3991    
3992    
3993      <span class="blog-author">Charles Alexander</span>
3994    
3995    <time class="blog-date" pubdate data-animation-role="date">3/21/19</time>
3996  </span>
3997  <span class="blog-meta-delimiter"></span>
3998  
3999  <span class="blog-meta-secondary">
4000    
4001    
4002      <span class="blog-author">Charles Alexander</span>
4003    
4004    <time class="blog-date" pubdate data-animation-role="date">3/21/19</time>
4005  </span>
4006  
4007  
4008  
4009</div>
4010<h1 class="blog-title">
4011  
4012    <a href="/blog/2019/3/21/no-you-cant-rub-my-head" data-no-animation>
4013  
4014    No, You Can't Rub My Head
4015  </a>
4016</h1>
4017<div class="blog-excerpt">
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4147  
4148  <div class="sqs-html-content" data-sqsp-text-block-content><p style="white-space:pre-wrap;">It’s weird.</p><p style="white-space:pre-wrap;">People think it’s okay to rub my head because it’s shaved (well, bald.)</p><p style="white-space:pre-wrap;">I can literally meet someone for the first time, and I can tell when they are coming in for the rub.  </p><p style="white-space:pre-wrap;">
4148You know, like I’m a freaking lamp and a genie will come out and grant them their silly wishes.  </p><p style="white-space:pre-wrap;">And if it was, I wouldn’t let you wish for more wishes.  </p><p style="white-space:pre-wrap;">That’s cheating.</p><p style="white-space:pre-wrap;">Anyways I don’t like it.  </p><p style="white-space:pre-wrap;">AT ALL!</p><p style="white-space:pre-wrap;">I let select friends and family do it.  </p><p style="white-space:pre-wrap;">And that one strange aunt that I rarely see.  </p><p style="white-space:pre-wrap;">She has good days and bad days they say.</p><p style="white-space:pre-wrap;">You do this too sometimes (well, not rubbing my head).  </p><p style="white-space:pre-wrap;">And yeah, I do too.  </p><p style="white-space:pre-wrap;">But I’m picking on you right now.</p><p style="white-space:pre-wrap;">You get too personal too fast.  </p><p style="white-space:pre-wrap;">You don’t build the “know, like, and trust” factor.  </p><p style="white-space:pre-wrap;">You go straight for the intimate touch, so to speak.</p><p style="white-space:pre-wrap;">Don’t believe me?</p><p style="white-space:pre-wrap;">My inbox has been blown up with people I’ve recently connected with and they say:</p><p style="white-space:pre-wrap;">-”If you know of anyone that needs a mortgage, I love referrals.”</p><p style="white-space:pre-wrap;">-”What are your financial goals?”</p><p style="white-space:pre-wrap;">-”I’d love to sit down with you and review all of your insurance needs.”</p><p style="white-space:pre-wrap;">-”Can we have a virtual coffee and review your financials?”</p><p style="white-space:pre-wrap;">These are really personal things!  </p><p style="white-space:pre-wrap;">Yeah, I know that if you don’t ask, you don’t sell.</p><p style="white-space:pre-wrap;">But you really need to build rapport with the other individual first.  </p><p style="white-space:pre-wrap;">You can only really ask for the personal touch, once you have a personal connection.  </p><p style="white-space:pre-wrap;">Otherwise, you are just rubbing a bald stranger’s head.🤔</p><p style="white-space:pre-wrap;">p.s.</p><p style="white-space:pre-wrap;">This is how you speed up the “know, like, and trust” with people that you have just met.</p><p style="white-space:pre-wrap;">Farhad Insurance works with high net worth clients, where trust is at a premium.  They are using the video below that is very client focused and fast tracks their ability to ask for business!</p></div>
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4356  
4357  <div class="sqs-html-content" data-sqsp-text-block-content><h1 style="white-space:pre-wrap;"><br>To get your own cool explainer video to build your, “know, like, trust” factor check out your options below<a href="https://emojipedia.org/white-down-pointing-backhand-index/">👇</a></h1><h2 style="text-align:center;white-space:pre-wrap;">I make this painless and fun for you!  </h2></div>
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4538
4539            </div>
4540          </div>
4541        
4542          </a>
4543        
4544
4545        
4546      
4547        </figure>
4548      
4549
4550    </div>
4551  
4552
4553
4554  
4555
4556
4557</div></div></div></div></div></div>
4558  
4559</div>
4560
4561<a class="blog-more-link" href="/blog/2019/3/21/no-you-cant-rub-my-head" data-animation-role="content">Read More</a>
4562
4563
4564        </div>
4565      </article>
4566    
4567      <article class="blog-single-column--container entry blog-item no-image-fade-in">
4568        
4569        <div class="blog-single-column--text">
4570          <div class="blog-meta-section">
4571  <span class="blog-meta-primary">
4572    
4573    
4574      <span class="blog-author">Charles Alexander</span>
4575    
4576    <time class="blog-date" pubdate data-animation-role="date">1/2/19</time>
4577  </span>
4578  <span class="blog-meta-delimiter"></span>
4579  
4580  <span class="blog-meta-secondary">
4581    
4582    
4583      <span class="blog-author">Charles Alexander</span>
4584    
4585    <time class="blog-date" pubdate data-animation-role="date">1/2/19</time>
4586  </span>
4587  
4588  
4589  
4590</div>
4591<h1 class="blog-title">
4592  
4593    <a href="/blog/2019/1/2/the-marketing-trend-for-2019-that-you-cant-afford-to-ignore" data-no-animation>
4594  
4595    The Marketing Trend for 2019 That You Can't Afford To Ignore
4596  </a>
4597</h1>
4598<div class="blog-excerpt">
4599  <div class="blog-excerpt-wrapper"></div>
4600  
4601    <div class="blog-body-wrapper">
4601<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1546445428338" id="item-5c2cd8961ae6cf9b8869abea"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1546442863006_23850"><div class="sqs-block-content">
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4708
4709            </div>
4710          </div>
4711        
4712          
4713        
4714
4715        
4716      
4717        </figure>
4718      
4719
4720    </div>
4721  
4722
4723
4724  
4725
4726
4727</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="d3d9edcfdaa816a78208" id="block-d3d9edcfdaa816a78208"><div class="sqs-block-content"><div class="sqs-text-block-container">
4728  
4729  <div class="sqs-html-content" data-sqsp-text-block-content><p style="white-space: pre-wrap;">I remember it like it was yesterday.  </p><p style="white-space: pre-wrap;">
4729I was seven years old and my dad had fallen asleep watching some awful golf tournament on a Saturday afternoon.  </p><p style="white-space: pre-wrap;">And not just asleep.  <strong>The snoring had reached jet engine levels.</strong></p><p style="white-space: pre-wrap;">And then a commercial asking “Where’s the Beef” came on and I thought it would be my chance.  </p><p style="white-space: pre-wrap;">As I snuck up to the TV to switch the channel, my dad said, “Hey, what are you doing...I’m watching Tom Watson on the 18th hole!”</p><p style="white-space: pre-wrap;">It was like he had a 6th sense that would have never qualified for an M. Night Shyamalan movie.</p><p style="white-space: pre-wrap;"><strong>That was the 1980’s and commercials dominated the marketing scene.</strong></p><p style="white-space: pre-wrap;">Fast forward 30+ years.  </p><p style="white-space: pre-wrap;">My children are obsessed with YouTube Kids.</p><p style="white-space: pre-wrap;">They almost always watch other children opening toys and describing what is inside the package (by the way, I’m convinced Shopkins are evil).</p><p style="white-space: pre-wrap;">My kids are literally choosing to watch infomercials, because they enjoy the content.</p><p style="white-space: pre-wrap;"><strong>Marketing is much different than it used to be.  </strong></p><p style="white-space: pre-wrap;">Being able to rely on interrupting someone’s day to sell them something is no longer a thing.</p><p style="white-space: pre-wrap;">We now research on our own and gravitate toward authentic content that resonates with us.</p><p style="white-space: pre-wrap;">You will not be able to bombard people with features, advantages, and benefits.  </p><h2 style="text-align: center; white-space: pre-wrap;"><strong>You will have to create your own content with your customer in mind and it needs to be helpful.</strong></h2><p style="white-space: pre-wrap;">Why?</p><p style="white-space: pre-wrap;">Your own content can express your real thoughts, brand you as the expert, and resonate with your target customer.</p><p style="white-space: pre-wrap;">Your content can be:</p><ul data-rte-list="default"><li><p style="white-space: pre-wrap;">Checklists</p></li><li><p style="white-space: pre-wrap;">Blog posts</p></li><li><p style="white-space: pre-wrap;">Guides</p></li><li><p style="white-space: pre-wrap;">Photos</p></li></ul><p style="white-space: pre-wrap;">And yes, I’m very partial to videos, but with good reason.</p><p style="white-space: pre-wrap;">70% of web traffic is video and that is only going to increase.</p><p style="white-space: pre-wrap;">Videos can also be used with the following:</p><ul data-rte-list="default"><li><p style="white-space: pre-wrap;">Website</p></li><li><p style="white-space: pre-wrap;">Social media</p></li><li><p style="white-space: pre-wrap;">Email follow ups</p></li><li><p style="white-space: pre-wrap;">Email marketing</p></li><li><p style="white-space: pre-wrap;">Presentations</p></li><li><p style="white-space: pre-wrap;">Landing pages</p></li><li><p style="white-space: pre-wrap;">Anywhere you are currently marketing</p></li></ul><p style="white-space: pre-wrap;">Check out the following video for a business coach.</p></div>
4730
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4937  
4938  <div class="sqs-html-content" data-sqsp-text-block-content><p style="white-space: pre-wrap;">You get the idea.</p><p style="white-space: pre-wrap;">I have created very similar videos for:</p><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=SMuP4DJsdT0&amp;list=PLaTa8cOjdC4e27es9vZVRVGxOl6bV2XrN" target="_blank">Financial</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=S0IJHepSTLk&amp;list=PLaTa8cOjdC4fhvnRS60elGzUp-ENQIVMz" target="_blank">Insurance</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=51ZYXTMipEc&amp;list=PLaTa8cOjdC4fYVOkb161MK84FPOGihyPo" target="_blank">Mortgage</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=xzfuFaCZdHU&amp;list=PLaTa8cOjdC4fLVtJWufb3zCNBfRPvsbWe" target="_blank">Real Estate</a></h3><h3 style="text-align: center; white-space: pre-wrap;"><a href="https://www.youtube.com/watch?v=R_2DQB1Z9Vc&amp;list=PLaTa8cOjdC4fLl8rDwpBxUl05L__6nIET" target="_blank">Businesses</a></h3><p style="white-space: pre-wrap;">And this trend isn’t going to reverse itself anytime soon either, so now is the time to get on board and create your own content!</p><p style="white-space: pre-wrap;">And if you want your own video content that you don’t have to create on your own, check out the button below</p></div>
4939
4940
4941  
4942<style id="container-styles">#block-yui_3_17_2_1_1546442863006_21583 {
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4965
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4998
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5042
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5045  
5046
5047    
5048  
5049    <div
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5079              class="
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5085              href="https://yourcharlesalexander.lpages.co/video-packages-and-process-page/"
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5091              
5092              class="image-block-wrapper"
5093              data-animation-role="image"
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5112                
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5114                
5115                
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5119
5120            </div>
5121          </div>
5122        
5123          </a>
5124        
5125
5126        
5127      
5128        </figure>
5129      
5130
5131    </div>
5132  
5133
5134
5135  
5136
5137
5138</div></div></div></div></div></div>
5139  
5140</div>
5141
5142<a class="blog-more-link" href="/blog/2019/1/2/the-marketing-trend-for-2019-that-you-cant-afford-to-ignore" data-animation-role="content">Read More</a>
5143
5144
5145        </div>
5146      </article>
5147    
5148      <article class="blog-single-column--container entry blog-item no-image-fade-in">
5149        
5150        <div class="blog-single-column--text">
5151          <div class="blog-meta-section">
5152  <span class="blog-meta-primary">
5153    
5154    
5155      <span class="blog-author">Charles Alexander</span>
5156    
5157    <time class="blog-date" pubdate data-animation-role="date">7/13/18</time>
5158  </span>
5159  <span class="blog-meta-delimiter"></span>
5160  
5161  <span class="blog-meta-secondary">
5162    
5163    
5164      <span class="blog-author">Charles Alexander</span>
5165    
5166    <time class="blog-date" pubdate data-animation-role="date">7/13/18</time>
5167  </span>
5168  
5169  
5170  
5171</div>
5172<h1 class="blog-title">
5173  
5174    <a href="/blog/2018/7/13/true-story-by-charles-alexander-are-you-a-confusing-yellow-light" data-no-animation>
5175  
5176    True Story by Charles Alexander - Are you a confusing yellow light?
5177  </a>
5178</h1>
5179<div class="blog-excerpt">
5180  <div class="blog-excerpt-wrapper"></div>
5181  
5182    <div class="blog-body-wrapper">
5182<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1531493794123" id="item-5b48bbc41ae6cf8d84e8e1c7"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js&quot;,&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1531493122887_20460" id="block-yui_3_17_2_1_1531493122887_20460"><div class="sqs-block-content">
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5216
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5244
5245
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5255<style id="container-styles">#block-yui_3_17_2_1_1531493122887_20460 {
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5274
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5277
5278  
5279</style>
5280
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5283          
5284            
5285
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5368  
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5442
5443            </div>
5444          </div>
5445        
5446          </a>
5447        
5448
5449        
5450      
5451        </figure>
5452      
5453
5454    </div>
5455  
5456
5457
5458  
5459
5460
5461</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1531493122887_22455" id="block-yui_3_17_2_1_1531493122887_22455"><div class="sqs-block-content"><div class="sqs-text-block-container">
5462  
5463  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">I was teaching Lane about red lights when he was a little fella.</p><p class="" style="white-space:pre-wrap;">We came to a red light, and I asked him what it meant.</p><p class="" style="white-space:pre-wrap;">“It means stop daddy!”</p><p class="" style="white-space:pre-wrap;">“That’s right little buddy. &nbsp;Now it’s green. &nbsp;What does that mean?”</p><p class="" style="white-space:pre-wrap;">“Gween means go daddy!”</p><p class="" style="white-space:pre-wrap;">“Oh, that’s 2 for 2 friend.” &nbsp;(Man, I am such a good dad)</p><p class="" style="white-space:pre-wrap;">Then at the next light I slowed to stop for a yellow light.</p><p class="" style="white-space:pre-wrap;">“Lane, what does yellow mean?”</p><p class="" style="white-space:pre-wrap;">He sat there with a puzzled look on his face. &nbsp;This was going to be a teaching moment for Dad of the Year here.</p><p class="" style="white-space:pre-wrap;">
5463“It means slow down, son.”</p><p class="" style="white-space:pre-wrap;">He still looked confused.</p><p class="" style="white-space:pre-wrap;">He then said, “but not in Mommy’s caw...in Mommy’s caw, yewwow, means go FAST”</p><p class="" style="white-space:pre-wrap;">Ugh...but you know what. &nbsp;He’s right. &nbsp;In Mommy’s caw it does mean go fast.</p><p class="" style="white-space:pre-wrap;">The same thing is probably happening to your branding and messaging.</p><p class="" style="white-space:pre-wrap;">You have two different people look at you and your work and they will say two different things.</p><p class="" style="white-space:pre-wrap;">But if you really want to stand out in a crowded market and really touch people, you need to be distinct, different, and consistent.</p><p class="" style="white-space:pre-wrap;">If your marketing is generic or just plain boring, you will have a slow sales cycle and not the income you want.</p><p class="" style="white-space:pre-wrap;">If you are truly the expert display it.</p><p class="" style="white-space:pre-wrap;">If you really serve a special market, make sure everyone knows about it.</p><p class="" style="white-space:pre-wrap;">If you are the most convenient, fastest, or most accurate, hang your hat on it.</p><p class="" style="white-space:pre-wrap;">And find a unique way to deliver that message!</p><p class="" style="white-space:pre-wrap;">Or you will just be a confusing yellow light. &nbsp;And maybe have a boat load of red light tickets.<br>&nbsp;</p><p class="" style="white-space:pre-wrap;"><strong>p.s.</strong></p><p class="" style="white-space:pre-wrap;"><strong>One of the best ways to deliver that message in a different and consistent way is with animated videos.&nbsp; Find the right package for you below!</strong></p></div>
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5645            </div>
5646          </div>
5647        
5648          </a>
5649        
5650
5651        
5652      
5653        </figure>
5654      
5655
5656    </div>
5657  
5658
5659
5660  
5661
5662
5663</div></div></div></div></div></div>
5664  
5665</div>
5666
5667<a class="blog-more-link" href="/blog/2018/7/13/true-story-by-charles-alexander-are-you-a-confusing-yellow-light" data-animation-role="content">Read More</a>
5668
5669
5670        </div>
5671      </article>
5672    
5673      <article class="blog-single-column--container entry blog-item no-image-fade-in">
5674        
5675        <div class="blog-single-column--text">
5676          <div class="blog-meta-section">
5677  <span class="blog-meta-primary">
5678    
5679    
5680      <span class="blog-author">Charles Alexander</span>
5681    
5682    <time class="blog-date" pubdate data-animation-role="date">5/1/18</time>
5683  </span>
5684  <span class="blog-meta-delimiter"></span>
5685  
5686  <span class="blog-meta-secondary">
5687    
5688    
5689      <span class="blog-author">Charles Alexander</span>
5690    
5691    <time class="blog-date" pubdate data-animation-role="date">5/1/18</time>
5692  </span>
5693  
5694  
5695  
5696</div>
5697<h1 class="blog-title">
5698  
5699    <a href="/blog/2018/5/1/video-marketing-secrets-audio" data-no-animation>
5700  
5701    Video Marketing Secrets (Audio)
5702  </a>
5703</h1>
5704<div class="blog-excerpt">
5705  <div class="blog-excerpt-wrapper"></div>
5706  
5707    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1525182005400" id="item-5ae86d5403ce643d87632706"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1525182024151_21625" id="block-yui_3_17_2_1_1525182024151_21625"><div class="sqs-block-content"><div class="sqs-text-block-container">
5708  
5709  <div class="sqs-html-content" data-sqsp-text-block-content><p class="text-align-center"><a target="_blank" href="https://soundcloud.com/john-nemo-186362238/video-marketing-secrets-with-charles-alexander"><strong>CLICK BELOW AND CHECK IT OUT!</strong></a></p></div>
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5899        </figure>
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5902    </div>
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5909</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="e5ff63498507d3ca6777" id="block-e5ff63498507d3ca6777"><div class="sqs-block-content"><div class="sqs-text-block-container">
5910  
5911  <div class="sqs-html-content" data-sqsp-text-block-content><p>Recently I was on the Nemo Radio Podcast with <a target="_blank" href="https://johnnemo.samcart.com/referral/LQnYZZUz/iYPMakIDOCfny7qw">LinkedIn Riches</a> founder <a target="_blank" href="https://www.linkedin.com/in/hirejohnnemo/">John Nemo</a>.</p><p>Here's a snippet from John about the interview:</p><p style="margin-left:40px"><em>"If this doesn't give you a major wake up call about your online marketing approach, I don't know what will.</em></p><p style="margin-left:40px"><em>Once I heard that 70 percent of all content consumed online right now is video, I knew I had to get Charles Alexander on Nemo Radio to talk about it.</em></p><p style="margin-left:40px"><em>On this episode of Nemo Radio, Charles shares why you need to utilize online video in your marketing efforts, 6 SPECIFIC QUESTIONS that will instantly improve your marketing and branding, and much more."</em></p><p>To get access to the 6 SPECIFIC QUESTIONS check out <a target="_blank" href="https://yourcharlesalexander.lpages.co/the-easy-why-im-different-fill-in-the-blank-template/">THE EASY "WHY I'M DIFFERENT" FILL IN THE BLANK TEMPLATE</a>&nbsp;below!</p></div>
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6088                
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6090                
6091                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg" data-image-dimensions="300x345" data-image-focal-point="0.5,0.5" alt="The Easy Why Im Different Fill In the Blank Template.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg" width="300" height="345" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181940959-KPGMS5V5BYSZMUEB9375/The+Easy+Why+Im+Different+Fill+In+the+Blank+Template.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
6092
6093            </div>
6094          </div>
6095        
6096          </a>
6097        
6098
6099        
6100      
6101        </figure>
6102      
6103
6104    </div>
6105  
6106
6107
6108  
6109
6110
6111</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1525181730097_29100" id="block-yui_3_17_2_1_1525181730097_29100"><div class="sqs-block-content"><div class="sqs-text-block-container">
6112  
6113  <div class="sqs-html-content" data-sqsp-text-block-content><p>CLICK BELOW TO LEARN MORE ABOUT THE DONE-FOR-YOU VERSION OF VIDEO CONTENT.</p></div>
6114
6115
6116  
6117<style id="container-styles">#block-yui_3_17_2_1_1525181730097_29100 {
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6139  
6140
6141  
6142</style>
6143
6144<style id="override-container-styles">
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6146          
6147            
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6149#block-yui_3_17_2_1_1525181730097_29100 {
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6286                
6287                
6288                
6289                
6290                
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6292                
6293                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1525181958816-R4LNAIOA4U4H1TD3QI1U/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
6294
6295            </div>
6296          </div>
6297        
6298          </a>
6299        
6300
6301        
6302      
6303        </figure>
6304      
6305
6306    </div>
6307  
6308
6309
6310  
6311
6312
6313</div></div></div></div></div></div>
6314  
6315</div>
6316
6317<a class="blog-more-link" href="/blog/2018/5/1/video-marketing-secrets-audio" data-animation-role="content">Read More</a>
6318
6319
6320        </div>
6321      </article>
6322    
6323      <article class="blog-single-column--container entry blog-item no-image-fade-in">
6324        
6325        <div class="blog-single-column--text">
6326          <div class="blog-meta-section">
6327  <span class="blog-meta-primary">
6328    
6329    
6330      <span class="blog-author">Charles Alexander</span>
6331    
6332    <time class="blog-date" pubdate data-animation-role="date">3/12/18</time>
6333  </span>
6334  <span class="blog-meta-delimiter"></span>
6335  
6336  <span class="blog-meta-secondary">
6337    
6338    
6339      <span class="blog-author">Charles Alexander</span>
6340    
6341    <time class="blog-date" pubdate data-animation-role="date">3/12/18</time>
6342  </span>
6343  
6344  
6345  
6346</div>
6347<h1 class="blog-title">
6348  
6349    <a href="/blog/2018/3/12/are-you-a-purple-cow-animated-video-featuring-seth-godins-ted-talk" data-no-animation>
6350  
6351    Are You a Purple Cow? - Animated Video Featuring Seth Godin's Ted Talk
6352  </a>
6353</h1>
6354<div class="blog-excerpt">
6355  <div class="blog-excerpt-wrapper"></div>
6356  
6357    <div class="blog-body-wrapper">
6357<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1520883965629" id="item-5aa6d6f753450a246c28f5ff"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="ed12e6492d0524738495" id="block-ed12e6492d0524738495"><div class="sqs-block-content"><div class="sqs-text-block-container">
6358  
6359  <div class="sqs-html-content" data-sqsp-text-block-content><p>Seth Godin is one of my favorite authors of all time.</p><p>Linchpin, Tribes, and The Dip are my favorites, however, Purple Cow hits closest to home.</p><p>So much so, that I borrowed one of Seth's Ted Talks and created a 78-second animated video of it.</p><p>Click below and watch it.</p></div>
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6388</style>
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6472&lt;/iframe&gt;"
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6520</style>
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6552    <style>
6553    
6554      
6555    
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6557        @media screen and (max-width: 767px) {
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6565
6566</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1520883968267_11121" id="block-yui_3_17_2_1_1520883968267_11121"><div class="sqs-block-content"><div class="sqs-text-block-container">
6567  
6568  <div class="sqs-html-content" data-sqsp-text-block-content><p>So the question is, are you a normal, boring cow are you a purple cow?</p><p>And yeah, I think animated video is a very cool way to let people know you are a purple cow, but I'm partial to what works:).</p><h1 class="text-align-center"><a href="https://yourcharlesalexander.lpages.co/how-does-this-work-landing-page/">Learn how to get your own animated video here</a></h1></div>
6569
6570
6571  
6572<style id="container-styles">#block-yui_3_17_2_1_1520883968267_11121 {
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6630
6631</div>
6632</div></div></div></div></div></div>
6633  
6634</div>
6635
6636<a class="blog-more-link" href="/blog/2018/3/12/are-you-a-purple-cow-animated-video-featuring-seth-godins-ted-talk" data-animation-role="content">Read More</a>
6637
6638
6639        </div>
6640      </article>
6641    
6642      <article class="blog-single-column--container entry blog-item no-image-fade-in">
6643        
6644        <div class="blog-single-column--text">
6645          <div class="blog-meta-section">
6646  <span class="blog-meta-primary">
6647    
6648    
6649      <span class="blog-author">Charles Alexander</span>
6650    
6651    <time class="blog-date" pubdate data-animation-role="date">1/17/18</time>
6652  </span>
6653  <span class="blog-meta-delimiter"></span>
6654  
6655  <span class="blog-meta-secondary">
6656    
6657    
6658      <span class="blog-author">Charles Alexander</span>
6659    
6660    <time class="blog-date" pubdate data-animation-role="date">1/17/18</time>
6661  </span>
6662  
6663  
6664  
6665</div>
6666<h1 class="blog-title">
6667  
6668    <a href="/blog/2018/1/16/video-works-but-can-you-prove-it" data-no-animation>
6669  
6670    Video Works, But Can You Prove It?
6671  </a>
6672</h1>
6673<div class="blog-excerpt">
6674  <div class="blog-excerpt-wrapper"></div>
6675  
6676    <div class="blog-body-wrapper">
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6797
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6801
6802</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="7404d657ef983dc84d03" id="block-7404d657ef983dc84d03"><div class="sqs-block-content"><div class="sqs-text-block-container">
6803  
6804  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">This might have been the most absurd conversation I’ve ever had. &nbsp;</p><p class="" style="white-space:pre-wrap;">And if you met some of my friends and family, you would know that is quite the accomplishment.</p><p class="" style="white-space:pre-wrap;">Know matter what statistics I gave or case studies I referred to, he just insisted that I couldn’t prove it, and he knew of someone else that it didn’t work for.</p><p style="text-align:center;white-space:pre-wrap;" class="">IT. WAS. FRUSTRATING!</p></div>
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6994</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1516212543599_37559" id="block-yui_3_17_2_1_1516212543599_37559"><div class="sqs-block-content"><div class="sqs-text-block-container">
6995  
6996  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">But, I’m still working on getting my 6-year-old to eat any green vegetable possible.<br>It doesn’t matter that they are good for you.</p><p class="" style="white-space:pre-wrap;">They’re yucky.</p><p class="" style="white-space:pre-wrap;">And Pawpaw doesn’t eat them and he’s just fine.</p><p class="" style="white-space:pre-wrap;">This also happens when I talk to people about video.</p><ul data-rte-list="default" style="margin-left:40px;"><li><p class="" style="white-space:pre-wrap;">“It seems cool, but how can I tell if it works?”</p></li><li><p class="" style="white-space:pre-wrap;">“I know everybody is saying use video, but will it work for my kind of business?”</p></li></ul><p style="text-align:center;white-space:pre-wrap;" class="" data-rte-preserve-empty="true"></p><p class="" style="white-space:pre-wrap;">At this point, I’ve heard every kind of skeptical question possible about video.</p><p class="" style="white-space:pre-wrap;">You’ve seen all the stats about video and you may have even tried it yourself with mixed results or not even tried it at all.</p><p class="" style="white-space:pre-wrap;">Here’s what I know.</p><p class="" style="white-space:pre-wrap;">If you eat green vegetables, then your body will be happy.</p><p class="" style="white-space:pre-wrap;">If you use GOOD video (not you talking into your iPhone for 5 minutes) to promote your business, then your checking account will be happy.</p><p class="" style="white-space:pre-wrap;">Can I prove it?</p><p class="" style="white-space:pre-wrap;">Here’s what I’ve seen.</p><p class="" style="white-space:pre-wrap;"><strong>Social Media</strong><br>Live Well Real Estate promoted one of their videos on <a href="https://www.facebook.com/livewellrepropertymanagement/videos/975961449227096/" target="_blank">Facebook </a>
6996and got over 5,000 views and lots of likes, shares, and comments.</p></div>
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7160    @media screen and (max-width: 767px) {
7161          
7162            
7163
7164#block-yui_3_17_2_1_1516142384962_22799 {
7165            
7166            }
7167        }
7168    
7169  
7170    @media screen and (max-width: 767px) {
7171          #block-yui_3_17_2_1_1516142384962_22799 .intrinsic {
7172            
7173            }
7174        }
7175    
7176  @media screen and (max-width: 767px) {
7177          
7178          
7179
7180          
7181          
7182          
7183        }</style>
7184
7185  <style>#block-yui_3_17_2_1_1516142384962_22799 { border-width: 0; height: auto; }</style>
7186  
7187  
7188  
7189    <style>
7190    
7191      
7192    
7193      
7194        @media screen and (max-width: 767px) {
7195          #block-yui_3_17_2_1_1516142384962_22799 { background-color: transparent; }
7196          #block-yui_3_17_2_1_1516142384962_22799 .intrinsic { background-color: var(--tweak-video-block-background-color); }
7197        }
7198      
7199    
7200    </style>
7201  
7202
7203</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1516142384962_22864" id="block-yui_3_17_2_1_1516142384962_22864"><div class="sqs-block-content"><div class="sqs-text-block-container">
7204  
7205  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">As for me, I ran some Facebook ads last year. &nbsp;The video ads killed the image-only ads.</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #1 - Image</strong><br>shown to 9,960 People<br>Received 191 Clicks</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #2 - Video</strong><br>
7205shown to 15,763 People<br>Received 403 Clicks</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #3 - Image </strong><br>shown to 3,779 People<br>Received 23 Clicks</p><p style="margin-left:40px;white-space:pre-wrap;" class=""><strong>Ad #4 - Video</strong><br>shown to 11,559<br>Received 106 Clicks</p><p class="" style="white-space:pre-wrap;"><strong>Website</strong><br>I have also started using landing pages for people that contact me for video.</p><p class="" style="white-space:pre-wrap;">Again, video is the clear winner.</p><p style="margin-left:40px;white-space:pre-wrap;" class="">Image Landing Page</p></div>
7206
7207
7208  
7209<style id="container-styles">#block-yui_3_17_2_1_1516142384962_22864 {
7210    
7211    
7212    
7213  }
7214
7215  #block-yui_3_17_2_1_1516142384962_22864 .sqs-html-content {
7216    
7217    }
7218
7219  #block-yui_3_17_2_1_1516142384962_22864 {
7220      mix-blend-mode: var(--tweak-text-block-blend
7221  );
7222      border-radius: var(--tweak-text-block-radius);
7223  }
7224
7225  
7226  
7227
7228
7229
7230  
7231  
7232
7233  
7234</style>
7235
7236<style id="override-container-styles">
7237    @media screen and (max-width: 767px) {
7238          
7239            
7240
7241#block-yui_3_17_2_1_1516142384962_22864 {
7242            
7243            }
7244        }
7245    
7246  
7247    @media screen and (max-width: 767px) {
7248          #block-yui_3_17_2_1_1516142384962_22864 .sqs-html-content {
7249            
7250            }
7251        }
7252    
7253  @media screen and (max-width: 767px) {
7254          
7255          
7256
7257          
7258          
7259          
7260        }</style>
7261<style class="transform-overrides-vars">
7262  
7263</style>
7264
7265
7266
7267
7268</div>
7269</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_2_1516198342732_9223"><div class="sqs-block-content">
7270
7271
7272
7273
7274
7275
7276
7277
7278
7279
7280
7281
7282
7283
7284
7285
7286
7287
7288
7289
7290
7291
7292
7293
7294
7295
7296
7297
7298
7299
7300
7301
7302
7303
7304
7305
7306
7307
7308
7309
7310
7311
7312  
7313
7314    
7315  
7316    <div
7317        class="
7318          image-block-outer-wrapper
7319          layout-caption-below
7320          design-layout-inline
7321          combination-animation-none
7322          individual-animation-none
7323          individual-text-animation-none
7324        "
7325        data-test="image-block-inline-outer-wrapper"
7326        data-sqsp-image-classic-block-layout="inline"
7327    >
7328
7329      
7330
7331      
7332        <figure
7333            class="
7334              sqs-block-image-figure
7335              intrinsic
7336            "
7337            style="max-width:637px;"
7338        >
7339          
7340        
7341        
7342
7343        
7344          
7345            
7346          <div
7347              
7348              
7349              class="image-block-wrapper"
7350              data-animation-role="image"
7351              
7352  
7353
7354          >
7355            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
7356              
7357          
7358        
7359              
7360            " style="
7361                position: relative;
7362                
7363                  padding-bottom:10.675039291381836%;
7364                
7365                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);
7366              "
7367              >
7368                
7369                
7370                
7371                
7372                
7373                
7374                
7375                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG" data-image-dimensions="637x68" data-image-focal-point="0.5,0.5" alt="video checklist opt in.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG" width="637" height="68" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198811076-UTBFSVYW3L2VIF87PKB8/video+checklist+opt+in.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
7376
7377            </div>
7378          </div>
7379        
7380          
7381        
7382
7383        
7384      
7385        </figure>
7386      
7387
7388    </div>
7389  
7390
7391
7392  
7393
7394
7395</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_2_1516198342732_7755" id="block-yui_3_17_2_2_1516198342732_7755"><div class="sqs-block-content"><div class="sqs-text-block-container">
7396  
7397  <div class="sqs-html-content" data-sqsp-text-block-content><p style="margin-left:40px;white-space:pre-wrap;" class="">Video Landing Page</p></div>
7398
7399
7400  
7401<style id="container-styles">#block-yui_3_17_2_2_1516198342732_7755 {
7402    
7403    
7404    
7405  }
7406
7407  #block-yui_3_17_2_2_1516198342732_7755 .sqs-html-content {
7408    
7409    }
7410
7411  #block-yui_3_17_2_2_1516198342732_7755 {
7412      mix-blend-mode: var(--tweak-text-block-blend
7413  );
7414      border-radius: var(--tweak-text-block-radius);
7415  }
7416
7417  
7418  
7419
7420
7421
7422  
7423  
7424
7425  
7426</style>
7427
7428<style id="override-container-styles">
7429    @media screen and (max-width: 767px) {
7430          
7431            
7432
7433#block-yui_3_17_2_2_1516198342732_7755 {
7434            
7435            }
7436        }
7437    
7438  
7439    @media screen and (max-width: 767px) {
7440          #block-yui_3_17_2_2_1516198342732_7755 .sqs-html-content {
7441            
7442            }
7443        }
7444    
7445  @media screen and (max-width: 767px) {
7446          
7447          
7448
7449          
7450          
7451          
7452        }</style>
7453<style class="transform-overrides-vars">
7454  
7455</style>
7456
7457
7458
7459
7460</div>
7461</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_2_1516198342732_13013"><div class="sqs-block-content">
7462
7463
7464
7465
7466
7467
7468
7469
7470
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7476
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7479
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7481
7482
7483
7484
7485
7486
7487
7488
7489
7490
7491
7492
7493
7494
7495
7496
7497
7498
7499
7500
7501
7502
7503
7504  
7505
7506    
7507  
7508    <div
7509        class="
7510          image-block-outer-wrapper
7511          layout-caption-below
7512          design-layout-inline
7513          combination-animation-none
7514          individual-animation-none
7515          individual-text-animation-none
7516        "
7517        data-test="image-block-inline-outer-wrapper"
7518        data-sqsp-image-classic-block-layout="inline"
7519    >
7520
7521      
7522
7523      
7524        <figure
7525            class="
7526              sqs-block-image-figure
7527              intrinsic
7528            "
7529            style="max-width:632px;"
7530        >
7531          
7532        
7533        
7534
7535        
7536          
7537            
7538          <div
7539              
7540              
7541              class="image-block-wrapper"
7542              data-animation-role="image"
7543              
7544  
7545
7546          >
7547            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
7548              
7549          
7550        
7551              
7552            " style="
7553                position: relative;
7554                
7555                  padding-bottom:9.651898384094238%;
7556                
7557                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);
7558              "
7559              >
7560                
7561                
7562                
7563                
7564                
7565                
7566                
7567                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG" data-image-dimensions="632x61" data-image-focal-point="0.5,0.5" alt="how does this work opt in.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG" width="632" height="61" alt="" sizes="(max-width: 640px) 100v
7567w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1516198861133-OZG556IPIOA56ETL2ZMY/how+does+this+work+opt+in.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
7568
7569            </div>
7570          </div>
7571        
7572          
7573        
7574
7575        
7576      
7577        </figure>
7578      
7579
7580    </div>
7581  
7582
7583
7584  
7585
7586
7587</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_2_1516198342732_13290" id="block-yui_3_17_2_2_1516198342732_13290"><div class="sqs-block-content"><div class="sqs-text-block-container">
7588  
7589  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;"><strong>Email</strong></p><p class="" style="white-space:pre-wrap;">And check out the graphic below for email marketing results.</p></div>
7590
7591
7592  
7593<style id="container-styles">#block-yui_3_17_2_2_1516198342732_13290 {
7594    
7595    
7596    
7597  }
7598
7599  #block-yui_3_17_2_2_1516198342732_13290 .sqs-html-content {
7600    
7601    }
7602
7603  #block-yui_3_17_2_2_1516198342732_13290 {
7604      mix-blend-mode: var(--tweak-text-block-blend
7605  );
7606      border-radius: var(--tweak-text-block-radius);
7607  }
7608
7609  
7610  
7611
7612
7613
7614  
7615  
7616
7617  
7618</style>
7619
7620<style id="override-container-styles">
7621    @media screen and (max-width: 767px) {
7622          
7623            
7624
7625#block-yui_3_17_2_2_1516198342732_13290 {
7626            
7627            }
7628        }
7629    
7630  
7631    @media screen and (max-width: 767px) {
7632          #block-yui_3_17_2_2_1516198342732_13290 .sqs-html-content {
7633            
7634            }
7635        }
7636    
7637  @media screen and (max-width: 767px) {
7638          
7639          
7640
7641          
7642          
7643          
7644        }</style>
7645<style class="transform-overrides-vars">
7646  
7647</style>
7648
7649
7650
7651
7652</div>
7653</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_2_1516198342732_14678"><div class="sqs-block-content">
7654
7655
7656
7657
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7682
7683
7684
7685
7686
7687
7688
7689
7690
7691
7692
7693
7694
7695
7696  
7697
7698    
7699  
7700    <div
7701        class="
7702          image-block-outer-wrapper
7703          layout-caption-below
7704          design-layout-inline
7705          combination-animation-none
7706          individual-animation-none
7707          individual-text-animation-none
7708        "
7709        data-test="image-block-inline-outer-wrapper"
7710        data-sqsp-image-classic-block-layout="inline"
7711    >
7712
7713      
7714
7715      
7716        <figure
7717            class="
7718              sqs-block-image-figure
7719              intrinsic
7720            "
7721            style="max-width:304px;"
7722        >
7723          
7724        
7725        
7726
7727        
7728          
7729            
7730          <div
7731              
7732              
7733              class="image-block-wrapper"
7734              data-animation-role="image"
7735              
7736  
7737
7738          >
7739            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
7740              
7741          
7742        
7743              
7744            " style="
7745                position: relative;
7746                
7747                  padding-bottom:41.77631378173828%;
7748                
7749                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);
7750              "
7751              >
7752                
7753                
7754                
7755                
7756                
7757                
7758                
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7780  
7781  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Notice that <strong>peak</strong>?&nbsp;</p><p class="" style="white-space:pre-wrap;">That’s the video email click thru rate.&nbsp; The other peaks and valleys are non-video emails.</p><p class="" style="white-space:pre-wrap;">And that red line? &nbsp;</p><p class="" style="white-space:pre-wrap;">That’s the average for email opens. &nbsp;</p><p class="" style="white-space:pre-wrap;">That means that the <strong>click thru rate</strong> on that <strong>video email </strong>was as high as the average email just getting opened!</p><p class="" style="white-space:pre-wrap;"><strong>Testimonials</strong></p><p class="" style="white-space:pre-wrap;">Here are a couple of real-world examples how videos resulted in sales.</p><blockquote><p class="" style="white-space:pre-wrap;"><em>Michael Sands - Guardian Detective Agency</em><br>I have used Charles to create 3 videos for my company and all 3 individually have <strong>produced referrals that closed within a week of posting</strong>.&nbsp;</p><p class="" style="white-space:pre-wrap;"><em>Julie Yant - P.E.S.T. Inc.</em><br>I posted our latest animated video in our monthly newsletter and we not only booked several appointments but <strong>sold a couple of large jobs as a result</strong>.</p></blockquote><p class="" style="white-space:pre-wrap;">And yes, all of these examples got actual sales. However, people don’t buy because of the video. &nbsp;They buy because of YOU. &nbsp;</p><p class="" style="white-space:pre-wrap;">If you have used video in the past and only had mixed results, you may need to take a look at two things:</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>What kind of video did you use? </strong>If it was longer than 90 seconds, was it REALLY good? Was it fast-paced? Did it tell a story?</p></li><li><p class="" style="white-space:pre-wrap;"><strong>How did you use it?</strong> Did you use it in email marketing, social media, email follow up, put it on your website where it could actually be seen, etc.?</p></li></ul><p class="" style="white-space:pre-wrap;">If you’re waiting for everything to be perfect to use video, you will be waiting forever. &nbsp;<br>Your competition is already getting on board and 70%+ of online traffic is video!</p><p class="" style="white-space:pre-wrap;">There are two types of people in this world.</p><ol data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Open-minded people that know the green veggies (yes, I really mean video) are good for you.</p></li><li><p class="" style="white-space:pre-wrap;">And those who act like a 6-year-old:).</p></li></ol><p class="" style="white-space:pre-wrap;">Which are you?</p><p class="" style="white-space:pre-wrap;"><br>&nbsp;</p><p class="" style="white-space:pre-wrap;">To make sure you are consistent with video, download this FREE Video Marketing Made Simple Checklist.</p></div>
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7962
7963            </div>
7964          </div>
7965        
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7970      
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7972      
7973
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7975  
7976
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7978  
7979
7980
7981</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1516212543599_39283" id="block-yui_3_17_2_1_1516212543599_39283"><div class="sqs-block-content"><div class="sqs-text-block-container">
7982  
7983  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">CLICK BELOW TO LEARN MORE ABOUT THE DONE-FOR-YOU VERSION OF VIDEO CONTENT.</p></div>
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8164
8165            </div>
8166          </div>
8167        
8168          </a>
8169        
8170
8171        
8172      
8173        </figure>
8174      
8175
8176    </div>
8177  
8178
8179
8180  
8181
8182
8183</div></div></div></div></div></div>
8184  
8185</div>
8186
8187<a class="blog-more-link" href="/blog/2018/1/16/video-works-but-can-you-prove-it" data-animation-role="content">Read More</a>
8188
8189
8190        </div>
8191      </article>
8192    
8193      <article class="blog-single-column--container entry blog-item no-image-fade-in">
8194        
8195        <div class="blog-single-column--text">
8196          <div class="blog-meta-section">
8197  <span class="blog-meta-primary">
8198    
8199    
8200      <span class="blog-author">Charles Alexander</span>
8201    
8202    <time class="blog-date" pubdate data-animation-role="date">8/28/17</time>
8203  </span>
8204  <span class="blog-meta-delimiter"></span>
8205  
8206  <span class="blog-meta-secondary">
8207    
8208    
8209      <span class="blog-author">Charles Alexander</span>
8210    
8211    <time class="blog-date" pubdate data-animation-role="date">8/28/17</time>
8212  </span>
8213  
8214  
8215  
8216</div>
8217<h1 class="blog-title">
8218  
8219    <a href="/blog/2017/8/28/you-need-to-do-this-to-jumpstart-your-marketing" data-no-animation>
8220  
8221    You Need to Do This to Jumpstart Your Marketing
8222  </a>
8223</h1>
8224<div class="blog-excerpt">
8225  <div class="blog-excerpt-wrapper"></div>
8226  
8227    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1503934633638" id="item-59a42c2a579fb3ca82282c0f">
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8354  
8355  <div class="sqs-html-content" data-sqsp-text-block-content><p>I. WAS. STRUGGLING!</p><p>I knew what to do, but I just wasn’t doing it.</p><p>And everyone was frustrated!</p><p>It was Monday, June 5th, 2017 and the Nashville Predators were playing in the Stanley Cup Finals.</p><p>I was grilling out next to the pool, we had the TV on the patio table, and I got the bright idea to build a small fire so the kids could make s'mores.</p><p>I really didn’t have a plan to build the fire and just tried to wing it.</p><p><strong>BAD IDEA!</strong></p><p>Growing up in rural Tennessee, I have built a fire or two. &nbsp;</p><p>You need some kindling wood (light brush and sticks), build them into a pyramid, and use newspaper as a <strong>catalyst </strong>to get the fire started.</p><p>Once it gets going, you begin adding larger pieces of wood.</p><p>But I was impatient.</p><p>I wanted my big fire right now!</p><p>So, I just slapped together some sticks and a couple of big pieces of wood. &nbsp;</p><p>I didn’t put the <strong>catalyst </strong>first. &nbsp;</p><p>So, I didn’t get a fire.</p><p>And the kids ate cold s’mores:(</p><p>This brings me to you.</p><p>Do you have a <strong>catalyst </strong>for your business?</p><p>Most of the people I work with get most of their sales from referrals or word of mouth. &nbsp;</p><p>However, they would like to increase their business.</p><h1 class="text-align-center"><strong>They need a catalyst!</strong></h1><p>Check out what David Kottler, insurance agent, is doing for a <strong>catalyst </strong>to gain traction with his referral partners.</p></div>
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8563  
8564  <div class="sqs-html-content" data-sqsp-text-block-content><p>He hosts this video on his website and emails them to his referral partners. &nbsp;Granted, the video doesn’t necessarily get a sale on its own (although it has a few times), however, it gets the fire going.</p><p>If you don’t believe me, check out his own words.</p><blockquote>“Charles' work was awesome. It captured what I wanted to communicate in a clear, humorous manner, and has resulted in several advisors calling me to have me work with them. Everyone loved it!”</blockquote><p>David used an animated video that told his referral partner’s story as his <strong>catalyst</strong>. &nbsp;</p><p>Obviously, I’m partial to animated video, but with good reason.</p><ul><li><p>Americans perform <strong>4x</strong> as many video views as they do Google searches.</p></li><li><p>Video results have a <strong>41% higher click through</strong> than plain text results.</p></li><li><p><strong>80% </strong>of consumers remember a video ad they viewed in the previous 30 days</p></li></ul><p>Whatever the case, you need a <strong>catalyst </strong>of some form or fashion.</p><p><strong>So again...do you have a catalyst for your business?</strong></p><p>If not, you may have a smoldering fire of cold sales...and cold s’mores:(</p><p>To make sure you are consistent with video, download this FREE Video Marketing Made Simple Checklist.</p></div>
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8765  
8766  <div class="sqs-html-content" data-sqsp-text-block-content><p>Would you rather spend time working on your business and not playing the role of video expert too? &nbsp;Yeah you are!</p><h2 class="text-align-center">CLICK BELOW TO LEARN MORE ABOUT THE DONE-FOR-YOU VERSION OF VIDEO CONTENT.</h2></div>
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8903
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8913              href="https://yourcharlesalexander.lpages.co/how-does-this-work-video-opt-in/"
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8919              
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8939                
8940                
8941                
8942                
8943                
8944                
8945                
8946                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG" data-image-dimensions="538x148" data-image-focal-point="0.5,0.5" alt="how does this work button FOR ME..PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG" width="538" height="148" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1503933645675-E2UTPFYSL67ELRBHUZK5/how+does+this+work+button+FOR+ME..PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
8947
8948            </div>
8949          </div>
8950        
8951          </a>
8952        
8953
8954        
8955      
8956        </figure>
8957      
8958
8959    </div>
8960  
8961
8962
8963  
8964
8965
8966</div></div></div></div></div></div>
8967  
8968</div>
8969
8970<a class="blog-more-link" href="/blog/2017/8/28/you-need-to-do-this-to-jumpstart-your-marketing" data-animation-role="content">Read More</a>
8971
8972
8973        </div>
8974      </article>
8975    
8976      <article class="blog-single-column--container entry blog-item no-image-fade-in">
8977        
8978        <div class="blog-single-column--text">
8979          <div class="blog-meta-section">
8980  <span class="blog-meta-primary">
8981    
8982    
8983      <span class="blog-author">Charles Alexander</span>
8984    
8985    <time class="blog-date" pubdate data-animation-role="date">8/3/17</time>
8986  </span>
8987  <span class="blog-meta-delimiter"></span>
8988  
8989  <span class="blog-meta-secondary">
8990    
8991    
8992      <span class="blog-author">Charles Alexander</span>
8993    
8994    <time class="blog-date" pubdate data-animation-role="date">8/3/17</time>
8995  </span>
8996  
8997  
8998  
8999</div>
9000<h1 class="blog-title">
9001  
9002    <a href="/blog/2017/8/3/2-simple-and-creative-ways-to-win-clients-in-a-ruthless-market" data-no-animation>
9003  
9004    2 Simple and Creative Ways to Win Clients in a Ruthless Market
9005  </a>
9006</h1>
9007<div class="blog-excerpt">
9008  <div class="blog-excerpt-wrapper"></div>
9009  
9010    <div class="blog-body-wrapper">
9010<div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1501790723397" id="item-5983770ccd0f68cf96853bf6"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1501787544208_44656"><div class="sqs-block-content">
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9030
9031
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9039
9040
9041
9042
9043
9044
9045
9046
9047
9048
9049
9050
9051
9052
9053  
9054
9055    
9056  
9057    <div
9058        class="
9059          image-block-outer-wrapper
9060          layout-caption-below
9061          design-layout-inline
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9069
9070      
9071
9072      
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9078            style="max-width:480px;"
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9083
9084        
9085          
9086            
9087          <div
9088              
9089              
9090              class="image-block-wrapper"
9091              data-animation-role="image"
9092              
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9094
9095          >
9096            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
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9109                
9110                
9111                
9112                
9113                
9114                
9115                
9116                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg" data-image-dimensions="480x505" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg" width="480" height="505" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501790435193-4AEXL3PMAWGK58G8VT8U/image-asset.jpeg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
9117
9118            </div>
9119          </div>
9120        
9121          
9122        
9123
9124        
9125      
9126        </figure>
9127      
9128
9129    </div>
9130  
9131
9132
9133  
9134
9135
9136</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="4d32fb317a2f36a00288" id="block-4d32fb317a2f36a00288"><div class="sqs-block-content"><div class="sqs-text-block-container">
9137  
9138  <div class="sqs-html-content" data-sqsp-text-block-content><p>I was stunned to see this.</p><p>He had been trying for a couple of years, with little luck.</p><p>But now he was a pro.</p><p>My four-year old, Lane, has learned to be quite the little swimmer.</p><p>We have a pool and we wanted to make sure that our kids had the best lessons possible.</p><p>We have always sent them to Carolyn Sweetman, aka The Swim Nazi (yes, I know that name is politically incorrect, but that’s what everyone has called her for 40+ years) at <a target="_blank" href="http://bubblesandroll.com/">Bubbles and Roll</a>.</p><p>It’s basically survival training that leads into proper swimming technique.</p><p>You know those videos you’ve seen on Facebook, where some crazy person is tossing a baby in a pool. &nbsp;It’s kinda like that. &nbsp;</p><p>
9138My two girls are older and have finished their swim lessons.</p><p>I wasn’t quite sure my little buddy would ever finish, though.</p><p>He never cried or seem discouraged. &nbsp;</p><p>He didn’t really seem to get it either, but he kept doing what he was told to do. &nbsp;After all, he had seen his sisters have success.</p><p><strong>And this year he finally got it!</strong></p></div>
9139
9140
9141  
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9159  
9160
9161
9162
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9165
9166  
9167</style>
9168
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9198
9199
9200
9201</div>
9202</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1501787544208_33808"><div class="sqs-block-content">
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9235
9236
9237
9238
9239
9240
9241
9242
9243
9244
9245  
9246
9247    
9248  
9249    <div
9250        class="
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9261
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9264      
9265        <figure
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9273        
9274        
9275
9276        
9277          
9278            
9279          <div
9280              
9281              
9282              class="image-block-wrapper"
9283              data-animation-role="image"
9284              
9285  data-animation-override
9286
9287          >
9288            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
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9290          
9291        
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9301                
9302                
9303                
9304                
9305                
9306                
9307                
9308                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif" data-image-dimensions="270x480" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif" width="270" height="480" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1501789106428-MJ623XH3TQZFVUVI9K1S/image-asset.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
9309
9310            </div>
9311          </div>
9312        
9313          
9314        
9315
9316        
9317      
9318        </figure>
9319      
9320
9321    </div>
9322  
9323
9324
9325  
9326
9327
9328</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1501787544208_34086" id="block-yui_3_17_2_1_1501787544208_34086"><div class="sqs-block-content"><div class="sqs-text-block-container">
9329  
9330  <div class="sqs-html-content" data-sqsp-text-block-content><p>
9330He went from bobbing around on the pool steps to jumping off the diving board, floating on his back, then swimming to the ladder.</p><p><strong>His persistence paid off!</strong></p><p>Now to you.</p><p>Do you persist with your marketing efforts, even when you don’t get immediate results or do you run back to your comfort zone (aka the swimming pool steps)?</p><p>What I often see happen is, we keep up an old marketing technique that hasn’t worked for years, but we are comfortable with it.</p><ul><li>That <strong>social media campaign</strong> we keep recycling</li><li>That <strong>generic e-newsletter</strong> we outsourced</li><li>That <strong>networking group</strong> that feels more like a social club</li></ul><p>And I also see people scared to try something new and essentially sabotage it out of the gate with unrealistic expectations.</p><ul><li><strong>We give up</strong> on a new email marketing campaign because it doesn’t generate at least 3 new sales every time.</li><li><strong>We give up</strong> on that Facebook ad campaign because we didn’t get 100 new likes</li><li><strong>We give up</strong> on video because I put it one on my website and didn’t immediately rise to the first page of Google within a week.</li></ul><p>We simply sit on the pool steps because we jumped from the diving board one time and didn’t have immediate success.</p><blockquote>If you want NEW RESULTS you will have to DO SOMETHING NEW and do it CONSISTENTLY!!!</blockquote><p>And this isn’t just for independent hipsters.</p><p>Check out Harry Looknanan, Jr. &nbsp; He works for one of the largest banks in the U.S. and he <strong>stepped out of his comfort zone and had a few videos created to set himself apart from his competition.</strong></p></div>
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9537</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1501787544208_40186" id="block-yui_3_17_2_1_1501787544208_40186"><div class="sqs-block-content"><div class="sqs-text-block-container">
9538  
9539  <div class="sqs-html-content" data-sqsp-text-block-content><p>Also, Jeannie Gregory has one of the top insurance agencies for one of the largest insurance carriers in the U.S. and she doesn’t settle for <em>“the way she has always done it.” </em>&nbsp;</p><p><strong>She is creating content and regularly sharing it with customers and potential customers.</strong></p></div>
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9747  
9748  <div class="sqs-html-content" data-sqsp-text-block-content><p>You are tired of being on the pool steps, especially since you know you are a better “swimmer” than your competition.</p><p><strong>Don’t let them swim laps around you!</strong></p><blockquote>If you want NEW RESULTS you will have to DO SOMETHING NEW and do it CONSISTENTLY!!!<br /> </blockquote><p>To make sure you are consistent with video, download this FREE Video Marketing Made Simple Checklist.</p></div>
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9949  
9950  <div class="sqs-html-content" data-sqsp-text-block-content><p>Would you rather spend time working on your business and not playing the role of video expert too? &nbsp;Yeah you are!</p><h2 class="text-align-center">CLICK BELOW TO LEARN MORE ABOUT THE</h2><h2 class="text-align-center">DONE-FOR-YOU VERSION OF VIDEO CONTENT.</h2></div>
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10134        
10135          </a>
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10137
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10139      
10140        </figure>
10141      
10142
10143    </div>
10144  
10145
10146
10147  
10148
10149
10150</div></div></div></div></div></div>
10151  
10152</div>
10153
10154<a class="blog-more-link" href="/blog/2017/8/3/2-simple-and-creative-ways-to-win-clients-in-a-ruthless-market" data-animation-role="content">Read More</a>
10155
10156
10157        </div>
10158      </article>
10159    
10160      <article class="blog-single-column--container entry blog-item no-image-fade-in">
10161        
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10163          <div class="blog-meta-section">
10164  <span class="blog-meta-primary">
10165    
10166    
10167      <span class="blog-author">Charles Alexander</span>
10168    
10169    <time class="blog-date" pubdate data-animation-role="date">7/18/17</time>
10170  </span>
10171  <span class="blog-meta-delimiter"></span>
10172  
10173  <span class="blog-meta-secondary">
10174    
10175    
10176      <span class="blog-author">Charles Alexander</span>
10177    
10178    <time class="blog-date" pubdate data-animation-role="date">7/18/17</time>
10179  </span>
10180  
10181  
10182  
10183</div>
10184<h1 class="blog-title">
10185  
10186    <a href="/blog/2017/7/18/i-learned-about-the-best-niche-from-this-stupid-mistake" data-no-animation>
10187  
10188    I Learned About The Best Niche From This Stupid Mistake
10189  </a>
10190</h1>
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10321  
10322  <div class="sqs-html-content" data-sqsp-text-block-content><p>I was stumbling around confused and too afraid to go home.</p><p>I knew if I didn’t get this right, there would be <strong>hell to pay</strong>!</p><p>I was in Publix with a scribbled list of ingredients for a mango salsa recipe.</p><p>I had everything I needed. &nbsp;Everything that is, but one last item. &nbsp;</p><p>
10322I scribbled it in a hurry and I couldn’t figure out what it was. &nbsp;</p><p>Oh, and the wife said, <strong>"Make sure you get it!!!"</strong></p><p>Cucumbers? Carrots? &nbsp;Cotton balls?</p><p><strong>None of those made sense!</strong></p><p>Finally, a very helpful produce guy, Joe, saw I was in distress and came to my rescue.</p><p>I showed him my list and he agreed. &nbsp;Cotton balls would taste terrible.</p><p>He then whipped open his flip phone (this was a few years ago) and made a call.</p><p>I sat there patiently. &nbsp;Well, I was patiently eavesdropping. &nbsp;</p><p>He was asking his wife what they put in their mango salsa.</p><p>He smiled and turned to me and said, “Cilantro. &nbsp;It’s cilantro!”</p><p>Joe and I exchanged an awkward high five, I grabbed my cilantro, and I was on my way.</p><p>If you are not familiar with Publix, then you are deprived.</p><p>It is a grocery store that is well lit, stocked perfectly, and has lots of helpful employees.</p><p>Their prices are a little higher than average, but they are well worth it!</p><p><strong>Their niche is the overall experience.</strong></p><p>Conversely, there is another grocery store around the corner.&nbsp;</p><p>It’s Aldi.</p><p>And Aldi is no Publix.&nbsp;</p><p>At Aldi, you have to put a quarter into your cart and return it to get your quarter back, the shelves are not quite as perfectly stocked, but all three employees are helpful:).&nbsp;</p><p>Aldi has decent groceries with fewer frills and their prices are lower.</p><p><strong>Their niche is simplicity.</strong></p><p>Both are good grocery stores with two very different niches.</p><p>So which are you, Publix or Aldi?</p><p>There is no right or wrong answer.</p><p>Unless you say that you are a mixture of both.</p><p>That is the wrong answer.</p><p>That’s not a niche.</p><p>That’s the same thing everyone says, especially your competitor.</p><h1 class="text-align-center">It’s time to take a <strong>stand</strong>.</h1><h1 class="text-align-center">And taking a <strong>stand </strong>will let you <strong>STAND OUT</strong>!</h1><ul><li>If you are truly the <strong>expert </strong>display it.</li><li>If you really serve a <strong>special market</strong>, make sure everyone knows about it.</li><li>If you are the most <strong>convenient</strong>, <strong>fastest</strong>, or <strong>most accurate</strong>, hang your hat on it.</li></ul><p>Check out how Mark Jost from Fairway Mortgage is telling customers about his niche and standing out from the crowd. &nbsp;</p></div>
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10528
10529</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1500405040916_23040" id="block-yui_3_17_2_1_1500405040916_23040"><div class="sqs-block-content"><div class="sqs-text-block-container">
10530  
10531  <div class="sqs-html-content" data-sqsp-text-block-content><ol><li><strong>Email follow up</strong> - He’s sharing it with his referral partners</li><li><strong>Email marketing</strong> - He’s using it in his email follow up to potential clients and this always separates him from the other possible mortgage folks.</li></ol><p>In a recent survey 80% of consumers replied they remembered a video ad they viewed in the previous 30 days (Delivra)</p><p><strong>Mark Jost - Fairway Independent Mortgage Corporation</strong> - <em>“The video creations have been a great tool for me to use to reach out to potential clients. I will use these services again and again.”</em></p><p>Another example is Sandi Sagaser from Inspired Homes. &nbsp;She discusses her niche with smart storytelling to educate her potential clients about the home buying and selling process. &nbsp;<br />&nbsp;<br />By the way, she LEGITIMATELY excels in educating and communicating with her clients.</p></div>
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10738</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1500405040916_33871" id="block-yui_3_17_2_1_1500405040916_33871"><div class="sqs-block-content"><div class="sqs-text-block-container">
10739  
10740  <div class="sqs-html-content" data-sqsp-text-block-content><ol><li><p><strong>Website –</strong> You’ll find video on every page of Inspired Home’s website. It keeps the lead on the page longer and is more engaging.</p></li><li><p><strong>Email follow up </strong>– Most agents follow up once if they are lucky. Inspired Homes uses an automated email follow up with video. This sets them apart from every other real estate agency in their area.</p></li><li><p><strong>Presentations </strong>– Each time an agent from Inspired has an appointment, they show one of their videos that are appropriate for that particular lead, i.e. if the lead is fickle on pricing, they show their "Pricing Your House to Sell” video.</p></li><li><p><strong>Social media </strong>– Sandi shares her videos frequently. &nbsp;Also, 80% of internet users will click on video or images in their search results before clicking on anything else</p></li></ol><p><strong>Sandi Sagaser - Inspired Homes</strong> - <em>“The animated videos Charles has produced for me have been a huge win for our team and for our clients. They love the videos and I love working with Charles!”</em></p><h1 class="text-align-center">It’s time to take a <strong>stand</strong>.</h1><h1 class="text-align-center">And taking a <strong>stand </strong>will let you <strong>STAND OUT</strong>!</h1><p>Otherwise, you will fade into obscurity…</p><p>Also, I will admit that video is not the only way to stand out and show your niche. &nbsp;</p><p>However, video does makeup 70% of online traffic and that number is GROWING, not decreasing.</p><p>You better jump on this, before your competition does.</p><p>Download this <strong>Video Marketing Made Simple Checklist</strong>, to make sure you have everything you need!</p></div>
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10756  );
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10847  
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10851    <div
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10864      
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10940</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1500405040916_40202" id="block-yui_3_17_2_1_1500405040916_40202"><div class="sqs-block-content"><div class="sqs-text-block-container">
10941  
10942  <div class="sqs-html-content" data-sqsp-text-block-content><p><strong>You </strong>want to <strong>connect </strong>with your <strong>customer </strong>and tell them why you are <strong>different</strong>.</p><p><strong>Videos </strong>let you cut through the clutter and <strong>increase </strong>your <strong>sales</strong>.</p><p>
10942Let's work together <strong>today.</strong></p><p>p.s. It's <strong>easy </strong>too!</p></div>
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11122                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png" data-image-dimensions="538x148" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png" width="538" height="148" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1500407792192-WX8JV460US19YB6BV0K6/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
11123
11124            </div>
11125          </div>
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11127          </a>
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11131      
11132        </figure>
11133      
11134
11135    </div>
11136  
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11139  
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11142</div></div></div></div></div></div>
11143  
11144</div>
11145
11146<a class="blog-more-link" href="/blog/2017/7/18/i-learned-about-the-best-niche-from-this-stupid-mistake" data-animation-role="content">Read More</a>
11147
11148
11149        </div>
11150      </article>
11151    
11152      <article class="blog-single-column--container entry blog-item no-image-fade-in">
11153        
11154        <div class="blog-single-column--text">
11155          <div class="blog-meta-section">
11156  <span class="blog-meta-primary">
11157    
11158    
11159      <span class="blog-author">Charles Alexander</span>
11160    
11161    <time class="blog-date" pubdate data-animation-role="date">6/6/17</time>
11162  </span>
11163  <span class="blog-meta-delimiter"></span>
11164  
11165  <span class="blog-meta-secondary">
11166    
11167    
11168      <span class="blog-author">Charles Alexander</span>
11169    
11170    <time class="blog-date" pubdate data-animation-role="date">6/6/17</time>
11171  </span>
11172  
11173  
11174  
11175</div>
11176<h1 class="blog-title">
11177  
11178    <a href="/blog/2017/6/6/how-to-almost-guarantee-an-roi-with-your-video" data-no-animation>
11179  
11180    How to Almost GUARANTEE an ROI With Your VIDEO
11181  </a>
11182</h1>
11183<div class="blog-excerpt">
11184  <div class="blog-excerpt-wrapper"></div>
11185  
11186    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1496759383058" id="item-5936b570414fb54e88cb73af"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1496757197919_23812"><div class="sqs-block-content">
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11302        </figure>
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11304
11305    </div>
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11309  
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11312</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="820c0e5dbe067979b72f" id="block-820c0e5dbe067979b72f"><div class="sqs-block-content"><div class="sqs-text-block-container">
11313  
11314  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Recently, I had a financial advisor tell me he didn’t believe in marketing. &nbsp;<br>&nbsp;<br>Really, he did.<br>&nbsp;<br>Like it was <strong>freaking make-believe!</strong><br>&nbsp;<br>You know, Bigfoot, leprechauns, and marketing. &nbsp;<br>&nbsp;<br>In that order.<br>&nbsp;<br>Ironically, that’s like people who <strong>don’t believe in the stock market</strong>.<br>&nbsp;<br>Really, there are people like that too.<br>&nbsp;<br>They say, “But you could lose everything. &nbsp;What if the market goes down?!”<br>&nbsp;<br>They even have a story of a friend that lost everything in the Dotcom/9/11/Housing bubble crisis. &nbsp;<br>&nbsp;<br>What they mean to say is that friend didn’t have much to begin with and then sold once the market went down.<br>&nbsp;<br><strong>Bad investors</strong> pull money out of the market every time there is a downturn and buy every time the market goes up. &nbsp;<br>&nbsp;<br>This means they are buying high and selling low. &nbsp;<br>&nbsp;<br>It is an <strong>emotional </strong>decision. &nbsp;<br>&nbsp;<br>It is also a <strong>bad </strong>decision.<br>&nbsp;<br>However, good investors leave their money in the market for long periods of time, knowing that the market fluctuates. &nbsp;<br>&nbsp;<br>They still diversify and rebalance, but they stick with their investments.<br>&nbsp;<br><strong>Many busy professionals are quick to be like an emotional investor. &nbsp;</strong><br>&nbsp;<br>Every time a marketing campaign hits a small obstacle they quit. &nbsp;</p><p class="" style="white-space:pre-wrap;">For example, open rates didn’t beat last month’s email marketing or we didn’t get as many likes as last time, so this whole marketing thing must not be working. &nbsp;<br>&nbsp;<br>Then they quit. &nbsp;<br>&nbsp;<br>This also leads to poor sales results. &nbsp;<br>&nbsp;<br><strong>Buying high and selling low.</strong><br>&nbsp;<br>The goal is to create a marketing strategy that is built for the long haul.<br>&nbsp;<br>Your marketing efforts need to realize their <strong>compound interest.</strong><br>&nbsp;<br>Take this example from Darren Hardy’s book, <a href="https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X" target="_blank">The Compound Effect</a>.<br>&nbsp;<br>If you could have $.01 that doubled every day for a month or $3,000,000 which would take?<br>&nbsp;<br>Naturally, our lizard brain wants to guaranteed cash right away.<br>&nbsp;<br>But check out the results of the compounding penny.&nbsp;</p></div>
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11485
11486            </div>
11487          </div>
11488        
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11493      
11494        </figure>
11495      
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11497    </div>
11498  
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11503
11504</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1496757197919_34011" id="block-yui_3_17_2_1_1496757197919_34011"><div class="sqs-block-content"><div class="sqs-text-block-container">
11505  
11506  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Trust me. &nbsp;You want the penny.&nbsp;<br>&nbsp;<br><strong>Now look are your marketing.</strong><br>&nbsp;<br>Are you letting it <strong>compound</strong>?<br>&nbsp;</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">A single video only resting on your site <strong>will not</strong> compound. That’s just a savings account.</p></li><li><p class="" style="white-space:pre-wrap;">A couple of <strong>videos</strong>, regularly <strong>posted to social media</strong>, added to <strong>email marketing </strong>and <strong>email follow ups</strong> will compound. That’s more like a mutual fund.</p></li><li><p class="" style="white-space:pre-wrap;">Oh, and try a little <strong>SEO </strong>and show the video during <strong>presentations</strong>. You are getting into strong diversification and rebalancing territory there.:)</p></li><li><p class="" style="white-space:pre-wrap;">You <strong>WILL GET A SOLID ROI</strong> if you actually use your video regularly.</p></li></ul><p class="" style="white-space:pre-wrap;">&nbsp;Check out Lifelong Wealth Advisors (great name, by the way) marketing investment.</p></div>
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11713</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1496757197919_38237" id="block-yui_3_17_2_1_1496757197919_38237"><div class="sqs-block-content"><div class="sqs-text-block-container">
11714  
11715  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;"><br>So the big questions are:&nbsp;</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Are you <strong>investing </strong>in your marketing?</p></li><li><p class="" style="white-space:pre-wrap;">Are you letting it <strong>compound</strong>?</p></li><li><p class="" style="white-space:pre-wrap;">Have you even made the <strong>initial </strong>investment?</p></li></ul><p class="" style="white-space:pre-wrap;">By the way, that financial advisor is at the same place in revenue as he has been for the last 10 years. &nbsp;<br>&nbsp;</p><p class="" style="white-space:pre-wrap;">That’s not a very good investment.</p><p class="" style="white-space:pre-wrap;">p.s.</p><p class="" style="white-space:pre-wrap;">Already have video, but not using it?  Get the handy-dandy <a href="https://docs.google.com/document/d/14NMv6cAVkrC_mhIPs-2nVKHKy19u6xZimGg_6uUcnp8/edit">Video Marketing Made Simple Checklist</a></p></div>
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11726    
11727    }
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11777
11778</div>
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11821
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11839      
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11841      
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11845              intrinsic
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11847            style="max-width:550px;"
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11849          
11850        
11851        
11852
11853        
11854          <a
11855              data-sqsp-image-classic-block-image-link
11856              class="
11857                sqs-block-image-link
11858                
11859          
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11862              href="https://docs.google.com/document/d/14NMv6cAVkrC_mhIPs-2nVKHKy19u6xZimGg_6uUcnp8/edit"
11863              
11864          >
11865            
11866          <div
11867              
11868              
11869              class="image-block-wrapper"
11870              data-animation-role="image"
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11872  
11873
11874          >
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11889                
11890                
11891                
11892                
11893                
11894                
11895                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg" data-image-dimensions="550x498" data-image-focal-point="0.5,0.5" alt="Video Marketing Checklist paper.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582908346490-YMUP2GUSN3Q2LL0Y26P6/Video+Marketing+Checklist+paper.jpg" width="550" height="498" alt="" sizes="(max-width: 640px) 100v
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11896
11897            </div>
11898          </div>
11899        
11900          </a>
11901        
11902
11903        
11904      
11905        </figure>
11906      
11907
11908    </div>
11909  
11910
11911
11912  
11913
11914
11915</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1582905173557_8028" id="block-yui_3_17_2_1_1582905173557_8028"><div class="sqs-block-content"><div class="sqs-text-block-container">
11916  
11917  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">p.p.s.</p><p class="" style="white-space:pre-wrap;">No video yet? </p><p class="" style="white-space:pre-wrap;">Would you rather spend time working on your business and not playing the role of video expert too? &nbsp;</p><h2 style="text-align:center;white-space:pre-wrap;">CLICK BELOW TO LEARN MORE ABOUT THE</h2><h2 style="text-align:center;white-space:pre-wrap;">DONE-FOR-YOU VERSION OF VIDEO CONTENT.</h2></div>
11918
11919
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11946</style>
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11948<style id="override-container-styles">
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11999
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12016
12017
12018
12019
12020
12021
12022
12023
12024  
12025
12026    
12027  
12028    <div
12029        class="
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12040
12041      
12042
12043      
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12051          
12052        
12053        
12054
12055        
12056          <a
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12058              class="
12059                sqs-block-image-link
12060                
12061          
12062        
12063              "
12064              href="https://yourcharlesalexander.lpages.co/how-does-this-work-landing-page/"
12065              
12066          >
12067            
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12069              
12070              
12071              class="image-block-wrapper"
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12090                
12091                
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12094                
12095                
12096                
12097                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG" data-image-dimensions="750x203" data-image-focal-point="0.5,0.5" alt="video packages.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG" width="750" height="203" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1582905104020-0BA80P4G17XFP70OBEU8/video+packages.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
12098
12099            </div>
12100          </div>
12101        
12102          </a>
12103        
12104
12105        
12106      
12107        </figure>
12108      
12109
12110    </div>
12111  
12112
12113
12114  
12115
12116
12117</div></div></div></div></div></div>
12118  
12119</div>
12120
12121<a class="blog-more-link" href="/blog/2017/6/6/how-to-almost-guarantee-an-roi-with-your-video" data-animation-role="content">Read More</a>
12122
12123
12124        </div>
12125      </article>
12126    
12127      <article class="blog-single-column--container entry blog-item no-image-fade-in">
12128        
12129        <div class="blog-single-column--text">
12130          <div class="blog-meta-section">
12131  <span class="blog-meta-primary">
12132    
12133    
12134      <span class="blog-author">Charles Alexander</span>
12135    
12136    <time class="blog-date" pubdate data-animation-role="date">5/12/17</time>
12137  </span>
12138  <span class="blog-meta-delimiter"></span>
12139  
12140  <span class="blog-meta-secondary">
12141    
12142    
12143      <span class="blog-author">Charles Alexander</span>
12144    
12145    <time class="blog-date" pubdate data-animation-role="date">5/12/17</time>
12146  </span>
12147  
12148  
12149  
12150</div>
12151<h1 class="blog-title">
12152  
12153    <a href="/blog/2017/5/12/one-simple-way-your-it-business-can-look-innovative-in-a-competitive-market" data-no-animation>
12154  
12155    One SIMPLE WAY Your I.T. BUSINESS Can Get the EDGE In a COMPETITIVE MARKET
12156  </a>
12157</h1>
12158<div class="blog-excerpt">
12159  <div class="blog-excerpt-wrapper"></div>
12160  
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12287</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="733adf0f7a89ae7865b
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12288  
12289  <div class="sqs-html-content" data-sqsp-text-block-content><p>Not that long ago, I had a conversation with a business owner that <strong>needed some serious I.T. Services.</strong> &nbsp;</p><p>They were growing quite a bit and had a patchwork system. &nbsp;</p><p>She asked me if I could recommend any I.T. Businesses.</p><p>I recommended two. &nbsp;</p><p>We’ll call them <strong>ABC I.T.</strong> and <strong>XYZ I.T.</strong></p><p>She went with<strong> XYZ I.T.</strong></p><p>Why?</p><p><strong>ABC I.T. </strong>told her, “We provide on-site and remote desktop and mobile support. &nbsp;We also offer cloud services, firewall, content filtering, and network support. &nbsp;Lastly our managed I.T. services are 24/7. &nbsp;Once you combine that with our 20 years of experience, we are the best choice.”</p><p>&nbsp;<strong>XYZ I.T. </strong>told her, “We recently worked with a business that was very <strong>similar to yours</strong>. &nbsp;They were growing and needed someone else to take care of their I.T. stuff, so they didn’t have to. &nbsp;Within a week, we had them right where they wanted to be, so now they don’t have to worry at all!”</p><p><strong>ABC I.T.</strong> presented with a <strong>confusing jargon</strong>. &nbsp;Not confusing to them, but confusing to the customer.&nbsp;</p><p>XYZ I.T. shared a <strong>story </strong>with a happy ending.</p><p>So often we hear about the importance of selling with a story.&nbsp;</p><p><a target="_blank" href="http://blog.smallbusinesscopywriter.com/fact-selling-vs-story-selling-carnegie-mellon-research-results/">Stories sell 118% better than facts! &nbsp;</a></p><p>The I.T. industry is more <strong>crowded </strong>than ever.</p><p>To <strong>stand out in a crowd, </strong>you don’t need to tell your potential customers the same exact thing your competition is telling them. &nbsp;</p><p>You need to be relatable, personable, and tell them a <strong>story</strong>.</p><p>By the way, that is their story, not yours. &nbsp;To them, your story is boring. &nbsp;But not their story. &nbsp;It’s fascinating.</p><p>Check out these stories that PCS Inc. created using animated video.</p><p>Here is their Explainer Video, making Jake, the owner of a local business the hero:</p></div>
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12482    <style>
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12486      
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12491      
12492    
12493    </style>
12494  
12495
12496</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_26768" id="block-yui_3_17_2_1_1494601620482_26768"><div class="sqs-block-content"><div class="sqs-text-block-container">
12497  
12498  <div class="sqs-html-content" data-sqsp-text-block-content><p>They let Audrey focus on her business and not I.T.:</p></div>
12499
12500
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12651  
12652
12653
12654
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12657
12658  
12659</style>
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12689  
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12691    <style>
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12693      
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12695      
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12704
12705</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_29131" id="block-yui_3_17_2_1_1494601620482_29131"><div class="sqs-block-content"><div class="sqs-text-block-container">
12706  
12707  <div class="sqs-html-content" data-sqsp-text-block-content><p>And now Joe, the “I.T. Guy” at his business has less worry:&nbsp;</p></div>
12708
12709
12710  
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12734
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12736</style>
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12741            
12742
12743#block-yui_3_17_2_1_1494601620482_29131 {
12744            
12745            }
12746        }
12747    
12748  
12749    @media screen and (max-width: 767px) {
12750          #block-yui_3_17_2_1_1494601620482_29131 .sqs-html-content {
12751            
12752            }
12753        }
12754    
12755  @media screen and (max-width: 767px) {
12756          
12757          
12758
12759          
12760          
12761          
12762        }</style>
12763<style class="transform-overrides-vars">
12764  
12765</style>
12766
12767
12768
12769
12770</div>
12771</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js&quot;,&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1494601620482_31301" id="block-yui_3_17_2_1_1494601620482_31301"><div class="sqs-block-content">
12772  
12773
12774
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12776
12777
12778
12779
12780
12781
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12783
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12787
12788
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12791
12792
12793
12794  
12795
12796
12797
12798
12799
12800
12801
12802
12803
12804
12805
12806
12807
12808  <div class="intrinsic" style="max-width:100%">
12809    
12810      
12811    
12812    <div
12813      class="embed-block-wrapper"
12814      style="padding-bottom:56.20608899297424%;"
12815    >
12816      <div
12817        class="sqs-video-wrapper"
12818        data-provider-name="YouTube"
12819        data-html="&lt;iframe src=&quot;//www.youtube.com/embed/wL19EKw-ocY?list=PLaTa8cOjdC4d5CvLjYjTAevH9txiObObv&amp;amp;index=3&amp;amp;wmode=opaque&amp;amp;enablejsapi=1&quot; height=&quot;480&quot; width=&quot;854&quot; scrolling=&quot;no&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;&quot;&gt;
12820&lt;/iframe&gt;"
12821        data-localized="{&quot;invalidVideo&quot;:&quot;Invalid video embed.&quot;,&quot;playButton&quot;:&quot;Play&quot;}"
12822        data-config-loading=""
12823      >
12824        
12825      </div>
12826    </div>
12827    
12828    
12829
12830
12831
12832  </div>
12833
12834
12835<style class="transform-overrides-vars">
12836  
12837</style>
12838
12839
12840
12841  
12842  
12843  
12844<style id="container-styles">#block-yui_3_17_2_1_1494601620482_31301 {
12845    
12846    
12847    
12848  }
12849
12850  #block-yui_3_17_2_1_1494601620482_31301 .intrinsic {
12851    
12852    }
12853
12854  #block-yui_3_17_2_1_1494601620482_31301 {
12855      mix-blend-mode: var(--tweak-video-block-blend);
12856      border-radius: var(--tweak-video-block-radius);
12857  }
12858
12859  
12860  
12861
12862
12863
12864  
12865  
12866
12867  
12868</style>
12869
12870<style id="override-container-styles">
12871    @media screen and (max-width: 767px) {
12872          
12873            
12874
12875#block-yui_3_17_2_1_1494601620482_31301 {
12876            
12877            }
12878        }
12879    
12880  
12881    @media screen and (max-width: 767px) {
12882          #block-yui_3_17_2_1_1494601620482_31301 .intrinsic {
12883            
12884            }
12885        }
12886    
12887  @media screen and (max-width: 767px) {
12888          
12889          
12890
12891          
12892          
12893          
12894        }</style>
12895
12896  <style>#block-yui_3_17_2_1_1494601620482_31301 { border-width: 0; height: auto; }</style>
12897  
12898  
12899  
12900    <style>
12901    
12902      
12903    
12904      
12905        @media screen and (max-width: 767px) {
12906          #block-yui_3_17_2_1_1494601620482_31301 { background-color: transparent; }
12907          #block-yui_3_17_2_1_1494601620482_31301 .intrinsic { background-color: var(--tweak-video-block-background-color); }
12908        }
12909      
12910    
12911    </style>
12912  
12913
12914</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_31367" id="block-yui_3_17_2_1_1494601620482_31367"><div class="sqs-block-content"><div class="sqs-text-block-container">
12915  
12916  <div class="sqs-html-content" data-sqsp-text-block-content><p>&nbsp;And yes, I’m partial to animated videos:) &nbsp;But, animated videos work well because:</p><ul><li>They can tell a <strong>compelling story</strong> in 90 seconds or less</li><li>They <strong>take very little time </strong>on your behalf</li><li>They are <strong>cost-effective</strong></li><li>They are <strong>different </strong>and <strong>memorable</strong></li></ul><p>Now is the perfect time to <strong>stand out in a crowd</strong>, by making some <strong>animated videos</strong> that will let you stand out from a crowd, engage your soon-to-be client, and tell a <strong>story</strong>.</p><h2 class="text-align-center"><a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></h2></div>
12917
12918
12919  
12920<style id="container-styles">#block-yui_3_17_2_1_1494601620482_31367 {
12921    
12922    
12923    
12924  }
12925
12926  #block-yui_3_17_2_1_1494601620482_31367 .sqs-html-content {
12927    
12928    }
12929
12930  #block-yui_3_17_2_1_1494601620482_31367 {
12931      mix-blend-mode: var(--tweak-text-block-blend
12932  );
12933      border-radius: var(--tweak-text-block-radius);
12934  }
12935
12936  
12937  
12938
12939
12940
12941  
12942  
12943
12944  
12945</style>
12946
12947<style id="override-container-styles">
12948    @media screen and (max-width: 767px) {
12949          
12950            
12951
12952#block-yui_3_17_2_1_1494601620482_31367 {
12953            
12954            }
12955        }
12956    
12957  
12958    @media screen and (max-width: 767px) {
12959          #block-yui_3_17_2_1_1494601620482_31367 .sqs-html-content {
12960            
12961            }
12962        }
12963    
12964  @media screen and (max-width: 767px) {
12965          
12966          
12967
12968          
12969          
12970          
12971        }</style>
12972<style class="transform-overrides-vars">
12973  
12974</style>
12975
12976
12977
12978
12979</div>
12980</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494601620482_36656"><div class="sqs-block-content">
12981
12982
12983
12984
12985
12986
12987
12988
12989
12990
12991
12992
12993
12994
12995
12996
12997
12998
12999
13000
13001
13002
13003
13004
13005
13006
13007
13008
13009
13010
13011
13012
13013
13014
13015
13016
13017
13018
13019
13020
13021
13022
13023  
13024
13025    
13026  
13027    <div
13028        class="
13029          image-block-outer-wrapper
13030          layout-caption-below
13031          design-layout-inline
13032          
13033          
13034          
13035        "
13036        data-test="image-block-inline-outer-wrapper"
13037        data-sqsp-image-classic-block-layout="inline"
13038    >
13039
13040      
13041
13042      
13043        <figure
13044            class="
13045              sqs-block-image-figure
13046              intrinsic
13047            "
13048            style="max-width:408px;"
13049        >
13050          
13051        
13052        
13053
13054        
13055          <a
13056              data-sqsp-image-classic-block-image-link
13057              class="
13058                sqs-block-image-link
13059                
13060          
13061        
13062              "
13063              href="https://yourcharlesalexander.activehosted.com/f/3"
13064              
13065          >
13066            
13067          <div
13068              
13069              
13070              class="image-block-wrapper"
13071              data-animation-role="image"
13072              
13073  data-animation-override
13074
13075          >
13076            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
13077              
13078          
13079        
13080              
13081            " style="
13082                position: relative;
13083                
13084                  padding-bottom:102.45098114013672%;
13085                
13086                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);
13087              "
13088              >
13089                
13090                
13091                
13092                
13093                
13094                
13095                
13096                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG" data-image-dimensions="408x4
1309618" data-image-focal-point="0.5,0.5" alt="how to create video.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG" width="408" height="418" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602660131-K291VQJZG4YU7CO3VLX3/how+to+create+video.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
13097
13098            </div>
13099          </div>
13100        
13101          </a>
13102        
13103
13104        
13105      
13106        </figure>
13107      
13108
13109    </div>
13110  
13111
13112
13113  
13114
13115
13116</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494601620482_36935" id="block-yui_3_17_2_1_1494601620482_36935"><div class="sqs-block-content"><div class="sqs-text-block-container">
13117  
13118  <div class="sqs-html-content" data-sqsp-text-block-content><h2 class="text-align-center">Click below for the done-for-you version of video content.</h2></div>
13119
13120
13121  
13122<style id="container-styles">#block-yui_3_17_2_1_1494601620482_36935 {
13123    
13124    
13125    
13126  }
13127
13128  #block-yui_3_17_2_1_1494601620482_36935 .sqs-html-content {
13129    
13130    }
13131
13132  #block-yui_3_17_2_1_1494601620482_36935 {
13133      mix-blend-mode: var(--tweak-text-block-blend
13134  );
13135      border-radius: var(--tweak-text-block-radius);
13136  }
13137
13138  
13139  
13140
13141
13142
13143  
13144  
13145
13146  
13147</style>
13148
13149<style id="override-container-styles">
13150    @media screen and (max-width: 767px) {
13151          
13152            
13153
13154#block-yui_3_17_2_1_1494601620482_36935 {
13155            
13156            }
13157        }
13158    
13159  
13160    @media screen and (max-width: 767px) {
13161          #block-yui_3_17_2_1_1494601620482_36935 .sqs-html-content {
13162            
13163            }
13164        }
13165    
13166  @media screen and (max-width: 767px) {
13167          
13168          
13169
13170          
13171          
13172          
13173        }</style>
13174<style class="transform-overrides-vars">
13175  
13176</style>
13177
13178
13179
13180
13181</div>
13182</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494601620482_43874"><div class="sqs-block-content">
13183
13184
13185
13186
13187
13188
13189
13190
13191
13192
13193
13194
13195
13196
13197
13198
13199
13200
13201
13202
13203
13204
13205
13206
13207
13208
13209
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13211
13212
13213
13214
13215
13216
13217
13218
13219
13220
13221
13222
13223
13224
13225  
13226
13227    
13228  
13229    <div
13230        class="
13231          image-block-outer-wrapper
13232          layout-caption-below
13233          design-layout-inline
13234          
13235          
13236          
13237        "
13238        data-test="image-block-inline-outer-wrapper"
13239        data-sqsp-image-classic-block-layout="inline"
13240    >
13241
13242      
13243
13244      
13245        <figure
13246            class="
13247              sqs-block-image-figure
13248              intrinsic
13249            "
13250            style="max-width:930px;"
13251        >
13252          
13253        
13254        
13255
13256        
13257          <a
13258              data-sqsp-image-classic-block-image-link
13259              class="
13260                sqs-block-image-link
13261                
13262          
13263        
13264              "
13265              href="https://yourcharlesalexander.activehosted.com/f/7"
13266              
13267          >
13268            
13269          <div
13270              
13271              
13272              class="image-block-wrapper"
13273              data-animation-role="image"
13274              
13275  data-animation-override
13276
13277          >
13278            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
13279              
13280          
13281        
13282              
13283            " style="
13284                position: relative;
13285                
13286                  padding-bottom:19.56989288330078%;
13287                
13288                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);
13289              "
13290              >
13291                
13292                
13293                
13294                
13295                
13296                
13297                
13298                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/h
13298ow+does+this+work+button.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png" data-image-dimensions="930x182" data-image-focal-point="0.5,0.5" alt="how does this work button.png" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png" width="930" height="182" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494602738830-PIIMG0LMSZTEDB4D2TMP/how+does+this+work+button.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
13299
13300            </div>
13301          </div>
13302        
13303          </a>
13304        
13305
13306        
13307      
13308        </figure>
13309      
13310
13311    </div>
13312  
13313
13314
13315  
13316
13317
13318</div></div></div></div></div></div>
13319  
13320</div>
13321
13322<a class="blog-more-link" href="/blog/2017/5/12/one-simple-way-your-it-business-can-look-innovative-in-a-competitive-market" data-animation-role="content">Read More</a>
13323
13324
13325        </div>
13326      </article>
13327    
13328      <article class="blog-single-column--container entry blog-item no-image-fade-in">
13329        
13330        <div class="blog-single-column--text">
13331          <div class="blog-meta-section">
13332  <span class="blog-meta-primary">
13333    
13334    
13335      <span class="blog-author">Charles Alexander</span>
13336    
13337    <time class="blog-date" pubdate data-animation-role="date">5/8/17</time>
13338  </span>
13339  <span class="blog-meta-delimiter"></span>
13340  
13341  <span class="blog-meta-secondary">
13342    
13343    
13344      <span class="blog-author">Charles Alexander</span>
13345    
13346    <time class="blog-date" pubdate data-animation-role="date">5/8/17</time>
13347  </span>
13348  
13349  
13350  
13351</div>
13352<h1 class="blog-title">
13353  
13354    <a href="/blog/2017/5/8/3-ways-you-are-destroying-your-marketing" data-no-animation>
13355  
13356    3 Ways You are Destroying Your Marketing
13357  </a>
13358</h1>
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13489  
13490  <div class="sqs-html-content" data-sqsp-text-block-content><p>In 2000, I heard about this cool new diet called the Atkins Diet. &nbsp;</p><p>Supposedly you could eat all the meat and green stuff you wanted and lose weight.</p><p>You had me at meat!</p><p>I didn’t really need to shed a lot of pounds, but I was always looking to get in good shape and stay there.</p><p>In one week I had lost 8 lbs! &nbsp;Unfortunately, the following week I gained 10 lbs:(</p><p>Quite honestly,<strong> I didn’t really understand how this diet worked.</strong></p><p>Over the years I tried a few other fads, but <strong>I always had unrealistic expectations</strong> and <strong>never quite stuck with them long enough.</strong></p><p>A few years ago my wife and I watched “Fat, Sick, and Nearly Dead”. This is a documentary about all the bad stuff we put in our bodies and how one gentleman got better by juicing.</p><p>And then an idea went off like a light bulb overhead. &nbsp;Or in my case a dimly lit fluorescent bulb, but a bulb nonetheless. &nbsp;</p><p>Eat healthy food and exercise consistently! &nbsp;Why didn’t someone just say that before?:)</p><p>My wife got even better results by going to Boot Camp workouts. &nbsp;Boot Camp is like CrossFit’s little brother. &nbsp;After having three kids, she decided she didn’t like what she saw in the mirror, so she did something about it.</p><p>Now she’s ripped!</p><p>This all reminds me of your marketing.</p><p>You’ve probably tiptoed around different marketing efforts.</p><p>You’re not necessarily “out of shape” in the marketing department, but want to get in great shape and stay there.</p><p>Unfortunately, you are destroying your marketing efforts like I was my health, for the same reasons.</p><p><strong>1. &nbsp;You jump into a marketing campaign without understanding it</strong></p><p>(Related:&nbsp;<a target="_blank" href="https://www.linkedin.com/post/edit/6235146037183422465">The Silly Mistake That FINANCIAL ADVISORS Make With VIDEO</a>)</p><p>Someone promised you unlimited leads, as long as you followed their simple 128 step program.&nbsp;</p><p>Sounded good in the webinar. &nbsp;Now you have this massive new task list that you’re sure a NASA scientist couldn’t understand.</p><p><strong>You need to</strong> at least have a basic level understanding of the marketing you are using or you will not stick with it.</p><p><strong>2. &nbsp;You have unrealistic expectations</strong></p><p>(Related:&nbsp;<a target="_blank" href="https://www.linkedin.com/pulse/insurance-agents-can-easily-do-increase-renewals-leads-alexander">INSURANCE AGENTS can easily do this to increase RENEWALS and LEADS</a>)</p><p>For example, if you are a financial advisor and you go in with the expectation that a single piece of marketing, used once or twice, will result in 2-3 new sales, you will almost always be disappointed. &nbsp;</p><p>Let’s say a new client is valued at &nbsp;$3K/year and you want 3 new customers from doing a $799 video you are really looking for a 1,000% return on investment!!!&nbsp;</p><p>That may be a little unrealistic, especially when your goal is to get an 8-12% ROI for your own clients in the stock market:)</p><p><strong>You need to</strong> expect that your ROI may take longer than you want, but if you stick with it, you can get steady stock market-like results.</p><p><strong>3. &nbsp;You don’t stick with the program</strong></p><p>(Related:&nbsp;<a target="_blank" href="https://www.linkedin.com/pulse/mortgage-brokers-u
13490sing-animated-video-stand-out-charles-alexander">MORTGAGE BROKERS are using ANIMATED VIDEO to STAND OUT</a>)</p><p>If you are easily discouraged at the first bump in the road, i.e. “that last LinkedIn article didn’t get as many likes, so LinkedIn must not be working anymore” you can derail all the good work you have been doing.</p><p><strong>You need to</strong> know that one bad outing shouldn’t make you quit.</p><p><strong>Bonus</strong> - If you want to get great results with your marketing like my wife did with Boot Camp, video is your tool.</p></div>
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13698  
13699  <div class="sqs-html-content" data-sqsp-text-block-content><p>Now like Boot Camp, you do it just once and expect to be ripped.&nbsp;</p><p>You will need a couple of videos and use them regularly.</p><p>Your videos can be used with:</p><ul><li>Social Media</li><li>Email Marketing</li><li>Presentations</li><li>Email Follow-up</li><li>Websites</li></ul><p>If you decide to not to get with the program of developing good marketing habits and sticking with them, your business could soon be “Fat, Sick, and Nearly Dead”!</p><p>&nbsp;<a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></p></div>
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13880
13881            </div>
13882          </div>
13883        
13884          </a>
13885        
13886
13887        
13888      
13889        </figure>
13890      
13891
13892    </div>
13893  
13894
13895
13896  
13897
13898
13899</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494294841695_28210" id="block-yui_3_17_2_1_1494294841695_28210"><div class="sqs-block-content"><div class="sqs-text-block-container">
13900  
13901  <div class="sqs-html-content" data-sqsp-text-block-content><p>Or have someone <strong>do it for you</strong>, so you can spend more time running your business:)</p></div>
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13905<style id="container-styles">#block-yui_3_17_2_1_1494294841695_28210 {
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14082
14083            </div>
14084          </div>
14085        
14086          </a>
14087        
14088
14089        
14090      
14091        </figure>
14092      
14093
14094    </div>
14095  
14096
14097
14098  
14099
14100
14101</div></div></div></div></div></div>
14102  
14103</div>
14104
14105<a class="blog-more-link" href="/blog/2017/5/8/3-ways-you-are-destroying-your-marketing" data-animation-role="content">Read More</a>
14106
14107
14108        </div>
14109      </article>
14110    
14111      <article class="blog-single-column--container entry blog-item no-image-fade-in">
14112        
14113        <div class="blog-single-column--text">
14114          <div class="blog-meta-section">
14115  <span class="blog-meta-primary">
14116    
14117    
14118      <span class="blog-author">Charles Alexander</span>
14119    
14120    <time class="blog-date" pubdate data-animation-role="date">5/5/17</time>
14121  </span>
14122  <span class="blog-meta-delimiter"></span>
14123  
14124  <span class="blog-meta-secondary">
14125    
14126    
14127      <span class="blog-author">Charles Alexander</span>
14128    
14129    <time class="blog-date" pubdate data-animation-role="date">5/5/17</time>
14130  </span>
14131  
14132  
14133  
14134</div>
14135<h1 class="blog-title">
14136  
14137    <a href="/blog/2017/5/5/the-simple-secret-that-helps-attorneys-increase-revenue" data-no-animation>
14138  
14139    The SIMPLE SECRET that helps ATTORNEYS increase REVENUE
14140  </a>
14141</h1>
14142<div class="blog-excerpt">
14143  <div class="blog-excerpt-wrapper"></div>
14144  
14145    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1494003202715" id="item-590ca90a893fc0ef1a3cbcda"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494000377666_36480"><div class="sqs-block-content">
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14252
14253            </div>
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14257        
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14259        
14260      
14261        </figure>
14262      
14263
14264    </div>
14265  
14266
14267
14268  
14269
14270
14271</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="48b89a482ce732ed770a" id="block-48b89a482ce732ed770a"><div class="sqs-block-content"><div class="sqs-text-block-container">
14272  
14273  <div class="sqs-html-content" data-sqsp-text-block-content><p>Running a law firm has become more <strong>competitive </strong>than ever.</p><p>TV, billboards, and the radio are full of law firms that “fight” for you. &nbsp;</p><p>It seems to be <strong>harder </strong>than ever to stand out in a noisy crowd.</p><p>The days of simply having a yellow page ad are over.</p><p>You can’t really <strong>outspend </strong>the big firms and you can’t spend all of your time playing “<strong>marketer</strong>”.</p><p>However, there is <strong>one surefire way</strong> to show potential clients you are different.</p><p>STORYTELLING!</p><p>Take Pixar movies for example. &nbsp;</p><p>I have noticed a very familiar theme throughout all of them. &nbsp;</p><p>The main character always has a <strong>problem</strong>, they are helped by an advisor with a <strong>solution</strong>, and there is a <strong>happy ending</strong>. &nbsp;</p><p>The roles are interchangeable with talking cars, toy cowboys, or a clown fish.</p><p>Speaking of clown fish, take Finding Nemo for example:</p><ul><li><strong>The Main Character</strong> - Marlin (Nemo’s dad)</li><li><strong>The Problem</strong> - Nemo was captured by scuba divers, so Marlin has to find Nemo</li><li><strong>The Advisor</strong> - Dory, the helpful new friend</li><li><strong>The Solution</strong> - Dory helps Marlin swim to Australia through the East Australian Current to find Nemo</li><li><strong>The Results</strong> - Marlin and Nemo are reunited with the help of Dory and they all live happily ever after. &nbsp;Or at least until the sequel.</li></ul><p>This <strong>story </strong>is very similar to the way you help your client. &nbsp;They have a problem, you help them with a solution, and there is a happy ending. &nbsp;</p><p>Stories connect and sell. &nbsp;&nbsp;</p><p>By the way, stories sell 118% better than facts! &nbsp;</p><p>I’ve noticed several highly skilled law offices have videos that talk all about themselves.</p><p>They have:</p><ul><li>Years of experience</li><li>A dedicated team</li><li>Good track record</li><li>To “fight” for you!</li></ul><p>All good things by the way.</p><p>The issue? &nbsp;</p><p>Most of those things are <strong>not client centered</strong>. &nbsp;The client wants an awesome attorney in their corner, however, they are focused on their problems, and want to know that you understand them.</p><p>Stating facts, especially facts about yourself, doesn’t assure them of much.</p><p>Telling them a story where they are the hero, reassures them that you understand what they are going through and makes them comfortable with you!</p><p>Check out how The Collier Firm is using a video to tell their customer’s story.</p></div>
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14371
14372
14373
14374  <div class="intrinsic" style="max-width:100%">
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14376      
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14380      style="padding-bottom:56.20608899297424%;"
14381    >
14382      <div
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14384        data-provider-name="YouTube"
14385        data-html="&lt;iframe src=&quot;//www.youtube.com/embed/HC_xpwyrE80?t&amp;amp;wmode=opaque&amp;amp;enablejsapi=1&quot; height=&quot;480&quot; width=&quot;854&quot; scrolling=&quot;no&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;&quot;&gt;
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14398  </div>
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14405
14406
14407  
14408  
14409  
14410<style id="container-styles">#block-yui_3_17_2_1_1494000377666_42315 {
14411    
14412    
14413    
14414  }
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14417    
14418    }
14419
14420  #block-yui_3_17_2_1_1494000377666_42315 {
14421      mix-blend-mode: var(--tweak-video-block-blend);
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14424
14425  
14426  
14427
14428
14429
14430  
14431  
14432
14433  
14434</style>
14435
14436<style id="override-container-styles">
14437    @media screen and (max-width: 767px) {
14438          
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14440
14441#block-yui_3_17_2_1_1494000377666_42315 {
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14443            }
14444        }
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14449            
14450            }
14451        }
14452    
14453  @media screen and (max-width: 767px) {
14454          
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14456
14457          
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14459          
14460        }</style>
14461
14462  <style>#block-yui_3_17_2_1_1494000377666_42315 { border-width: 0; height: auto; }</style>
14463  
14464  
14465  
14466    <style>
14467    
14468      
14469    
14470      
14471        @media screen and (max-width: 767px) {
14472          #block-yui_3_17_2_1_1494000377666_42315 { background-color: transparent; }
14473          #block-yui_3_17_2_1_1494000377666_42315 .intrinsic { background-color: var(--tweak-video-block-background-color); }
14474        }
14475      
14476    
14477    </style>
14478  
14479
14480</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494000377666_42381" id="block-yui_3_17_2_1_1494000377666_42381"><div class="sqs-block-content"><div class="sqs-text-block-container">
14481  
14482  <div class="sqs-html-content" data-sqsp-text-block-content><ul><li><strong>The Main Character</strong> - Jason and Amy</li><li><strong>The Problem </strong>- They were in an accident, Jason was seriously injured, and Amy was overwhelmed</li><li><strong>The Advisor </strong>- The Collier Firm</li><li><strong>The Solution</strong> - Winston Collier listened to Jason and Amy, cared about their needs, and kept them informed throughout the process</li><li><strong>The Results</strong> - They got them the money they needed to get through this difficult time and Jason is on the road to recovery</li></ul><p>Check out what Winston Collier has to say about it too.<br /><em>(This is not for self-promotion, but to drive the point about storytelling. &nbsp;Well, that and maybe a little self-promotion:)</em></p></div>
14483
14484
14485  
14486<style id="container-styles">#block-yui_3_17_2_1_1494000377666_42381 {
14487    
14488    
14489    
14490  }
14491
14492  #block-yui_3_17_2_1_1494000377666_42381 .sqs-html-content {
14493    
14494    }
14495
14496  #block-yui_3_17_2_1_1494000377666_42381 {
14497      mix-blend-mode: var(--tweak-text-block-blend
14498  );
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14501
14502  
14503  
14504
14505
14506
14507  
14508  
14509
14510  
14511</style>
14512
14513<style id="override-container-styles">
14514    @media screen and (max-width: 767px) {
14515          
14516            
14517
14518#block-yui_3_17_2_1_1494000377666_42381 {
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14523  
14524    @media screen and (max-width: 767px) {
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14529    
14530  @media screen and (max-width: 767px) {
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14538<style class="transform-overrides-vars">
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14542
14543
14544
14545</div>
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14578
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14583
14584
14585
14586
14587
14588
14589  
14590
14591    
14592  
14593    <div
14594        class="
14595          image-block-outer-wrapper
14596          layout-caption-below
14597          design-layout-inline
14598          
14599          
14600          
14601        "
14602        data-test="image-block-inline-outer-wrapper"
14603        data-sqsp-image-classic-block-layout="inline"
14604    >
14605
14606      
14607
14608      
14609        <figure
14610            class="
14611              sqs-block-image-figure
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14616          
14617        
14618        
14619
14620        
14621          
14622            
14623          <div
14624              
14625              
14626              class="image-block-wrapper"
14627              data-animation-role="image"
14628              
14629  data-animation-override
14630
14631          >
14632            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
14633              
14634          
14635        
14636              
14637            " style="
14638                position: relative;
14639                
14640                  padding-bottom:100%;
14641                
14642                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);
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14644              >
14645                
14646                
14647                
14648                
14649                
14650                
14651                
14652                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg" data-image-dimensions="200x200" data-image-focal-point="0.5,0.5" alt="Winston Collier.jpg" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg" width="200" height="200" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494002091609-AMKZLZ480OL8BWOJYKQK/Winston+Collier.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
14653
14654            </div>
14655          </div>
14656        
14657          
14658        
14659
14660        
14661      
14662        </figure>
14663      
14664
14665    </div>
14666  
14667
14668
14669  
14670
14671
14672</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494000377666_30823" id="block-yui_3_17_2_1_1494000377666_30823"><div class="sqs-block-content"><div class="sqs-text-block-container">
14673  
14674  <div class="sqs-html-content" data-sqsp-text-block-content><p>"Charles created a video for my firm that very powerfully tells a <strong>story </strong>surrounding the services that my firm offers to possible clients. I was able to <strong>run it on a loop inside waiting areas of local businesses</strong>. I have had a <strong>wonderful response</strong> to these videos and would recommend Charles to anyone that needs help telling their business' <strong>story </strong>to prospective <strong>clients and customers</strong>."</p><p> </p><p>He has a strategy for using this <strong>
14674video </strong>and is getting business as a result.</p><p>So think about your firm.</p><ul><li>Does your <strong>website </strong>tell a story?</li><li>Does your <strong>marketing </strong>tell a story?</li><li>Does the <strong>video </strong>you use tell a story? &nbsp;If it does, whose story is it; yours or your customer’s story? <strong>And by the way, 70% of online traffic is video!</strong></li></ul><p>If the answer is no, then it is time to tell a story that connects with your customer and gives them a happy ending.</p><p class="text-align-center"><a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></p></div>
14675
14676
14677  
14678<style id="container-styles">#block-yui_3_17_2_1_1494000377666_30823 {
14679    
14680    
14681    
14682  }
14683
14684  #block-yui_3_17_2_1_1494000377666_30823 .sqs-html-content {
14685    
14686    }
14687
14688  #block-yui_3_17_2_1_1494000377666_30823 {
14689      mix-blend-mode: var(--tweak-text-block-blend
14690  );
14691      border-radius: var(--tweak-text-block-radius);
14692  }
14693
14694  
14695  
14696
14697
14698
14699  
14700  
14701
14702  
14703</style>
14704
14705<style id="override-container-styles">
14706    @media screen and (max-width: 767px) {
14707          
14708            
14709
14710#block-yui_3_17_2_1_1494000377666_30823 {
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14712            }
14713        }
14714    
14715  
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14721    
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14723          
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14730<style class="transform-overrides-vars">
14731  
14732</style>
14733
14734
14735
14736
14737</div>
14738</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494000377666_45486"><div class="sqs-block-content">
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14770
14771
14772
14773
14774
14775
14776
14777
14778
14779
14780
14781  
14782
14783    
14784  
14785    <div
14786        class="
14787          image-block-outer-wrapper
14788          layout-caption-below
14789          design-layout-inline
14790          
14791          
14792          
14793        "
14794        data-test="image-block-inline-outer-wrapper"
14795        data-sqsp-image-classic-block-layout="inline"
14796    >
14797
14798      
14799
14800      
14801        <figure
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14803              sqs-block-image-figure
14804              intrinsic
14805            "
14806            style="max-width:408px;"
14807        >
14808          
14809        
14810        
14811
14812        
14813          <a
14814              data-sqsp-image-classic-block-image-link
14815              class="
14816                sqs-block-image-link
14817                
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14819        
14820              "
14821              href="https://yourcharlesalexander.activehosted.com/f/3"
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14823          >
14824            
14825          <div
14826              
14827              
14828              class="image-block-wrapper"
14829              data-animation-role="image"
14830              
14831  data-animation-override
14832
14833          >
14834            <div data-sqsp-image-classic-block-image-container class="sqs-image-shape-container-element
14835              
14836          
14837        
14838              
14839            " style="
14840                position: relative;
14841                
14842                  padding-bottom:102.45098114013672%;
14843                
14844                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);
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14846              >
14847                
14848                
14849                
14850                
14851                
14852                
14853                
14854                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG" data-image-dimensions="408x418" data-image-focal-point="0.5,0.5" alt="how to create video.PNG" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG" width="408" height="418" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100v
14854w, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003036117-GR9IH3ESNZ53BP74YAIS/how+to+create+video.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
14855
14856            </div>
14857          </div>
14858        
14859          </a>
14860        
14861
14862        
14863      
14864        </figure>
14865      
14866
14867    </div>
14868  
14869
14870
14871  
14872
14873
14874</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1494000377666_45765" id="block-yui_3_17_2_1_1494000377666_45765"><div class="sqs-block-content"><div class="sqs-text-block-container">
14875  
14876  <div class="sqs-html-content" data-sqsp-text-block-content><p>Or have someone <strong>do it for you</strong>, so you can spend more time running your business:)</p></div>
14877
14878
14879  
14880<style id="container-styles">#block-yui_3_17_2_1_1494000377666_45765 {
14881    
14882    
14883    
14884  }
14885
14886  #block-yui_3_17_2_1_1494000377666_45765 .sqs-html-content {
14887    
14888    }
14889
14890  #block-yui_3_17_2_1_1494000377666_45765 {
14891      mix-blend-mode: var(--tweak-text-block-blend
14892  );
14893      border-radius: var(--tweak-text-block-radius);
14894  }
14895
14896  
14897  
14898
14899
14900
14901  
14902  
14903
14904  
14905</style>
14906
14907<style id="override-container-styles">
14908    @media screen and (max-width: 767px) {
14909          
14910            
14911
14912#block-yui_3_17_2_1_1494000377666_45765 {
14913            
14914            }
14915        }
14916    
14917  
14918    @media screen and (max-width: 767px) {
14919          #block-yui_3_17_2_1_1494000377666_45765 .sqs-html-content {
14920            
14921            }
14922        }
14923    
14924  @media screen and (max-width: 767px) {
14925          
14926          
14927
14928          
14929          
14930          
14931        }</style>
14932<style class="transform-overrides-vars">
14933  
14934</style>
14935
14936
14937
14938
14939</div>
14940</div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1494000377666_55252"><div class="sqs-block-content">
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14982
14983  
14984
14985    
14986  
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15056w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1494003159086-2IF18XPZ80KMTCN7THCC/how+does+this+work+button.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
15057
15058            </div>
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15060        
15061          </a>
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15063
15064        
15065      
15066        </figure>
15067      
15068
15069    </div>
15070  
15071
15072
15073  
15074
15075
15076</div></div></div></div></div></div>
15077  
15078</div>
15079
15080<a class="blog-more-link" href="/blog/2017/5/5/the-simple-secret-that-helps-attorneys-increase-revenue" data-animation-role="content">Read More</a>
15081
15082
15083        </div>
15084      </article>
15085    
15086      <article class="blog-single-column--container entry blog-item no-image-fade-in">
15087        
15088        <div class="blog-single-column--text">
15089          <div class="blog-meta-section">
15090  <span class="blog-meta-primary">
15091    
15092    
15093      <span class="blog-author">Charles Alexander</span>
15094    
15095    <time class="blog-date" pubdate data-animation-role="date">4/18/17</time>
15096  </span>
15097  <span class="blog-meta-delimiter"></span>
15098  
15099  <span class="blog-meta-secondary">
15100    
15101    
15102      <span class="blog-author">Charles Alexander</span>
15103    
15104    <time class="blog-date" pubdate data-animation-role="date">4/18/17</time>
15105  </span>
15106  
15107  
15108  
15109</div>
15110<h1 class="blog-title">
15111  
15112    <a href="/blog/2017/4/18/mortgage-brokers-are-using-animated-video-to-stand-out" data-no-animation>
15113  
15114    MORTGAGE BROKERS are using ANIMATED VIDEO to STAND OUT
15115  </a>
15116</h1>
15117<div class="blog-excerpt">
15118  <div class="blog-excerpt-wrapper"></div>
15119  
15120    <div class="blog-body-wrapper"><div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1492542729687" id="item-58f656d637c58165beae579b"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block image-block sqs-block-image" data-block-type="5" data-sqsp-block="image-classic" id="block-yui_3_17_2_1_1492538962556_54119"><div class="sqs-block-content">
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15163  
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15225                
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15227
15228            </div>
15229          </div>
15230        
15231          
15232        
15233
15234        
15235      
15236        </figure>
15237      
15238
15239    </div>
15240  
15241
15242
15243  
15244
15245
15246</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="4c1578309abb4438fb3b" id="block-4c1578309abb4438fb3b"><div class="sqs-block-content"><div class="sqs-text-block-container">
15247  
15248  <div class="sqs-html-content" data-sqsp-text-block-content><p>I started making videos for busy professionals a couple of years ago. &nbsp;</p><p>I had a lot of experience in writing articles for the local newspapers and for my blog.</p><p>My initial hope was to just write website content and do some email marketing. &nbsp;<br />&nbsp;<br />After an experiment or two, I quickly realized that <strong>turning the blogs into videos </strong>was the way to go. &nbsp;<br />&nbsp;<br />Why?<br />&nbsp;<br />Well, it works! &nbsp;&nbsp;</p><p>Videos do the following:</p><ul><li><strong>Pre-sell customers</strong> and provide warm leads</li><li>Build <strong>authority</strong></li><li>Are very <strong>versatile</strong></li><li>Are fun and <strong>engaging</strong></li><li><strong>Stand out</strong> from your competition</li></ul><p><a target="_blank" href="http://yourcharlesalexander.com">(Related: How to Create Videos That Increase "Hot" Leads Guide)</a><br />&nbsp;<br />For example, check out the video Mark Jost created to <strong>stand out in a very crowded market</strong>.</p></div>
15249
15250
15251  
15252<style id="container-styles">#block-4c1578309abb4438fb3b {
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15259    
15260    }
15261
15262  #block-4c1578309abb4438fb3b {
15263      mix-blend-mode: var(--tweak-text-block-blend
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15272
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15275
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15277</style>
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15279<style id="override-container-styles">
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15291          #block-4c1578309abb4438fb3b .sqs-html-content {
15292            
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15308
15309
15310
15311</div>
15312</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-video video-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/20293.js&quot;,&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.video/b5d90fb3-fd79-428f-a87b-7d0d0f68a9a3_702/website.components.video.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.video" data-sqsp-block="video" data-website-component-id="yui_3_17_2_1_1492538962556_19848" id="block-yui_3_17_2_1_1492538962556_19848"><div class="sqs-block-content">
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15349  <div class="intrinsic" style="max-width:100%">
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15351      
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15353    <div
15354      class="embed-block-wrapper"
15355      style="padding-bottom:56.20608899297424%;"
15356    >
15357      <div
15358        class="sqs-video-wrapper"
15359        data-provider-name="YouTube"
15360        data-html="&lt;iframe src=&quot;//www.youtube.com/embed/4LP1Y0IuEdw?t&amp;amp;wmode=opaque&amp;amp;enablejsapi=1&quot; height=&quot;480&quot; width=&quot;854&quot; scrolling=&quot;no&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;&quot;&gt;
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15370
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15373  </div>
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15375
15376<style class="transform-overrides-vars">
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15378</style>
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15385<style id="container-styles">#block-yui_3_17_2_1_1492538962556_19848 {
15386    
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15389  }
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15391  #block-yui_3_17_2_1_1492538962556_19848 .intrinsic {
15392    
15393    }
15394
15395  #block-yui_3_17_2_1_1492538962556_19848 {
15396      mix-blend-mode: var(--tweak-video-block-blend);
15397      border-radius: var(--tweak-video-block-radius);
15398  }
15399
15400  
15401  
15402
15403
15404
15405  
15406  
15407
15408  
15409</style>
15410
15411<style id="override-container-styles">
15412    @media screen and (max-width: 767px) {
15413          
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15423          #block-yui_3_17_2_1_1492538962556_19848 .intrinsic {
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15425            }
15426        }
15427    
15428  @media screen and (max-width: 767px) {
15429          
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15431
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15434          
15435        }</style>
15436
15437  <style>#block-yui_3_17_2_1_1492538962556_19848 { border-width: 0; height: auto; }</style>
15438  
15439  
15440  
15441    <style>
15442    
15443      
15444    
15445      
15446        @media screen and (max-width: 767px) {
15447          #block-yui_3_17_2_1_1492538962556_19848 { background-color: transparent; }
15448          #block-yui_3_17_2_1_1492538962556_19848 .intrinsic { background-color: var(--tweak-video-block-background-color); }
15449        }
15450      
15451    
15452    </style>
15453  
15454
15455</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_19916" id="block-yui_3_17_2_1_1492538962556_19916"><div class="sqs-block-content"><div class="sqs-text-block-container">
15456  
15457  <div class="sqs-html-content" data-sqsp-text-block-content><p>You will notice that he didn’t tell you about every type of loan he has ever done and he didn’t try to target everyone possible.</p><p>He picked a <strong>specific product</strong> and<strong> targeted a referral source</strong>.</p><p>And the videos can be used with:</p><ul><li>Social Media</li><li>Email Marketing</li><li>Presentations</li><li>Email Follow-up</li><li>Websites</li></ul><p>Here is another great example.</p><p>Jeff Stine from Acopia has also picked a specific loan and <strong>told a story</strong>.</p></div>
15458
15459
15460  
15461<style id="container-styles">#block-yui_3_17_2_1_1492538962556_19916 {
15462    
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15469    }
15470
15471  #block-yui_3_17_2_1_1492538962556_19916 {
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15481
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15484
15485  
15486</style>
15487
15488<style id="override-container-styles">
15489    @media screen and (max-width: 767px) {
15490          
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15492
15493#block-yui_3_17_2_1_1492538962556_19916 {
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15516
15517
15518
15519
15520</div>
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15550
15551
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15553
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15560      
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15565    >
15566      <div
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15568        data-provider-name="YouTube"
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15582  </div>
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15590
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15594<style id="container-styles">#block-yui_3_17_2_1_1492538962556_22576 {
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15602    }
15603
15604  #block-yui_3_17_2_1_1492538962556_22576 {
15605      mix-blend-mode: var(--tweak-video-block-blend);
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15616
15617  
15618</style>
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15628        }
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15648  
15649  
15650    <style>
15651    
15652      
15653    
15654      
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15656          #block-yui_3_17_2_1_1492538962556_22576 { background-color: transparent; }
15657          #block-yui_3_17_2_1_1492538962556_22576 .intrinsic { background-color: var(--tweak-video-block-background-color); }
15658        }
15659      
15660    
15661    </style>
15662  
15663
15664</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_22641" id="block-yui_3_17_2_1_1492538962556_22641"><div class="sqs-block-content"><div class="sqs-text-block-container">
15665  
15666  <div class="sqs-html-content" data-sqsp-text-block-content><p>Sure, he offers other loans that really anyone can use, however, Jeff knows that you can’t tell everyone that you are all things, to all people. &nbsp;That’s what the competition does:)</p><p>Lastly, Accurate Mortgage has a new app and they are using <strong>video to promote it.</strong></p></div>
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15668
15669  
15670<style id="container-styles">#block-yui_3_17_2_1_1492538962556_22641 {
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15680  #block-yui_3_17_2_1_1492538962556_22641 {
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15692  
15693
15694  
15695</style>
15696
15697<style id="override-container-styles">
15698    @media screen and (max-width: 767px) {
15699          
15700            
15701
15702#block-yui_3_17_2_1_1492538962556_22641 {
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15711            }
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15724</style>
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15726
15727
15728
15729</div>
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15751
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15757
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15760
15761
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15765
15766
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15791  </div>
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15824  
15825
15826  
15827</style>
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15829<style id="override-container-styles">
15830    @media screen and (max-width: 767px) {
15831          
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15834#block-yui_3_17_2_1_1492538962556_24677 {
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15843            }
15844        }
15845    
15846  @media screen and (max-width: 767px) {
15847          
15848          
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15851          
15852          
15853        }</style>
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15855  <style>#block-yui_3_17_2_1_1492538962556_24677 { border-width: 0; height: auto; }</style>
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15857  
15858  
15859    <style>
15860    
15861      
15862    
15863      
15864        @media screen and (max-width: 767px) {
15865          #block-yui_3_17_2_1_1492538962556_24677 { background-color: transparent; }
15866          #block-yui_3_17_2_1_1492538962556_24677 .intrinsic { background-color: var(--tweak-video-block-background-color); }
15867        }
15868      
15869    
15870    </style>
15871  
15872
15873</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_24742" id="block-yui_3_17_2_1_1492538962556_24742"><div class="sqs-block-content"><div class="sqs-text-block-container">
15874  
15875  <div class="sqs-html-content" data-sqsp-text-block-content><p>Why?</p><p>They want to connect with their customer and tell them why <strong>they are different.</strong></p><p>Videos let you cut through the clutter and <strong>increase your sales</strong>.</p><p>You need to <strong>create your own content</strong>, in your own voice, and it needs to be about the customer!</p><h2 class="text-align-center">Curious how they did it? &nbsp;CLICK THE BUTTON BELOW!</h2></div>
15876
15877
15878  
15879<style id="container-styles">#block-yui_3_17_2_1_1492538962556_24742 {
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15885  #block-yui_3_17_2_1_1492538962556_24742 .sqs-html-content {
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15887    }
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15889  #block-yui_3_17_2_1_1492538962556_24742 {
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15897
15898
15899
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15901  
15902
15903  
15904</style>
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15906<style id="override-container-styles">
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15908          
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15982  
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15984    
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15999      
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16001      
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16016              class="
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16025            
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16055w, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542405337-LLXRCFDUUJKJCN7ER72J/image-asset.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
16056
16057            </div>
16058          </div>
16059        
16060          </a>
16061        
16062
16063        
16064      
16065        </figure>
16066      
16067
16068    </div>
16069  
16070
16071
16072  
16073
16074
16075</div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="yui_3_17_2_1_1492538962556_28126" id="block-yui_3_17_2_1_1492538962556_28126"><div class="sqs-block-content"><div class="sqs-text-block-container">
16076  
16077  <div class="sqs-html-content" data-sqsp-text-block-content><h3>Or you can take a swing at it yourself.</h3><p><a target="_blank" href="https://yourcharlesalexander.activehosted.com/f/3">Get a FREE copy of the How to Create Videos That Increase "Hot" Leads Guide</a></p></div>
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16079
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16081<style id="container-styles">#block-yui_3_17_2_1_1492538962556_28126 {
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16104
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16106</style>
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16140</div>
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16183
16184  
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16186    
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16214
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16250                
16251                
16252                
16253                
16254                
16255                
16256                
16257                <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png" data-image="https://images.squarespace-cdn.com/content/v1/5592e3bee4b0d6992b697b1e/1492542506538-ZP5HH6FDBQO9WT8XWBZV/image-asset.png" data-image-dimensions="408x4
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16258
16259            </div>
16260          </div>
16261        
16262          </a>
16263        
16264
16265        
16266      
16267        </figure>
16268      
16269
16270    </div>
16271  
16272
16273
16274  
16275
16276
16277</div></div></div></div></div></div>
16278  
16279</div>
16280
16281<a class="blog-more-link" href="/blog/2017/4/18/mortgage-brokers-are-using-animated-video-to-stand-out" data-animation-role="content">Read More</a>
16282
16283
16284        </div>
16285      </article>
16286    
16287  </div>
16288
16289  
16290  <nav class="blog-list-pagination">
16291    <div class="newer">
16292      
16293    </div>
16294    <div class="older">
16295      
16296        <a href="/blog?offset=1492543074391" rel="next">
16297          <span class="next-label">Older Posts</span>
16298          <div class="blog-list-pagination-icon icon icon--stroke">
16299            <svg class="caret-right-icon--small" viewBox="0 0 9 16">
16300              <polyline fill="none" stroke-miterlimit="10" points="1.6,1.2 6.5,7.9 1.6,14.7 "/>
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16302          </div>
16303        </a>
16304      
16305    </div>
16306  </nav>
16307
16308</div>
16309
16310    </div>
16311  
16312  </div>
16313  
16314</section>
16315
16316  
16317</article>
16318
16319          
16320
16321          
16322
16323          
16324            
16325              
16326                <section
16327  id="itemPagination"
16328  class="item-pagination item-pagination--prev-next"
16329  data-collection-type="blog-single-column"
16330>
16331  
16332  
16333  
16334  
16335</section>
16336
16337              
16338            
16339          
16340        
16341      </main>
16342      
16343        <footer class="sections" id="footer-sections" data-footer-sections>
16344  
16345  
16346  
16347  
16348  
16349  
16350    
16351    
16352
16353
16354  
16355  
16356
16357
16358
16359
16360
16361
16362
16363
16364
16365
16366
16367<section
16368  data-test="page-section"
16369  
16370  data-section-theme="bright"
16371  class='page-section 
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16374      layout-engine-section
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16376    background-width--full-bleed
16377    
16378      section-height--small
16379    
16380    
16381      content-width--wide
16382    
16383    horizontal-alignment--center
16384    vertical-alignment--middle
16385    
16386      
16387    
16388    
16389    bright'
16390  
16391  data-section-id="66b3df122e6b3f8fb8bab49d"
16392  
16393  data-controller="SectionWrapperController"
16394  data-current-styles="{
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16396&quot;backgroundWidth&quot;: &quot;background-width--full-bleed&quot;,
16397&quot;sectionHeight&quot;: &quot;section-height--small&quot;,
16398&quot;customSectionHeight&quot;: 10,
16399&quot;horizontalAlignment&quot;: &quot;horizontal-alignment--center&quot;,
16400&quot;verticalAlignment&quot;: &quot;vertical-alignment--middle&quot;,
16401&quot;contentWidth&quot;: &quot;content-width--wide&quot;,
16402&quot;customContentWidth&quot;: 50,
16403&quot;sectionTheme&quot;: &quot;bright&quot;,
16404&quot;sectionAnimation&quot;: &quot;none&quot;,
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16407  data-current-context="{
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16420&quot;enabled&quot;: false
16421},
16422&quot;typeName&quot;: &quot;blog-single-column&quot;
16423}"
16424  data-animation="none"
16425  data-fluid-engine-section
16426   
16427  
16428    
16429  
16430  
16431  
16432  
16433  
16434
16435
16436  data-sqsp-section="fluid-engine"
16437
16438
16439>
16440  <div
16441    class="section-border"
16442    
16443  >
16444    <div class="section-background">
16445    
16446      
16447    
16448    </div>
16449  </div>
16450  <div
16451    class='content-wrapper'
16452    style='
16453      
16454        
16455      
16456    '
16457  >
16458    <div
16459      class="content"
16460      
16461    >
16462      
16463      
16464      
16465      
16466      
16467      
16468      
16469      
16470      
16471      
16472      <div data-fluid-engine="true"><style>
16473
16474.fe-66b3df12f406f7c680e206c3 {
16475  --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px);
16476  --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 );
16477
16478  display: grid;
16479  position: relative;
16480  grid-area: 1/1/-1/-1;
16481  grid-template-rows: repeat(10,minmax(24px, auto));
16482  grid-template-columns:
16483    minmax(var(--grid-gutter), 1fr)
16484    repeat(8, minmax(0, var(--cell-max-width)))
16485    minmax(var(--grid-gutter), 1fr);
16486  row-gap: 11.0px;
16487  column-gap: 11.0px;
16488  overflow-x: hidden;
16489  overflow-x: clip;
16490}
16491
16492@media (min-width: 768px) {
16493  .background-width--inset .fe-66b3df12f406f7c680e206c3 {
16494    --inset-padding: calc(var(--sqs-site-gutter) * 2);
16495  }
16496
16497  .fe-66b3df12f406f7c680e206c3 {
16498    --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px);
16499    --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 );
16500    --inset-padding: 0vw;
16501
16502    --row-height-scaling-factor: 0.0215;
16503    --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) ));
16504
16505    grid-template-rows: repeat(9,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto));
16506    grid-template-columns:
16507      minmax(var(--grid-gutter), 1fr)
16508      repeat(24, minmax(0, var(--cell-max-width)))
16509      minmax(var(--grid-gutter), 1fr);
16510  }
16511}
16512
16513
16514  .fe-block-66b3df125e9b0bb963dfed03 {
16515    grid-area: 1/2/2/10;
16516    z-index: 0;
16517
16518    @media (max-width: 767px) {
16519      
16520        
16521      
16522      
16523    }
16524  }
16525
16526  .fe-block-66b3df125e9b0bb963dfed03 .sqs-block {
16527    justify-content: flex-start;
16528  }
16529
16530  .fe-block-66b3df125e9b0bb963dfed03 .sqs-block-alignment-wrapper {
16531    align-items: flex-start;
16532  }
16533
16534  @media (min-width: 768px) {
16535    .fe-block-66b3df125e9b0bb963dfed03 {
16536      grid-area: 8/19/10/26;
16537      z-index: 0;
16538
16539      
16540        
16541      
16542
16543      
16544    }
16545
16546    .fe-block-66b3df125e9b0bb963dfed03 .sqs-block {
16547      justify-content: flex-start;
16548    }
16549
16550    .fe-block-66b3df125e9b0bb963dfed03 .sqs-block-alignment-wrapper {
16551      align-items: flex-start;
16552    }
16553  }
16554
16555  .fe-block-66b3df1250175a4a2642297a {
16556    grid-area: 3/2/5/10;
16557    z-index: 1;
16558
16559    @media (max-width: 767px) {
16560      
16561        
16562      
16563      
16564    }
16565  }
16566
16567  .fe-block-66b3df1250175a4a2642297a .sqs-block {
16568    justify-content: flex-start;
16569  }
16570
16571  .fe-block-66b3df1250175a4a2642297a .sqs-block-alignment-wrapper {
16572    align-items: flex-start;
16573  }
16574
16575  @media (min-width: 768px) {
16576    .fe-block-66b3df1250175a4a2642297a {
16577      grid-area: 8/2/10/5;
16578      z-index: 1;
16579
16580      
16581        
16582      
16583
16584      
16585    }
16586
16587    .fe-block-66b3df1250175a4a2642297a .sqs-block {
16588      justify-content: flex-start;
16589    }
16590
16591    .fe-block-66b3df1250175a4a2642297a .sqs-block-alignment-wrapper {
16592      align-items: flex-start;
16593    }
16594  }
16595
16596  .fe-block-yui_3_17_2_1_1723582410024_8562 {
16597    grid-area: 5/2/11/10;
16598    z-index: 4;
16599
16600    @media (max-width: 767px) {
16601      
16602        
16603      
16604      
16605    }
16606  }
16607
16608  .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block {
16609    justify-content: flex-start;
16610  }
16611
16612  .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block-alignment-wrapper {
16613    align-items: flex-start;
16614  }
16615
16616  @media (min-width: 768px) {
16617    .fe-block-yui_3_17_2_1_1723582410024_8562 {
16618      grid-area: 1/6/7/22;
16619      z-index: 4;
16620
16621      
16622        
16623      
16624
16625      
16626    }
16627
16628    .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block {
16629      justify-content: flex-start;
16630    }
16631
16632    .fe-block-yui_3_17_2_1_1723582410024_8562 .sqs-block-alignment-wrapper {
16633      align-items: flex-start;
16634    }
16635  }
16636
16637</style><div class="fluid-engine fe-66b3df12f406f7c680e206c3"><div class="fe-block fe-block-66b3df125e9b0bb963dfed03"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/9e23cfdc-e869-4f4c-90e3-54bb813542f1_957/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" data-website-component-id="66b3df125e9b0bb963dfed03" id="block-66b3df125e9b0bb963dfed03"><div class="sqs-block-content"><div class="sqs-text-block-container">
16638  
16639  <div class="sqs-html-content" data-sqsp-text-block-content><p class="sqsrte-small" style="white-space:pre-wrap;">© 2024 All Rights Reserved Charles Alexander</p></div>
16640
16641
16642  
16643<style id="container-styles">#block-66b3df125e9b0bb963dfed03 {
16644    
16645    --stroke-style: none;--stroke-thickness: 6px;
16646    
16647      
16648      
16649      
16650    
16651
16652
16653
16654  }
16655
16656  #block-66b3df125e9b0bb963dfed03 .sqs-html-content {
16657    
16658    --tweak-text-block-padding: 6% 6% 6% 6%;
16659  --tweak-text-block-padding: initial;
16660}
16661
16662  .fe-block-66b3df125e9b0bb963dfed03 {
16663      mix-blend-mode: var(--tweak-text-block-blend
16664  );
16665      border-radius: var(--tweak-text-block-radius);
16666  }
16667
16668  
16669  
16670.fe-block-66b3df125e9b0bb963dfed03 {
16671      --tweak-text-block-radius: 0px 0px 0px 0px;
16672    }
16673
16674
16675  
16676  .fe-block-66b3df125e9b0bb963dfed03 {
16677      --tweak-text-block-blend
16678  : normal;
16679    }
16680  
16681
16682  .fe-block-66b3df125e9b0bb963dfed03 {
16683    --blur-value: blur(15px);}
16684
16685</style>
16686
16687<style id="override-container-styles">
16688    @media screen and (max-width: 767px) {
16689          
16690            
16691
16692#block-66b3df125e9b0bb963dfed03 {
16693            
16694            }
16695        }
16696    
16697  
16698    @media screen and (max-width: 767px) {
16699          #block-66b3df125e9b0bb963dfed03 .sqs-html-content {
16700            
16701            }
16702        }
16703    
16704  @media screen and (max-width: 767px) {
16705          
16706          
16707
16708          
16709          
16710          
16711        }</style>
16712<style class="transform-overrides-vars">
16713  
16714</style>
16715
16716
16717
16718
16719</div>
16720</div></div></div><div class="fe-block fe-block-66b3df1250175a4a2642297a"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-socialaccountlinks social-account-links-block social-account-links-v2-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.socialLinks/288be173-4dab-4b40-8542-b87304698883_735/website.components.socialLinks.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.socialLinks/288be173-4dab-4b40-8542-b87304698883_735/website.components.socialLinks.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.socialLinks" data-sqsp-block="social-links" data-website-component-id="66b3df1250175a4a2642297a" id="block-66b3df1250175a4a2642297a"><div class="sqs-block-content">
16721  
16722
16723
16724
16725
16726
16727
16728
16729
16730
16731
16732
16733
16734
16735
16736
16737
16738
16739
16740
16741
16742
16743
16744
16745<div class="sqs-block-socialaccountlinks-content">
16746  <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-standard social-icons-size-small social-icons-shape-rounded social-icons-style-solid">
16747    <style>
16748      
16749      #block-66b3df1250175a4a2642297a {
16750        --social-icons-justify-content: flex-start;
16751        --social-icons-dimension: 28px;--social-icons-gap: 8px;
16752        
16753      }
16754
16755      
16756      #block-66b3df1250175a4a2642297a .sqs-svg-icon--wrapper {
16757        --si-border-radius: 15%;--si-scale: 1;
16757--si-box-shadow: none;--si-fill-icon: var(--si-contrast);--si-fill-icon-fade: var(--si-contrast-faded);--si-fill-icon-hover: var(--si-contrast);--si-fill-mask: transparent;--si-fill-mask-fade: transparent;--si-fill-mask-hover: transparent;--si-bg: var(--si-primary);--si-bg-fade: var(--si-primary-faded);--si-bg-hover: var(--si-primary);
16758      }
16759
16760      
16761      #block-66b3df1250175a4a2642297a .sqs-svg-icon--list {
16762        justify-content: var(--social-icons-justify-content, center);
16763        column-gap: var(--social-icons-gap, 12px);
16764        row-gap: var(--social-icons-gap, 12px);
16765      }
16766      #block-66b3df1250175a4a2642297a .sqs-svg-icon--wrapper {
16767        width: var(--social-icons-dimension, 20px);
16768        height: var(--social-icons-dimension, 20px);
16769        margin: 0;
16770        border: none; 
16771        background-color: var(--si-bg, transparent);
16772        box-shadow: var(--si-box-shadow, none);
16773        border-radius: var(--si-border-radius, 0);
16774      }
16775      #block-66b3df1250175a4a2642297a .sqs-svg-icon--wrapper > div {
16776        transform: scale(var(--si-scale, 1));
16777      }
16778      #block-66b3df1250175a4a2642297a .sqs-use--icon {
16779        fill: var(--si-fill-icon, transparent);
16780      }
16781      #block-66b3df1250175a4a2642297a .sqs-use--mask {
16782        fill: var(--si-fill-mask, transparent);
16783      }
16784      #block-66b3df1250175a4a2642297a .sqs-svg-icon--list:hover .sqs-svg-icon--wrapper {
16785        background-color: var(--si-bg-fade, var(--si-bg, transparent));
16786      }
16787      #block-66b3df1250175a4a2642297a .sqs-svg-icon--list:hover .sqs-svg-icon--wrapper .sqs-use--icon {
16788        fill: var(--si-fill-icon-fade, var(--si-fill-icon, transparent));
16789      }
16790      #block-66b3df1250175a4a2642297a .sqs-svg-icon--list:hover .sqs-svg-icon--wrapper .sqs-use--mask {
16791        fill: var(--si-fill-mask-fade, var(--si-fill-mask, transparent));
16792      }
16793      #block-66b3df1250175a4a2642297a .sqs-svg-icon--list:hover .sqs-svg-icon--wrapper:hover {
16794        background-color: var(--si-bg-hover, var(--si-bg, transparent));
16795      }
16796      #block-66b3df1250175a4a2642297a .sqs-svg-icon--list:hover .sqs-svg-icon--wrapper:hover .sqs-use--icon {
16797        fill: var(--si-fill-icon-hover, var(--si-fill-icon, transparent));
16798      }
16799      #block-66b3df1250175a4a2642297a .sqs-svg-icon--list:hover .sqs-svg-icon--wrapper:hover .sqs-use--mask {
16800        fill: var(--si-fill-mask-hover, var(--si-fill-mask, transparent));
16801      }
16802    </style>
16803    <nav class="sqs-svg-icon--list">
16804      
16805        
16806          <a
16807            href="https://www.youtube.com/channel/UCbWY63hHWwG8i4uJZa5x8-Q"
16808            target="_blank"
16809            class="sqs-svg-icon--wrapper youtube"
16810            aria-label="Charles Alexander"
16811          >
16812            <div>
16813              <svg class="sqs-svg-icon--social" viewBox="0 0 64 64">
16814                <use class="sqs-use--icon" xlink:href="/universal/svg/social-accounts.svg#youtube-icon"></use>
16815                <use class="sqs-use--mask" xlink:href="/universal/svg/social-accounts.svg#youtube-mask"></use>
16816              </svg>
16817            </div>
16818          </a>
16819        
16820      
16821        
16822          <a
16823            href="https://www.linkedin.com/in/yourcharlesalexander"
16824            target="_blank"
16825            class="sqs-svg-icon--wrapper linkedin"
16826            aria-label="Charles Alexander"
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