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351 "acceptedAnswer": { 352 "@type": "Answer", 353 "text": "GBLP is a three-month leadership development program for your team: flexible online lessons, weekly group calls to train your leadership team, and one-on-one calls to implement changes. Each cohort takes up to 12 team members plus the CEO, and you leave with a leadership development plan for the years ahead." 354 } 355 }, 356 { 357 "@type": "Question", 358 "name": "How much does it cost?", 359 "acceptedAnswer": { 360 "@type": "Answer", 361 "text": "Prices are published on each program page. GBLP is $20,618.56 per cohort of up to 12 team members plus the CEO. CEO Jumpstart is $2,575 paid in full or three payments of $1,030. Fractional COO, Executive Offsites and coaching are scoped to your business, and the best next step is a free 30-minute call." 362 } 363 }, 364 { 365 "@type": "Question", 366 "name": "Do you only work with veterans?", 367 "acceptedAnswer": { 368 "@type": "Answer", 369 "text": "No. Most of our clients are civilian business owners and leadership teams. Our approach comes from Special Operations and high-performance sport, and it works anywhere people have to perform together under pressure." 370 } 371 }, 372 { 373 "@type": "Question", 374 "name": "What is the difference between coaching and mentoring?", 375 "acceptedAnswer": { 376 "@type": "Answer", 377 "text": "Mentoring is episodic, tactical problem-solving. Coaching goes deeper to understand your purpose, then walks alongside you through discovery, acceleration and consolidation. Our programs blend both, and every engagement starts by establishing a baseline of where you are and where you want to go." 378 } 379 }, 380 { 381 "@type": "Question", 382 "name": "How do I get started?", 383 "acceptedAnswer": { 384 "@type": "Answer", 385 "text": "Book a free 30-minute call with Otis, or start with the free 7 C's of Leadership assessment and we will send your personalized analysis within 24 hours. You can also email us at [email protected]." 386 } 387 } 388 ] 389 } 390 ] 391} 392</script>
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We help you develop leaders at every level so turnover drops, execution speeds up, and the company runs without you in every meeting. Led by a retired Green Beret and his son.</p> 533 <div class="btn-row"> <a class="btn btn--white" href="https://calendly.com/camden-tribe/60min" target="_blank" rel="noopener">Schedule a call <span class="arw">→</span></a> <a class="btn btn--outline" href="/resources/7cs-assessment/">Take the 7 C's assessment</a> </div> 534 </div> 535 <div class="hero-art"> 536 <img src="/assets/img/cam-and-otis-studio-2026.webp" width="1760" height="1328" alt="Camden and Otis McGregor, founders of Tribe and Purpose" fetchpriority="high"> 537 </div> 538 </div> 539 </div> 540</section> 541<section class="section section--light"> 542 <div class="container"> 543 <div class="vsl vsl--right"> 544 <div class="prose"> 545 <p class="eyebrow">Green Beret Leadership Program</p> 546 <h2 class="section-title">Hear it from Otis</h2> 547 <p>Otis retired as a Green Beret Lieutenant Colonel after 25 years in the Army, leading teams that had to perform with no room for error. The Green Beret Leadership Program brings that system to your leadership team.</p> 548 <div class="btn-row"><a class="btn btn--solid" href="https://calendly.com/camden-tribe/60min" target="_blank" rel="noopener">Schedule a call <span class="arw">→</span></a><a class="btn btn--ghost" href="/programs/green-beret-leadership-program/">About the program</a></div> 549 </div> 550 <button class="video-facade video-facade--vertical" type="button" data-yt="WF7M8R_7B9I" data-title="The Green Beret Leadership Program, from Otis" aria-label="Play: the Green Beret Leadership Program, from Otis"><img src="https://i.ytimg.com/vi/WF7M8R_7B9I/maxresdefault.jpg" width="1280" height="720" alt="Otis McGregor on the Green Beret Leadership Program" loading="lazy"><span class="play" aria-hidden="true"></span></button> 551 </div> 552 </div> 553</section> 554<section class="panel panel--black"> 555 <div class="pane-text prose"> 556 <h2 class="section-title on-black">Your leadership legacy</h2> 557 <p>As a business grows, the gap between the founder's vision and the team's understanding grows with it. That leadership gap is what kills companies from the inside. Work piles up on the owner, good people leave bad managers, and every decision routes back through one desk.</p> 558 <p>We close the gap. Tribe and Purpose develops leaders inside your team using what works under pressure: the Green Beret approach of working yourself out of a job by developing the people around you, and the "next man up" mindset from high-performance rugby.</p> 559 <p><strong>Mission first. People always.</strong> Great leaders build great organizations, great organizations build better communities, and better communities build a better world.</p> 560 <div class="btn-row"><a class="btn btn--green" href="/about/">Meet Otis and Camden <span class="arw">→</span></a></div> 561 </div> 562 <div class="pane-img"><img src="/assets/img/fistpower.webp" width="960" height="1440" alt="Hands together in a circle" loading="lazy"></div> 563</section> 564 565<section class="section section--light" id="paths"> 566 <div class="container"> 567 <p class="eyebrow">Three ways to work with us</p> 568 <h2 class="section-title">Do it yourself. Done with you. Done for you.</h2> 569 <p class="lead" style="max-width:62ch">Every leader starts somewhere different. Pick the path that matches where your business is today. Every path leads to the same place: a team of leaders that keeps executing when you step away.</p> 570 <div class="paths"> 571 <div class="path"> 572 <div class="tag">DIY<small>The start</small></div> 573 <h3>Free tools and training</h3> 574 <p>Start with the 7 C's of Leadership assessment, run your numbers through the 10x Calculator, and learn from 490+ podcast episodes and free video lessons.<
574/p> 575 <ul> 576 <li><a href="/resources/7cs-assessment/">7 C's of Leadership assessment</a></li> 577 <li><a href="/resources/10x-calculator/">10x Calculator</a></li> 578 <li><a href="/resources/podcast/">10x Your Team podcast</a></li> 579 <li><a href="/resources/videos/">Free video lessons and TEDx</a></li> 580 </ul> 581 <a class="btn btn--solid" href="/resources/">Explore free resources</a> 582 </div> 583 <div class="path"> 584 <div class="tag">DWY<small>The system</small></div> 585 <h3>Programs we run with you</h3> 586 <p>Structured programs with weekly calls, direct coaching and accountability. You do the work, we make sure it sticks.</p> 587 <ul> 588 <li><a href="/programs/green-beret-leadership-program/">Green Beret Leadership Program</a></li> 589 <li><a href="/programs/ceo-jumpstart/">CEO Jumpstart</a></li> 590 <li><a href="/programs/coaching/">1:1 leadership coaching</a></li> 591 <li><a href="/steel-men-tribe/">Steel Men Tribe</a></li> 592 </ul> 593 <a class="btn btn--solid" href="/programs/">See the programs</a> 594 </div> 595 <div class="path"> 596 <div class="tag">DFY<small>The service</small></div> 597 <h3>We do it for you</h3> 598 <p>When you need alignment now, we step in as your operating partner or bring the leadership team together in person.</p> 599 <ul> 600 <li><a href="/programs/fractional-coo/">Fractional COO services</a></li> 601 <li><a href="/programs/executive-offsites/">Executive Offsites</a></li> 602 </ul> 603 <a class="btn btn--solid" href="/programs/fractional-coo/">Get a Fractional COO</a> 604 </div> 605 </div> 606 </div> 607</section> 608 609<section class="panel panel--green"> 610 <div class="pane-text prose"> 611 <p class="eyebrow on-green">For men who lead</p> 612 <h2 class="section-title on-green">The Steel Men Tribe</h2> 613 <p>Where strength meets empathy and action creates legacy. A brotherhood of leaders building businesses without sacrificing their families: monthly intensives, weekly accountability, direct mentorship and an annual retreat at M-5 Ranch in the Colorado Rockies.</p> 614 <p>Two new members a month. Application only.</p> 615 <div class="btn-row"><a class="btn btn--white" href="/steel-men-tribe/">Learn about the Tribe <span class="arw">→</span></a><a class="btn btn--outline" href="/steel-men-tribe/apply/">Apply</a></div> 616 </div> 617 <div class="pane-media"><img src="/assets/img/steel-men-tribe-logo.webp" width="640" height="646" alt="Steel Men Tribe: Courage, Honor, Knowledge, Legacy" loading="lazy" style="max-width:380px"></div> 618</section> 619 620<section class="section section--white" id="7cs"> 621 <div class="container"> 622 <div class="grid-2"> 623 <div> 624 <p class="eyebrow">Free 10-minute assessment</p> 625 <h2 class="section-title">Master the 7 C's of Leadership</h2> 626 <p>Find out exactly where your leadership stands. The assessment scores you across the seven dimensions that decide whether a business executes with excellence or just goes through the motions, and you get a personalized analysis within 24 hours.</p> 627 <div class="btn-row"><a class="btn btn--solid" href="/resources/7cs-assessment/">Take the assessment <span class="arw">→</span></a></div> 628 </div> 629 <ul class="check-list" style="margin-top:8px"> 630 <li><strong>Culture.</strong> Build an environment where values align and teams thrive.</li> 631 <li><strong>Collaboration.</strong> Build cohesive teams that solve problems together.</li> 632 <li><strong>Chaos.</strong> Lead through uncertainty with confidence and foresight.</li> 633 <li><strong>Consistency.</strong> Keep steady progress and reliability in how you lead.</li> 634 <li><strong>Clarity.</strong> Communicate the vision with precision and inspire action.</li> 635 <li><strong>Conscious.</strong> Lead with awareness, balancing strength with understanding.</li> 636 <li><strong>Creativity.</strong> Drive innovation and turn ideas into sustainable results.</li> 637 </ul> 638 </div> 639 </div> 640</section> 641 642<section class="section section--teal"> 643 <div class="container"> 644 <div class="grid-2"> 645 <div> 646 <p class="eyebrow on-dark">Discover our journey</p> 647 <h2 class="section-title on-teal">From special operations to the boardroom</h2> 648 <p>Otis shares the story behind Tribe and Purpose: leading Green Berets, building organizations from the ground up, and what 25 years in the Army taught him about developing the people around you.</p> 649 <ul class="check-list"> 650 <li><strong>Authentic leadership.</strong> Military precision, business acumen and athletic discipline in one approach.</li> 651 <li><strong>Community and support.</strong> A tribe that is committed to your success and growth.</li> 652 <li><strong>Legacy of impact.</strong> A mission to create a legacy of leaders in organizations and communities.</li> 653 </ul> 654 </div> 655 <div> 656 <button class="video-facade" type="button" data-yt="3HUPROqp8UE" data-title="The story behind Tribe and Purpose" aria-label="Play: The story behind Tribe and Purpose"> 657 <img src="https://i.ytimg.com/vi/3HUPROqp8UE/hqdefault.jpg" width="480" height="360" alt="Otis McGregor tells the story behind Tribe and Purpose" loading="lazy">
658 <span class="play" aria-hidden="true"></span> 659 <span class="cap">The story behind Tribe and Purpose</span> 660 </button> 661 </div> 662 </div> 663 </div> 664</section> 665 666<section class="section section--green section--tight"> 667 <div class="container"> 668 <h2 class="section-title on-green-teal">Brands we have empowered</h2> 669 <div class="logo-grid logo-grid--8"> 670 <img src="/assets/img/logo-atlas.webp" width="800" height="800" alt="Atlas Advisors" loading="lazy"><img src="/assets/img/logo-dol.webp" width="800" height="800" alt="U.S. Department of Labor" loading="lazy"><img src="/assets/img/logo-arg.webp" width="800" height="800" alt="ARG" loading="lazy"><img src="/assets/img/logo-ntt.webp" width="800" height="800" alt="NTT Data" loading="lazy"><img src="/assets/img/logo-crc.webp" width="800" height="800" alt="CRC" loading="lazy"><img src="/assets/img/logo-gbf.webp" width="800" height="800" alt="Green Beret Foundation" loading="lazy"><img src="/assets/img/logo-ipm.webp" width="800" height="800" alt="Institute of Project Management" loading="lazy"><img src="/assets/img/logo-mick.webp" width="800" height="800" alt="Mick" loading="lazy"><img src="/assets/img/logo-itility.webp" width="800" height="800" alt="Itility" loading="lazy"><img src="/assets/img/logo-bunker.webp" width="800" height="800" alt="Bunker Labs" loading="lazy"><img src="/assets/img/logo-citizensports.webp" width="800" height="800" alt="Citizen Sports" loading="lazy"><img src="/assets/img/logo-estero.webp" width="800" height="800" alt="Estero" loading="lazy"><img src="/assets/img/logo-aceup.webp" width="800" height="800" alt="AceUp" loading="lazy"><img src="/assets/img/logo-tfc.webp" width="800" height="800" alt="The Commit Foundation" loading="lazy"><img src="/assets/img/logo-thf.webp" width="800" height="800" alt="The Honor Foundation" loading="lazy"><img src="/assets/img/logo-csd.webp" width="800" height="800" alt="CSD" loading="lazy"> 671 </div> 672 </div> 673</section> 674 675<section class="section section--white"> 676 <div class="container"> 677 <p class="eyebrow">Results</p> 678 <h2 class="section-title">What happens when the team leads</h2> 679 <div class="rlist rlist--3" style="margin-top:28px"> 680 <div class="item"><span class="tag">$50M business</span><h3>Growing leadership internally</h3><p>Hired by the senior team of a $50M company to coach the junior managers marked for promotion as it grew toward $100M. They found their confidence, built plans for their teams, and learned to trust their people to do the job.</p></div> 681 <div class="item"><span class="tag">Small business</span><h3>30% revenue growth in two years</h3><p>Two years with one small business leadership team. Clearer communication and a more caring approach turned into 30% revenue growth over the engagement.</p></div> 682 <div class="item"><span class="tag">USA Rugby</span><h3>Team building for the Eagles</h3><p>USA Rugby hired us to design and run the Men's Eagles' final team-building camp before the 2019 Rugby World Cup: three days built around their first four opponents.</p></div> 683 </div> 684 <div class="btn-row"><a class="btn btn--ghost" href="/results/">See all results and reviews <span class="arw">→</span></a></div> 685 </div> 686</section> 687 688<section class="section section--light"> 689 <div class="container"> 690 <p class="eyebrow">Free every week</p> 691 <h2 class="section-title">Learn from us for free</h2> 692 <div class="pcards"> 693 <a class="pcard" href="/resources/podcast/"> 694 <div class="img logo"><img src="/assets/img/10x-your-team-logo.webp" width="600" height="600" alt="10x Your Team with Cam and Otis" loading="lazy"></div> 695 <div class="body"><span class="kind">Podcast</span><h3>10x Your Team with Cam & Otis</h3><p>Nearly 500 conversations with entrepreneurs, veterans, professional athletes, Olympians and leaders across industries.</p><span class="more">Browse every episode <span class="arw">→</span></span></div> 696 </a> 697 <a class="pcard" href="/resources/videos/"> 698 <div class="img"><img src="/assets/img/otis-tedx.webp" width="1029" height="868" alt="Otis McGregor on the TEDx stage" loading="lazy"></div> 699 <div class="body"><span class="kind">Featured talk</span><h3>TEDx: Life's a Test. Who's Grading You?</h3><p>Otis's TEDx talk, plus free Green Beret Leadership Program lessons and masterclass replays.</p><span class="more">Watch the videos <span class="arw">→</span></span></div> 700 </a> 701 <a class="pcard" href="http://eepurl.com/hovCPf" target="_blank" rel="noopener"> 702 <div class="img"><img src="/assets/img/otis-workshop.webp" width="750" height="1000" alt="Otis McGregor leading a workshop" loading="lazy"></div> 703 <div class="body"><span class="kind">Newsletter</span><h3>Monday Moments</h3><p>Start your week with a short leadership reflection from Otis. One email, every Monday.</p><span class="more">Sign up <span class="arw">→</span></span></div> 704 </a> 705 </div> 706 </div> 707</section> 708 709<section class="section section--white"> 710 <div class="container"> 711 <h2 class="section-title text-center">Frequently asked questions</h2> 712 <div class="faq"> 713 <details class="faq-item"><summary>What does Tribe and Purpose do?</summary><div class="ans"><p>Tribe and Purpose is a leadership development company founded by retired Green Beret Otis McGregor and run with his son Camden. We help foun
713ders, CEOs and their teams build leaders at every level through structured programs (the Green Beret Leadership Program, CEO Jumpstart, one-on-one coaching, Steel Men Tribe), hands-on services (Fractional COO, Executive Offsites), speaking, and free resources including the 10x Your Team podcast.</p></div></details> 714 <details class="faq-item"><summary>Who do you work with?</summary><div class="ans"><p>Founders and CEOs of growing businesses, their leadership teams, solopreneurs preparing to lead a team, and men who want a brotherhood that holds them to a higher standard. We are a family-owned, veteran-operated company and have also guided more than 200 transitioning service members.</p></div></details> 715 <details class="faq-item"><summary>What is DIY, DWY and DFY?</summary><div class="ans"><p>Three ways to work with us. DIY (do it yourself) is our free resources: the 7 C's assessment, the 10x Calculator, the podcast, free video lessons and Otis's book, Enable Your Team's Success. DWY (done with you) is our programs: GBLP, CEO Jumpstart, coaching and Steel Men Tribe. DFY (done for you) is Fractional COO services and Executive Offsites.</p></div></details> 716 <details class="faq-item"><summary>What is the Green Beret Leadership Program?</summary><div class="ans"><p>GBLP is a three-month leadership development program for your team: flexible online lessons, weekly group calls to train your leadership team, and one-on-one calls to implement changes. Each cohort takes up to 12 team members plus the CEO, and you leave with a leadership development plan for the years ahead.</p></div></details> 717 <details class="faq-item"><summary>How much does it cost?</summary><div class="ans"><p>Prices are published on each program page. GBLP is $20,618.56 per cohort of up to 12 team members plus the CEO. CEO Jumpstart is $2,575 paid in full or three payments of $1,030. Fractional COO, Executive Offsites and coaching are scoped to your business, and the best next step is a free 30-minute call.</p></div></details> 718 <details class="faq-item"><summary>Do you only work with veterans?</summary><div class="ans"><p>No. Most of our clients are civilian business owners and leadership teams. Our approach comes from Special Operations and high-performance sport, and it works anywhere people have to perform together under pressure.</p></div></details> 719 <details class="faq-item"><summary>What is the difference between coaching and mentoring?</summary><div class="ans"><p>Mentoring is episodic, tactical problem-solving. Coaching goes deeper to understand your purpose, then walks alongside you through discovery, acceleration and consolidation. Our programs blend both, and every engagement starts by establishing a baseline of where you are and where you want to go.</p></div></details> 720 <details class="faq-item"><summary>How do I get started?</summary><div class="ans"><p>Book a free 30-minute call with Otis, or start with the free 7 C's of Leadership assessment and we will send your personalized analysis within 24 hours. You can also email us at [email protected].</p></div></details> 721 </div> 722 </div> 723</section> 724 725<section class="cta-band"> 726 <div class="container inner"> 727 <div><h2>Ready to <strong>10x your team?</strong></h2><p>A 30-minute call with Otis. No pitch deck, no pressure. We talk through where your team is and what would move it.</p></div> 728 <div class="btn-row"><a class="btn btn--green" href="https://calendly.com/camden-tribe/60min" target="_blank" rel="noopener">Schedule a call <span class="arw">→</span></a><a class="btn btn--outline" href="/contact/">Contact us</a></div> 729 </div> 730</section> 731 732</main> 733<footer class="site-footer"> 734 <div class="footer-watermark" aria-hidden="true">tribe+purpose</div> 735 <div class="container"> 736 <div class="footer-hero"> 737 <div> 738 <span class="find">Create a legacy of leaders.</span> 739 <a href="/"><img class="fh-logo" src="/assets/img/tribeandpurposewhite.webp" width="800" height="114" alt="Tribe and Purpose"></a> 740 </div> 741 <div class="footer-actions"> 742 <a class="btn btn--white" href="http://eepurl.com/hovCPf" target="_blank" rel="noopener">MONDAY MOMENTS NEWSLETTER</a> 743 <a class="btn btn--green" href="https://calendly.com/camden-tribe/60min" target="_blank" rel="noopener">SCHEDULE A CALL</a> 744 </div> 745 </div> 746 <hr class="footer-line"> 747 <div class="footer-cols"> 748 <div> 749 <div class="footer-logo"><a href="/">
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