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43<!--]--></ul></div></nav><!--]--><main class="relative"><div><div class="bg-accent"><div class="page-container pb-4 md:pb-8"><div class="max-w-3xl mx-auto"><img src="https://assets.netl.io/media/cda2a46c-c692-49a8-9030-899347f093e1.jpeg" alt="Simon Horton" class="rounded-2xl"></div></div></div><div class="bg-secondary"><div class="layout-container"><div class="max-w-3xl mx-auto"><h3 class="microtype text-accent text-center lg:text-start">About the author</h3><h1 class="h1 text-accent text-center lg:text-start">Simon Horton</h1><div class="body mx-auto mt-6 text-accent prose-p:text-accent prose-strong:text-accent prose-a:text-accent prose-figcaption:text-accent"><p><strong>Simon Horton is the founder of <a href="https://www.negotiation-mastery.com/" target="_blank" rel="noopener">Negotiation Mastery</a>, a centre of excellence in the world of negotiation.</strong></p> 44<p>His mother was Irish Catholic and his father English Protestant. He grew up in the 1970s and every time there was a bomb in Northern Ireland, the civil war was fought at his dining table. Even at the age of 10, he knew there was a better way.</p> 45<p>He has been teaching negotiation and conflict resolution for 20 years, across 25 different countries. Clients have included Goldman Sachs, HM British Army, the Saudi Space Agency and many similar world class organisations. He has taught at Oxford University and Imperial College and has appeared on national television in multiple countries and is regularly interviewed on the topic in national press and magazines.</p> 46<p>Prior to teaching negotiation, he led a successful career as a consultant to the financial services sector, designing derivatives trading systems and similar platforms. He was first involved with AI in 1988 and his interest grew with Moore’s Law. By 2005, and the publication of Ray Kurzweil’s “The Singularity Is Near”, he had become obsessed.</p> 47<p>He has performed as a stand-up comedian and a trapeze artist and he is expecting West Ham United to win the Premier League soon.</p></div></div></div></div><div class="bg-accent"><div class="layout-container"><div class="max-w-3xl mx-auto"><div class="grid grid-cols-1 xs:grid-cols-2 gap-4"><div class="max-w-[200px] mx-auto"><img src="https://assets.netl.io/media/ea2e207b-04fc-4eaf-9c98-7626529b53d3.jpeg"></div><div class="max-w-[200px] mx-auto"><img src="https://assets.netl.io/media/aaa1bfb6-4bdf-432f-9518-988dd8d9095c.jpeg"></div></div><div class="body mx-auto mt-6 prose-figcaption:text-secondary"><p>You can find out a lot more about his negotiation teaching at his website, <a href="https://www.negotiation-mastery.com/" target="_blank" rel="noopener">Negotiation Mastery</a>, and you can also find out about his other books there, too.</p> 48<p>If you want to get in contact about speaking opportunities, negotiations training or anything really, you can contact him below.</p></div></div><div class="card max-w-3xl mx-auto"><h3 class="h3 text-accent">Send me a message</h3><div class="body text-accent prose-p:text-accent prose-strong:text-accent prose-a:text-accent"><p>If you want to contact Simon for speaking engagements, training, coaching or media opportunities, please email him at <a href="/cdn-cgi/l/email-protection#1b72757d745b6f737e7e757f747d7874757d7772786f357a72"><span class="__cf_email__" data-cfemail="a4cdcac2cbe4d0ccc1c1cac0cbc2c7cbcac2c8cdc7d08ac5cd">[email protected]</span></a> or use the contact form below.</p> 49<p>You can also connect with him on <a href="https://www.linkedin.com/in/simonhorton/" target="_blank" rel="noopener">LinkedIn</a>.</p></div><div id="contact"><form id="collection-form"><div><!--[--><div><!----><!----><!----><div><input id="name" type="text" name="name" class="text-input" placeholder="Your Name" required></div></div><div><!----><!----><!----><div><input id="email" type="email" name="email" class="text-input" placeholder="Your Email" required></div></div><div><div><textarea id="message" name="message" placeholder="Your Message" required rows="4" class="text-input"></textarea></div><!----><!----><!----></div><!--]--></div><div class="hidden"><input name="mobile" type="checkbox" value="1" tabIndex="-1" autoComplete="false"><input type="submit" value="Subscribe"></div><div><button type="submit" class="btn bg-accent text-secondary w-full mb-3" value="Send">Send</button></div><div class="flex justify-end"><div class="cf-turnstile"></div></div></form><!----></div></div></div></div><div class="bg-accent"><div class="layout-container"><h3 class="h3 text-center mb-6 sm:mb-12">Simon's other books</h3><!--[--><div class="mb-6 sm:mb-12"><div class="card max-w-4xl mx-auto mb-6"><div><blockquote class="body text-accent prose-p:text-accent prose-strong:text-accent mx-auto prose-p:mt-3 text-center"><div class="body"><p>‘An entertaining, immediately useful book that goes beyond advocating for win-win - Simon Horton shows us how to get there.’</p></div><footer><strong class="block text-accent">Adam Grant</strong><span class="italic text-accent">Wharton Professor and New York Times bestselling author of Give and Take</span></footer></blockquote></div></div><div class="max-w-4xl mx-auto grid grid-cols-1 md:grid-cols-5 ga
49p-4"><div class="md:col-span-2"><a href="https://www.amazon.co.uk/Leaders-Guide-Negotiation-Skills-Results/dp/1292112808" rel="noopener noreferrer" target="_blank" class="group"><div class="max-w-xs mx-auto"><img src="https://assets.netl.io/media/46b128b0-1530-4122-9c8c-c38294e4e667.jpeg" alt="The Leader's Guide to Negotiation" class="shadow group-hover:shadow-xl mb-2"></div></a></div><div class="md:col-span-3"><h4 class="h4">The Leader's Guide to Negotiation</h4><p class="sub-heading">11th April, 2016</p><div class="body"><p>Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.</p> 50<p><em><strong>Change their Mind</strong></em> outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.</p></div><a href="https://www.amazon.co.uk/Leaders-Guide-Negotiation-Skills-Results/dp/1292112808" rel="noopener noreferrer" target="_blank"><button class="btn">Buy now</button></a></div></div></div><div class="mb-6 sm:mb-12"><div class="card max-w-4xl mx-auto mb-6"><div><blockquote class="body text-accent prose-p:text-accent prose-strong:text-accent mx-auto prose-p:mt-3 text-center"><div class="body"><p>‘“Change Their Mind” draws on the methods of hostage negotiators, political campaigners and counsellors who work successfully with the toughest of patients. It’s very practical and full of stories that show exactly how these same methods work in everyday life too.’</p></div><footer><strong class="block text-accent">Daniel Finkelstein</strong><span class="italic text-accent">Former Executive Editor of The Times and Conservative peer of the House of Lords</span></footer></blockquote></div></div><div class="max-w-4xl mx-auto grid grid-cols-1 md:grid-cols-5 gap-4"><div class="md:col-span-2"><a href="https://www.amazon.co.uk/Change-Their-Mind-Practical-Persuade/dp/1292406798" rel="noopener noreferrer" target="_blank" class="group"><div class="max-w-xs mx-auto"><img src="https://assets.netl.io/media/8f510fdd-f9b9-4ce1-a68d-a7ca586749b8.jpeg" alt="Change Their Mind" class="shadow group-hover:shadow-xl mb-2"></div></a></div><div class="md:col-span-3"><h4 class="h4">Change Their Mind</h4><p class="sub-heading">27th June, 2022</p><div class="body"><p>Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.</p> 51<p><em><strong>Change their Mind</strong></em> outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.</p></div><a href="https://www.amazon.co.uk/Change-Their-Mind-Practical-Persuade/dp/1292406798" rel="noopener noreferrer" target="_blank"><button class="btn">Buy now</button></a></div></div></div><!--]--></div></div></div></main></div><footer class="w-full bg-secondary"><div class="layout-container py-6 sm:py-12"><div class="flex flex-col items-center justify-between lg:gap-6 lg:flex-row"><div class="lg:order-2"><ul class="flex justify-center space-x-6 text-accent"><!----><!----><!----><!----><li class="flex items-center group"><a href="https://www.linkedin.com/in/simonhorton/" rel="noopener noreferrer" class="transition-all hover:text-white"><span class="sr-only">Linkedin</span><svg class="h-6 w-6 inline" fill="currentColor" aria-hidden="true" viewBox="0 0 448 512"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"></path></svg><p class="sr-only">Follow on LinkedIn</p></a></li><!----><!----><!----><!----><!----></ul></div><div class="mt-4 lg:order-1 lg:mt-0 text-accent uppercase font-serif"><p class="text-center lg:text-start"> © Copyright Simon Horton 2025 | Created by <a href="https://websites.troubador.co.uk" rel="noopener noreferrer" class="underline hover:text-accent/80 transition-all"> Troubador Publishing </a> | <a href="https://netl.io" rel="noopener noreferrer" class="underline hover:text-accent/80 transition-all"> Powered by Netlio </a></p><p class="lg:inline text-center lg:text-left hover:text-accent/80 transition-all"><a href="/privacy-policy" class="">Privacy Policy</a></p></div></div></div></footer></div><div style="display:none;" class="fixed right-0 bottom-0 w-auto p-4"><div class="bg-primary rounded-lg border border-secondary/50 shadow-sm p-4 w-full sm:max-w-md"><div class="body prose-p:mt-0 text-white"><p>
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